Essentials of Marketing Tom Chapman Senior Teaching Fellow @idlehans New Technology & Marketing
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Essentials of Marketing
Tom Chapman
Senior Teaching Fellow
@idlehans
New Technology & Marketing
Once upon a time 2
1945 Little Boy & Fat Man
Dr. Vannevar Bush
1945Bush, V. (1945). As we may think. The Atlantic Monthly, 176(1).
3
MEMEX
“Consider a future device for individual use, which is a sort of mechanised private file and library. It
needs name, and to coin one at random, ‘memex’ will do. A memex is a device in which an individual
stores all his books, records, and communications, and which is mechanised so that it may be
consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory ”
4
1964 The Cassette Tape
1968 -The Internet - ARPANET
A Child is Born
6
Decimalisation
Barcodes
Use By Dates
EPOS
LATE 70’S - EARLY 80’S
LATE 70’S - EARLY 80’S
8
LATE 70’S - EARLY 80’S
LATE 80’S - EARLY 90’S
The Next directory The World Wide Web
The World Wide Web
Berners-Lee, T., Cailliau, R., Groff, J. F., & Pollermann, B. (1992). World-wide web: The information universe. Internet Research, 2(1), 52-58.
11
“Computers give us two practical techniques for human-knowledge interface. One is hypertext, in which links between pieces of text (or other media) mimic human association of ideas. The other is text retrieval, which allows associations to be deduced from the content of text” pg461
12The World Wide Web
“Furthermore, as online information proliferates, an important function is that of “third party” reviewers, indexers, and overview writers who refer to data they do not actually hold. It is expected that these services will be a key to the control of the information explosion and a valuable asset to the community.” pg466
13The World Wide Web
LATE 80’S - EARLY 90’S
EFTPOS Out of town Shopping The Mobile Phone WINDOWS
The Next directory The World Wide Web
LATE 90’S - EARLY 00’S
16
1995-7 Google
1996 Psion Organiser
1996 Nokia 8110 Banana 9000 Communicator
1999 The Matrix
2001 2002 2003
iPod Google Adwords
Quote Me Happy
Quote Me Happy 19
Quote Me Happy 20
2004 240 High Street Branches
1600 Jobs
Van den Peol & Leunis (1999) 21
“the findings show that the Internet is highly accepted as an information source and reservation device. However, using the Internet for all channel functions (including physical delivery) is evaluated
considerably less favorably.”
Van den Poel, D., & Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45(3), 249-256.
2001 2002 2003 2005 2007
iPod Google Adwords
Quote Me Happy Google Analytics Facebook
iPhone
iPhone 23
iPhone 24
0
63
125
188
250
2008 2010 2012 2014 2016iPhone Sales (Millions of Units)
25
L AT E 0 0 S T O N O W
Big Data Curation Age of Mobile Age of Social Co-Creation Service Dominant Logic
Futurama (2010) 26
Thank You For Your Time
“You are too concerned with what was and what will be. There's a saying: Yesterday is history,
tomorrow is a mystery, but today is a gift. That is why it is called the present.”
Oogway to Po under the Peach Tree, Kung Fu Panda (2008)
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