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Page 1: Ethos Power Point

www.EthosPersonalAssistance.com 1

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Page 2: Ethos Power Point

www.EthosPersonalAssistance.com 2

A State of the art marketing and customer retention tool.

Provides added value to every vehicle with no pre-load cost, no inventory and no equipment.

A unique tool that enhances F&I performance by unlocking your customers on the spot.

What is For Your Dealership

Capture valuable customer information from those who bought AND those who didn’t.

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Additional MyStar Support BenefitsAdd the Many Benefits of

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AND Generate PROFIT!

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Ethos is the Ultimate Personal Assistance Service that allows your prospects and customers to receive:

What Does Do For Your Customers?

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Hello Mrs. Williams, Thank youfor calling YOUR DEALERSHIP NAME Personal Assistance.This is Amanda. How may I assist you today?

• Anywhere

All inDealership’s Name!

• Anything• Anytime

YOUR

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What YourCustomers Can Ask For:

Anything Else You Can Imagine… 5

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3410 Midcourt #119 Carrollton, TX 75006 972.590.1949 www.MyStarAuto.com

“My Uncle just passed away and wanted to be cremated and his ashes placed in a

John Deere cookie jar. Can you find me one immediately.”

“My son just put gum in my daughter's hair. How

can I get it out without cutting her hair?”

“I am stuck in the stairwellof my hotel and can’t get the doors to open. I am claustrophobic. Can you please call security and have

them come get me?”

“I am traveling into Canada with my vehicle through the

border in Michigan. Do I need a passport or can I just use a

driver’s license?

“My wife an I are trying to settle a dispute. Can you find out if there is any truth to the

notion that there are more crimes committed during a

full moon?”

…And We Mean Anything!

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Call Center Data

Call center is owned, managed and operated in the U.S.A.

Live 24/7/365 support handling thousands of daily requests

Full time quality control agents monitor, critique and score all calls.

Average length of calls 1:48.

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Place On Every Vehicle On the Lot… 8

Provides Instant Added Value To Every Vehicle

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…and Every Vehicle In Your Showroom 9

Provides Instant Added Value To Every Vehicle

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Issuing a Package toCustomers is EASY!

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Name

Cell Phone

Email address (optional)

ALL YOU NEED TO ISSUE ANY PACKAGE IS:

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Activate Your Customers On The Spot

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Your Customers Will Receive a Text Message

Within 3 Seconds of Issuance!

John, Welcome to DEALERSHIP

NAME Personal Assistance. Call (866) 519-5237

from this phone to get Anything,

Anywhere, Anytime!

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Your customer can begin using YOUR personal assistance service

“Hello Mrs. Williams,Thank you for calling YOUR DEALERSHIP NAME PERSONAL

ASSISTANCE.This is Amanda. How may

I assist you today?”

IMMEDIATELY!

Unlock Your Customer

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All Emails Include A V-Card Attachment That Will Insert Your Dealership’s Information Into Their Contacts on Their Computer or Smart Phone

V-Card Attachment

…An Instant Welcome Email…

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Dealership Info is EnteredInto Recipients Contacts

All Your Dealership’s

Contact Information is

Instantly Added Into Your

Customer’s Contact Database

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MyStar recommends a retail price of

for the second1 year package

ORGive it away with

any other purchase in F&I

You HaveBeen

Upgraded

To 2 Years

Generate Profits with Upgrades

Upgrade

To A Two Year

Package Only

$199.00

$199.00

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1-Year CompanionPlans Are Available for Everyone in the Family

Sell Companion Plans

Companion

Plans Make

The Perfect

Gift

Teenagers

“Super Moms”

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Parents

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Activation form notifies customers about ALL upgrades

Online CustomerActivation Agreement

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Follow Up NotificationsAfter the Sale

John, Thank you for your purchase from DEALER NAME. We

appreciate your business! Please

call us at (800) 555-1212 if you have

any questions.

Customized “Thank You” Text

You Can Use The Follow-Up Text Message Feature to:

Thank Your Customers For Their Purchase

OR

Improve CSI Scores By Recognizing Potential Failed Surveys From

Unsatisfied Customers

John, ABC Motors hopes you’re

enjoying your new vehicle. We are

committed to your 100% satisfaction. Call 214-555-1212

with any questions.

CustomerSatisfaction Text

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1st Day 12th Day

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DEALERSHIP NAME

is performing oil changes for only

$19.95 this weekend only.

