The (R)Etail Landscape How Women are Researching & Shopping Online Ethelbert Williams, Head of Marketing Total Beauty Media Group
Ethelbert Williams, Head of Marketing, Total Beauty Media Group
Nov 12, 2014
GET YOUR BRAND ADDED TO HER SHOPPING CART
Exploring how a woman researches products online to prepare for her
shopping trips
• Understanding the people, resources, and needs that influence her
purchase behaviors
• Identifying how the rise of mobile is changing her retail experience
• Leveraging mobile and the web to connect your brand with her in
new and innovative ways
Exploring how a woman researches products online to prepare for her
shopping trips
• Understanding the people, resources, and needs that influence her
purchase behaviors
• Identifying how the rise of mobile is changing her retail experience
• Leveraging mobile and the web to connect your brand with her in
new and innovative ways
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Transcript
The (R)Etail Landscape How Women are Researching & Shopping Online
Ethelbert Williams, Head of Marketing
Total Beauty Media Group
What is she up to?
What is she looking for?
What is she up to while on the go?
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