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WTF IS SEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013
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Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Feb 11, 2017

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Page 1: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

WTF IS SEO ?

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

BrightonSEO Friday 12th April 2013

Page 2: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 3: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Page 4: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO ?

Page 5: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WTF IS SEO ?

Page 6: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO is HERE TO STAY

Page 7: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Page 8: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

BrightonSEO

Page 9: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Page 10: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Page 11: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 12: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 13: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 14: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 15: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 16: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 17: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 18: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

RAY KURZWEIL

Page 19: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 20: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 21: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 22: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 23: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 24: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Design

Links

Usability

Social Media

Branding

Content

Local Search

Reputation

Trust PR

Site Speed

On-page Factors

Page 25: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 26: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 27: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 28: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WorldPEACE

Page 29: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Back to EARTH !

Page 30: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Design

Links

Usability

Social Media

Branding

Content

Local Search

Reputation

Trust PR

Site Speed

On-page Factors

Page 31: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 32: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 33: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 34: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WHY BOTHER ?

Page 35: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Directory Links

Page 36: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Article Links

Page 37: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Links

Page 38: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Page 39: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty ContentDirectory Links

Page 40: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty ContentDirectory Links

Article Links

Page 41: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty ContentDirectory Links

Article Links

BLOGGER OUTREACH

Page 42: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 43: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 44: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Page 45: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WTF IS SEO ?

Page 46: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO isn’t ...

Optimising a website so that it ranks at the top of search

engines

Page 47: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Maybe SEO is ...

Optimising a business so that it deserves to rank at the top

of search engines

Page 48: Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

WTF IS SEO ?

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

BrightonSEO Friday 12th April 2013