ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020 1 ETHIRAJ COLLEGE FOR WOMEN DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) FULL-TIME – (2-YEARS) Revised Syllabus - June 2018- Revised Regulations –November 2019 Department of Master of Business Administration is revising syllabi with effect from the academic year 2018-2019. Every academic year is divided into two semester sessions. Each semester will have a minimum of 90 working days and each day will have minimum of 5 working hours. Teaching is organized into a modular pattern of credit courses. Credit is normally related to the number of hours a teacher teaches a particular subject. It is also related to the number of hours a student spends learning a subject or carrying out an activity. REGULATIONS Conditions for Admission: Candidates shall be required to have passed any Bachelor’s Degree of the University of Madras or any other University or a qualification accepted by the Syndicate of Madras University as equivalent thereto, shall be eligible for admission to MBA Degree Course. Eligibility for the award of Degree: A candidate shall be eligible for the award of the Degree only if she has satisfactorily undergone the prescribed Course of Study in this College for not less than TWO academic years, passed the examinations of all the Four semesters prescribed earning minimum of 91 CREDITS plus 14 ADDITIONAL NON-CGPA CREDITS (TOTAL OF 105 CREDITS and Non-Credit course) one audit course and fulfilled such conditions as have been prescribed therefore. Duration of the course: The course for the students shall extend over a period of TWO academic years consisting of FOUR Semesters. Each academic year shall be divided into Two Semesters. The FIRST academic year shall comprise the First & Second Semesters and the SECOND academic year the Third & Fourth Semesters respectively. The ODD Semesters shall consist of the period from July to November of each year and the EVEN Semesters from December to April of each year. The duration of each semester will be about 16 Weeks. The subjects of study shall be in accordance with the syllabus prescribed from time to time. Examinations There shall be four examinations, first semester examination at the middle of the first academic year and the second semester examination at the end of the first academic year. Similarly the third and fourth semester examinations will be held at the middle and the end of the second academic year respectively. All examination related rules shall be followed as per the college policy.
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ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
1
ETHIRAJ COLLEGE FOR WOMEN
DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
FULL-TIME – (2-YEARS)
Revised Syllabus - June 2018- Revised Regulations –November 2019
Department of Master of Business Administration is revising syllabi with effect
from the academic year 2018-2019.
Every academic year is divided into two semester sessions. Each semester will
have a minimum of 90 working days and each day will have minimum of 5 working hours.
Teaching is organized into a modular pattern of credit courses. Credit is normally related to
the number of hours a teacher teaches a particular subject. It is also related to the number of
hours a student spends learning a subject or carrying out an activity.
REGULATIONS
Conditions for Admission:
Candidates shall be required to have passed any Bachelor’s Degree of the University
of Madras or any other University or a qualification accepted by the Syndicate of Madras
University as equivalent thereto, shall be eligible for admission to MBA Degree Course.
Eligibility for the award of Degree:
A candidate shall be eligible for the award of the Degree only if she has satisfactorily
undergone the prescribed Course of Study in this College for not less than TWO academic
years, passed the examinations of all the Four semesters prescribed earning minimum of 91
CREDITS plus 14 ADDITIONAL NON-CGPA CREDITS (TOTAL OF 105 CREDITS and
Non-Credit course) one audit course and fulfilled such conditions as have been prescribed
therefore.
Duration of the course:
The course for the students shall extend over a period of TWO academic years
consisting of FOUR Semesters. Each academic year shall be divided into Two Semesters.
The FIRST academic year shall comprise the First & Second Semesters and the SECOND
academic year the Third & Fourth Semesters respectively.
The ODD Semesters shall consist of the period from July to November of each year
and the EVEN Semesters from December to April of each year.
The duration of each semester will be about 16 Weeks. The subjects of study shall be
in accordance with the syllabus prescribed from time to time.
Examinations
There shall be four examinations, first semester examination at the middle of the first
academic year and the second semester examination at the end of the first academic year.
Similarly the third and fourth semester examinations will be held at the middle and the end of
the second academic year respectively. All examination related rules shall be followed as per
the college policy.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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CURRICULUM STRUCTURE AND OBJECTIVES
PROGRAM EDUCATIONAL OBJECTIVES (PEO’s)
1. To impart knowledge on core functions of management so as to enable, demonstrate
an understanding of key functions of management as applied in practice.
2. To impart competency and skills required for management functions- self
management, professional management and organisation management.
3. To professionally groom and culturally align to the ever changing dynamic business /
corporate environment and ethical practices through continuous learning and
development approaches.
4. To prepare and equip to cater to the various domains of business in diverse career
fields for a holistic and inclusive learning outcome with global perspectives.
5. To empower and promote excellence, self resilience and a sense of responsibility in
achieving sustainable development goals at individual/organisational and social
front.
PROGRAM OUTCOMES (PO’s)
1. Apply and synthesize the acquired conceptual and technical knowledge to formulate
business processes and solutions. (Knowledge Transfer)
2. Demonstrate effective communication, presentation, problem solving, decision
making, team work and leadership skills. (Workplace Competency)
3. Initiate, encourage and bring out latent qualities, abilities to be creative and innovative
in identifying and developing business skills / business opportunities / business
models. (Entrepreneurial Skill)
4. Exhibit and apply comprehensive multi functional knowledge/skill for enhancing
career choices.(Employability/Diversity)
5. Embrace technology, current techniques and relevant business tools necessary for
effective managerial practice. (Organisational Adaptability and Effectiveness)
6. Identify, equip and meet the changing organisational expectations and
challenges.(Management of Change)
7. Able to lead a team and contribute towards team environment in achieving
individual/organisational goals.(Team Building)
8. Internalise Physical, Mental and Emotional Wellness and Positive Outlook at
individual, organisational and social front.(Life Management Skill)
9. Apply and be responsive to ethical principles/issues and make ethical choices at the
individual/organisational and social level.(Ethics)
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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10. Continuous pursuit for professional excellence and performance outcomes. (
4. Paul A.Samuelson and William.D.Nordhans ,Economics, 19th Edition, TaTa McGraw Hill, New Delhi ,2011. 5. William A. McEachern and Simrit Kaur, Principles of Micro Economics”, CENGAGE Learning Publication, New Delhi,
India. 2015.
6. N. Gregory Mankiw, Principles of Micro Economics, Cengage Learning Publication, New Delhi, India. 2015. 7. Dominick Salvatore, Managerial Economics, Oxford University Press, New Delhi, India. 2015.
8. Ahuja, H.L. Managerial Economics: Analysis of Managerial Decision Making, 8/e; New Delhi: S. Chand & Company Limited
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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SEMESTER – I
BUSINESS RESEARCH AND TECHNIQUES
CORE - 4 COURSECODE:MBA18/1C/BRT
Teaching Hours: 53 hrs
Field work : 15 hrs Credits: 4 LTP- 3-1-0
OBJECTIVES:
To develop an understanding of research, research design, sources of data collection, analysis of the
collected data and preparation of research report.
Understand the most widely used tools of business techniques, which form the basis for rational and
sound business decisions
COURSE OUTLINE:
UNIT- I: Business Research – Definition and Significance –the research process –Types of Research –
Research Questions /Problems – Research objectives – Research Hypothesis – the role of theory in
research – Research Design – types – Variables in Research – Measurement and scaling - Different
scales 5 hrs
UNIT-II: Types of Data – Primary Vs Secondary Data – Methods of Data Collection – Construction of
Questionnaire and instrument – Sampling plan – Sample size – Sampling Techniques - Probability
Vs Non probability sampling methods. 20 hrs*
UNIT-III: Data Preparation – editing – coding – validity of data – Analysis of Data – Introduction to SPSS
package. Research Report – Different types – Contents of report – Layout of research report.
20 hrs*
UNIT –IV: Application of statistical tests – Parametric and non parametric - interpretation of test results,
Correlation and regression analysis – Chi-Square test- Single and two factor analysis of
variance. 18 hrs*
UNIT –V: Use of online methods of data collection and analysis. (Not to be included for End Semester
Examination) 5 hrs
Note: *Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS:
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods, 11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 4th Edition, Oxford University Press, New Delhi, 2015.
3. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business and economics, 8th edition, Thomson (South – Western) Asia, Singapore, 2002.
4. Anderson , “Quantitative Methods for Business‘, 8th Edition, Thomson Learning, 2002
5. Aczel A.D. and Sounderpandian J., Complete Business Statistics,6th edition, Tata McGraw – Hill, 2004. 6. Levin R.I. and Rubin D.S., Statistics for Management, 7th edition, Prentice Hall of India Pvt. Ltd., New Delhi, 2001.
7. Srivatsava TN, ShailajaRego, Statistics for Management, Tata McGraw Hill, 2008. 8. Anand Sharma, Statistics for Management, Himalaya Publishing House, Second Revised edition, 2008.
9. Albright S and Winston.L., Business Analytics : Data Analysis and Decision Making 5th Edition,Cengage Learning, 2015
10. Richard I. Levin, David S. Rubin, Statistics for Management, Pearson Education, 7th Edition, 2011.
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks
=20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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BUSINESS RESEARCH AND TECHNIQUES COURSECODE:MBA18/1C/BRT
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Possess knowledge in different types of research methods and techniques and be able to conduct
business research
CO 2 Display skill in performing statistical and research analysis and
CO 3 Prepare structured reports that would help businesses make appropriate decisions
CO 4 Apply and demonstrate Knowledge on Recent Trends in the field of Business Research and
UNIT III: Work Study – Introduction – Method Study – Time Study - Work Sampling, Ergonomics, Working
Environment – Industrial Hazards, Accidents, Fatigue and Worker Safety. Modern Operations
Management Techniques, Business Process Reengineering, Lean Manufacturing, Use of Control
Charts, Concept of quality circles, Value Analysis. 20* hrs
UNIT IV: Integrated Materials Management and its components, Inventory Control, Basic Inventory
Models, Purchasing Management, Stores Management, Materials Requirement Planning, Make or
Buy Decisions.Introduction to Maintenance Management 18* hrs
UNIT V: The servitization of manufacturing - E-operations – Outsourcing - Leanness and agility -
Performance measurement and quality control –Logistics and Supply Chain Management –
Environmental Issues ( Not to be included for End Semester Examination) 5 hrs.
