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Ethics and Social Responsibility Chapter 5
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Ethics and Social Responsibility Chapter 5. Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved. 2 Ethics and Social.

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Page 1: Ethics and Social Responsibility Chapter 5. Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved. 2 Ethics and Social.

Ethics and Social Responsibility

Cha

pter

5

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Ethics and Social Responsibility

Ethical values

Social responsibility

Fundamental approaches to ethical issues

Chapter 5 Topics

Managers’s Challenge: Timberland

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Ethics

The code of moral principles and values that govern the

behaviors of a person or group with respect to what is

right or wrong.

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Three Domains of Human Action

Amount of

Explicit ControlHigh Low

Domain of Certified Law

(Legal Standard)

Domain of Ethics

(Social Standard)

Domain of Free Choice

(Personal Standard)

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Ethical Dilemma

A situation that arises when all alternative choices or behaviors have been deemed undesirable because...

potentially of negative ethical consequences, making it difficult to distinguish right from wrong

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Criteria For Ethical Decision Making

Most ethical dilemmas involve

Conflict between needs of the part & whole- Individual versus the organization - Organization versus society as a whole

Managers use normative strategies to guide their decision making - norms and values

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Ethical Decision Making Approaches

Utilitarian Approach

Individualism Approach

Moral-Rights Approach

Justice Approach

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Utilitarian Approach

● Moral behavior produces the greatest good for the greatest number

● Critics fear a “Big Brother” approach and ask if the common good is squeezing the life out of the individual

● Example – Oregon’s decision to extend Medicaid to 400,000 previously ineligible recipients by refusing to pay for high-cost, high-risk procedures

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Individualism Approach

● Acts are moral when they promote the individual's best long-term interests, which ultimately leads to the greater good

● Individual self-direction paramount

● Individualism is believed to lead to honesty & integrity since that works best in the long run

● Examples: Top executives from WorldCom, Enron, Tyco demonstrate flaws of approach

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Moral-Rights Approach

Moral decisions are those that best maintain the rights of those people affected by them.

An ethical decision is one that avoids interfering with the fundamental rights of others

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Six Moral Rights

1. The right of free consent1. The right of free consent

2. The right to privacy2. The right to privacy

3. The right of freedom of conscience3. The right of freedom of conscience

4. The right of free speech4. The right of free speech

5. The right to due process5. The right to due process

6. The right to life & safety6. The right to life & safety

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Justice Approach

Moral Decisions must be based on standards of equity, fairness, impartiality

Three types of Justice Approaches: Distributive Justice Procedural Justice Compensatory Justice

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Distributive Justice

Different treatment of people should not be based on arbitrary characteristics

In case of substantive differences, people should be treated differently in proportion to the differences among them

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Procedural Justice

Rules should be clearly stated

Rules should be consistently and impartially enforced

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Compensatory Justice

● Individuals should be compensated for the cost of their injuries by the party responsible

● Individuals should not be held responsible for matters they have no control over

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Factors Affecting Ethical Choices

The Manager Levels or stages of moral

development• Pre-conventional• Conventional• Post-conventional

The Organization

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Levels of Personal Moral Development

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The Organization

Rarely can ethical or unethical corporate actions be attributed solely to the personal values of a single manager

Values adopted within the organization are highly important

Most people believe their duty is to fulfill obligations and expectations of others

Experiential Exercise: Ethical Work Climates

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Social Responsibility

Organization’s obligation to make choices and take actions that will contribute to the welfare and interests of society and organization

Being a good corporate citizen

Difficulty in understanding – issues can be ambiguous with respect to right and wrong

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Organizational Stakeholders

Any group within or outside the organization that has a stake in the organization’s performance

Each stakeholder – Has a different criterion of responsiveness – Has a different interest in the company

Monsanto

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Environmental Responsibility Commitment

Activist Approach

StakeholderApproach

Market Approach

Legal Approach

The Shades of Corporate Green

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Total Corporate Responsibility

Economic Responsibility

Legal Responsibility

EthicalResponsibility

Discretionary Responsibility

Ethical Dilemma: Should We Go Beyond the Law?

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The Ethical Organization

● Ethical individuals = honest, have integrity, strive for a high level of moral development

● Ethical leadership = provides the necessary actions, committed to ethical values and helps others to embody those values

● Organizational structure = embodies a code of ethics, and methods to implement ethical behavior

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Ethics and the New Workplace

Telecommuting, virtual work, and flexible hours - Success of new programs depends on mutual trust

IT provides opportunities for monitoring

Companies that make an unwavering commitment to maintaining high standards of ethics and social responsibility will lead the way toward a brighter future for both business and society