ETSU NSAC Plansbook

East Tennessee State University

Brilliance

com/2012/08/24/how-to-paint-your-walls-with-ombre-effect/

Retrieved from http://thesassypepper.blogspot.com/2012/04/

Staff. (2007, January). Chalkboard paint home helpers. Martha

Whitmer, M. (2012, August). Large colorful dry erase calendar.

blog/2012/10/diy-in-de-standaard-magazine-vitrinekistjes.html

Table of Contents GLY06

1 Secondary Research

2 Primary Research

4 Target Audience

5 Our Big Idea

10 Creative Solutions

18 Media Plan

20 Budget

21 Measurements + Evaluation

9%66%

Walmart holds a low market share for interior andexterior paints due to perceptions in the quality,

45% of paint is purchased by DIYers

More Women shop at walmartThan home depot or lowe’s

$ $

59%$ $

62%

$ $

64%

Professional CareersHome Value $100,000-$500,000

College GraduatesProfessional Careers

Home Value $200,000-$500,000

High School GraduatesBlue Collar

Home value $50,000

Willingness to buy new pr

oduc

ts af

ter talking to friends

77%

College Graduates

Willingness to buy new productafter talking to a professional

of Walmart shoppers are womenof Lowe’s shoppers are men of Home Depot shoppers are men

GLR06Secondary Research

Discover Your Brilliance • 1

Primary research from our national secret shopper survey highlighted the disconnect between the Walmart shopper and their confidence in buying paint in-store. 50% 50%

Yes20%

80%

16%

Was t

he As

sociate KNOWLEDGEABLE?

No61%

N/a9%

30%Yes

Was the associate available?

“ ”FeMale 25-34 Los Angeles, Ca

“It would have been the same had I gone with a friend and discussed my questions with them as opposed to the Walmart employee.”

“ ”I stood in the paint dept. for 10 minutes thinking someone would help me, but no one ever did.

Male 25-34 Colorado SPRINGS, CO

“ ”At least 3 people told me they didn’t know of any low odor paints; not too impressed.

Male 45+ Soddy Daisy, TN

Gave up and left

FeMALE 35-44

“Florence, KY

”She had no idea and even told me to try Home Depot or Lowe’s, they would be able to help.

2 • Discover Your Brilliance

We analyzed over 40,000 words of text from leading DIYer blogs using Leximancer.Three main themes emerged from our word map.

LoveFun

amazing thought

beautiful Lookaw

esom

e

PAINT Crib

furniture

wallColorstri

pes

painting

Sharingcute

looksroomidea

time

projecthome

brushbe

tter

Objective:To raise awareness and consideration for the Glidden Brilliance brand in U.S. Walmart stores targeting four distinct audience segments. Address the need for building trust between the shopper, who has an idea to paint an awesome room, and the Walmart associate who can deliver the project’s paint requirements.


Young and RestlessYoung and Restless—single female Millennials are the

living embodiment of discovery. Their youth makes them less experienced and therefore less confident in their painting abilities. Their wallets are tight but their ideas are endless.

Ready RetireesReady Retirees value practicality before pizazz. They have

reservations about buying their paint at Walmart because they aren’t sure if Walmart’s quality and customer service compares to traditional home improvement stores.

Budgets and Baby Bottles Budgets and Baby Bottles are current Walmart paint

shoppers. Walmart’s convenience allows these young families to accomplish big impact projects on a small budget.

The Target Audience

Within Budgets and Baby Bottles, we will also be focusing on family-focused Hispanics who appreciate the one-stop

shopping Walmart offers.


GLY06Our Big Idea

Trust is a major factor for DIYers. The biggest disconnect between

consumers and Glidden at Walmart has nothing to do with the brand itself but rather the lack of a trained professional to assist them with their project needs. Since 90% of consumers make unplanned purchases, it’s important for an associate to be ready, trained, and available whenever brilliance strikes.

