ESRI Business Analystesribulgaria.com/wp-content/uploads/2013/07/business...The Business Locations database provides company name, city, state, ZIP Code, sales, square footage, number

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ESRI® Business Analyst™

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Current Location Proposed Location 2

Proposed Location 1

©2006 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224 Page 1 of 1

Proposed Site Major Shopping Center Map9200 Spain Rd NE Sample Latitude: 35.138763

Longitude: -106.539919Albuquerque, NM 87111 June 5, 2007

Source: Directory of Major Malls, Inc.

ESRI Business Analyst Improve Your Location and Customer Targeting Decisions

You can improve your location-related decisions within a single department or across your entire organization with ESRI® Business Analyst™ products.

Business Analyst merges ESRI’s demographic and business data, detailed maps, and advanced spatial analytics with your own data to help you make better, more accurate decisions about your business, customers, and marketplace.

Business Analyst can help youDetermine the best locations to open, close, or remodel.•

Identify optimal geographic areas for your products and •services.

Define where to market your products and services.•

Tailor your marketing messages to reach your best •prospects.

Develop your most profitable sales and service territories to •grow revenue and reduce costs.

Business Analyst products are available in a variety of formats including an online solution for basic analyses, a comprehensive desktop solution for professional analyses, and a server solution for enterprise deployments.

Market ProfileSample

©2007 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224 6/04/2007 Page 1 of 8

Proposed Location 100 S Wacker Dr 100 S Wacker Dr 100 S Wacker DrLatitude: 41.880499 Chicago, IL 60606 Chicago, IL 60606 Chicago, IL 60606Longitude: -87.637123 Radius: 1.5 miles Radius: 4.0 miles Radius: 8.0 miles

2000 Total Population 77,717 513,233 1,986,060 2000 Group Quarters 4,771 19,360 49,4142007 Total Population 100,306 548,658 2,023,7332012 Total Population 105,610 559,387 2,047,635 2007 - 2012 Annual Rate 1.04% 0.39% 0.24%

2000 Households 44,012 228,429 728,964 2000 Average Household Size 1.66 2.16 2.662007 Households 55,530 243,852 736,262 2007 Average Household Size 1.69 2.17 2.682012 Households 58,409 248,559 743,429 2012 Average Household Size 1.7 2.17 2.69 2007 - 2012 Annual Rate 1.02% 0.38% 0.19%2000 Families 14,468 99,854 408,682 2000 Average Family Size 2.57 3.23 3.592007 Families 17,664 102,453 398,643 2007 Average Family Size 2.65 3.28 3.682012 Families 17,852 101,067 392,166 2012 Average Family Size 2.67 3.31 3.72 2007 - 2012 Annual Rate 0.21% -0.27% -0.33%

2000 Housing Units 50,214 255,205 798,888 Owner Occupied Housing Units 33.6% 30.2% 33.2% Renter Occupied Housing Units 53.9% 59.2% 58.0% Vacant Housing Units 12.5% 10.6% 8.8%2007 Housing Units 63,790 276,758 821,600 Owner Occupied Housing Units 37.6% 32.7% 34.9% Renter Occupied Housing Units 49.4% 55.4% 54.7% Vacant Housing Units 12.9% 11.9% 10.4%2012 Housing Units 67,486 284,369 835,531 Owner Occupied Housing Units 37.9% 32.8% 35.0% Renter Occupied Housing Units 48.7% 54.6% 54.0% Vacant Housing Units 13.5% 12.6% 11.0%

Median Household Income 2000 $56,439 $43,031 $37,733 2007 $72,305 $55,058 $47,512 2012 $87,283 $66,740 $56,754 Median Home Value 2000 $244,071 $225,425 $157,661 2007 $369,193 $341,437 $242,856 2012 $468,822 $427,936 $311,447 Per Capita Income 2000 $49,841 $32,318 $20,753 2007 $62,244 $41,142 $26,311 2012 $79,721 $52,659 $32,765 Median Age 2000 34.6 31.1 30.1 2007 35.7 32.6 31.1 2012 37.6 33.6 31.6

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2007 and 2012.

View potential sites for a new location and analyze industry expenditure and consumer segments for each potential site.

Analyze and compare proposed store sites to your existing store site to minimize cannibalization.

Reports and maps from Business Analyst help you understand your market and your customers by providing information about demographic attributes, consumer spending patterns, and businesses in a specific trade area.

Business Analyst Online

Business Analyst OnlineSM provides a fast and efficient way for you to analyze a geographic market and evaluate potential business locations.

