This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
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ESTC 2011 Sonya Graci, Ryerson University, Aboriginal Tourism in Canada
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Sonya Graci, Ted Rogers School of Management, Ryerson University - "Assessing the Potential for Aboriginal Ecotourism in Canada" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
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This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the
ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
ESTC on Facebook: http://www.facebook.com/ESTC.Tourism
The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
Dr. Sonya GraciTed Rogers School of Hospitality and Tourism Management, Ryerson UniversityESTC 2011Hilton Head
Aboriginal Tourism in Canada
Aboriginal tourism represents 0.5 percent of Canadian tourism
Generates $ 270 M and employs 14,000 people
Is There Potential?
3.8 percent of the Canadian population is Aboriginal (Statistics Canada, 2006).
If Aboriginal people were to share in tourism in proportion to their population, it would be a $1.6 billion industry, providing 30,000–40,000 jobs.
Is There Potential?
The Canadian outdoor/culture market segment is represented by 74% Canadians, 20% Americans and 6% from other countries
Aboriginal People in CanadaSuffer from a lack of education, employment, low income and high instances of poverty.
Study with Key Experts Two market studies Best practice case studies in Ontario,
Peru and Australia Study with Ontario Chiefs Strategy for Northern Saskatchewan Strategy for NunavutStrategy for Walpole Island, Ontario
Purpose of Studies
To determine the potential for Aboriginal ecotourism including market and feasibility
To determine the challenges and benefits to development of this form of tourism.
Purpose of Studies
To identify key principles that ensure success in Aboriginal ecotourism
To identify best practices and lessons learned
Aboriginal Ecotourism
Based upon the integral elements of environmental sustainability, education and the promotion and sharing of Aboriginal culture by host communities (Graci, 2010).