In order to give our DIYers the expert advice they expect, we are implementing the Glidden Certification Program (GCP). The GCP is a continuous education program utilizing multiple interactive video modules covering basic Glidden knowledge such as VOC information, proper tools and materials, as well as which finishes work best for different surfaces and purposes. Upon completion of the GCP, the Walmart associate will be certified to effectively help and advise shoppers.

From the day we are born, we begin to look for ways to express ourselves. We cry to let our mothers know we are hungry or in pain. We giggle and coo to show affection and display our happiness. As we get older, we start to express our more complex feelings of who we are by the outfits we wear and the types of activities we are involved in. Once we reach adulthood, the way we decorate and present our homes is a major reflection of who we are and what we value. For DIYers their projects are their means of self-expression and inspiration is everywhere, especially within the aisles of Walmart. Come with us to...

Glidden Certification Program

Brilliance


Glidden Brilliance DIY Recipe Cards

For DIYers, inspiration can come at any moment, in any aisle at Walmart. To capitalize on this, selected items throughout the store will be paired with the perfect step-by-step Glidden Brilliance DIY Recipe Card; reminding shoppers they can get everything they need, including paint, at their favorite one-stop shop, Walmart.

Associate Led DIY Workshops

Our newly certified paint associates will build trust and drive consideration through word-of-mouth with DIY workshops every other Saturday. These workshops will focus on various DIY techniques and will utilize products that can be found right inside Walmart.

Our Glidden’s Day of Brilliance kick-off event will be at the top ten Walmart locations on Saturday, May 10, 2014. These events will be held in Walmart parking lots and will include a kick-off DIY workshop, live music, food, shopping cart races, giant canvases to be hit with paint balloons, edible crafts for kids, swag, and so much more.

Back of Card


Glidden 6-Month Mortgage / Rent Giveaway

When the Great Recession hit in December 2007, over 60% of American households experienced a decline in wealth, leaving many families struggling to pay their mortgage. According to research, the average Walmart shopper took the biggest hit. Although the economy is picking up, most low to middle income families are still concerned about the future.

To generate buzz and encourage consumers to discover Glidden at Walmart, we will launch the Glidden 6-month Mortgage/Rent Giveaway. Fifty winners, ten a month, will walk away with six months of mortgage or rent payments—they will also have the option to gift their winnings to someone else. This will drive consideration by prompting friends to “support” friends entered in the contest by also shopping the brand. This giveaway will create brand stories with “personal moments” that connect the brand with family, home, and love. Shoppers may register to win up to ten times.

Shoppers will register to win on the Discover Your Brilliance website by:

» Entering the code featured on the lid of each gallon can of paint » Giving positive feedback to the local paint associate who assisted them » Posting a picture of their item of inspiration and their finished DIY project along with which color in the Glidden palette they used

If the shopper utilizes each method, they will receive an extra entry. That’s eleven chances to win!

As a pull strategy, our newly certified paint associates will also compete to win six months of mortgage or rent payments. Our incentive program is based on the Walmart associate accumulating gold paint can pins through additional training and positive mentions from shoppers. At the end of our campaign, the top fifty pin earners will win!

Associates will earn pins by: » Completing additional interactive training modules » Receiving a positive review from a Walmart shopper on the Discover Your Brilliance website


DiscoverYourBrilliance.com

Our three entry methods

DIY demonstration videos and schedule of future

demonstrations

Link to Glidden website. Glidden’s website will have a

Discover Your Brilliance link as well. Brilliant Bloggers: links to MyColortopia.com

Link to Glidden’s color palette with matching Walmart home decor items

To increase awareness and consideration, all media will drive shoppers to the Discover Your Brilliance website. Once on the website they can post their own entries to the site and to social media. Our website will also push content to various social media channels, tying together all aspects of our campaign. Weekly newsletter option upon registration


1,000

DIY Recipe Cards

DiscoverYour Brilliance

Discover Your Brilliance Mobile App

Our app will feature a mobile version of the website as well as a store locator that allows shoppers to order their paint for pick-up in the store. We will also have a matching game based on user submitted inspirations and the coordinating color in the Glidden palette, using social media to connect and play with friends.