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Nicholas J. Aquilano, Operations and Supply Management, Tata McGraw Hill, 12thEdition, 2010.
2. William J Stevenson, Operations management, McGraw-Hill Education, Thirteenth Edition,2018 3. Krajewski, J. Lee, Ritzman, P. Larry, and Malhotra, K. Manoj , Operations Management: Processes and Value Chains, ,Pearson
Education, 11th Edition ,2016
4. Mahadevan B, Operations Management Theory and practice, 3/e, Pearson Education, 2015 5. Norman Gaither and Gregory Frazier, Operations Management, South Western Cengage Learning, 2002.
6. Russel and Taylor, Operations Management, Wiley, Fifth Edition, 2006.
7. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2004. 8. Chary S. N, Production and Operations Management, Tata McGraw Hill, Third Edition, 2008.
9. Aswathappa K and Shridhara Bhat K, Production and Operations Management, Himalaya Publishing House, Revised Second
Edition, 2008. 10. Pannerselvam R, Production and Operations Management, Prentice Hall India, Second Edition, 2008
End Semester Question Paper Template Duration: 3 Hour Max. Marks: 60 Marks Unit Part A (4X3 Mrks= 12)
4 out of 6 Word Limit -50
Part B(4X5 Mrks =20) 4 out of 6 Word
Limit -100
Part C(2X8 Mrks=16) 2 out of 3
Word Limit -200
Part D(1X12 Mrks=12) One Case Study Word Limit -250
1 2 1 Case study should not contain more than two
questions. 2 2 1 1 3 1 2 1 4 1 2 1
Total 6 6 3 1 Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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OPERATIONS MANAGEMENT COURSECODE: MBA18/1C/OPM
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand the concepts underlying Operations Management as a functional area and its
relevance in the management of a firm.
CO 2 Exhibit knowledge of Operations management in various areas for problem solving.
CO 3 Apply the principles of Operations management in practice and be aware of the emerging areas in
Operations management
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to the
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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SEMESTER – II
MARKETING MANAGEMENT
CORE – 6 COURSE CODE: MBA18/2C/MMM
Teaching Hours: 53 hrs Credits: 4 LTP – 4-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable the students to
Understand the concept of marketing in theory and practice, evaluate the environment and develop a
feasible marketing Solution.
to Understand fundamental premise underlying market driven strategies
COURSE OUTLINE: UNIT I: Marketing –Definitions -Conceptual frame work –Marketing environment : Internal and External -
Marketing interface with other functional areas –Production, Finance, Human Relations Management, Information System. Marketing in global environment –Prospects and Challenges. 5 hrs
UNIT II: Marketing strategy formulations –Key Drivers of Marketing Strategies -Strategies for Industrial Marketing –Consumer Marketing ––Services marketing –Competitor analysis - Analysis of consumer and industrial markets –Strategic Marketing Mix components 20hrs*
UNIT III: Product planning and development –Product life cycle –New product Development and Management –Market Segmentation –Targeting and Positioning – Channel Management –Advertising and sales promotions –Pricing Objectives, Policies and methods. 20hrs*
UNIT IV: Understanding industrial and individual buyer behavior -Influencing factors –Buyer Behaviour Models –Online buyer behaviour -Building and measuring customer satisfaction –Relationships management - Marketing Research –Process of Research –Concepts and applications of Research - Ethics in marketing 18hrs*
UNIT V: Digital transformation and Marketing – Data Analytics –GPS based search Engine Optimization – content marketing – Authenticity of brands –Personalization –Better Video Content - Phygital experience –chatbots and AI – IoT to leverage tech and data- marketing to establish emotional connections –Emerging trends in Marketing - Social media marketing - Online marketing trends (Not to be included for End Semester Examination) 5 hrs
Note* Experiential learning pedagogy- field work related recent trends and practices in real life business scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Kotler,Philip and Kevin Lane Keller, Marketing Management, Pearson Education Limited, 15
th Edition,
2016 2. Alexander Chernev, Strategic Marketing Management, Cerebellum Press,8
th Edtion,2014
3. Capon, Noel, Siddharth Shekhar Singh (2014). Managing Marketing: An Applied Approach, Wiley India, first edition, 2014.
4. Paul Baines, Chris Fill andKelly Page, Marketing, Oxford University Press, 2nd
Edition,2011. 5. Lamb, hair, Sharma, Mc Daniel–Marketing –An Innovative approach to learning and teaching -A south
Asian perspective, Cengage Learning ––2012 6. Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson Learning, 2000. 7. Duglas,J.Darymple, Marketing Management, John Wiley & Sons, 2008. 8. Ramasamy, V.S, Namakumari, S., Marketing Management: Global Perspective Indian Context, Macmillan
Education, 5th
Edition,2014 9. Boyd Walker, Marketing Management, McGraw Hill, 2002. 10. Paul Baines, Chriss Fill Kelly Pag, Marketing, II edition, Asian edition
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit
Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D
(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions.
2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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MARKETING MANAGEMENT COURSE CODE : MBA18/2C/MMM
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Understand the concepts of Marketing Management as a functional area and its relevance in the
management of a firm.
CO 2 Exhibit knowledge of Marketing management to develop a feasible Marketing solution for the firm.
CO 3 Apply the principles of Marketing management in practice in an Organization and be aware of the
emerging new practices in Marketing.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to the
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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SEMESTER - II
LEGAL FRAMEWORK OF BUSINESS
CORE - 10 COURSE CODE: MBA18/2C/LFB
Teaching Hours: 53 hrs Credits: 4 LTP – 4-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable students
The objective of this course is to acquaint students with various laws, forces and regulatory measures governing business operations in India.
The students will be able to discuss about the Indian legal environment in which business is carried on COURSE OUTLINE: Business Law UNIT I: Companies Act- Nature, Classification of company- Private and Public Company- Holding and
Subsidiary Company-Government Company –Foreign Company, Formation of company. Memorandum of Association- Meaning and Purpose Forms and Contents 5hrs
UNIT II- Article of Association- Meaning and Purpose. Registration of articles- alteration -effects of alteration. Share capital and issue of shares- Classes of Shares- Preference shares-Equity shares-.Prospectus- Content of Prospectus. Power, Duties, and Liabilities of the Directors- Appointment of directors-Disqualification and vacation of office. Meetings Resolution and, Winding Up. 20hrs*
Industrial Law UNIT III:Laws regulating working conditions: Factories Act- objective-elements-duties and liabilities of a occupier. Shops and Establishment Act, Industrial Establishment (National & Festival) act. Laws regulating wages and fringe benefits: Payment of wages Act, Minimum wages Act, Equal remuneration Act, Bonus, Pension, ESI, Gratuity and Providential Fund Industrial Employment act Law regulating Labour Welfare, Workmen compensation act. 20hrs Mercantile law UNIT IV- Law of contracts (Only General Contracts) - Nature and Classification, Performance of contract-
assignment of contract-time and place of performance. Discharge of contract-performance- -lapse of time- breach of contract- suit for damages. Negotiable instruments- Promissory notes and Bill of exchange. 18hrs*
Contemporary Business Law UNIT V-Service Tax- -Classification of Taxable services.-Levy of Service. VAT- Valuation of Tax, CST, RTI
Excise Duty, Impact of GST in India, (Not to be included for End Semester Examination) 5hrs
Note: * Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. N.D.Kapoor, Element of Mercantile Law, Sultan Chand, NewDelhi, (2014)
2. Saravanavelu, Business and Industrial Law, Himalaya Publishing, (2015)
3. R.S.N.Pillai, Bagavathi, Business Law, , S.Chand and Co., Ltd., NewDelhi, (2014)
4. S.K.Aggarwal, Business Law, Galgotia Publishing Company, NewDelhi, (2004)
5. S.S. Gulsan, G.K.Kapoor, Business Law, New Age International (P) Ltd, New Delhi,(2009)
6. R.C.Saxena, Labour Problems and Social Welfare, Nath and Co, Meerut, (2011)
7. M.R. Sreenivasan, Commercial and Industrial Law, Margham Publications, Chennai,(2013)
8. Saravanavelu and Sumathi, Legal Systems in Business, Himalays Publishing Home.(2010)
9. D.P. Jain, Industrial and Labour Laws, Konark Publishers (P) Ltd., NewDelhi, (2000)
10. Dr.Avtar Singh, Company Law, Eastern Book Co., Lucknow, (2011)
End Semester Question Paper Template Duration: 3 Hour Max. Marks: 60 Marks Unit Part A (4X3 Mrks= 12)
4 out of 6 Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6 Word Limit -100
Part C(2X8 Mrks=16) 2 out of 3
Word Limit -200
Part D(1X12 Mrks=12) One Case Study Word Limit -250
1 2 1 Case study should not contain more than two
questions. 2 2 1 1 3 1 2 1 4 1 2 1
Total 6 6 3 1 Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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LEGAL FRAMEWORK OF BUSINESS COURSE CODE: MBA18/2C/LFB
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand about how business and legal matters intertwine.
CO 2 Gain a realistic understanding of how the law actually works.
CO 3 Be able to recognize and apply basic principles of law to various problems which business faces
CO 4 Apply and demonstrate Knowledge on Recent regulations in Legal Framework
UNIT V: Company and their practices – Social Responsibility – Current Scenario in Social Enterprise
Management. (Not to be included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS
1. Management for Social Enterprise- Bob Doherty, George Foster and Maureen Royce- Rayer Publication 2009 2. Bob Doherty and John Thompson- emerald Group Publishing 2006
3. The Management of NGO - David Lewis 2009
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks
=20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
48
SOCIAL ENTERPRISE MANAGEMENT COURSE CODE: MBA18/IE1/SOE
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand ethical issues in workplace and Corporate Social responsibility
CO 2 Identify the contemporary issues in management of social sector
CO 3 Create social enterprises through collaborative learning with social enterprises and
demonstrate knowledge relevant to the Social Enterprise Management.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
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SEMESTER – III
INFORMATION MANAGEMENT AND ERP
CORE - 12 COURSECODE: MBA18/3C/ IME
Contact Hours : 53 hrs Credits : 4 LTP: 4-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable students to
Understand various MIS operating in functional areas of an organization
Explain the relationship of MIS with the various activities of the organization and importance of ERP
in today’s business scenario.