Call for an appointment

Today! 214-555-1212

Don’t forget the new 2010 Ford Mustang will hit our showrooms this upcoming

Wednesday. Be one of the 1st

people to own one.

214-555-1212

There is a thunderstorm

approaching the Miami area.

Come by NOW to DEALERSHIP

NAME FOR a $10 wiper blade

change.214-555-1212

The Ethos Program allows for a monthly text message to be sent to all the customers on the program customized to your specifications

Oil Change Specials New Vehicle ArrivalsInclement Weather

Notifications

*All text messages come with opt out instructions

Send Out Monthly TextMessages and Emails

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All Text Messages Sent

HaveOpt-Out

Instructions

To Stop These Texts Call (866) 2-QUITME

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Additional MyStar Support Benefits

What about the customers who DID NOT purchase a vehicle?

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Additional MyStar Support BenefitsCapture Valuable

Contact Information

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By issuing them a Walk-in package, you instantly capture their valuable contact information

Automated customized follow-up notifications will begin.

Lead reports allow for precision text message marketing campaigns

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Activate QualifiedLeads On The Spot

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Your Customers Will Receive a Text Message

Within 3 Seconds of Issuance!

John, Thanks for visiting

DEALERSHIP NAME. Your Personal

assistance is active. Call (866) 519-5237from this phone to

get Anything, Anywhere, Anytime!

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Automated Follow-Up Notification System

You can completely customize the content and the of up to 3 text messages that get to delivered to the customer after they leave your dealership!

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delivery days

Don’t forget that your vehicle is

waiting for you at DEALERSHIP NAME. Please

call us to let us know when you

are coming by to pick it up!

214-555-1212

Day 1Vehicle

Still Waiting

We will take an additional $100 off the price of your vehicle if you purchase your vehicle

today! Call us to arrange a time.214-555-1212

Day 2AdditionalDiscounts

Day 3

John, Come by to DEALERSHIP

NAME and receive an additional $250 off the price of a vehicle service

contract. Call us at

214-555-1212

DiscountOther Products

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Bill, If you buy the red truck you saw by 8pm tonight, I’ll

give you $500 more for your

trade-in.Call James 214-555-1212

Send customized text messages and emails to individual

qualified customers who

received a walk-in package.

Send Targeted Messages to Walk-In Customers

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Only 22%of emails are

opened within24 hours

Studies show

that 96% of text messages

are openedWithin 9 minutes!

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InterestingMarketing Facts

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Additional MyStar Support Benefits

1 Month Packages Are Also Available for Service Drive

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Instant ServiceText and Email

John, Thank you servicing your vehicle with DEALER NAME. We appreciate your patronage! If your

experience was less than perfect, please call 214-555-1212.

Instant“Thank You” TextThank your

customers for their patronage to your service

department.

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Follow-Up CustomizedService Notifications

Generate additional revenue through

increased RO’s by sending customers automated service

reminder notifications.

John, our records indicate that it’s time

for another maintenance service on your vehicle. Call

214-555-1212 to schedule an appointment.

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Follow-up notifications can be set to any future date.

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Customized Lead Reports

Leads reports available for each employee who gives out Walk-In or Service packages

Allows for detailed notes about potential customers.

Reports printable by individual salesmen for “Save-a-Deal” meetings.

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Additional MyStar Support BenefitsDealer

Support

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Dealership Gives Away Packages atwww.EthosPersonalAssistance.com

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Additional MyStar Support BenefitsDealer Support

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Online Tutorial for Every Process

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Additional MyStar Support BenefitsSales Support

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Sales Hand Out Window Sticker

Front Back

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Additional MyStar Support BenefitsSales Support

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Customer Information Card

Tent Card

For a Small One-Time Fee, Ethos Will Customize All Materials To Your Dealership

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Monthly Electronic Invoice Emailed To Your Choice of

Recipients

Remittance

Package Breakdown Monthly Total

Detailed Issuance History

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CommissionsReport

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You choose the employees who receive commission.

You decide the commission amounts.

You decide which packages are commissioned.

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Additional MyStar Support BenefitsPackages

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1 Year/360 Minutes of the Ethos Service With Every Vehicle Purchased

An Additional Complimentary1-Year Package That Can Be Can Be Given To Someone Else or Used To Increase the First Package to 2 Years!

Free Unlimited Walk-In Packages

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SupportedClients

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YOUR NAMEHERE

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www.EthosPersonalAssistance.com 39

The most innovative

automotive product EVER!

Get the Magic of

NOW!