Social Media Integration

Not only are we generating and pushing content to these platforms but also building relationships by actively engaging with shoppers and leveraging brand relationships such as Better Homes & Gardens—liking their post and commenting when appropriate. All media will drive consumers to one or more social outlets.


Because of Hispanic engagement with magazines, you’ll also find this ad in Spanish.

Creative Solutions GLG05

We reflected our four main audiences in a dynamic campaign that shows them finding inspiration for that DIY project while shopping at Walmart. From avocados to plush toys to automotive, we build awareness that leads our shoppers to the paint department where they will find a certified associate to help them discover their brilliance. Certification is going to drive consideration by building trust. Ultimately, Glidden helps them accomplish their dream project. As an added incentive, Glidden’s 6-month Mortgage/Rent Giveaway will drive consideration, set social media abuzz, and inspire associates to build stronger relationships with all Walmart paint shoppers and the Glidden brand.

Magazine

You got inspired to paint the garage while picking up a few things at Walmart. The *OLGGHQ�FHUWLÀHG�SDLQW�DVVRFLDWH�PL[HG�WKH�SHUIHFW�VKDGH�RI�EOXH�DQG�\RX�ZHUH�RXW�WKH�GRRU��'LVFRYHU�D�EUDQG�WKDW�PHHWV�\RXU�KLJK�VWDQGDUGV�

9LVLW�RXU�ZHEVLWH�DW�ZZZ�'LVFRYHU<RXU%ULOOLDQFH�FRP

Brilliance

2QO\�DW�%ULOOLDQFH

:*%�� 6WHHO%OXH

WGR03 #SweetBabyGirl

While shopping at Walmart you found inspiration for your little girls’ room. 7KH�*OLGGHQ�FHUWLÀHG�SDLQW�DVVRFLDWH�JDYH�\RX�VRPH�SRLQWHUV�DQG�PL[HG�WKH�SHUIHFW�FRORU��'LVFRYHU�FRPIRUWDEO\�SULFHG�RQH�VWRS�VKRSSLQJ�

9LVLW�RXU�ZHEVLWH�DW�ZZZ�'LVFRYHU<RXU%ULOOLDQFH�FRP

Brilliance

Only at#Brilliance


Inspiration can be found in every aisle! Add a little help from a Glidden FHUWLÀHG�SDLQW�DVVRFLDWH�DQG�YRLOD³D�SHUIHFW�FRORU�PDWFK�IRU�WKDW�WKULIW� VWRUH�ÀQG��'LVFRYHU�H[SUHVVLRQ�RQ�D�VKRHVWULQJ�EXGJHW�

9LVLW�RXU�ZHEVLWH�DW�ZZZ�'LVFRYHU<RXU%ULOOLDQFH�FRP Only at�%ULOOLDQFH

Special:Avacados

WGG12 #FreshGuacamole


Print will appear at transit locations such as bus stops, airports, and subways. These media

speak to everyone - especially our Ready Retirees who are frequently on the go.

In-store posters build awareness and drive consideration for Walmart’s paint section.

Transit / In-Store


Driving consideration for the Glidden 6-month Mortgage/Rent Giveaway

This Flash banner ad brings our print ad to life and drives consideration.

» _ » _ » _

Billboard

Banner Ad


A young woman is browsing the aisles at Walmart, as an empty, white frame follows her. As she walks, various products catch her attention. She glances at a few with curious interest, and the frame behind her fills in with the color of each product she notices.

The woman walks up to a fruit display, and finds a piece of fruit. The frame behind her changes color one last time.

