Quaker Essentials: You Choose Evan Sudduth, Taylor Warren, and Lauren Cox
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Quaker Essentials: You
Choose Evan Sudduth, Taylor Warren,
and Lauren Cox
Our team looks to create a new, innovative product that will encourage consumers to choose breakfast.
OBJECTIVE
Centered around health and nutrition, we will utilize and combine the brands of Pepsico to create a product that conveys a fresh, wholesome options for an on-the-go morning.
TARGET MARKET
The target market for Quaker Essentials is younger on the go consumers.
Age: 18-25Gender: Essentially neutral with a slight female slantDemographics: All races and socioeconomic classes
HOW IT WORKS
The idea behind our design is a “choose your own morning” type of breakfast kit. We are in the process of
designing our final prototype now to contain two different products. The consumer will choose:
-1 Quaker Instant Oatmeal (Real Medleys compatible)
or
-1 Muller 100 Greek yogurt
-1 drink of choice:
-Naked or Starbucks(iced coffee or frappuccino).
EXAMPLE COMBINATIONS
Nutrition Facts Combinations
Combine Products for Breakfast Kit
Total Calories= 390
+
EXAMPLE COMBINATIONS
Nutrition Facts Combinations
Combine Products for Breakfast Kit
Total Calories= 210
+
The design process has been iterative and flexible.
Each round of design has been improved on based on feedback and suggestions from our professor.
DESIGNPROCESS
The intent of the first design was to resemble a lunchbox. This was to engender feelings of nostalgia and model convenience. Unfortunately too much material was used.
DESIGNPROCESS:TAKE 1
The second prototype was heavily influenced by a drink carrying tray. The drawback to this design was a lack of product visibility.
DESIGNPROCESS: TAKE 2
After a trip to Publix, we sought to model our package after a popup sandwich container with a collapsible cup holder to contain the drink.
STRUCTUREDESIGNPROCESS: TAKE 3
STRUCTURE
The structure has a two walled compartment capable of holding one beverage and one breakfast item.
DESIGNPROCESS: TAKE 3
To highlight the ability to choose, there will be explicit directions about the brands they are able to select. In addition, the graphics will emphasize the fact that there are 6 combinations for under 600 calories.
GRAPHICSDESIGNPROCESS: TAKE 3
HOW IT WORKS
COLLAPSIBLE STRUCTURE
Easily shipped in bulk, stacked, and assembled in store
FEATURES HOW IT WORKS
10 % discount for buying products together
FEATURES HOW IT WORKS
Cutouts for easy barcode scanning
FEATURES HOW IT WORKS
Phase IV
- Final Proposal (50 hours)
BUDGET BREAKDOWN
Phase I
-RFP and Market Research (10 hours)
-Brainstorming and Idea Analysis (30 hours)
Phase II
- Product Selection and Design (50 hours)
Phase III
-Prototyping and Product Refinement (50 hours)
- Materials Cost ($750.00)
-$25.00 per hour of work by each
team member (3 members)
Our team comprises of two packaging students and one architecture student.
Combining our strengths in structure software, use of graphics, and quick thinking allows our team to excel and counteract our weakness’.
Our unique design abilities strengthens our team’s design process by giving us multiple pathways of ideas to take.
WHY CHOOSE US
THANK YOU Thank You
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