COURSE OUTLINE:
UNIT I:Introduction to information system-The management, structure and activities-Information needs and
sources-Types of management decisions and information need. System classification Elements of
system, input, output, process and feedback. 5 hrs
UNIT II: Transaction Processing information system, Information system for managers, Intelligence
information system –Decision support system-Executive information systems. Enterprise Resource
Planning (ERP) System, Benefits of the ERP, Need for ERP , ERP components , ERP
implementation, Customer Relationship management , emerging trends in information systems..
20hrs*
UNIT III:. Functional Management Information System: Production Information system, Marketing
Information Systems, Accounting Information system, Financial Information system, Human
resource Information system. 20hrs*.
UNIT IV: System Analysis and Design: The work of a system analyst-SDLC-System design –Requirement
analysis-Data flow diagram, design-Implementation-Evaluation and maintenance of MIS,
Database System: Overview of Database- advantages and disadvantages of database 18hrs*
UNIT V: Introduction to cloud computing, Smart machines, Big data analytics, Mobile computing (Not to
be included for end semester examination) . 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
RECOMMENDED BOOKS: 1. Kenneth J Laudon, Jane P. Laudon ,Management Information Systems”,14th Edition, Pearson/PHI ,2015
2. O’Brien, James A., George M. Marakas, and Ramesh Behl , Management Information Systems, 10edition; New Delhi: McGraw Hill Education, 2013.
3. Waman Jawadekar, Management Information system: Text & Cases, Fourth edition, Tata Mc Graw Hill New Delhi,2010.
4. Gordon B Davis,” Management Information System Conceptual Foundations structure and development”,Mc Graw Hill,2006. 5. Kendall & Kendall,System Analysis And Design ,Prentice Hall Publication, Seventh edition, New Delhi, 2016
6. Leon Alexis, Enterprise resource Planning, third Edition ,TataMcGraw hill, 2008.
7. Greenberg,” CRM at the seed of light”, TataMcGrawhill 4th edition, 24. 8. Frederick Gallegor, Sandra Senft,, Daniel P. Manson and Carol Gonzales, Information Technology Control and Audit, Auerbach
Publications, 4thEdition, 2013.
9. Raplh Stair and George Reynolds, Information Systems, Cengage Learning, 10thEdition, 2012. 10. Turban, McLean and Wetherbe, Information Technology for Management –Transforming Organisations in the Digital Economy,
John Wiley, 6thEdition, 2008.
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks Unit Part A (4X3 Mrks= 12)
4 out of 6 Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6 Word Limit -100
Part C(2X8 Mrks=16) 2 out of 3
Word Limit -200
Part D(1X12 Mrks=12) One Case Study Word Limit -250
1 2 1 Case study should not contain more than two
questons. 2 2 1 1 3 1 2 1 4 1 2 1
Total 6 6 3 1 Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
57
INFORMATION MANAGEMENTAND ERP COURSE CODE: MBA18/3C/IME
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Understand the role of Management Information Systems in achieving business competitive
advantage through informed decision-making.
CO 2 Apply knowledge and skills learned to facilitate the acquisition, development, implementation, and
management of information systems.
CO 3 Effectively communicate strategic alternatives to facilitate decision-making and to learn how to use
information technology in solving day to day business problems.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
UNIT III: Concept of Corporate Strategy and Tactics, Strategic Management Process; Strategy formulation -,
Purpose & Objectives. SWOT Analysis. Resource Allocation, Organization structures and
Processes 20 hrs*
UNIT IV: Strategic Alternatives: Identification of strategic alternatives, Alternate strategies, Stability,
Growth, Expansion, Retrenchment, Turnaround, Divestment, and Liquidation. Combination
Strategies. Process of Strategy Implementation. Strategy Evaluation and Reformulation
18hrs*
UNIT V-International Strategy in business. Strategic management and NGO
(Not to be included for End Semester Examination 5 hrs
Note: * Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Azhar Kazmi : " Business Policy ", Tata McGraw Hill , New Delhi. 2009 2. Lawrence R Januch & William I Glueek,” Business Policy and Strategic Management”
3. Mamoria,”Business Policy” Himalaya Publishers
4. Vipin Gupta, Kamala Gollakota, R. Srinivasan, Business Policy And Strategic Management: Concepts And Applications, Phi Learning, Second Edition, 2009
5. V.S.P. Rao, V.S.P. Rao; V. Hari Krishna, Hari V, Strategic Management, First Edition Excel Books, 2008
6. Arthur A. Thomson Jr., A.J.Strickland III, John E. Gamble:,”Crafting and Executing Strategy “ Tata McGraw Hill, 7. Charles W.L.Hill, Gareth R. Jones” Strategic Mangement – An Integrated Approach “BIZZANTRA,
8. John A Pearce II & Richard B Robinson Jr,” Strategic Management “ AITBS/TMH
9. Robert A. Pitts, David Lei Thomson South,” Strategic Management Building and Sustaining Competitive Advantage “ Western, 10. Garry Johnson, Keven Scholes,” Exploring Corporate Strategy Text and Cases –“,Prentice Hall India, 6/e, 2001
End Semester Question Paper Template Duration: 3 Hour Max. Marks: 60 Marks Unit Part A (4X3 Mrks= 12)
4 out of 6 Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6 Word Limit -100
Part C(2X8 Mrks=16) 2 out of 3
Word Limit -200
Part D(1X12 Mrks=12) One Case Study Word Limit -250
1 2 1 Case study should not contain more than two
questions. 2 2 1 1 3 1 2 1 4 1 2 1
Total 6 6 3 1 Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
68
STRATEGIC MANAGEMENT COURSE CODE: MBA18/4C/STM
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand the significance of internal and external environment of business
CO 2 Analyse and prepare organizational strategies that will be effective for the current business
environment
CO 3 Devise strategic approaches to managing a business successfully in a global context
CO4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
75
SEMESTER – III
TRAINING AND DEVELOPMENT
ELECTIVE - 3 COURSE CODE: MBA18/3E/TND
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable students to
Develop an understanding of how to plan and implement training activities in an organization.
To provide an experiential skill-based exposure to the process of planning, organizing and
implementing a training system.
COURSE OUTLINE:
UNIT I: Introduction-Training and Development.-Need-Importance. Systematic approach to
Training and Development- Assessment Phase, Training and Development phase-
Evaluation Phase. Training- Function and Overview of Training and Development. 5 hrs
UNIT II: Trainer’s role, Need Analysis, Designing a Training Program. StrategicTraining. Learning –
Theories-Process - Principles-evaluation 15 hrs*
UNIT III: Training Methods: On-the job training-Induction-Apprentice-Refresher-Job rotation-
Vestibule. Off-the job-Lecture and Conferences- Brain Storming-Sensitivity Training. Training
competencies-developing training materials-developing policy-strategic planning- networking
training resources-monitoring and evaluation 15 hrs*
UNIT IV: Training Techniques: The Case Method, Role Plays, Games and Simulations. Motivation of
Trainee, Reinforcement-Goal Setting. E-Learning and use of technology in Training. Technology
based learning and training methods; Evaluation of Training and Development, Marketing of
Training Functions- Task of the Training system-Building and Maintaining support 13hrs*
UNIT V: Design a training program for various level of employees. (Not to be included for
End Semester Examination) 5hrs
Note: *Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Blanchard, P. Nick, Effective Training, 5/e; New Delhi: Pearson Education. (2015).
2. Noe, A. Raymond and Kodwani, D. Amitabh Employee Training and Development, 5/e; New Delhi: Tata McGraw-Hill (2012).
3. Janakiram, B.. Training and Development; New Delhi: Biztantra. (2007). 4. Nick Blanchard, James W. Thacker, Effective Training Systems Strategies and Practices, Prentice Hall India Pvt Ltd., New
Delhi, (2007)
5. Devendra Agochiya, Every Trainers Handbook, Sage Publication, New Delhi. (2002). 6. Irwin L. Goldstein, J.Kevin Ford, Training in Organisations, Thomson Learning Asis, (2001).
7. Bewnet, Roger cd improving Training Effectiveness, Aldershot, Gower Buckley.R & Caple, Jim, The Theory & Practice of
Training, London,(1995)
8. Rae L. etc Hon to Measure Training Effectiveness, Aldershot, Gower,(1997).
9. Reid M.A, etc., Training Interventions, Managing Employees Development, London, (1994). 10. Lynton R. Pareek.U, Training to Development 2nd, New Delhi, Vistaar,(1990)
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
76
TRAINING AND DEVELOPMENT COURSE CODE: MBA18/3E/TND
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Understand the management of training processes and system for developing human resource of
the organisation.
CO 2 Demonstrate the concepts and process of training and development.
CO 3 Summarize how to implement successful training and development program.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
designing and implementing Training and Development.
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
77
SEMESTER – III
ORGANISATIONAL CHANGE AND DEVELOPMENT
ELECTIVE - 4 COURSE CODE: MBA18/3E/OCD
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To understand the concept of development with respect to the organization, groups and individuals.
To give an understanding the role of the individual and management in contributing towards overall
development.