The colored frame follows the woman to the paint counter, where a Glidden-Certified Walmart associate waits. The Walmart associate hands the woman a gallon of Glidden paint. The frame transfers to the wall in front of the woman and expands out to color the entire

wall. The woman admires the new color of her room, her ideas now fully realized.

Hispanics utilize radio more than any of our other audience segments. Therefore, this will also be in Spanish.

VO: Summer’s here and that means that it’s painting season! Have some ideas to redo a room? Paint some furniture? Come join us at Walmart on New Circle Road this Saturday, May 10th from 12pm–3pm for Glidden’s Day of Brilliance. Learn how to do a DIY project with a demonstration by your certified Walmart paint associates. We’ll have live music by Folk Soul Revival, food, shopping cart races, paint balloons, swag AND find out how you can enter the Glidden 6-Month Mortgage/Rent Giveaway.

30-second Radio

TV Storyboard

VO:

VO: For DIYers, inspiration can come at any moment, in any aisle at Walmart. With Glidden-Certified Walmart associates to help you every step of the way, it’s easier than ever to Discover Your Brilliance.

www. Brilliance.com #Brilliance

Enter to win the Glidden 6-month Mortgage/Rent Giveaway at DiscoverYourBrilliance.com


Michael A Fernando

You can see the finished TV Commercial in the NSAC section of my portfolio at www.michaelfernando.org

To create buzz and drive consideration, our Gifts of Brilliance page highlights winners of the 6-month Mortgage/Rent Giveaway, especially those who chose to gift their winnings to someone else.

Website


Social Media

@GliddenGlidden

#Handyman

Dyed my hair Ombre, decided to do my walls the same style.

Helped my wife out with the shelves.

Repainted my dresser, looks awsome thinking about going back toWalmart to get more colors.

Painted my music studio with Glidden #Brilliance #SteelBlue

Related: #SweetBabyGirl, #FreshGuacamole, #SteelBlue

#Brilliance

48,345

16548,345

Discover Your Brilliance

Walmart and Glidden have now teamed up to help you discover your brilliance.Let us help you find the perfect project with our new DIY workshops and recipe cards.

Discover Your BrillianceDiscover Your Brilliance

DiscoverYourBrilliance.com

201102250

Discover Your BrillianceDiscoverYourBrilliance


Public Relations

1-800-925-6278 www.DiscoverYourBrilliance.com

FOR IMMEDIATE RELEASE Contact: Walmart Newsroom

1-800-331-0085

WALMART TO KICK-OFF GLIDDEN MORTGAGE/RENT GIVEAWAY

Walmart announces they will kick-off the Glidden 6-month Mortgage/Rent Giveaway on

May 10, 2014 at the Walmart Supercenter on New Circle Rd. in Lexington, KY

LEXINGTON, KY - April 19, 2013 – Walmart announced that they will be kicking off their 6-month

Mortgage/Rent Giveaway with Glidden’s Day of Brilliance. The free event will take place in the New

Circle Rd. Walmart Supercenter parking lot on May 10th from noon to 3:00 p.m.

“This will be an exciting community event for all our shoppers,” says John Miller, the Walmart

manager at the New Circle Rd. location. “It’s a chance for them to come out and meet our

Glidden-Certified paint associates and have some fun! We’re hoping to get people inspired and

pumped about Glidden paint!”

Glidden’s Day of Brilliance will include their first DIY workshop, led by the Glidden-Certified

paint associates. There will be live music, swag, food from local restaurants, fun games like shopping

cart races and painting canvases with paint balloons. Bring the kids to join in and make some

edible crafts!

The Glidden 6-month Mortgage/Rent Giveaway will run nationally from May through Septem-

ber. Each month, ten winners winner will walk away with six months of mortgage or rent payments.

