Ethical Considerations in Product Packaging. Ethics & Packaging Have you ever seen commercials for an item that looks great, but when you actually buy.

Ethical Considerations in Product Packaging

Ethics & Packaging• Have you ever seen commercials for an item that

looks great, but when you actually buy one it doesn't look anything like it did on TV????

• Well that is sometimes what happens with packaged products.

• The product looks great on the outside of the box, but when the box is opened the product is completely different from the way the packaging described it.

• Many products are purchased sight unseen by how they are packaged.

• The consumer assumes that the picture and description of the product are a true and honest representation of it.

• The company who misrepresents its product by covering it up with a fancy box.

Ethics & Packaging (cont.)

• The company will develop a bad reputation as untrustworthy.

• Even if they do have a product that is superior in quality etc, the consumer will not buy it based on another products misrepresentation through the packaging.

• Once bitten, twice shy.


• It is unethical to mislead the consumer, and depending on the severity, the company could face charges.



• Business Ethics in Product/Service Management


• Why do you think companies package and label their products?Answer: Create a good impression Help sell product Communicate benefits

• Concerns for Product Packaging?Product Safety- Glass now plastic

Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps


• Product labeling must inform customers about a product’s contents and give directions for use.

1. Must have name of manufacturer

2. Quantity of contents

3. Nutritional info

4. Health claims are the same on all products; light, fat free, etc.

5. Warnings on products like alcohol and cigarettes

6. How to care for clothes


• Product labeling must inform customers about a product’s contents and give directions for use.

1. Must have name of manufactures

2. Quantity of contents


3. Nutritional info

4. Health claims are the same on all products; light, fat free, etc.


5. Warnings on products like alcohol and cigarettes

6. How to care for clothes


• In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps/ recycled materials.

• For a food to be organic it must meet certain standards


• What happens when a company fails to inform customers about product risks?1. Company can get sued (the company becomes liable)2. Harm to customer

• What is Planned Obsolescence?= Making products that are known to not last long, or change, so that people will need to replace them

–Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phones

Ethical issues associated with changing a product’s quality.

• products that are unsafe • poor quality in construction or content • do not contain what is promoted • go out of style or become obsolete before

they actually need replacing

An organization that markets poor quality or unsafe products…

• is taking the chance that it will develop a reputation for poor products or service.

• may be putting itself in jeopardy for product claims or legal action.

Sometimes, however…

• frequent changes in product features or performance.

• such as those that often occur in the computer industry, make previous models of products obsolete.

• such changes can be misinterpreted as planned obsolescence.

Product/Service Management Decisions

• Product and Service Classification System?

• The Product Life Cycle stages?• Growth/Share?• Product Market?

Ethical Considerations in Product Packaging. Ethics & Packaging Have you ever seen commercials for an item that looks great, but when you actually buy.

Documents

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product packagingwhy

product packagingwhat

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product risks

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products quality

products contents