eTribes

ETRIBES PARADIGM SHIFT OR HUMAN BEHAVIOUR?  

EMILY NGUYEN

MKTG 4226

210215259

(E)TRIBES? WHAT ARE

Something like this?

“A TRIBE IS ANY GROUP OF PEOPLE, LARGE OR SMALL, WHO ARE CONNECTED TO ONE ANOTHER, A LEADER, AND AN IDEA.”

 “THE TRIBE: A GROUP WITH DEEP INTERPERSONAL CONNECTIONS BUILT THROUGH SHARED EXPERIENCES, RITUALS, AND TRADITIONS.”    

TO MARKETING TODAY IS TRIBES

THE  

ONE OF THE EARLIEST FORMS…

TEENAGERS ARE ONE OF THE MOST TARGETED TRIBES.

APPLE FANBOYS. YOU ALL KNOW ONE

CHANGED TRIBES      

{MULTIPLE AT ONCE CHOICE OF COMMITMENT NO GEOGRAPHIC OR LANGUAGE BOUNDARIES MORE EFFICIENT & FAST

ARAB  SPRING/OCCUPY  

OCCUPY

THE ARAB SPRING.

BEST CASE PRACTICE: LULULEMON ATHLETICA

AS MARKETERS?

HOW DO WE INTERACT WITH TRIBES

1.  PROVIDE A SPACE/PLATFORM TO PROMOTE TRIBAL “EVENTS/ACTIVITIES/DISCUSSION”

2.  TELL AN HONEST STORY/CAUSE WORTH FIGHTING FOR

3.  UNDERSTAND THEM AND CONNECT. DON’T JUST PUSH PRODUCT, GIVE WITHOUT ASKING FOR ANYTHING IN RETURN

HERE ARE 3 WAYS…

Feel free to add your insight

Wanna learn more? THANKS!

IMPORTANT? WHY ARE TRIBES