They will also be given the option to gift their winnings to someone else if they wish. Those who shop

Glidden paint at Walmart can enter the giveaway at www.DiscoverYourBrilliance.com by entering the

code found on the bottom of Glidden Brilliance paint can lids or by reviewing their local associate

who helped them with their paint purchase. They can also enter by sharing their Brilliance, which is

their before-and-after paint project. Shoppers may register to win up to ten times. If a shopper utilizes

all three entry methods, they will receive an extra entry. That’s eleven chances to win!

For more information, visit www.DiscoverYourBrilliance.com or check out the

Discover Your Brilliance Facebook page.

# # #


Media Plan : SoLoMo GLB02

Social: Branded content that naturally integrates into our social feeds offers value and entertainment relevant to our audience, which they are more willing to share. We know this because 69% of online adults use a social networking site and of those adults 41% check-in multiple times throughout the day. With 71% of women maintaining at least one social networking site the potential impact is impossible to ignore.

Local: Localization is the key to personalization and engagement. Specifically identifying ten cities with the highest concentration of our target audience for Glidden’s Day of Brilliance will optimize the amount of initial social buzz our campaign receives. With 66% of shoppers willing to make a purchase after speaking with a professional, we will strategically target 2,750 Walmarts for our Glidden Certification Program, DIY workshops, and in-store advertising by geographic regions. All of our local efforts will be amplified socially through the distribution of branded content such as DIY workshop videos, DIY Recipe Cards and Gifts of Brilliance winner profiles in order to optimize our awareness and consideration objectives.

Mobile: Social media spiked 37% year-over-year in 2012. This increase was driven by a near doubling of consumption on mobile apps; therefore our Discover Your Brilliance app will afford us the opportunity to reach our target audience with branded content where they are—on the go.

Involvement/Loyalty/Advocacy: » Triple the average time spent with the Glidden Brilliance brand during the course of our campaign » Double brand affinity from May 2014 through September 2014 » Deliver 20% target opt-in for sharing and posting DIY projects and associate reviews on social media/DiscoverYourBrilliance.com

Reach & Frequency: » Reach 85% of our target audience an average of 5 times per month » Increase social traffic by 200% the week following Glidden’s Day of Brilliance » Achieve national PR/social buzz for our giveaway

Active Consideration and Conversion: » 70% increase in sales among our target audience » Triple volume of sales leads from May 2014

through September 2014 » Achieve 85% audience capacity at all DIY workshops (capacity will vary by city) » Register one million unique visitors for Discover Your Brilliance website from May 2014 through September 2014

Media Objectives


75% of adult Hispanics read magazines with 69% agreeing that magazine advertising gives

them “a good idea of what to buy.”

TV remains an easy way to engage Baby Boomers with the average prime time

viewer being 51 years of age. 55% of Baby Boomers watch cooking shows

very often or occasionally.

55% of Millennials say that TV encouraged them to look online.

By 2015 90% of Millennials are expected to consume videos online.

63% of Pinterest users are over the age of 35 and women represent 79% of all users.

®

AdWords

Other Media Considerations » Language specific tactical media buys to address

our Hispanic audience » Event/promotion opportunities have been coordinated for key designated market areas to enhance consumer touchpoints/local buzz » Consumer/associate relationships are strengthened by connecting consumers with associate led DIY workshops. The Glidden-Certified associate becomes an ambassador for our campaign

Discover Your Brilliance • 19Discover Your Brilliance • 19

Media Budget

868.5

400 150 150 150 150

290 290 290 1,738.5

$9,950,000Grand Total:

3,221.5690550

650375100

1,000

1,50075

5050

15 15 15 15 15300 300 300 300 300

572.3 572.3 572.3 572.3 572.3138 138 138 138 138110 110 110 110 110

65 65 65 65 390

100

55 55 55 55 55

Print

Cable

Email

OOH

Radio

Ad Networks

Website/Social/App

DIY Recipe Cards

Giveaway

DIY Workshops

Day of Brilliance

Paid

Events/Giveaway

Digital/Owned 44%45%

11%

10% of the budget has been allocated for production andevaluation which is embedded in the total media cost.

