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8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
Essay Title or Question Example:‘Convergence represents a cultural shiftas consumers are encouraged to seek outnew information and make connectionsamong dispersed media content’ (Henry
Jenkins). Discuss the current technologyof media convergence with reference tospecific examples of new media culturesand the relations between mediaproducers and consumers.
Topic Media convergence
Focus Media consumption and production
Instruction Discuss
Viewpoint Convergence is a cultural shift
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8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
Implicit demands of the essayEssay Title or Question Example:
‘Convergence represents a cultural shiftas consumers are encouraged to seek outnew information and make connectionsamong dispersed media content’ (HenryJenkins). Discuss the current technologyof media convergence with reference tospecific examples of new media culturesand the relations between mediaproducers and consumers.
Academic standards Reading and research, organisation,structure, presentation
Understanding of subject area Engaging with the subject of new mediastudies
Theory and practice Thinking about the relationships betweentechnology and cultural change
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8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
1. Look at the essay question and make a list of the key words,phrases, and ideas that you will need to think about
2. Identify the topic, focus, instruction and viewpoint (if any) ofthe question
3. Identify any other, less obvious or implicit things that theessay is expecting you to do
4. At this point it is useful to represent all this as a diagram, souse a mind mapping technique to visualise and organise yourfirst thoughts about the essay task – using pen and paperand/or electronically using software or online tools
8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
• ‘Mind -mapping can be a particularly powerfulvisual tool for shaping thought. The basicprinciple here is to note down the central topic or
idea in the centre of a piece of paper and workoutwards adding the points which flow from andconnect to it’(http://openlearn.open.ac.uk/mod/resource/view.php?id=193370 )
•Mind maps can be quite basic lines, shapes andwords or quite elaborate uses of drawings,symbols or images:
‘Convergence represents a cultural shiftas consumers are encouraged to seek
out new information and makeconnections among dispersed mediacontent’ (Henry Jenkins). Discuss thecurrent technology of mediaconvergence with reference to specificexamples of new media cultures and therelations between media producers andconsumers .
Analyse the Essay Question
1. Write the essay title in full in the centre of the page
2. Circle/underline key words
3. Draw lines from key words to sub-ideas/questions
Identify the explicit demands of the essay:
TOPIC:
FOCUS:
INSTRUCTION:
Identify the implicit demands of the essay
VIEWPOINT:
• An essay waiting to be mind mapped...
8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
‘Convergence represents a cultural shiftas consumers are encouraged to seek
out new information and makeconnections among dispersed mediacontent’ (Henry Jenkins ). Discuss thecurrent technology of mediaconvergence with reference to specificexamples of new media cultures and therelations between media producers andconsumers .
Analyse the Essay Question
1. Write the essay title in full in the centre of the page
2. Circle/underline key words
3. Draw lines from key words to sub-ideas/questions
Identify the explicit demands of the essay:
TOPIC: media convergence
FOCUS: media consumption and production
INSTRUCTION: discuss (explain / explore)
Identify the implicit demands of the essay
Reading and research, organisation, structure,presentation
Engaging with the subject of new media studies
Thinking about the relationships between technologyand cultural change
Convergence
A shift implies changewhat kind of change istaking place?cultural
shift
The conduct andsignificance ofeveryday life
What is convergence?
A key definition – EXPLAIN whatconve rgence is
consumersConsumption – atraditional way thatmedia is used – impliesa commercialrelationship?
new informationThe new of ‘new
media’? – related tochange, difference,novelty?
connectionsamongdispersed mediacontent The availability of media
on different platformsand different formats –
joined together by the
active consumer?
Henry Jenkins Who is he?Why is he writingabout convergence?In what context is hewriting about this
topic?
media
examplesbuild a main case study to develop argumentand evidence - 1 idea relating to production-consumption in convergence culture
newmediacultures producers
Production – the waythat media is made
relations A key thing to address
The examples should EXPLORE howconvergence is changing the relations
between producers and consumers ofmedia
The way that new mediais brought into everydaylife – see e.g.Marshall (2004)
VIEWPOINT: convergence is a cultural shift
8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1
What to do after analysing the essaytitle• Complete this week’s directed study task • After completing your analysis of the question make a plan (again
you can use an online whiteboard tool like Dabbleboard ) aboutwhat you have to read, research, the examples you need to look atand so on
• Use your mind maps to guide your reading and research as youstart to put all the parts of the essay together
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8/13/2019 Essay Skills 1 Understanding the Essay Question 1231672542192145 1