COURSE OUTLINE:
UNIT I: Organizational Change- Concepts, The process of Organizational change, Key roles in
Organizational change, Culture and change. Theories and practices. 5hrs
UNIT II: Organizational Diagnosis- Issues and Concepts. Effective implementation of Change,
Managing resistance to change. Types of change. Interventions in organizational
changing. Evaluation of Organizational change programme. 15hrs*
UNIT III: Introduction to Organization Development and Operational Components of OD
Diagnostic Action and process-Maintenance Components. Concepts-Nature and Scope
of OD. Historical Perspective of OD 15hrs*
UNIT IV: OD Intervention: Team Interventions, Inter-group Interventions – Personal, Interpersonal and group
process Interventions. Comprehensive Interventions. Structural Implementation and Assessment of
OD. Implementation- condition for failure and success in OD efforts. Assessment of OD and
change in Organizational Performance. 13hrs*
UNIT V: Design a framework that Indian Organisation and professionals could use to map and
distinguish OD practices. (Not to be included for End Semester Examination) 5hrs*
Note: *Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Organisational Behaviour-Fred Luthans,-Mc.Graw Hill International Edition (2013) 2. Brown, R. Donald, An Experiential Approach to Organization Development, 8/e: New Delhi: Pearson (2011)
3. Cummings, G. Thomas and Christopher G. Worley Organization Development and Change, 8/e; New Delhi: Cengage
Learning. (2010). 4. Cummings, T. and Worley, C. Essentials of Organizational Development and Change , South-Western, a division of
Thomson Learning (2009)
5. French, Wendell L., Cecil H. Bell Jr., and Veena Vohra Organization Development - Behavioural Science Interventions for Organisation Improvement, 6/e; New Delhi: Pearson. (2006).
6. Debra L.Nelson, James Campbell Quick, Organsiational Behaviour Foundations, Realities and challenges-(2006)
7. French and Bell Organizational Development: Prentice Hall.(1999) 8. Burnes B Managing Change A strategic Approach to Organizaytional dynamics. London, Pitman. (1996).
9. Bhatia R.L., The Executive Track: An Action Plan for Self Development, Wheeler Publishing, New Delhi, (1996)
10. Organization Development and Change- by Cummings and Worely Cengage learning.
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
78
ORGANISATIONAL CHANGE AND DEVELOPMENT COURSE CODE: MBA18/3E/OCD
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Apply the concepts of Organisational change and development for effective change management
in an organisation.
CO 2 Enable comprehensive intervention and analyse the impact of organisational development
CO 3 Analyse the principles of work culture and be aware of recent trends in organisational change and
development.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
4. Cottle,W.C. and N.M.Downie, Preparation for counseling, Prentice Hall.(1970) 5. Bennett,M.E. Guidance and counseling in groups. Second edn., McGraw Hill. (1993)
6. Murdock, N. L Counseling Theories and Techniques. Prentice Hall. (2013)
7. Corsini, R., & Wedding, D. (Eds.) Current psychotherapies (2008) 8. . Heppner, P. H., Rogers, M. E., & Lee, L. A. Pioneers in counseling & development (1990)
9. Neacsiu, A., Ward-ciesielski, E. F., & Linehan, M. M. Emerging approaches to
counseling interventions. (2012). 10. Combs, G. & Freedman, J. Current practices in narrative therapy. (2012).:
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
84
WORKPLACE COUNSELLING COURSE CODE: MBA18/3E/WPC
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Know the basic skills needed to be a successful counselor.
CO 2 Compare and contrast counseling techniques in diverse environments.
CO 3 Demonstrate clear understanding of the legal issues behind counselling
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
conflict management in the functional domain of Human resource Management .
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
85
SEMESTER – III
HR METRICS AND WORKPLACE ANALYTICS
ELECTIVE - 8 COURSE CODE: MBA18/3E/HWA
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable students to
Get an insight into various HR Metrics
Enhance the capability to use Hr metrics/analytics strategically for better workplace productivity
COURSE OUTLINE
Unit I – Introduction to Hr Metrics and workforce analytics history of HR metrics and analytics- contemporary
HR metrics and workforce analytics 5hrs*
Unit II- Goals/objectives of HR metrics and workforce analytics- types of HR measurements, Metrics and
analytics Basics 15hrs*
Unit III- Impact – Process-Problems of HR Metrics 15hrs*
Unit IV- Workforce analytics and HR intelligence and reporting 13hrs*
Unit V- Analyse Latest HR analytics. Trends –case studies. (Not to be included for End Semester
Examination) 5hrs
Note: *Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Phillips, J., & Phillips, P.P. Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and
Outcomes. McGraw-Hill. (2014).
2. Pease, G., & Beresford, B. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments. Wiley. (2014).
3. Sesil, J.C. Applying Advanced Analytics to HR Management Decisions: Methods for Selection, Developing Incentives, and
Improving Pearson FT Press (2013). 4. Smith, T. HR analytics; The What, Why and How…. CreateSpace Independent Publishing Platform. (2013).
5. Waber, B. People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us about the Future of
Work. FT Press. (2013). 6. Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization. Massachusetts: Havard Business
Review Press (2012)
7. Bassi, L., Carpenter, R., & McMurrer, D. HR Analytics Handbook. McBassi & Company. By the way, the research for this book was done by Dr. Jeroen Delmotte and Luk Smeyers from iNostix! (2012).
8. Davenport, T.H., Harris, J.G., & Morison, R. Analytics At Work: Smarter Decisions, Better Results. Harvard Business Review
Press (2010). 9. Fitz-enz, J., & Davison, B.). How to measure Human Resources management. New York: McGraw-Hill. (2002)
10. Director, S. Financial Analysis for HR Managers: Tools for Linking HR Strategy to Business Strategy. Pearson FT Press. (2014).
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
86
HR METRICS AND WORKPLACE ANALYTICS COURSE CODE: MBA18/3E/HWA
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Understand appropriate internal and external human resource metrics, benchmarks and indicators.
CO 2 Manage information technology to enhance the efficiency and effectiveness of human resource
functions within the organization.
CO 3 Identify the appropriate HRIS to meet organization’s human resource needs
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to Human
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
89
SEMESTER – III
TEAM WORK MANAGEMENT
ELECTIVE - 10 COURSE CODE: MBA18/3E/TWM
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
Understand the importance of raising groups
To learn how individuals as team players must behave to sustain teams.
COURSE OURLINE:
UNIT I – Transforming groups to Teams; Stages of Team Building and its Behavioural Dynamics;
Team role; Interpersonal Processes; Goal Setting and Problem Solving. 5hrs
UNIT II- Interpersonal Competence and Team Effectiveness- Team Effectiveness and important
influences on Team Effectives. Role of Interpersonal Competence in team Building;
Measuring Interpersonal Competence. Team Size; team Member Roles and Diversity;
Norms Cohesiveness; leadership, Measuring Team Effectiveness. 15hrs*
UNIT III- Communication and Creativity- Communication process; Communication Effectiveness
and Feedback; Fostering Team Creativity; Delphi Technique; Nominal Group Technique;
Traditional Brain Storming; Electronic Brain Storming. Negative Brain Storming.
15hrs*
UNIT IV- Role of Leaders in Teams- Supporting Teams; Rewarding Team Players; Role Allocation:
Resource Management for Teams; Selection of Team Players; Leaders as Facilitators, Mentors.
Functional and Dysfunctional Cooperation and Competition; Interventions to Build Collaboration in
Organizations; Social Loafing, Synergy in Teams, Self-Managed Teams.
13 hrs*
UNIT V-Case studies, book review games role play covering various aspects of team management. (Not
to be included for End Semester Examination) 5hrs
Note: *Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Patrick M. Lencioni A Field Guide for Leaders, Managers, and Facilitators Paperback –(2005) 1. Candela Iglesias Chiesa Build your Dream Team: Leadership based on a passion for people. Kindle Edition (2005)
2. Patrick M. Lencioni The Five Dysfunctions of a Team, Large Print(2002).
3. MC Shane, S.L & Gilnow M.A.VOrganizational Behaviour: Emerging Realities for the Workplace Revolution. Tata McGraw- Hill Publishing Company Ltd. .(2001)
4. Schermerhorn, J.R., Hunt,J.G & Osborn, R.NOrganizational Behaviour. John Wiley & Sons Asia Pvt Ltd. Singapore. .(2001)
5. Naper, Rodhey, W & Gershenfeld Mattik, Groups Theory & Experience, AITBS, India. (1996). 6. Bass, B.M. (1954).The leaderless group discussion Psychological Bulletin
Mergers and Acquisitions: Definition - Benefits and costs of mergers - Determination of exchange
ratio - Joint Ventures - Recent trends 13 hrs*
UNIT V : Corporate Governance: Corporate Disasters and Ethics in different corporate scenario – stock market
scandals (Not to be included for End Semester Examination) 5 hrs
Note: * Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Khan, M.Y. and Jain, P.K. Financial Management: Text, Problems and Cases, 7th edition; New Delhi: McGraw Hill Education,
2015 2. Dr.R.P.Rustagi, Financial Analysis & Financial Management: A Contemporary Approach, Sultan Chand & Sons, 3rd Edition,
2014.
3. Prasanna Chandra Financial Management, Theory and Practice, 9th edition; New Delhi: McGraw Hill Education, 2015. 4. Dr.S.N.Maheshwari, Financial Management: Principles & Practice, Sultan Chand & Sons, 14th Edition, 2014
5. Aswath Damodaran, Corporate Finance: Theory and Practice, 2 edition; New Delhi: Wiley India Reference Books , 2017.
6. Brealey, Richard A., Stewart C. Myers, Franklin Allen, and Pitabas Mohanty, Principles of Corporate Finance, 11 edition ; New Delhi: Tata McGraw-Hill 2014.
7. Verimmen, Pierre, Quiry, Pascal, Dallocchio, Maurizio, Le Fur, Yann and Salvi, Antonio Corporate Finance: Theory and
Practice, 4/e; New Delhi: Wiley India 2014. 8. Richard Pike, Bill Neale,Philip Linsley, Corporate Finance and Investment: Decisions and Strategies, 8th edition , 2015
9. James C Van Horne, Financial Management and Policy, Pearson Publications, 13th Edition, 2013
5. S.Ramanujam, Mergers et al: Issues, Implications & Case Laws in Corporate Restructuring, Tata Mc-Graw Hill Publishing
Company Limited, New Delhi, 1st edition 2000. 6. Michael A.Hitt, Jeffrey S.Harrison, R.Duane Ireland, Mergers & Acquisitions: A Guide to Creating Value for Stakeholders,
Oxford University Press, New York, 2001.
