EU Third Countries B2B Events at Expo Milano 2015

EU-Third Countries Events at EXPO 2015

RESULTS ACHIEVED

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB2

OVERVIEW

The “EU-Third Countries Events at EXPO 2015” have been promoted by the European Commission – Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs and organised with the assistance of:• PROMOS-Milan Chamber of Commerce leader of the European

Consortium composed by:- Eurochambres- Innovhub SSI - Chamber of Commerce of Spain- Polish Chamber of Commerce- Chamber of Paris Ile-de-France- Chamber of Rhone-Alpes - Voka Chamber of East Flanders

•Enterprise Europe Network (EEN)

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB3

PARTICIPANTS

EVEN

TS

DATE

S

PART

ICIP

ANTS

PART

ICIP

ANTS

(T

HIRD

CO

UN

TRIE

S)

PART

ICIP

ANTS

(E

U)

TOT

B2B

EU-MED & Turkey Days 5-7 May 2015 350 21% 79%

EU-CHINA Days 8-10 June 2015 352 43% 57%

EU-CELAC Days 12-13 June 2015 242 39% 61%

EU-JAPAN Days 10-11 July 2015 180 34% 66%

EU- SUB SAHARAN AFRICA Days 18-21 September 2015 362 50% 50%

EU FOOD TOURISM Event 28 September 2015 237 8% 92%

EU-ASEAN Days 29-30 September 2015 136 21% 79%

EU-USA Days 5-6 October 2015 96 4% 96%

TOT 1.955 average 27.5%

average 72.50%

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB4

GEOGRAPHICAL PROVENIENCE – EU MEMBER STATES

Austria Belgium Croatia Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Luxembourg Malta

Netherlands Poland Portugal Romania Slovakia Slovenia Spain Sweden UK

27 EUROPEAN COUNTRIES

Italy

France

Germany

Ireland

BelgiumUKSlovenia

Portugal

Poland

Spain

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB5

GEOGRAPHICAL PROVENIENCE – THIRD COUNTRIES*

Angola Burkina Faso Chile China Comoros Congo RD Ethiopia Ghana Guatemala Guinea Bissau India Israel Ivory Coast Japan Lebanon

Malawi Malaysia Mali Mexico Morocco Mozambique Nicaragua Norway Russia Senegal Serbia South Africa Switzerland Uganda USA

Zimbabwe

31 EXTRA-EU

COUNTRIES

Ethiopia

Burkina Faso

Angola

Chile

Japan

China

* Data related only to China, Japan and Africa Days Events

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB6

PROFILE OF PARTICIPANTS

56%

14%

3%

3%

23%

1%

SMEsLarge companiesClustersResearch Centers / UniversitiesInstitutionsOther

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.110931_EMDC_Executive_Plan_6DUB7

B2B

EVENTS B2B GENERAL POSITIVE

FEEDBACKS

FIXED AGREEMENTS (after 3 months)

ONGOING NEGOTIATIONS

(after 3 months)

TOT OUTCOMES % ON B2B

EU-MED & Turkey Days 870 82% 20 73 11%

EU-CHINA Days 849 89% 20 196 51%

EU-CELAC Days 631 80% 5 61 10%

EU-JAPAN Days 312 92% 15 78 60%

EU- SUB SAHARAN AFRICA Days 711 88% 18 152 51%

EU FOOD TOURISM Event 242 87% 6 78 69%

EU-ASEAN Days 366 94% 4 76 22%

EU-USA Days 294 93% 6 51 19%

TOT 4.275 av. 88% 94 765 27%