Estate Agent Presentation (1)

Welcome to KtJ Home S taging

About me

• Katie Jackson

• Passionate about property styling/presentation

• Member of the Home Staging Network

• Member of APDO

• Trained with Ann Maurice, Chanel 5’s House Doctor

My S ervices

 1.Home staging to sell2.Home staging to stay / Re-styling3.Home staging for relocation4.De-cluttering5.Sourcing accessories 6.Photography – to help sale7.Video – to help sale8.Full tradesman service available

Fully insured and CRB checked

What is Home S taging?

Preparing your home for sale.

What’s the first step in staging

your home?

Putting a property on the

market

What does the seller know about

selling their home?

Do they know their main target

audience?

Are local amenities

important to that audience?

How is the location perceived by that audience?

What aspects of a home will be

important to that audience?

Changing mindset:

3.selling a “home” 4.selling a “house”

Our DVD helps with this mindset change

PresentationAnd

Perception

Home staging:Make your potential purchaser feel as though they have just

arrived home from the moment they walk in the door!

It’s more than having the smell of coffee on the go!

S tatis tics

No nodding off now!...

Statistics sourced from : Right Move, Mouse Price, ASP , RESA, HSN WIRE, Home Gain

So what does this mean here

in the UK?

S o in s imple terms home S taging is :

•The art of dressing and preparing a property to sell quickly and at the best price.

•To make the property appeal to the highest number of viewers. 

•The goal is to create a scene that buyers aspire to live in. 

FAQ’sQ. The property has been on the market for a long time? Or they’re getting viewings but no offers?  

One of the main reasons is poor presentation.  80% of people look online before booking a viewing – think photo’s, think video.Must stand out from the crowd.

FAQ’s

Q. What do you think viewers really think of the property? 

Buyers are unlikely to tell you the truth that they think your home looks cluttered, smelly or dated. 

FAQ’s

Q. Do first impressions really count with viewings?  

You bet they do! A typical buyer usually makes 

up their minds within the first 30 seconds after stepping inside a front door whether or not they are going to buy the property! 

S o what does this mean to YOU the Es tate Agent?

Sell for more moneySell more properties

USPMORE PROFIT

•Content visible on more media channels•Phones / Tablets / Home computers•Have you claimed your free google website?•Pinterest•Customers stay in YOUR sales funnel  longer•Use QR Codes

QR Codes – Quick Response Codes

Scan QR code with mobile phone

A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.Internet Retailer, April 2010

A recent study by Forrester showed that video increased email click-through rates by 200-300%.Forrester, 2010

In a recent study, it was found that eCommerce sites that display video increased conversion by 30% and increased average ticket sales by 13%.L2 Specialty Retail Report, September 2010

Zappos achieved a 6-30% increase in sales after implementing product videos onto their website.ReelSEO, December 2009

With proper optimization, video increases the chance of a front page Google result by 53x.Forrester, January 2010

Visitors who view video on retail sites stay 2 minutes longer than those who do not. comScore, August 2010

According to a survey conducted by Forbes Insights in 2010, 65% of C-Level and senior executives visited a vendor’s website after viewing a video.Forbes Insights, 2010

Marketers in the United States are expected to spend $2.16 billion on online video ads in 2011, that’s a 52.1% increase from the $1.42 billion last year.Internet Retailer, June 2011

68% of the Top 50 Internet Retailers use video content in their websites.Internet Retailer, July 2010

Google has created the acronym ZMOT to describe

the buying process in today’s world

ZMOT

Zero Moment Of Truth

The bottom line is:

STAGED Homes sell QUICKER and for MORE MONEY!

Review

• DVD branded with your company information

• Home Staging and how this can influence your image

• Home Staging and how it can help your profit margins

• Benefits of video and photo’s after staging

• How home staging, video, photo’s, QR codes, social media tools and the internet combined could increase the number of sellers, buyers, profit and public perception of the Estate Agent.

Pricing

Branded DVD – 1 off charge £99 to include details on the beginning and end of the video.100 videos at £1.95 eaMore than 100 POA

Home Staging – from £40 for 1 hour phone consultation

Home Staging – from £130 – onsite consultation

Contact me

http://www.facebook.com/katiejacksonktj 

http://twitter.com/katiejacksonktj  

07960 656 [email protected]