7. P.K.Mattoo, Corporate Restructuring: An Indian Perspective, Macmillan India Ltd., 1998. 8. Enrique R. Arzac, Valuation for Mergers, Buyouts and Restructuring, Second Edition, Wiley India, 2010.
9. Patrick A. Gaughan, Mergers, Acquisitions and Corporate Restructurings, Fifth Edition, Wiley India, 2011.
Swaps: Introduction – Meaning & Significance of Swaps – Types of swaps 15 hrs*
UNIT IV: Managing Market Risk
Sources of Financial Risk: Credit vs. market risk - Default risk - Foreign exchange risk – Interest rate
risk - Purchasing power risk - Systematic and non-systematic risk - Option's delta, gamma, vega,
theta, rho. 13 hrs*
UNIT V: Recent trends in derivatives market in India and international markets (Not to be included for End
Semester Examination) 5 hrs
Note: * Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1. Rajiv Srivastava, Derivatives and Risk Management, oxford higher education , second edition, 2013 2. Gupta S.L., Financial Derivatives: Theory, Concepts and Problems, Prentice Hall of India Private Limited, Second Edition. 2017
3. Janakiramanan, Derivatives and Risk management: Pearson Education India, first edition 2011
4. Khatri, Dhanesh Kumar, Derivatives and Risk Management PHI Learning Pvt. Ltd., second edition , 2016 5. John C. Hull, Options, Futures & Other Derivatives, Prentice Hall of India Private Limited, New Delhi, Ninth Edition. 2016
6. S. Kevin, Commodity and Financial Derivatives Prentice Hall Of India Private Limited, New Delhi, Second Edition, 2014
7. David A.Dubofsky & Thomas W. Miller, Derivatives: Valuation & Risk Management, Oxford University Press, First Edition 2003
8. Richard J.Rendleman Jr, Applied Derivatives: Options, Futures & Swaps, Blackwell Publishers, First Edition, 2002
9. D.C.Patwari, Options & Futures In an Indian Perspective, Jaico Publishing House, Mumbai. First Edition, 2006
risks – Basic understanding of NPAs and ALM. 15 hrs*
UNIT III: Banking Technology
Concept of Universal Banking - Home banking – ATMs- Internet banking - Mobile banking - Core
banking solutions – Debit, Credit, and Smart cards – Electronic Payment Systems – Cheque
Truncation – ECS - EFT – NEFT – RTGS – Security Threats in e-banking & RBI’s initiatives
15 hrs*
UNIT IV : International banking International Banking: Exchange rates and Forex Business – NRI Accounts - Letters of Credit -
Foreign currency Loans - Role of ECGC - RBI and EXIM Bank 13 hrs*
UNIT V: Emerging trends in Banking Financial sector reforms – Universal Banking – Transformation of retail banking - Micro Financing -
Trends of Bancassurance in India Islamic Banking – Challenges - Fintech revolution (Not to be
included for End Semester Examination) 5 hrs
Note: * Experiential Learning Pedagogy: Field Work related to recent trends and practices in real life
business scenario covering Unit II, III and IV.
REFERENCE BOOKS: 1) Suresh, Padmalatha and Paul, Justin Management of Banking and Financial Services, New Delhi: Pearson Education, Third
Edition 2014.
2) Peter S. Rose, Sylvia C. Hudgins, Bank Management and Financial Services, New Delhi: McGraw Hill Education , Eight edition 2014.
3) Joshi and Joshi, Managing Indian Banks: The Challenges Ahead, New Delhi: Sage Publications , Third Edition, 2009
4) Padmalatha Suresh, Justin Paul, Management of Banking and Financial Services Pearson Education, Third Edition, 2014. 5) Principles and practices of Banking - IIBF, 2 Edition, Macmillan, New Delhi.2008
6) Dr. P. Subba Rao, Dr. Promod Kumar Khanna , Principles And Practice Of Bank Management. Second edition, 2011
7) Maheshwari, S.N. and Maheshwari, S.K. Banking Law and Practice, Kalyani Publishers, New Delhi.
8) Mittal R.K., Saini A.K. & Dhingra Sanjay, Emerging Trends in the Banking Sector, Macmillan 2008
9) D.Muraleedharan Modern Banking: Theory & Practice, , PHI Learning Pvt. Ltd. 2014 10) RBI Reports on money and banking (Monthly Bulletins).
Elements of Taxation: Previous Year and Assessment Year - Gross Total Income - Income Tax
Slabs - Advance Tax - Tax Deducted at Source (TDS) - Exempted Income - Deductions from
Income - Long Term and Short Term Capital Gain / Loss - Capital Gains Tax exemption
Estate Planning: Assets & Liabilities – Nomination - Inheritance Law – Will – Trust 13 hrs*
UNIT V : Assessment of tax of a salaried employee (Not to be included for End Semester Examination)
5 hrs
Note: Experiential Learning Pedagogy: Field Work related to financial planning covering Unit II, III and
IV.
REFERENCE BOOKS: 1. Balaji Roa DG Wealth Management & Financial Planning: Concepts & Practices , partridge publishing India, First Edition 2015. 2. Introduction to financial planning by Indian Institute of Banking & Finance, Taxmann Publications P Ltd
3. Dun & Bradstreet, Wealth Management, New Delhi: Tata Mc-Graw Hill Education India Private Limited , First Edition, 2009
4. Suresh Goel, Wealth Management: The New Business Model, Global India Publications Pvt Ltd First edition, 2009. 5. Dimitris N. Chorafas, Wealth Management: Private Banking, Investment Decisions, and Structured Financial Products, Elsevier,
First edition, 2006
6. Kapoor Jack R, Dlabay L R, Huges R J, Personal Finance, New Delhi: Tata Mc-Graw Hill Education India Private Limited, 2008 7. G.Victor Hallman, Private Wealth Management: The Complete Reference for the Personal Financial Planner, McGraw-Hill
Education, 2014
8. Harold Evensky, Wealth Management: The Financial Advisor's Guide to Investing and Managing Client's Assets, McGraw Hill Professional, First Edition, 1997
9. David Maude, Global Private Banking and Wealth Management: The New Realities Wiley India frist edition, 2006
10. Timothy Kochis, Wealth Management, A Concise Guide to Financial Planning and Investment Management for wealthy Clients,
Advertising research. Setting Advertising Budgets -Budgeting information available -Typical
spending patterns- Common budgeting approaches. 13* hrs
UNIT V:Media Selection - Media objectives - Media options-New media-advertising Ethics - Integrated
Marketing Communication -Integrated Program – Implementation-Co-ordination & control –
Recent trends in Advertising 10hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real
life business scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. David A.Aaker, Rajeev Batra and John G.Myers, Advertising Management, Prentice Hall of India Pvt. Ltd., New Delhi. 2. Belch, Advertising & Promotion, Tata McGraw-Hill.
3. William F.Arens, ”Contemporary Advertising”, Irwin Mc.Graw.Hill.
4. J.Thomas Russell,W.Ronald Lane, ”Kleppners Advertising Procedure”, Prentice Hall. 5. Frank Jeflkings, ”Advertising”, Macmillan India Ltd.
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
115
SEMESTER - III
SERVICES MARKETING
ELECTIVE - 23 COURSE CODE: MBA18/3E/SEM
Teaching Hours : 38 hrs
Field Work : 15 hrs Credits : 3 LTP – 3-0-0
OBJECTIVES:
To enable students to
Acquaint the students to the uniqueness of the services characteristics and implications.
Understand the effective management of services and their application in specific service industries.
COURSE OUTLINE:
UNIT I :Introduction to Services Marketing.
Concept of Services – Characteristics – Classification of Service – Service Marketing Environment –
Global and National perspectives – Factors contributing to the growth of Service Marketing.
5 hrs
UNIT II :The Service Marketing Mix.
The Seven P’s - Additional dimension in Services Marketing – People, Physical Evidence and
Process. 15 hrs*
UNIT III: Aligning Strategy for Services.
Service design and Standards – Blueprinting – Service Market Segmentation – Targeting and
Positioning of Services 15hrs*
UNIT IV:Effective Management of Services Marketing.
Managing demand and Supply through Capacity Planning and Segmentation – Internal Marketing
of Services. Service Quality Gaps- Causes - Key Factors and Strategies for closing the Gap.
Understanding Specific Service Industries - Financial Services- Hospitality Services including
Travel, Hotel and Tourism, Health Services-Telecommunications Service – Educational Services-
Profession Services – Public Utility Service. 13hrs*
UNIT V : Service firms and Social Media Adoption, Virtual Firms in the Professional Industry, Emergence of
Modularization, Automation of Back-End Services( Not to be included for End Semester
Examination) 5hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real
life business scenario covering unit II, III and IV.
REFERNCE BOOKS: 1. Valarie, A. Zeithaml, Mary, Jo Bitner, Dwayne, D. Gremler and Pandit Ajay ,Services Marketing, McGraw Hill Education, 6th
Edition, 2016
2. Christopher Lovelock, Jochen Wirtz ,Services Marketing, Pearson Education,7th Edition,2013 3. Harsh, V. Verma ,Services Marketing: Text and Cases,Pearson Education,2nd Edition,2013
4. Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education, New Delhi, 7th edition, 2011
5. Hoffman, Marketing of Services, Cengage Learning, 1st Edition, 2008. 6. Kenneth E Clow, et al, Services Marketing Operation Management and Strategy, Biztantra,
2nd Edition, New Delhi, 2004.
