Ethical Fan- Neurohuddle- Honolulu Jan 2015

A LT E R N AT I V E F U T U R E S F O R F O O T B A L L

J A K E D U N A G A N , P H . D .

F U T U R E S S T U D I E S / S C E N A R I O S

• No “crystal ball” gazing. No predictions.

• Interrogate our hidden and not-so-hidden assumptions about change.

• Provoke audience/ clients to think about unthought or unthinkable alternatives. “Tune our neurons” toward the future.

• Help individuals, groups, society act positively within this wider view of possibility space.

M A R S H A L L M C L U H A N

“We shape our tools and thereafter our tools shape us.”

sketch by Lloyd Walker

F O O T B A L L I N T H E F U T U R EF O U R S C E N A R I O S A N D A R T I FA C T S

S C E N A R I O 1 : I M PA C T A C C O U N T

• P L AY E R S H AV E M A N D AT E D T R A C K I N G F R O M F I R S T C O N TA C T

• A N A C C O U N T O F I M PA C T S A R E A C C U M U L AT E D O V E R C O U R S E O F P L AY I N G L I F E

• B I O M E T R I C I D E N T I F I C AT I O N I M P L E M E N T E D • M A N D AT O R Y R E S T P E R I O D S • M A N D AT O R Y “ R E T I R E M E N T ” I F P L AY E R

A C C R U E S T O O M A N Y H I T S

• H O W G A M E M I G H T C H A N G E : • L I T T L E / N O C O N TA C T I N P R A C T I C E • M O R E P L AY E R S / P L AT O O N S • M O R E “ S I T T I N G O U T ” O F L O W P R O F I L E

G A M E S • C H E AT I N G / H A C K I N G / S U B V E RT I N G

S Y S T E M ?

Snap-in sensor cap talks directly to your brain and

your helmet.

Brain Bank

Wear

Mouthguard protects and

measures force of impact.

Description of these screens and their featuers

The all-new BrainBank system uses state-of-the art science and cutting-edge design to provide the most comprehensive and accurate impact accounting in the game. Knowledge is Power, and Power is Victory!

No more false positives or negatives. Never make a life-changing mistake in the heat of battle.

Hack-proof biometric authentification system meets or exceeds all mandated tracking requirements. Elegant interface updates in real-time.

Stylish design meets all-pro performance. Triple-confirmed indicator lights take the guess-work out of game-time decisions.

wear.track.play

TRACK

PLay

Play with confidence! The most advanced system for preventing second impact

syndrome.

TM

TM

TM

TM

Precision metrics keep players, coaches, and

monitoring boards aware of impact credits and rest

periods.

S C E N A R I O 2 : V I RT U A L F O O T B A L L : T O U G H E R T H A N R E A L

• Players are live-synced to virtual playing field

• Physcial contact is created through “kuka arms,” allowing for force, but protecting the head.

• Games take place on specialized “fields” with moving floors beneath each player.

• Spectators can be “beamed in” to the virtual helmets of players, for a more immersive experience.

S C E N A R I O 3 : U S E T H E F O R C E

• Magnetic-based helmet tech decreases impact injuries

• Reduced major impact G-force/ concussions

• What about sub-concussive impact?

• False security?

ZX-G250magnetichelmet

Finally, a movable object actually meets an unopposable force.

Introducing the lightest, most powerful magnetic helmet on Earth.

S C E N A R I O 4 : I N S I D E F O O T B A L L• Breakthrough in treatment and preventative

interventions for impact injuries

• Pharma works at molecular level to protect brain

• Game is allowed to continue with minimal/ no rules changes

• Players more aggressive, with sense of protection

• false security? side effects? long-term effects? Solidifia Genetitech rDNA Pharmaceutical

Solidify™, recently approved by the

FDA and now endorsed by over 20

sports sanctioning bodies (includ-

ing the NFL, the NCAA Super 64,

WNFL, NHL, WWE, FIFA, FIBA,

and WBA), is now available by

prescription for athletes and others

who put their brains in harm’s way.

NOT JUST FOR ε4 POSITIVE PLAYERS!Solidifi’s patented formula not only reduces the risk of

long-term effects of repetitive impacts for those with

the ε4 allele, it works for everyone. Of course ε4’s are

most susceptible to neurophysiological de-

terioration and reduced function—Solidifi™

is already required for those players. But

did you know Solidifi™ has been clinically

proven to reduce negative, long-lasting

effects on the brains of non- ε4’s as

well. Solidifi™ is for anyone who cares

about their own brain, or their child’s brain.

AS YOUNG AS 15!While Solidifi™ continues its clinical trials for kids as

young as 10 years old, it has been proven safe, and is rec-

ommended for use, for players as young as 15 years old.

If you’re a Mom or Dad who has a kid who wants to

play football, but you are worried about their brain

health, you can now rest easy. And don’t wait until

your child has had a concussion.

Solidifi™ works best when used

before impacts. Visit solidifiyour-

brain.net to find doctors in your

area who can prescribe Solidify™.

Or, ask your doctor about it, today!

A MULTI-FACETED APPROACHUnlike some other drugs out there, Solidifi™ is a spe-

cially designed cocktail of targeted interventions to

address key pathways of CTE and other impact-related

degenerative diseases. It works by:

• Reducing neuro-inflammatory responses

• Normalizing microglial activation

• Regulating excitotoxic amino acids

• Flushing toxified tau proteins (using

patented plaque-fighting compounds)

100 YEARS IS LONG ENOUGH!The science of understanding head injuries

has come a long way since 1928, when Dr.

Harrison Martland first described symptoms

of dementia pugilistica. In fact, we’ve made

more progress in the last 10 years as we

have in the previous 90. It’s time to reduce

the effects of impact injuries, end CTE, and

protect the players of the sports we love.

DON’T BUYA SAFERHELMET,GROW ONE.

In only a few short months, fluid and padded fatlayers grow in between the brain and skull.

Find out more about how Solidifi™ works at www.solidifiyourbrain.net

Protect the brain from the inside out!

W H AT ’ S N E X T ?G A M E P L A N

– TA N C R E D I , I N T O M A S I ’ S T H E L E O PA R D

“If we want everything to stay the same, everything must change.”

R E A D Y… B R E A K ! !N E U R O - H U D D L E