EST Summit - EST Roles and Responsibilities

DIGITAL MARKETINGDIGITAL MARKETING

JAZMANBARIZINATIONAL VICE PRESIDENT OF DIGITAL MARKETING

AIESEC IN INDONESIA 1516

The spearhead of AIESEC in Indonesia that aims for our market.

Managing virtual presence of AIESEC in Indonesia.

ICXindonesiacalling.com

OGXaiesec.or.id

ERBDB2B

TMRecruitment Platform

Digital Platform OptimizationConduct research for DM input

National social media analyticsCustomer Journey optimization

Content Marketing Optimization

Content Matrix creation

National virtual promotion execution

LC virtual promotion evaluation

Physical

Social

Web

SearchContent

Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection

Basics of

DIGITALMARKETING

TEAMIDENTITY

PROJECTSYSTEM

Leveling System!

6mnths

Big Mission:DM Drive Website Development

Quests:DM Research Social Media Analytics

Errands:AIESEC Indonesia TV

Big Mission:DM Drive GIP Page

Quests:Content Matrix planning and execution DM activity healthiness review on LC level

Errands:Live/Reportation Team

MEETINGMonthly National DirectionTeam MeetingsPersonal Tracking

Internalcommunication

MC EST LCX X

Direction Tracking and Coaching Implementation

Advance: Intermediate: Basic:

BandungUGMUASurabayaUndipPMBS

PUUnilaUBUIUMMUnhasUPNVYUNS

UnsriUnejBinusIPBUntanUnsoedUSU

Project-based review

Trackingmethod

Will assign all of you to the workspace very soon!

BEST OF LUCK!