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7/30/2019 Ethics Lecture 02
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Business Ethics
Lecture 02:
Chapter one:Introduction to Business Ethics
Sources: Velasquez Shaw
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The Principles of conduct governing an individual or a group.
Ethics is the study of morality.
Ethics is a kind of investigation which includes
both the activity of investigating as well as the results of that investigation. (Investigation in
accordance with the reference of morality).
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The discipline that examines one’s moral standards or the moral standards of a society.
Ethics (also known as moral philosophy) is a branch of philosophy that addresses questions about
morality — that is, concepts such as good and bad,
noble and ignoble, right and wrong, justice, and virtue. (Wikipedia).
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The Standards that an individual or a group has about what is right and wrong or good and evil.
Morality is mere thought (positive or negative)
about a certain phenomena.
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Moral standards include the norm we have about the kinds of action we believe are morally right or
wrong as well as the values we place on the kinds
of objects we believe are morally good and morally bad.
Action__ It is wrong to take the assets of the poor.Object__ Honesty is a great virtue.
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Church, School Television, Magazine, Music,
association (Group), Culture, Early upbringing,
Experience & Critical reflection on those experiences.
Further experience, Learning, Intellectual development may also assist to mould or modify
prior moral standards.
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It includes the standards of etiquette by which we judge manners as good or bad.
By Standards of Law , we judge lawful right and wring
By language standards we judge whether a
particular writing is grammatically right or wrong.
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Whenever we make judgments about the right or
wrong way to do things (Literally any thing) , or
judgments about what things are good or bad; our judgments are based on standards on some kind
(Moral or Non-moral).
Irony of fate__ We sometime choose non-moral
standards over our moral standards.
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Example: A recession is going on in the economy and the company is going through constant loss. In
this situation, the CEO follows the company by-
laws and lay off some of the employees. Here he doesn’t consider the impact of this lay off on the
employee and on his family. Rather he chose the
non-moral standard of by-laws over the moral standard of looking out for the negative
consequences of his act on the employee.
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1. Moral standards deal with matters that we
think can seriously injure or seriously benefit human being.
Theft, enslavement, murder, child abuse, assault, slander, fraud etc. (Moral)
Grammatical mistake on a report (Non-moral)
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2. Moral standards are not established or changed by the decision of particular authorities bodies.
Law of a country is made or modified by a particular body or authority;
whereas morality is self made by an individual
or a particular group.
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3. Moral standards should be preferred over other
values including self interest.
Example: If someone has to make a particular
decision by which his self interest would be harmed but welfare would be done, then
welfare should be chosen over self-interest.
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4. Moral standards are based on impartial
consideration. Moral standards are based on
moral point of view which goes beyond the personal interest to a “universal” standpoint in
where everyone’s interest are impartially counted
as equal.when we are in an ethical dilemma to
make a mutually exclusive decision, where me and
mass are related; then we should choose the decision which would not hamper the interest of
mass or would benefit them.
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Exception :
sometimes being partial is morally supported!! In
case of family members.
Example: Suppose in a war scene me and my family
have to escape from a particular area. We need to pass a river to do so. On the boat, only 6 people can
be accommodated. My family member consists of 4
male and 2 female. I have another 3 person from my neighborhood. In this context, if I take only my
family members and leave those neighbors; it is
morally supported.
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5. Moral standards are associated with special
emotions and a special vocabulary.
Example: If I act contrary to a moral
standards I would normally feel guilty. I would experience a loss of self esteem.
If I take the assets of a poor or do something which has negative impact on the society, my
self valuation (self-esteem) would be
downward sloppy.
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Moral Standards: Deal with matters of serious consequences,
Are based on good reasons and are not based on
authority, Override self-interest,
Are based on impartial consideration,
Are associated with feelings of guilt and shame and with a special moral vocabulary,
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Law: Strict (Can’t be altered)
Made by a Particular Authority
Focus is very specific Floor level of decision making reference
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Morality and Law
Morality Changes according to values, culture,
tradition & custom of a society ,
Judged and made by a particular individual or community,
Focus is very broad,
Ceiling of decision making.
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An action can be illegal but morally right
An action can be legal but morally wrong
The law generally prohibits egregious affronts
to a society’s moral standards and in that sense
is the “FLOOR” of moral conduct; but breaches of moral conduct can slip through
cracks in that floor!!
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An action can be illegal but morally right.
Example: In the second world war the German government made a law to kill the Jew whenever
found and also compelled the Germans to help
capturing them. In this context, if a German family hides a Jew family; it is illegal but morally right.
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An action can be legal but morally wrong.
Example: Consider that last example. If the German family help the German Military to capture
a Jew family; it would be legal but not morally
right.
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Religion is one of the most important vibrator in the formulation of a particular community’s
belief / believes; but religion is not the
“morality” itself.
This point can be clarified with the next three
upcoming arguments in the next slide.
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1. Although a desire to avoid hell and go to heaven may prompt some of us to act morally,
this is not the only sole or common reason for
which people behave morally.We are often motivated to do what is morally
right out of concern for others or just because it
is right. Atheists generally live life as moral and upright
as those of believers.
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2. The moral instructions of the world’s great religions are general and can be interpreted in
different ways in different contexts.
3. The “Divine Command Theory” postulates that
if something is wrong then the only reason for
which this is wrong that “God commands us not to do it.” (Continued to next slide)
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God forbids us to steal from others. It doesn’t
mean it is forbidden for just it is a God
Almighty’s command; rather it is forbidden because it (to steal) by itself a bad human
behavior which can hurt other human.
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Most religion holds that human religion is
capable of understanding what is right and
wrong. So it is human reason to which you will have to appeal in order to support your ethical
principle.