eTail East 2015 - Ann Ruckstuhl Presentation

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1% Sales

$6.8M $45M

0.2% Searches

@ 1 Second

2% Conversion

$244M

Gartner, Walmart

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“eCommerce” MASLOW

Smart

Fast

Easy

Secure

FunctionalPhysiological

Safety

Love/Belonging

Esteem

Self Actualization

What impact does performance have

on my business?

SOASTA

2.5 Seconds

Nordstrom’s “Magic Number” is 3 Seconds

Nordstrom

What’s Your “Magic Number”?

“CRISIS”

• Impatient consumers

• Spiky demand

• Mobile & IoT

• Dependency on 3rd parties

• Complex technology

• Lack insights & control

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Harris Interactive “Mother’s Day Online Shopping Survey”

Sponsored by SOASTA, April 2015, N=2051

Will go to a competitor’s site

Will never return to the site

Will share their problems

Spiky Demand

Is Here to Stay

Seasonal Holidays

Manufactured Holidays

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33%

of orders came

from a mobile

device

Shopify

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Google, SeeWhy

90%People who move between devices to accomplish a goal

2.6Average number of devices used by a shopper during a

single transaction

6.2Number of visit an average shopper makes before buying

97%Mobile transactions abandoned

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Radware Research

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Mobile HTTP Archive

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o 18 = Average Number of 3rd Party Calls Per Page

o Third party content can make up > 50% of page requests

my

Layer 6

Presentation Layer

Layer 4

Transport Layer

Layer 2

Data Layer

Layer 7

Application Layer

Layer 5

Session Layer

Layer 3

Network Layer

Layer 1

Physical Layer

Technology Stack Getting More Complex

AngularJS

CDN

Payments

Clouds

Social

Cultures

Carriers

CRMMarketing

Advertising

APM

Devices

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Smart

Need Insights & Control

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Performance

Analytics

Performance = CX + Business Outcome + IT Performance

DATA SCIENCE TO THE RESCUE

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Data-Driven Performance Managment

What if page load time went down to 3 seconds?

Forecasting Using “What If” Predictive Analysis

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Play Video

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