Estudio34 Presents Claire stokoe linklove2013

Out of 5,000,000 infographicsonly

1.3% will give you an orgasm

in 0.3 of a millisecond

Who the f### am i?

@killer_bunnieClaire Stokoe

BIG ISN’T IT!!

Infographic 101

Infographics are not a paradigm shift

The processClients needs

Select Topic

Researching

Gathering Data

Planning aNarrative

Sketching ideas

Editing

Designing

Testing

Finish

PromotionHosting

Analysis

Good vs Evil

Good vs Evil

The winning idea

Types

Statistical3.1k shares2.8 RT’s

Geographical

Training / Timelines

14

Opinion piece

Data sourced / sorted

beingjamesbond.comwww.007magazine.co.ukhttp://thebondexperience.comwww.tjbd.co.uk

63,384 impressions – 382 clicks – 85 upvotes

Data to graphic

Always have 3 targets

1. Film fan2. 007 fans3. Fashion bloggers4. Data junkie

Find a highly sharable high PR site

Out reach made easy

Out reach made easy

Out reach made easy

This is what

a REALinfographic can do

Promotion Example

232 reddit Votes59 comments from fans

Promotion Example

Holiday Promotion

314 RT’s

300 likes

188 Pins

The competition!

Hosting on PR7 site

2.4k RT’s

733 likes

208 Pins

207 shares

189 backlinks

Holiday promotionReddit – 10 upvotes – 210,551 impressions – 532 clicks

Link from huffingtonpost.com PR 7

Promotion ExampleLink from huffingtonpost.com PR 7

Promotion Example

298 RT’s

222 likes

PR – 7 – domain Auth - 89

YOU DON’T

GET TO500 MILLION

FRIENDS

WITHOUT MAKING

A FEW ENEMIES

How to save your creativity

Experiment

Experiment

How to make anINFOGRAPHIC

Header

BAD GOOD

Hook

BAD GOOD

Path

BAD GOOD

Arty by simple

BAD GOOD

Typography

BAD GOOD

Icons over text

BAD GOOD

Colour palette

BAD GOOD

The references & Creative Commons

BAD GOOD

Promotion

@[email protected]

“It’s easier to ask for forgiveness than to ask for permission”

Rear Admiral Grace Hopper