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Establishing Service Culture At SGMC Randy Sauls, COO
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Page 1: Establishing Service Culture At SGMC Randy Sauls, COO.

Establishing Service Culture At SGMC

Randy Sauls, COO

Page 2: Establishing Service Culture At SGMC Randy Sauls, COO.

SGMC’s Motto:SGMC’s Motto:

Professional Care With

Service

Professional Care With

ServicePersonal

Page 3: Establishing Service Culture At SGMC Randy Sauls, COO.

Direct And Indirect Benefits Of Satisfied Patients:

Direct And Indirect Benefits Of Satisfied Patients:

• Physicians have greater confidence that their patients are recovering in an optimum environment

• They get well faster

• Are more likely to return for care in the future

• They are likely to recommend SGMC to others

• Less likely to be dissatisfied with our services in the future

Patients have a choice and SGMC wants to be their choice!

• Physicians have greater confidence that their patients are recovering in an optimum environment

• They get well faster

• Are more likely to return for care in the future

• They are likely to recommend SGMC to others

• Less likely to be dissatisfied with our services in the future

Patients have a choice and SGMC wants to be their choice!

Satisfied patients become LOYAL customers!

Page 4: Establishing Service Culture At SGMC Randy Sauls, COO.

High Satisfaction Is Great…Our Goal Is High Patient Loyalty!

High Satisfaction Is Great…Our Goal Is High Patient Loyalty!

• SGMC is in the business of

serving people

• Ongoing Customer Service Team

implements SGMC’s objectives in

achieving customer loyalty

• SGMC is in the business of

serving people

• Ongoing Customer Service Team

implements SGMC’s objectives in

achieving customer loyalty

Page 5: Establishing Service Culture At SGMC Randy Sauls, COO.

Our Overall Goal:Our Overall Goal:

Make the hospital experience as

pleasant and reassuring as

possible

Make the hospital experience as

pleasant and reassuring as

possible

Page 6: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer Service

2001 – 2003 Accomplishments

Annual Report On Customer Service

2001 – 2003 Accomplishments• Behaviors changed

– Telephone protocols– Scripts for key service encounters

• Feedback Tools– VHA SatisQuest– Internal survey tools used to enlist immediate

feedback in Lab, OP, IP, CCV, Cancer Center and ED

– Cards and letters

• Behaviors changed– Telephone protocols– Scripts for key service encounters

• Feedback Tools– VHA SatisQuest– Internal survey tools used to enlist immediate

feedback in Lab, OP, IP, CCV, Cancer Center and ED

– Cards and letters

Page 7: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer Service

2001 – 2003 Accomplishments

Annual Report On Customer Service

2001 – 2003 Accomplishments

• Dress code revised

• Image boosters– Signage and maps

– Posters of employees modeling absolutes

• Adopted 9 Customer Service Absolutes

and introduced all employees to our

customer service expectations during new

employee orientation.

• Dress code revised

• Image boosters– Signage and maps

– Posters of employees modeling absolutes

• Adopted 9 Customer Service Absolutes

and introduced all employees to our

customer service expectations during new

employee orientation.

Page 8: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer Service 2004 Accomplishments

Annual Report On Customer Service 2004 Accomplishments

Image Boosters– Main lobby– Employee communication boards– B Level changes– 3rd and 5th floor waiting rooms– Permanent absolute banners– ER registration area

• Mirror• Vending

– Children’s play table– Message “on hold” feature

Image Boosters– Main lobby– Employee communication boards– B Level changes– 3rd and 5th floor waiting rooms– Permanent absolute banners– ER registration area

• Mirror• Vending

– Children’s play table– Message “on hold” feature

Page 9: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer

Service 2004 Accomplishments

Annual Report On Customer

Service 2004 Accomplishments

Customer Friendly Upgrades– New coin changer machine (vending

area)– Customer service intranet link with tools– Diversity integration– Improved internal communication

• Department specific newsletters• Coordinated conservation message• Updated complaint management letter

– Spice of Life – Food Court

Customer Friendly Upgrades– New coin changer machine (vending

area)– Customer service intranet link with tools– Diversity integration– Improved internal communication

• Department specific newsletters• Coordinated conservation message• Updated complaint management letter

– Spice of Life – Food Court

Page 10: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer Service 2004 Accomplishments

Annual Report On Customer Service 2004 Accomplishments

Celebrating Successes and Employees

– Monthly recognition of frontline shining stars

– Ongoing “Above and Beyond” awards

– Post JCAHO Celebration

– Hospital Week Celebration– Facilitated addition of customer service absolutes into

interview process• Prospective employees know our expectations!

– Monthly reinforcement of customer service absolutes• “Brag challenges” and flyers

Celebrating Successes and Employees

– Monthly recognition of frontline shining stars

– Ongoing “Above and Beyond” awards

– Post JCAHO Celebration

– Hospital Week Celebration– Facilitated addition of customer service absolutes into

interview process• Prospective employees know our expectations!

