Your Essential 10 Things You Must Do To Get Your Profile To Stand Out Strategy By Howard Fox @CoachHoward | FOXCOACHING.COM
Nov 01, 2014
Your Essential
10 Things You Must Do To Get Your Profile To Stand Out
Strategy
ByHoward Fox
@CoachHoward | FOXCOACHING.COM
About Me
• 20 years + Years in Information Technology (IT)• Began contemplating a career change in the mid‐2000’s• Back to school | Started coaching in 2008• Laid‐off from IT job in March 2012• Focus: Consulting | Leader Development | Career Coaching• Assessments | DiSC | MBTI | Social + Emotional Intelligence• Niches | LinkedIn
Goals & Objectives
• Introduction to LinkedIn• Successful Navigation
• Security Settings• Help
• Your Profile• Widgets | Which Ones & Why
• Networking• Connections• Groups
• Professional Branding• Blogs & Media• Discussions
Why
• Everyone Needs To Network | Face‐to‐face | Virtual• #1 Global Professional Networking Tool• 300 Million+ Registered Members | 200 Countries• Your Linkedin Profile Ranks High On Google• Most Popular Social Network Being Used For Recruiting• Communicates Your Professional Brand Image• Complements Your Resume | Bio | Cover Letter• Research | Job Board | Companies | Groups
Navigation | Toolbars
• Home Page Text Search
Mail | Invitations to Connect Network Activity Search Filters
Account Settings
Navigation | Security & Settings
• Privacy & Settings• Help Center
Navigation | Security & Settings
• Activity Broadcasts• Who can see your activity
• Public Profile URL
Navigation | Help Center
• Research Topics
Navigation | Home Page
• Create Status Updates
• Read updates from your network and connections
• 1‐2x per day
1. The Profile | Picture & Name
• Prime Real‐estate | Part I
• Near Professional Quality
• Accreditations • (ex. MA, CPA, BSW, MSW, RN)
The Profile | Picture cont. Nope
Okay
Better
Good
Best
2. The Profile | Public Profile URL
• Public Profile URL
• Not This
3. The Profile | Headline
• Prime Real‐estate | Part II• Position | Employer• Profession | Skills• Skills Only
4. The Profile | Summary
• Content | White Space• Short Paragraphs• Sections to Highlight Items & Key Words
• Bulleted Lists• Other Helpful items
The Profile | Summary Content
• Shared Documents
5. The Profile | Additional Information
• Lists• Advice for Contacting You
6. The Profile | Skills & Endorsements
• Your Top Skills• Research a Skill• People Who have Endorsed You For those Skills
The Profile | Skills & Endorsements
• Refine Your Search• People• Jobs• Group• Relationships• Locations
• Research• Network
The Profile | Skills & Endorsements
• Refine Your Search• Groups
• Research• Network
7. The Profile | Projects
• Highlight Your Achievements
• Include Your Peers
8. The Profile | Experience
• Short Paragraphs• Include Bullets• Recommendations
The Profile | Edit Mode
• Look for the Blue Icons
• Edit & Reorder Sections
The Profile | Content Widgets
• Summary• Projects• Skills & Endorsements• Others
9. Research| Jobs
• Keyword Search• Companies• Key Connections
Research| Companies
• Follow Companies of Interest
• Research• Articles
Research| Groups
• Interests• Associations • Functions
Research| Group Participation• Discussions• Connections• Research Members
Research| News | Articles | Blogs• News You Follow• Top Posts• Top Influences• Channels• Publishers
Leave a recommendation for people who you’ve worked with.
@CoachHoward | FOXCOACHING.COM
10. Recommendations | Give
Also, don’t be shy about asking for recommendations.
@CoachHoward | FOXCOACHING.COM
Recommendations | Receive
“Get Your Network On”Invite people for coffee. Ask for informational interviews. (Talk to people.)
@CoachHoward | FOXCOACHING.COM
P.S. For more help with your LinkedIn Profile, sign-up for my weekly webinars at:
http://www.foxcoaching.com/Webinars-Linkedin.html
@CoachHoward | FOXCOACHING.COM