Establishing Your Digital Profile

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For The Busy Professional

What Is Your Digital Profi le Saying About You?

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HELLOIn this digital era everyone is being vetted online. What people see online will either create opportunities for you or will kill your chances.


The ONE THING you can be certain of is that you are being researched online. It could be your potential employers or your future clients, and what they find will be a highly influencing factor as to whether they want you or not.

This short report states exactly what you need to do to create opportunities. It also gives you the points so you can clean any negative areas in your online profile.


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By the time you read this… these figures will have increased!

The Facts

OVER 91%have used social media to screen employees

and prospective clients

You Are Being Digitally Profiled?

Personality Profiling is big business with companies hiring specialists and training their People teams to assess your online activity. Today profiling is being considered to be more accurate thanany IQ or formal Personality tests.

What you post on social media sites is assessed

The things they are

looking at…

Social Skills• Do they make friends

easily?• Do they like being part

of group or is it just all about them?

• Do they like to have fun?

• Who they spend time with?

Self Worth• Are they confident?• Do they panic?• Are they constantly

low?• Do they dislike

themselves?• Do they have high

energy?• Are they positive?• Are they critical of

themselves or collaborative?

Agreeableness• Do they follow the

rules?• Do they love to help

others?• Are they sympathetic?• What level of

contribution do they make?

Self Monitoring• Are they self reliant?• Are they resourceful?

Intellectual Curiosity• Do they like

intellectual discussions?

• Are they open minded?

• Do they have a creative imagination?



What might they think?

If they can’t see you, then they are not going to pick you

Either way they wont want you!

What am I hiding?

Am I a technophobe?

What You Should Show

Your personality Your true qualifications Your creativity Excellent communication skills How well rounded you are Good references/endorsements Awards and accolades received


A Picture Says A 1,000 WORDS

70 % have been influenced by social media to hire someone

Don’t Even Think About It!

Bad mouthing previous employers, clients, colleagues or any of your connections

Discriminatory comments Lies about qualifications Confidential information about

previous employer/clients/connections

Provocative/inappropriate photos or information

Content and photos with excessive alcoholic drinking or undertaking in the use of drugs


Is This Someone You Want To Work With?

69 % have been influenced by

social media not to hire someone

What You Should NEVER Show!


Google yourself. If you rank within the top hits on the first page of Google, then you are doing great!

It means you exist and that you to be screened easily by the prospect. Your social media profile will be accessible and if you have a blog/website with your name, you can be pretty much in control what gets seen on line.

The Good…


If you are not ranking within the first two pages of Google, then you are invisible and have no presence.

With no presence, you can NEVER make a impact.

If you fail to make an impact, how are you going to get those clients or that dream job?

In other words YOU DON’T EXIST!

The Bad…


You rank high on Google, but your name is tainted.

It could be a personal vendetta by someone you have wronged, embarrassing written content, an inappropriate photo of you, or actually you could just be dishonest.

Whatever it is, clean it up!

Although if you are dishonest, then this will always resurface unless you change your ways, FOREVER!

The Ugly…


Making An ImpactMaking An IMPACT

• Do you have the right qualifications?

• Have you achieved results for your clients?

• Do people consider you an expert?• What experience do you have in

your field?


• Are you marketing in the right places?

• Is your content displayed in the right context?

• Do you know you audience?• Where are you showing up?



• What are you saying about others in particular previous clients, employers, work colleagues?

• What are they saying about you?• What groups you are in?• Are you likeable?


• What is your personal image?• What pictures, videos of you

are there out there?• Are they appropriate?• How are you representing your

image on different sites?


• How good are your communications skills?

• Do you have a high level of creativity?

• Do you use your communication language effectively?

• How is your spelling?

• How committed are you?• Do you show a level of

mental strength?• Do you have confidence in

yourself and your abilities?



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