eTravel - citizenM Hotels - Lennert de Jong

hotel industry in 2020

a personal view of @citizenlennert

topicswhat’s going on today?

what will be going on in 2020?

hot itemsmarketing

brands/ownership

technology

…

SHARP CITICISM OF BOOKING.COM IN GERMANY25.05.2015

16%

55%

30%average earnings per hour

average rides per hour

average ride price

meanwhile at

In an email to Tnooz, travel

technology consultant Robert

Cole frames the challenges

facing major hotel groups in an

OTA world with one core

question. So the burning

question is:

what is most

powerful – brand

or distribution?

1. before simple world

9 brands 17 brands 8 brands

2. then from single branded to multi branded

3. now introduction of booking brands

11 brands

where is the loyalty of the guest?

Choices of Online Travel Reservations by Age Group

brand game

brand game

open your door

do we still need a screen and a keyboard?

or will a pair of glasses do?

smart use of data/technology

prediction number 1 traditional chains will not be that relevant anymore in 2020

prediction number 2 business travel will have gone to consumer sites

prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels

but it doesn’t have to hurt!

prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels

must do’s

we must work together 1

we must negotiate 2

we must put the guest first 3