Cost/000($)


Measurements + Evaluation GLV04

Return on investment (ROI) will be measured by analyzing data from all digital platforms as well as events and in-store.

KPI Monitor/Optimizing Schedule » Benchmark applicable KPIs two months prior to launch of campaign » Monitor weekly progress across objectives » Optimize and react positively to all feedback on social media ensuring that Glidden Brilliance maintains a positive relationship with its customers

Evaluations will be based on the following key performance indicators (KPI)

Awareness Goal KPIs: » Post-buy media analyses using audience data » Brand awareness (aided vs unaided) measured digitally and onsite » Ad awareness (aided vs unaided) measured digitally and on-site

» Unique site visits » Social Media adds (e.g. Facebook likes, Twitter followers, etc.) » News coverage and press release usage tracking and AVEs (advertising value equivalents)

Involvement/Loyalty/Advocacy KPIs: » Time spent with brand (calculate using multiple sources) » » Brand perception (pre/post measures at events and online) » User generated content creations (e.g. Share Your Brilliance on Pinterest) » Social media share analytics » Social media mentions

Active Consideration and Conversion KPIs: » Sales of Glidden Brilliance paint » Event Attendance » DiscoverYourBrilliance.com page views

Website/Giveaway/Events

Email Newsletter

Banner Ads

Press Release

Public Appearances

TV Commercial

Billboard

Paint Chips

In-Store Network Transportation AdsMagazine Ads

Radio

EarnedPAID Owned

Altonen, Timothy

Baker, Chris

Carter, Katelyn

Coelho, Mouzer

Crum, Matt

Fernando, Michael

Fillers, Stephen

Garren, Katelyn

Hammond, Jenny

Howard, Rebecca

Li, Meng

Lowe, Chelsea

Lv, Peng

McCurdy, Hali

Putney, Tripp

Stacy, Matthew

Vernon, Rachael

Wilson, Mitchell

Research

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Plus Infographic.

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stunning-social-media-statistics/

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mobile platform will accelerate trends . Retrieved from http://

www.emarketer.com/Article/Mobile-Devices-Must-Millenni-

als/1007901

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perience platform’. Retrieved from http://adage.com/article/

media/walmart-marketers-experience-platform/233364/

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store-ads-more-effective-than-out-of-store-8623/

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tim-mcgraw_N.htm

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glidden.com/index.do

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com/en/index.html

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williams.com/?WT.mc_id=sherwinwilliams.com

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com

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walmart.com

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com

�

� http://www.benjaminmoore.com/en-us/for-your-home/benja-

min-moore-rolls-out-15-million-print-ad-social-networking-

campaign

� http://media.benjaminmoore.com/WebServices/prod/Trans-

form/

� http://www.benjaminmoore.com/portals/bmps.portal?_

nfpb=true&_pageLabel=fa_home&WT.ac=Hue%C2%AE+Awa

rds&NodeUUID=%2FBEA+Repository%2F230001

� http://www.youtube.com/watch?v=u5FgTwsUgiI

� http://www.consumerreports.org/cro/paint0313.htm

�

� http://us.adforum.com/search/creative-work/

� http://www.valsparpaint.com/en/about-us/news/press-release-

eleven?preview=true

� http://www.behance.net/gallery/Behr-Paint/4835063

� http://www.youtube.com/watch?v=QiSLAtipHqo

� http://www.youtube.com/watch?v=hhtJeuUea2g

� http://www.youtube.com/watch?v=El2oeQddZC8

� http://www.youtube.com/watch?v=mnymgz3BdjE

� http://www.youtube.com/watch?v=vjVyPJBE_gs

� http://www.youtube.com/watch?v=he1S6jX7e4Q

� http://www.youtube.com/watch?v=BoOlpiJVAyk

� http://www.youtube.com/watch?v=ko0UQ_f0iiM

� http://www.youtube.com/watch?v=am_NhskcQlU

� http://www.youtube.com/watch?v=pFigPJlZs1k

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aspx?id=4964&p=391

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madness/2012/08/how-to-build-brandloyaltythrough.