Quickly generate print-ready reports and maps of demographics, •consumer spending, traffic counts, lifestyle segmentation, or consumer behavior for any geographic area such as rings, drive-time areas, ZIP Codes, counties, or custom areas that you specify.

Select from over 50 preformatted PDF or Excel reports and maps. •You can also quickly create your own custom comparison reports.

Use the market research tools to help you focus on the right •location.

Create customized, color-coded maps and analyze your competitors •using the latest information from Bing business search.

Since Business Analyst Online is hosted by ESRI, you always have access to the most current data and software without having to worry about data and software updates. To learn more, visit www.esri.com/bao.

Business Analyst Online APIBusiness Analyst Online comes with an API, so you can embed customized versions of Business Analyst Online in your own Web site for economic development, site evaluation, and more. To learn more, visit www.esri.com/baoapi.

Demographic and Income Comparison ProfileSample


Proposed Location Latitude: 41.8803100 S Wacker Dr Longitude: -87.63747Chicago, IL 60606-4006 Site Type: Rings

Radius: 1 Miles Radius: 3 Miles Radius: 5 Miles

2000 SummaryPopulation 26,031 303,679 818,537Households 14,667 142,810 334,685Families 4,541 59,456 158,992Average Household Size 1.57 2.05 2.35Owner Occupied Housing Units 6,915 50,918 110,624Renter Occupied Housing Units 7,752 91,892 224,060Median Age 33.9 32.2 30.1



Trends: 2009-2014 Annual Rate Population 2.79% 0.74% 0.25% Households 2.9% 0.86% 0.33% Families 2.5% 0.31% -0.13% Owner Households 3.12% 1.09% 0.48% Median Household Income -0.16% 1.08% 1.55%


Dominant Tapestry Site Map

©2009 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224 Page 1 of 2

Latitude: 45.68019

680 W MENDENHALL ST Longitude: -111.04601BOZEMAN, MT 59715 Site Type: Rings Rings 1, 3, 5 Miles

Source: ESRI

Demographic and Income Comparison ProfileSample


Proposed Location Latitude: 41.8803100 S Wacker Dr Longitude: -87.63747Chicago, IL 60606-4006 Site Type: Rings

Radius: 1 Miles Radius: 3 Miles Radius: 5 Miles




Trends: 2009-2014 Annual Rate Population 2.79% 0.74% 0.25% Households 2.9% 0.86% 0.33% Families 2.5% 0.31% -0.13% Owner Households 3.12% 1.09% 0.48% Median Household Income -0.16% 1.08% 1.55%


Analyze how far your customers have to drive to get to your store.

The Dominant Tapestry Site Map classifies U.S. residential neighborhoods by demographic and socioeconomic characteristics based on ESRI’s Tapestry segmentation system.

The Demographic and Income Profile report shows trends in household demographics and income.

Business Analyst Desktop

Business Analyst Desktop is the must-have tool for professional analysts who need to understand their customers and markets, perform detailed site analyses, measure store network performance, analyze cannibalization, or optimize territories.

When you leverage the comprehensive spatial analysis and modeling tools in Business Analyst Desktop with the extensive demographic and business data included in the product, you can uncover patterns, trends, and opportunities in your customer and sales data that were previously unrevealed.

Using Business Analyst Server, you can publish information and analyses from Business Analyst Desktop throughout your organization. All departments can now make more accurate decisions based on the same information, thereby saving time and money. To learn more, visit www.esri.com/badesktop.

Grow your retail potential for a specific trade area to attract new customers.

Identify expansion and market opportunities that your competitors missed.

Create a probability map based on the Huff model that shows where your customers are most likely to live.

This detailed map at the block group geography level illustrates the areas of Manhattan where listening to talk radio is popular.

Business Analyst Segmentation Module

Business Analyst Segmentation Module, an optional extension to Business Analyst Desktop, employs ESRI’s Tapestry™ Segmentation geodemographic market data to accurately segment, analyze, and target your customers.

Segmentation Module can also append valuable information to your customer records, enabling you to better identify the types of people that are your best customers and where you can find more like them.

The comprehensive consumer survey data included in Segmentation Module helps you better understand what your best customers buy, what their leisure activities are, and the types of media that will effectively reach them. To learn more, visit www.esri.com/segmodule.

Segment Number and Name: 05 Wealthy Seaboard Suburbs LifeMode Summary Group: High Society Urbanization Summary Group: Metro Cities I Description: Married, upper middle class, professional management

Segment and analyze your customers using ESRI’s Tapestry market segmentation. Determine which segments are most prevalent and target your marketing message and product mix to better reach them.

