Essentials of Tradeshow Booth Design

With TIM PATTERSON OfCOMMUNICATION ONE EXHIBITS

WEBINARThe Essentials of

Trade Show Booth Design

AGENDA

Function

Elements

Brand

BRAND

• Brand History and Perception

• Look and Feel

• Materials

• Design

• Graphics

BRAND

What materials represent your brand?

• Wood

• Metal

• Plastic

• Fabric

BRAND

What looks represent your brand?

• Star Trek

• Earthy

• Eco-Friendly

• Green

• High Tech

• Low Tech

• Funky

• Warm and Friendly

• Cool and Sophisticated

GRAPHICS

3 – 7 SECONDS

GRAPHICS

YOUR GRAPHIC MESSAGING MUST :

• Attract Attention

• Create Intrigue or Curiosity

• Qualify or Disqualify Visitors Quickly

QUALIFYING / DISQUALIFYING

GENERIC MESSAGES DON’T WORK

Be As Specific As Possible

TYPICAL GRAPHIC HIERARCHY

1 Company Name or Logo

2 Positioning Statement or Bold Challenge

3 Supporting Statement

TYPICAL GRAPHIC HIERARCHY

TYPICAL GRAPHIC HIERARCHY

TYPICAL GRAPHIC HIERARCHY

TYPICAL GRAPHIC HIERARCHY

TYPICAL GRAPHIC HIERARCHY

GRAPHIC HIERARCHY

Typical Graphic Hierarchy if Your Company Name is Not Well Known

1 Positioning Statement or Bold Challenge

2 Company Name or Logo

3 Supporting Statement

TYPICAL GRAPHIC HIERARCHY

TYPICAL GRAPHIC HIERARCHY

GRAPHIC HIERARCHY

Typical Graphic Hierarchy if Your Company Name is Not Well Known or is Even Insignificant

1 Positioning Statement or Bold Challenge

2 Supporting Statement

3 Company Name or Logo

GRAPHIC HIERARCHY

GRAPHIC HIERARCHY

Typical Graphic Hierarchy if Your Product or Brand are Instantly Recognizable

1 Brand

2 Supporting Statement

3 Company Name or Logo

GRAPHIC HIERARCHY

BOOTH FUNCTION

BOOTH FUNCTION

• Traffic Flow

• Product or Service Display

• Demonstration Area

• Storage

• Meeting Area(s)

• Lead Gathering

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Product or Service Display

BOOTH FUNCTION

Demonstration Area

BOOTH FUNCTION

Meeting Area(s)

BOOTH FUNCTION

Storage

BOOTH FUNCTION

Lead Gathering / Lead Capture

SET-UP & DISMANTLE

Known in the industry as “I&D” (Installation/Dismantle)

CONNECT

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Look for my new tradeshow marketing paperback this summer…

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