7. Halen Woodroffe, Services Marketing, McMillan, 2003.
8. Christian Gronroos, Services Management and Marketing a CRM Approach, John Wiley, 2001.
9. Gronroos, Service Management and Marketing –Wiley India. 10. Toni Hilton,Kim Harris,Steve Baron, Service Marketing :Text and Cases, Palgrave Macmillan, Third edition,2009
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
116
SERVICES MARKETING COURSE CODE: MBA18/3E/SEM
COURSE OUTCOME
Students will be able to
CO
No. CO Statement
CO 1 Understand the concepts of Service Marketing and acquaint them to the uniqueness of Service
Characteristics and implications.
CO 2 Understand the effective management of services in specific service industries
CO 3 Apply the principles of Services marketing in practice in an Organization and be aware of the
new practices in Services Marketing.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to the
UNIT IV: Merchandise Management -Merchandise plan- Merchandise buying and handling--Merchandise
presentation- Merchandise support management. Managing operations- Managing Retail Research and
Information systems. Integration and control (retail
audit)- Influence of changing environment on retailing-e-business -Career in retailing
13 hrs*
UNIT V Digital in-store experiences,Big data for more accessibility,control of the value chain,Redefining
the retail experience,Omni-channel excellene ,Social is the new e-commerce,Retail becoming
borderless, Global expansion with flexible eployments,Seamless commerce,Effective merchandise
management, Intelligent operations( Not to be included for End Semester Examination)
5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. Pradhan, Swapna Retailing Management: Text and Cases, McGraw Hill , Fifth Edition, 2017
2. Carver, R. James, Patrick, M. Dunne and Robert, F. Lusch , Retailing, Cengage India, Eigth Edition,2015
3. Berman, Barry and Joel, R. Evans ,Retail Management - A Strategic Approach, Pearson Education , 12th Edition,2012 4. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth Edition, 2007
5. Ogden, Integrated Retail Management, Biztantra, India, 2008.
6. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4thEdition 2008. 7. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava,Retail Management, Oxford University
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
125
SEMESTER – III
MARKETING OF SOCIAL SERVICES
ELECTIVE – 28 COURSE CODE: MBA18/3E/MSS
Teaching hours: 38 hrs
Field Work : 15 hrs Credits: 3 LTP – 3-0-0
OBJECTIVES:
To enable the students to
Acquire knowledge about the application of marketing tools and techniques in the marketing of
socially desirable causes especially in the context of developing country like India.
Plan and implement strategies for socially relevant programmes.
COURSE OUTLINE:
Unit I: Social Services in the developing economy and its relevance – Need for the study 5 hrs
Unit II: Application of marketing in social services - Health and family welfare- Adult Literacy Programme-
Environment protection – social forestry –micro finance-NGO-Corporate Social Responsibility-
Crowd Funding –Marketing of SMEs 15 hrs*
Unit III: Organizing for marketing social services – socio economic and cultural influences on the beneficiary
system – beneficiary research and measurement of their perception and attitudes. 15 hrs*
Unit IV: Planning and implementation of mass campaigns – beneficiary contact programmes- use of print and
electronic media in mass communication diffusion of innovative ideas –Geographical expansion strategies in
mass contact programme. 13 hrs *
Unit V: Review and monitoring of recent marketing strategies of socially relevant programmes. ( Not to be
included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. Rob Donovan & Nadine Henley. , Principles and Practice of Social Marketing-an international perspective.,Cambridge University
Press,2011
2. Kotler, P., Roberto, N., & Lee, N., Social Marketing –Influencing Behaviors for Good. Thousand Oaks, CA, Sage Publications,Third Edition, 2008
3. French, J., Blair-Stevens, C., McVey, D., & Merritt, R. Social Marketing and Public Health. Oxford, UK: University Press 2010.
4. Hastings, G. Social Marketing: Why should the Devil Have All the Best Tunes? Oxford Publishers,2007 5. Social marketing in the 21stCentury-Alan R. Andreasen-sage Publication, 2012
6. Betsy D. Gelb and Ben, M “Marketing is everybody’s Business”, Santa Monica ( California) 1972
7. Gather .A and Warren , M.D “ Management and Health Services ” ,Pewrgamon Press, Oxford 1977. 8. Jena.B and Pati .R, “ Health and Family Welfare Services In India, Ashish , New Delhi, 1986
9. Kotler Philip and Roberto Eduardo L , “ Social marketing : Strategies for changing public behavior” , Free Press, New York , 1989.
10. Maithra, T , “ Public Services in India” , Mittal, New Delhi, 1985
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
126
MARKETING OF SOCIAL SERVICES COURSE CODE: MBA18/3E/MSS
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand the concepts of Social Services Marketing and acquaint them to the significance
of Social Services in the current scenario.
CO 2 Implement strategies for socially relevant programmes.
CO 3 Apply the principles of Social Services marketing in practice in an Organization and be
aware of the emerging new practices in Social Services.
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to the
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
129
SEMESTER – III
BUSINESS INTELLIGENCE
ELECTIVE - 30 COURSE CODE: MBA18/3E/BUI
Teaching Hours : 38hrs Credits : 3 LTP: 3-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable the students to
Make faster, more accurate and insightful decision making a basis for competitive advantage using
Business Intelligence.
Gain a solid basis on: test data, metadata planning, data stewardship, governance, backup planning,
ROI measurement, documentation, support preparation, user training, communications planning, and
other elements of a successful data warehouse.
COURSE OUTLINE:
UNIT I: Business Intelligence and Business Decisions; Introduction, Concepts; Modelling Decision
Processes. 5hrs
UNIT II: Decision support systems; Group decision support and Groupware Technologies. Knowledge
Management Systems: Concept and Structure KM systems 15hrs*
UNIT III: Executive Information and support Systems; Business Expert System and AI, OLTO & OLAP.
15hrs*
UNIT IV: Data Warehousing; Data Marts, Tools for data warehousing, Data mining and knowledge
discovery; Data mining Techniques. 13hrs*
UNIT V: Future of business intelligence – Emerging Technologies, Machine Learning, Predicting the
Future, BI Search & Text Analytics – Advanced Visualization – Rich Report, Future beyond
Technology. (Not to be included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. Amrit Tiwana, The Knowledge Management Tool Kit, First edition,PHI,2009
2. Alex Berson, Stephen .J, Data Warehousing, Data Mining and OLAP, First Edition, Tata Mc Graw Hill New Delhi2004.
3. Larissa T. Moss, S. Atre, “Business Intelligence Roadmap: The Complete Project Lifecycle of Decision Making”, Addison Wesley, 2003.
4. Carlo Vercellis, “Business Intelligence: Data Mining and Optimization for Decision Making”, Wiley Publications, 2009.
5. David Loshin Morgan, Kaufman, “Business Intelligence: The Savvy Manager‟s Guide”, Second Edition, 2012. 6. Cindi Howson, “Successful Business Intelligence: Secrets to Making BI a Killer App”, McGraw-Hill, 2007.
7. Ralph Kimball , Margy Ross , Warren Thornthwaite, Joy Mundy, Bob Becker, “The Data Warehouse Lifecycle Toolkit”, Wiley
Publication Inc.,2007.
8. Rick Sherman, Business Intelligence Guidebook: From Data Integration to Analytics,Elsevier,2014
9. Cindi Howson, Successful Business Intelligence,Tata Mc GrawHill, 2008. 10. Ken Withee, Microsoft Business Intelligence For Dummies, Wiley, 2010
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
133
SEMESTER – III
E-BUSINESS
ELECTIVE - 32 COURSE CODE: MBA18/3E/EBS
Teaching Hours : 38hrs Credits : 3 LTP: 3-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable the students to
Understand the analytical and technical framework to understand the emerging world of e-Business. e-
Business poses both a challenge and an opportunity for managers.
Gain an u
COURSE OUTLINE:
UNIT I: Introduction to E-Commerce, Benefits, Impact of E-Commerce, Classification of E-Commerce,
Application of E-Commerce Technology, Business Models, Framework of E-Commerce., Business
to Business, Business to Customer, Customer to Customer 5 hrs
UNIT II: Network Infrastructure for e-commerce: Intranet, Extranet, & Internet, Internet Backbone in India,
ISP and services in India, OSI Model. 15hrs*
UNIT III: E-Advertising & Marketing: The new age of information–based Marketing, Emergence of internet as
a competitive advertising media, Market Research, Weakness in Internet Advertising, e-Advertising
& Marketing in India. 15hrs*
UNIT IV: Electronic Data Exchange: EDI- Definitions & Applications, Privacy Issues, Advantages &
Limitations of EDI Securing Business on Network:, Site Security, Firewalls, CRM utility in India, E-
Commerce legal issues. 13hrs*
UNIT V: e-CRM: CRM, what is e-CRM , it’s Applications, The e-CRM Marketing in Indi. (Not to be
included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Dave Chaffey, e-Business and e-Commerce Management: Strategy, Implementation and Practice, 4th Edition, Pearson ,2009.
2. Gary P.Schneider ,E-commerce – Strategy, Technology and Implementation, , 9th Edition, Cengage Learning, 2012.
3. Venkatesan, R., Farris, P., & Wilcox, R. T,. Cutting-edge marketing analytics: real world cases and data sets for hands on learning. Pearson Education, 2014.
4. Grigsby, M., Marketing Analytics: A Practical Guide to Real Marketing Science.Kogan Page Publishers,2015
5. Sathi, A., Engaging customers using big data: how Marketing analytics are transforming business. Palgrave Macmillan,2014.
6. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic
6. Alex Berson, Stephen .J”Data Warehousing, Data Mining and OLAP’, Tata Mc Graw Hill New Delhi,2011.
7. Jose Antonio Hernandez, The SAP R/3 Handbook, Tata McGraw-Hill,2009. 8. Ellen Monk, Bret Wagner,Concepts in Enterprise Resource Planning, Cengage Learning EMEA, 2008.