html?full=true&page=2http://www.bizjournals.com/bizjournals/

blog/socialmadness/2012/08/how-to-build-brand-loyalty-

through.html?full=true&page=2

� http://supermarketnews.com/latest-news/wal-mart-scores-

highest-shopper-loyalty-study#ixzz2JQFCQdJ1

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tion/2011/04/29/big-valspar-giveaway-aims-for-brand.

html?page=all

� http://www.adweek.com/adfreak/oreo-gets-dunked-one-best-

twitter-replies-ever-143992

� http://www.myperfectcolor.com/blog/paint-colors-apps-

reviewed/

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set-follow-shopping-trends-25634/

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fairly-annoying-rather-useless-somewhat-effective-25213/

� http://www.youtube.com/watch?v=7N-jEuu8PDw

� http://www.youtube.com/watch?v=ssnxi2eDV9g

� http://www.youtube.com/watch?v=SfjtL_KYYAs

� http://www.youtube.com/watch?v=_

uywKdbUidk&feature=endscreen

� http://www.youtube.com/watch?v=SuMNr0p9IvI

� http://www.youtube.com/watch?v=ouzYC2vufyc&feature=e

ndscreen

� http://www.youtube.com/watch?v=qrIGSaCQFxE

� http://www.youtube.com/watch?v=WIYP-YAR-w8

� http://www.youtube.com/watch?v=fOUUxhvw7_w

� http://www.youtube.com/watch?v=1uDMfKQeuNA

� http://www.youtube.com/watch?v=u5FgTwsUgiI

� http://www.youtube.com/watch?v=LplGs54ZT1Q

�

Social Media

� http://www.facebook.com/glidden

� http://www.facebook.com/ValsparPaint?fref=ts

� http://www.facebook.com/SherwinWilliamsforYourHome?fr

ef=ts

� http://www.facebook.com/benjaminmoorepaints?fref=ts

� http://www.facebook.com/BehrPaint?fref=ts

� https://twitter.com/glidden_paint

� https://twitter.com/Valspar_Paint

� https://twitter.com/Benjamin_Moore

� https://twitter.com/SherwinWilliams

� https://twitter.com/BehrPaint

� http://pinterest.com/search/pins/?q=glidden

DIY Blog/Workshops

� Kontakta, E. (2012, June 27). Make a vase. Retrieved from

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� Modern Cottage. (2011, June 01). School slate dresser.

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com/2011/06/s-c-h-o-o-l-h-o-u-s-e-s-l-t-e-d-r-e-s-s.html

� Nova, X. (2012, August 24). How to paint your walls with

ombré effect. Retrieved from http://xenianova.wordpress.

com/2012/08/24/how-to-paint-your-walls-with-ombre-effect/

� Pepper. (2012, April 25). The upholstered chair project.

Retrieved from http://thesassypepper.blogspot.com/2012/04/

upholstered-chair-project.html

� Staff. (2007, January). Chalkboard paint home helpers. Martha

Stewart Living, Retrieved from http://www.marthastewart.

com/271574/custom-color-chalkboard-paint

� ThriftyFun. (2013, February 10). Painting a ceiling. Retrieved

from http://www.thriftyfun.com/Painting-a-Ceiling.html

� Whitmer, M. (2012, August). Large colorful dry erase calendar.

Retrieved from http://www.etsy.com/listing/78710733/large-

colorful-dry-erase calendar?ref=v1_other_2

� Woonblog. (2012). DIY De Standard Magazine: showcase

boxes

� Retrieved from http://woonblog.typepad.com/woon-

blog/2012/10/diy-in-de-standaard-magazine-vitrinekistjes.html

Sources

East Tennessee State University

ETSU NSAC Plansbook

Documents