– Monthly reinforcement of customer service absolutes• “Brag challenges” and flyers

Page 11: Establishing Service Culture At SGMC Randy Sauls, COO.

Annual Report On Customer Service 2004 Accomplishments

Annual Report On Customer Service 2004 Accomplishments

Celebrating Successes and Employees– Benchmark Celebrations

• Volunteer Services• OP Surgery• Inpatient Care• Emergency Care

– Accreditations• Chest Pain• Rehab Unit• Cancer Center• JCAHO• American College of Surgeons

– Greenleaf OP Center Opens

Celebrating Successes and Employees– Benchmark Celebrations

• Volunteer Services• OP Surgery• Inpatient Care• Emergency Care

– Accreditations• Chest Pain• Rehab Unit• Cancer Center• JCAHO• American College of Surgeons

– Greenleaf OP Center Opens

Page 12: Establishing Service Culture At SGMC Randy Sauls, COO.

A Look At Benchmarks:Quality Of Care

A Look At Benchmarks:Quality Of Care

85.3

91.7

79.3

86.8

92.4

81.4

87.3

92.2

80.4

87.6

91.1

80

88.8

93.5

78.2

70

75

80

85

90

95

1st Qtr 01 1st Qtr 02 1st Qtr 03 1st Qtr 04 2nd Qtr 04

Inpatient Outpatient ER

85.3

91.7

79.3

86.8

92.4

81.4

87.3

92.2

80.4

87.6

91.1

80

88.8

93.5

78.2

70

75

80

85

90

95

1st Qtr 01 1st Qtr 02 1st Qtr 03 1st Qtr 04 2nd Qtr 04

Inpatient Outpatient ER

Source: SatisQuest

Page 13: Establishing Service Culture At SGMC Randy Sauls, COO.

A Look At Benchmarks:Aggregate Scores

A Look At Benchmarks:Aggregate Scores

91.2

94.4

86.6

91

94.7

87.5

91.6

95.3

88.1

92.7

94.6

87

93.5

96

85.8

80

82

84

86

88

90

92

94

96

1st Qtr 01 1st Qtr 02 1st Qtr 03 1st Qtr 04 2nd Qtr 04

Inpatient Outpatient ER

91.2

94.4

86.6

91

94.7

87.5

91.6

95.3

88.1

92.7

94.6

87

93.5

96

85.8

80

82

84

86

88

90

92

94

96

1st Qtr 01 1st Qtr 02 1st Qtr 03 1st Qtr 04 2nd Qtr 04

Inpatient Outpatient ER Source: SatisQuest

Page 14: Establishing Service Culture At SGMC Randy Sauls, COO.

CustomerCare CustomerCare Feedback Feedback

Survey ResultsSurvey Results

CustomerCare CustomerCare Feedback Feedback

Survey ResultsSurvey Results

July 2004July 2004

Page 15: Establishing Service Culture At SGMC Randy Sauls, COO.

Were CCT Resource Tools Helpful Were CCT Resource Tools Helpful And User Friendly?And User Friendly?

Were CCT Resource Tools Helpful Were CCT Resource Tools Helpful And User Friendly?And User Friendly?

yes65%

no2%

somew hat31%

no answ er2%

yes

no

somewhat

no answer

Page 16: Establishing Service Culture At SGMC Randy Sauls, COO.

Did CCT Program Help Your Team Improve Customer

Service?

Did CCT Program Help Your Team Improve Customer

Service?

Yes78%

No0%

Somew hat22%

Yes

No

Somew hat

Page 17: Establishing Service Culture At SGMC Randy Sauls, COO.

Seeing And Hearing Results!Seeing And Hearing Results!“ER night shift team – fine job!”

“Phone triage service at Youth Care a lifesaver in the middle of the night! BEST service!”

“Patient representative listened, acknowledged, empathized, apologized, and pampered”

“Everyone went out of their way to provide quality service (Open Heart)”

“ER night shift team – fine job!”

“Phone triage service at Youth Care a lifesaver in the middle of the night! BEST service!”

“Patient representative listened, acknowledged, empathized, apologized, and pampered”

“Everyone went out of their way to provide quality service (Open Heart)”

Page 18: Establishing Service Culture At SGMC Randy Sauls, COO.

Sustaining South Georgia Medical Center’s Culture Of Service

Sustaining South Georgia Medical Center’s Culture Of Service

Building A Winning Environment For Our Patients And Staff!

Page 19: Establishing Service Culture At SGMC Randy Sauls, COO.

Our Passion: Making The Total Patient Experience Great From A-Z!

Our Passion: Making The Total Patient Experience Great From A-Z!

• Clinically sound care

• Clean, attractive facility

• Great service from start to finish: Patient – Family – Physician

• Looks big—feels like family!

• Clinically sound care

• Clean, attractive facility

• Great service from start to finish: Patient – Family – Physician

• Looks big—feels like family!

Page 20: Establishing Service Culture At SGMC Randy Sauls, COO.

2005 LHS Motto & Standards2005 LHS Motto & Standards