9. Avraham Shtub and Reuven Karni, ERP: The Dynamics of Supply Chain and Process Management,Springer,2010.
10. Murrell G. Shields,E-Business and ERP: Rapid Implementation and Project Planning, John Wiley andsons,2001.
Unit -IV -Inter bank Payment System -Interface with Payment system Network -Structured Financial
Messaging system -Electronic Fund transfer -RTGSS -Negotiated Dealing Systems &
Securities Settlement Systems -Electronic Money • E Cheques 13hrs*
Unit -V -Contemporary Issues in Banking Techniques-E Banking -Budgeting -Banking softwares - Recent
Core Banking Software. (Not to be included for end semester examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1.Financial Services Information Systems -Jessica Keyes Auerbach publication; 2nd edition, 2000 2.Kaptan S S & Choubey N S., "E-Indian Banking in Electronic Era", Sarup & Sons, New Delhi, 2003
3.Vasudeva, "E -Banking", Common Wealth Publishers, New Delhi, 2005
4.Turban Rainer Potter, Information Technology, John Wiley & Sons Inc ,2010 5.Banking Technology -Indian Institute of Bankers Publication
6.Dr. Firdos T. Shroff ,Modern Banking Technology, Second Edition, Northern Book Centre, 2007.
7.Dan Schatt ,Virtual Banking: A Guide to Innovation and Partnering,John Wiley Publication, 2014 8. Suresh Samudrala, Retail Banking Technology: The Smart Way to Serve Customers, Jaico Publication,2015.
9. Sankar Krishnan,The Power of Mobile Banking: How to Profit from the Revolution in Retailing, John Wiley and Sons,2014.
10. Vadlamani Ravi, Advances in Banking Technology and Management: Impacts of ICT and CRM, IGI Global, 2007.
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
Investigation Tools-tracing and recovering electronic evidence . 15 hrs*
Unit -III -The criminalization of on-line conduct-identity theft -access device fraud -computer fraud -copyright
infringement -Electronic evidence and communication -Intercepting electronic communications.
15hrs*
Unit -IV -Real World Cyber Crime Investigations -Source code theft -Accounting fraud -Forgery and
counterfeiting --Cyber Sabotage case -Online Banking Fraud -Online Share Trading Fraud -Tracking the author
of virus. 13 hrs*
Unit -V -Litigating Cyber-Crime-Digital Evidence -availability, reliability and admissibility -Emerging
Surveillance, Control and Enforcement Methods -New Issues and New Technologies -PDAs, cell
phones, wireless networks -Electronic Communications Privacy Act. . (Not to be included for
end semester examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Eoghan Casey, Digital Evidence & Computer Crime, Forensic Digital Science, Computers and the Internet ,Academic Press,
2000.
2. Lawrence Lessig,The Law of the Horse: What Cyber law Might Teach , 113 Harv.L.Rev. 501 1999.
3. Scott Charney,The Internet, Law Enforcement and Security , Internet Policy Institute ,2001. 4. James Boyle, Foucault in CyberSpace: Surveillance, Sovereignty, and Hardwired Censors, 66 U. Cin. Rev. 177 (Excerpt) 2008.
5. Chris Reed & John Angel, Computer Law, OUP, New York, 2007.
6. Justice Yatindra Singh, Cyber Laws, Universal Law Publishing Co, New Delhi,2012 . 7. Verma S, K, Mittal Raman, Legal Dimensions of Cyber Space, Indian Law Institute, New Delhi ,2004
8. Jonthan Rosenoer, Cyber Law, Springer, New York, (1997).
9. Sudhir Naib, The Information Technology Act, 2005: A Handbook, OUP, New York 10. Vasu Deva, Cyber Crimes and Law Enforcement, Commonwealth Publishers, New Delhi,2003
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
142
IT LAWS AND CYBER CRIMES COURSE CODE: MBA18/3E/ITC
COURSE OUTCOME
Students will be able to .
CO No. CO Statement
CO 1 Describe laws governing cyberspace and analyse the role of internet governance.
CO 2 Develop an understanding of different types of cybercrimes and analyse the role of legal
framework.
CO 3 Recognize the latest trends and forms technology related frauds and Surveillance, Control and
Enforcement Methods.
CO 4
Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to the
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
143
SEMESTER – III
BIG DATA ANALYTICS
ELECTIVE -37 COURSE CODE: MBA18/3E/BDA
Teaching Hours : 38hrs Credits : 3 LTP: 3-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable the students to
Get an in-depth analysis of big data analytics
Understand concepts of big data management, techniques and the technology that support bid data
analytics.
COURSE OUTLINE:
UNIT I: Introduction – Importance – need – convergence of key trends-fundamentals of big data--Fraud and
big data-Risk and big data-Distributed computing 5 hrs
UNIT II: Big data technology-Hadoops-Data discovery-cloud and big data-crowd sourcing analytics-
virtualisation support for distributed computing. 15hrs*
UNIT III: Information management-The big data foundation-Big data computation-Limitations-Big data
Storage- Big data emerging technologies. 15hrs*
UNIT IV: Business Analytics-Introduction-consumption of analytics-Text analytics and big data-customized
approaches to analysis of big data,Big data implementation-Integrating data resources-
operationalizing big data. 13hrs*
UNITV: Security and governance-privacy, recent software and trends in cloud computing(Not to be
included for end semester examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Judith Hurwitz , Alan Nugent , Dr. Fern Halper , Marcia Kaufman ,Big Data for Dummies,John Wiley and sons Inc.,2009
2. Michael Minelli and Michele Chambers,Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for
Today's Businesses,John Wiley &Sons Inc,2015 3. Vignesh Prajapati, Big Data analytics with r and hadoop , PACT Publishing ,2016
4. Bart Baesens, Analytics in a Big Data World: The Essential Guide to Data Science and its Applications ,John wiley & sons
Inc,.2015 5. Thomas.H.Davenport, Big Data @ work, Harvard Business School Publishing Corporation,2009
6. Carlo Vercellis, “Business Intelligence: Data Mining and Optimization for Decision Making”, Wiley Publications, 2009.
7. David Loshin Morgan, Kaufman, “Business Intelligence: The Savvy Manager‟s Guide”, Second Edition, 2012. 8. Efraim Turban, “Decision Support and Expert System”, Third edition,MSS, PHI, 2014.
9. Bernard Marr, Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions, John Wiley and sons, 2015.
10. Sathi, A., Engaging customers using big data: how Marketing analytics are transforming business. Palgrave Macmillan, 2014.
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
145
EMESTER – III
EXPERT SYTEMS
ELECTIVE - 38 COURSE CODE MBA18/3E/ETS
Teaching Hours : 38hrs Credits : 3 LTP: 3-0-0
Field Work : 15 hrs
OBJECTIVES:
To enable the students to
To provide an understanding of the relationship between Expert Systems
To understand the wider field of artificial intelligence.
UNIT I: The nature of Expert Systems. Types of applications of Expert Systems; relationship of Expert
Systems to Artificial Intelligence and to Knowledge-Based Systems 5 hrs
UNIT II: The nature of expertise-Distinguishing features of Expert Systems-Benefits of using an Expert
System-Choosing an application-What an expert system is- working of expert systems.
15hrs*
UNIT III: Basic forms of inference: abduction; deduction; induction, Basic components of an expert system,
Generation of explanations. Handling of uncertainties. Truth Maintenance Systems.
15hrs
UNIT IV: Expert System Architectures ,analysis of some classic expert systems, limitations of first generation
expert systems, Deep expert systems. Co-operating expert systems and the blackboard model,
Building Expert Systems, Methodologies for building expert systems: knowledge acquisition and
elicitation. 13hrs*
UNIT V: Basic Knowledge of Engineering tools and emerging technologies in expert system (Not to be
included for end semester examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. P Jackson, Introduction to Expert Systems,Second edition, Addison Wesley.2001
2. Elaine Rich, Kevin Knight, Artificial Intelligence, Second edition,McGraw-Hill, Inc, 2009 3. Jean-Louis Lauriere, Problem Solving and Artificial Intelligence, Prentice Hall
4. Efraim Turban, “Decision Support and Expert System”, Third edition,MSS, PHI, 2014.
5. Joseph C. Giarratano & Gary D. Riley ,Expert Sytems:Principles and Programming, Third edition Cengage Learning ,2009 6. Peter J, Introduction to Expert Systems ,Third edition, Pearson Education Ltd, 2011.
7. Nils J.Nilsson: Principles of Artificial Intelligence- Narosa Publishing house,2000
8. M. Sasikumar, S.Ramani, Rule based Expert Systems (A practical Introduction ) Narosa Publishing House, 2011
9. R.J. Schalkoff, “Artificial Intelligence - An Engineering Approach”, McGraw Hill International Edition, Singapore, 2002.
10. D.W. Patterson, “Introduction to AI & Expert Systems”, PHI, 2002.
UNIT V– Model-Data Mining Applications- new software in data mining, Cloud technology . Not to be
included for end semester examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS:
1. Alex Berson and Stephen J. Smith, “ Data Warehousing, Data Mining & OLAP”, second edition,Tata McGraw – Hill, 2011
2. Jiawei Han and Micheline Kamber, “Data Mining Concepts and Techniques”, Second Edition, Elsevier,2013 3. Pang-Ning Tan, Michael Steinbach and Vipin Kumar, “ Introduction To Data Mining”, Third edition, Pearson Education, 2014
4. K.P. Soman, Shyam Diwakar and V. Ajay “, Insight into Data mining Theory and Practice”, Easter Economy Edition, Prentice Hall of
India, 2016. 5.. G. K. Gupta, “ Introduction to Data Mining with Case Studies”, Easter Economy Edition, Prentice Hall of India, 2015
6. Daniel T.Larose, “Data Mining Methods and Models”, Third edition, Wile-Interscience, 2015
7. Joseph C. Giarratano & Gary D. Riley ,Expert Sytems:Principles and Programming, Third edition Cengage Learning ,2009. 8.Michael Minelli and Michele Chambers, Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's
Businesses, John Wiley &Sons Inc,2015.
9. Elliot King ,Datawarehousing and Data Mining, Computer Technology Research Corporation, 2000 10. ITLESL, Data Mining and Warehousing, Dorling Kindersley,India,2012.
