Establishing a Social Marketing Strategy for a Continuing and Professional Development Library for Nurses and Midwives in East, Central and Southern Africa.

Establishing a Social Marketing Strategy for a Continuing and Professional Development

Library for Nurses and Midwives in East, Central and Southern Africa

Kristen N. Hosey, DNP, RN, APHN-BC – PI and Afya Bora Fellow

Co-Investigators: Joachim Voss, PhD, RN, ACRN, University of WashingtonAlphonce Kalula (ECSA-CON), Senior Programme OfficerMaureen Kelley (ARC-Emory PI), PhD, FACNM, CDC-

EmoryJessica Gross (ARC), ANP-BC, MPH, CDC-Emory HSS/HRH

Background

Over the past three years, eight countries in the East Central and Southern Africa (ECSA) region have linked the acquisition of CPD to licensure renewal.

Photo available at: http://africanregulatorycollaborative.com/ARC-About.html

“There is a critical shortage of nurses, especially in the rural areas, so being released to attend conferences [for CPD] is difficult. Secondly, where the nurses are supposed to pay, some find it difficult to afford in the midst of competing tasks”

- Kenyan Nurse

Purpose of the CPD Library• To develop a CPD Library that will provide readily-

available modules for nurses and midwives in the ECSA region to contribute to the sustainability of newly created national level CPD requirements

• Modules will: – Be peer-reviewed– Include a certificate of completion– Mobile accessible

• The CPD Library is working with nursing registrars in the region to gain support

ECSACON CPD Library

• Identified Need• Survey to nursing and

midwifery leaders in 17 countries

• Gap Analysis

Assessment

• Stakeholder Meetings• Website Development• Review Committee

Development• Registrar Support

Project Development • Dissemination and

Marketing Campaign• Monitoring and

Evaluation• Sustainability Plan

Implementation and Sustainability

ECSACON Website: ecsacon.org

CPD Library ecsacon.org

Google Analytics

Basic Characteristics

Interest in the CPD Library

Capacity and Motivation

Possible Strategies to Address

Nurses and Midwives in ECSA Region

300,000+ in the region

High: Requirement for re-licensure

Motivation for re-licensure but may not have access

Lower HTML-like settings; modules that address interests; easy to download

Nursing Registrars

One per country; already involved in ARC

High; especially countries where it is a requirement

High capacity, moderate motivation

Ask for support at ARC meetings and within ECSACON

Union and Association Presidents

Connected to one or two per country; have influence

Moderate Capacity is high; Motivation is low

Focus group will determine dissemination strategy

Implementing Partners

Could include NGO’s, CBO’s, CDC; WHO, etc

Already have content to disseminate

High Capacity and High Motivation

Engage at meetings, directly, word of mouth

Stakeholder Analysis

Discussions with Stakeholders

• Met with 16 nursing leaders in Harare, Zimbabwe before the launch of the website in September

• Met with implementing partners such as Jhpiego, ICAP, UW-DGH, I-TECH, and CDC to discuss using modules for the CPD Library

Moving Forward• ‘Awareness Survey’ early December to ARC

and ECSACON leadership• Promotion of the ECSACON Social Media and

broadcasting more updates to social media• Contacting implementing partners and

providing updates on module reviews• Continuous quality improvement• Development of sustainability plan

Acknowledgements

• Co-investigators• Web developers: Chris Minja, George Mburu• ARC Faculty and ECSACON Leadership• Afya Bora leadership and module facilitators• University of Washington• Kenya ABC Fellows/Team

Thank You

ecsacon.org