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
149
SEMESTER – III
INTERNATIONAL BUSINESS MANAGEMENT
ELECTIVE - 40 COURSE CODE: MBA18/3E/IBM
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable the students to
Get an overview of the world of international business and management by studying cultural
influences, government, and business structures in our global economy.
Understand the international business and management by studying cultural influences, government,
and business structures in our global economy.
COURSE OUTLINE:
UNIT I : Introduction to International Business – Globalization of markets and production – The emerging
global economy - Drivers of Globalization. Modes and entry strategies of international business -
Differences between domestic and international business. An Overview-International Trade
Liberalization: General Agreement in Tariff and Trade(GATT) – World Trade Organisation(WTO)
- EC- World Bank, IMF, International Finance Corporation 5 hrs
UNIT II: International Business Environment – Cultural aspects – values and norms – social structure –
religious and ethical systems –Political and legal factors- Economic factors- Ethical issues in
international business 15 hrs*
UNIT III: International product management: International product positioning, Product saturation Levels in
global Market, International product life cycle, New products in International Marketing, Product
and culture, brands in International Market. 15 hrs*
UNIT IV: International productions and logistics –country factors – technological factors – product factors –
locating manufacturing facilities – make or buy decisions – sourcing purchasing and supplier
relations – relevance and significance of global marketing. 13bhrs*
UNIT V: Impact of E-Business on the international business – Re-engineering the international business
process (Not to be included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Pradip Kumar Sinha, Sanchari Sinha, International Business Management, Excel Publishers, Fifth Edition, 2008 2. Francis Cherunilam : International Business Text and Cases – PHI, Fifth Edition 2010
3. Charles W L Hill. International Business: competing in the global market place, Tata Mc Graw-Hill., 5th Edition, 2005
4. Alan M. Rugman and Richard M.Hodgetts, International Business by Pearson Education, 3rd Edition, 2004 5. Justin Paul, International Business, PHI Learning, Fifth Edition, 2011.
6. Aswathappa, International Business, Tata McGraw Hill Publishing company , 4th Edition, 2010
7. Michael R. Czinkota, IIkka A. Ronkainen, Michael H. Mofett : International Business , Thomson South-Western Eighth Edition –, 2011
8. S.C. Gupta, International Business Management : Multinational Management, Ane Books Pvt Ltd, First Edition, 2010
9. Wild J. John, Wild L. Keneth and Han C. Y. Jerry, International Business: An integrated approach, Prentice Hall International,2000
10. Oded Shenkar Yadong Luo : International Business – Sage Publications,,second edition 2008
End Semester Question Paper Template
Duration: 3 Hour Max. Marks: 60 Marks
Unit Part A (4X3 Mrks= 12)
4 out of 6
Word Limit -50
Part B(4X5 Mrks =20)
4 out of 6
Word Limit -100
Part C(2X8 Mrks=16)
2 out of 3
Word Limit -200
Part D(1X12 Mrks=12)
One Case Study
Word Limit -250
1 2 1 Case study should not
contain more than two
questions. 2 2 1 1
3 1 2 1
4 1 2 1
Total 6 6 3 1
Total Number of 16 Questions
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
150
INTERNATIONAL BUSINESS MANAGEMENT COURSE CODE: MBA18/3E/IBM
COURSE OUTCOME
Students will be able to
Familiar with global business environment and get acquainted with functional domain practices.
Able to understand the cultures and ethical issues in global business.
Analyze the Market Entry strategies with various real time examples
COURSE OUTCOME
Students will be able to
CO No. CO Statement
CO 1 Understand the global business environment and get acquainted with functional domain practices.
CO 2 Possess knowledge about cultures and ethical issues in global business.
CO 3 Analyze the Market Entry strategies with various real time examples
CO 4 Apply and demonstrate Knowledge on Recent Trends and Multi cultural issues relevant to
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
153
SEMESTER - III
INTERNATIONAL FINANCE
ELECTIVE - 42 COURSE CODE: MBA18 /3E/IFI
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable students to
Understand the fundamental concepts and managerial issues pertaining to international finance.
Understand foreign exchange, derivatives, international capital budgeting and financing.
COURSE OUTLINE:
UNIT I: Introduction
International Finance – Overview – Globalization - International monetary system -
Internationalization process.- Introduction to Derivates Market. 5 hrs
UNIT II: Foreign Exchange
Balance of payments - Exchange rates - Basic equations - Foreign exchange markets - Theories of
foreign exchange rate - Definitions of foreign exchange risk - Financial accounting and foreign
exchange. 15 hrs*
UNIT III: For ex Exposure & Management
Principles of exposure management - Internal techniques of exposure management - External
techniques of exposure management. – Economic Exposure, Transaction Exposure, Translation
Exposure. 15 hrs*
UNIT IV: International Capital Budgeting
International Capital Budgeting: Exchange controls and corporate tax in international investment -
International capital budgeting framework - International capital budgeting model - International
investment - Political risk. International Financing: Bond Financing - Loan Financing - Securitised
Financing - Equity Financing - Features of Loan Agreements - Issues in Overseas Funding Choices
- Financing international trade and minimizing credit risk 13 hrs*
UNIT V: Foreign Exchange Market – Foreign Financial Instruments - Determination of foreign exchange –
Money changers in India (Not to be included for End Semester Examination) 5 hrs
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. P.G.Apte, International Financial Management, Tata McGraw-Hill Publishing Company Limited, New Delhi, Fourth Edition,
2006.
2. Sharan Vyuptakesh, International Financial Management, Prentice Hall of India Ltd., 5th Edition.,2011 3. Adrian Buckley, Multinational Finance, Prentice Hall of India, 4th edition-2004
4. Levi, International Finance, Tata McGraw-Hill, 3rd Edition, 1997.
5. Shapiro, Multinational Financial Management, Prentice Hall of India, 9th edition, 2001. 6. Jeff Madura, International Financial Management, Cengage Learning, 12th edition, 2013.
7. Jain, P.K., et.al, International Financial Management, Macmillan, New Delhi, 1998.
8. Eun Cheol, International Financial Management, Tata McGraw-Hill Publishing Company Limited, New Delhi, Third Edition,
2004.
9. Madhuvij, International Financial Management, Excel Books, second edition, 2003
10. Thummuluri Siddaiah, International Financial Management, Pearson, First Edition, 2010
Level Section Illustrative Key words for framing of the questions Marks
K1
K2
Part A (Answer four out
of Six)
Remember, Recollect Define, List, Pointout,
Identify, State, What, When, Which, Indicate
Understand, Explain, Classify, Describe, Show,
Sketch, Illustrate, Give Example, Translate,
Advantages and Disadvantages, Significance,
Importance, Need, Highlight
4X3Marks=12
K3
K4
Part B(Answer 4 out of
Six)
Apply, Relate, Solve, Demonstrate, Interpret,
Prepare, Classify, Predict, Compute
Analyse ,Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
4X5Marks=20
K4
K5
Part C (Answer 2 out of
Three)
Analyse, Ascertain, Distinguish, Differentiate,
Examine, Determine, Justify, Recommend, Pros
and Cons, Contrast, Infer, Discriminate, Associate,
Diagnose
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh,
2X8Marks=16
K5
K6
Part D (Compulsory
Case study)*
Evaluate, Appraise, Argue, Defend, Judge, Select,
Support, Critically Analyse, Conclude, Assess,
Deduce, Criticise, Compare and Contrast, Weigh
Create, Design, Assemble, Construct, Develop,
Formulate, Investigate, SWOT, Suggestion, Flow
Chart, Model, Frame, Generate
1X12Marks=12
Total 60 Marks
*Case study shall be on any case situations/Hypothetical situations and need not be a compulsory
questions or problem. Case study should not contain more than two questions.
ETHIRAJ COLLEGE FOR WOMEN, MBA SYLLABUS EFFECTIVE FROM 2019-2020
155
SEMESTER - III
INTERNATIONAL HUMAN RESOURCE MANAGEMENT
ELECTIVE - 43 COURSE CODE: MBA18/3E/IHR
Teaching Hours: 38 hrs Credits: 3 LTP –3-0-0
Field Work: 15 hrs
OBJECTIVES:
To enable students to
Understand the fundamental International HR
Understand the concepts and managerial issues pertaining to Global HR practice
COURSE OUTLINE:
UNIT I: Introduction – Definition, Difference between domestic and international HR management, IHRM
approaches. 5hrs
UNIT II: IHRM the functional aspects – Recruitment, selection and staffing in International concept, Training
and development – compensation management – performance management 15 hrs*
UNIT III: Organisational Process of IHRM – Inter-cultural communication and behavior, global leadership,
decision making in global context – role of global HR manager. 15 hrs*
UNIT IV: Cross cultural issues - role of culture – cross cultural theories – organizational and national culture –
issues in diversity management in international scenario.- Global HR issues –employee relations-
managing international industrial relation. IHRM trends and future challengers – International
business ethics, 13 hrs*
UNIT V: Cross Cultural Implications in the workplace – Cross cultural training – Industrial scenario in a
multinational corporation and in various countries in the globe. (Not to be included for End
Semester Examination) 5 hrs.
Note * Experiential learning pedagogy- field work related recent trends and practices in real life business
scenario covering unit II, III and IV.
REFERENCE BOOKS: 1. Dowling, P., Welch, D. and Schuler R, International HRM: Managing People in a Multinational Context Thomson Publishing
fifth edition, 2008
2. Dr. Nilanjan Sengupta and Dr.Mousumi S Bhattacharya, International Human Resouce Management, Excel Books. 2012
3. Marquardt M and Engel D, Global Human Resource Development, Prentice Hall 4. Bhatia, S.K., Internaltional Human Resource management – Global perspective, Deep & Deep publication, New Delhi.
5. Roa V.S.P. Human Resouce management, Excel Books.
6. Harzing A & Ruysseveldt J.V., Internaltional Human Resource management, Sage Publication, Fourth Edition, 7. Dennis Briscoe, Randall Schuler, Ibraiz Tariquev ,International Human Resource Management: Policies and Practices for