Core Index: This index on the report indicates participation in the particular activity by core customers in a market area. Numbers above 100 represent high participation; numbers below 100 indicate that the activity isn’t popular with this group.

Developmental Index: This index on the report indicates participation in the particular activity by developmental customers in a market area. Numbers above 100 represent high participation; numbers below 100 indicate that the activity isn’t popular with this group.

Overall Index: This index is a combination of participation by all customers in a market area profile compared to the U.S. average for all Tapestry segments. The average index is 100; numbers above 100 indicate the activity is popular with both groups. Numbers below 100 represent less participation.

Business Analyst Server

Business Analyst Server will enable your organization to manage, share, and publish critical location-related information across the enterprise. When you apply the data, mapping, and spatial analysis tools in Business Analyst, your organization can quickly create custom Web applications, enabling your staff to easily view, analyze, and share data about your stores, customers, competition, or areas where you do business.

Built on a standard IT stack, Business Analyst Server integrates easily with your existing CRM, financial, and supply chain management systems and enterprise workflows.

Share information and standardized workflows across your organization so you can make more accurate and consistent location-related decisions. To learn more, visit www.esri.com/baserver.

Consistent and repeatable business processes can be created with the workflow framework.

Business Analyst products give you the ability to quickly geocode large files of customer addresses and the flexibility to customize address locators.

Address Locator ESRI’s geocoding engine is one of the industry’s fastest and most accurate. The geocoding technology relies on two key components: the address locator and the underlying reference data. The address locator allows you to define the methodology your locator service uses, and the underlying reference data service provides the information from which geocoding results are derived.

Composite Locators Business Analyst uses a composite locator that passes an address from the highest-priority locator to the next until a suitable match is found.

ESRI’s Geocoding Technology

Obtain true representations of your trade area by color-shading your customers according to the stores they visit.

The ESRI Business Analyst Server Approach

Information

Use

Serve

Author

DemographicData

SiteCharacteristics

Markets andTerritories

CustomerData

CompetitorData

Performanceand Sales Data

Trade AreasSegmentation

AnalysisReports

Evaluate Predict

Decide

Match FoundCity/StateLocator

Premium Standard

Match Found

Match Found

City

99999

Match Found

99999-9999

Match Found

ZIP CodeLocator

ZIP+4Locator

Street RangesLocator

Address PointsLocator

*

Address Coder

* Includes all locators that are in the Standard version of Address Coder™.

ESRI Data

Updated Demographics Current-year estimates and five-year projectionsESRI’s own demographic updates provide details about the U.S. population, households, income levels, home value, age, race, and more.

Tapestry Segmentation U.S. neighborhoods classified into 65 key segments ESRI’s geodemographic market segmentation system classifies U.S. neighborhoods into 65 distinctive segments based on socioeconomic and demographic composition.

Consumer Spending Based on the Consumer Expenditure Survey (CEX)Identify changes and significant trends in consumer spending and buying habits. Data includes current-year total and average amount spent on retail goods and services such as apparel, entertainment, food, household, insurance, and investments.

Business Locations and Business Summary From InfogroupThe Business Locations database provides company name, city, state, ZIP Code, sales, square footage, number of employees, and more, for more than 12 million businesses in the United States. The Business Summary data provides information about the total number of businesses by SIC and NAICS industry classification as well as total sales and number of employees.

Major Shopping CentersFrom the Directory of Major Malls (DMM)Use information about existing major U.S. shopping centers with an approximate gross leasable area (GLA) of 225,000 square feet or more. Variables include the center address, size and physical design, and anchor stores.

Street DataHigh-quality, nationwide street data from Tele AtlasStreet data for the United States for routing, drive-time analysis, and address geocoding is included.

Aerial/Satellite ImageryHigh-resolution imagery from i-cubed and DigitalGlobeDetails of properties, neighborhoods, and towns put your analysis projects in the proper visual context.

Household Budget ExpendituresSample


Proposed Location Latitude: 41.8803100 S Wacker Dr, Longitude: -87.63747Chicago, IL 60606-4006 Site Type: Ring Radius: 1.5 Miles

Demographic Summary 2009 2014Population 102,755 113,897Households 56,214 62,602Families 18,277 19,871Median Age 36.0 36.0Median Household Income $75,288 $75,957

Spending AveragePotential Amount

Index Spent Total Percent

Total Expenditures 150 $102,088.48 $5,738,801,974 100.0%

Food 156 $12,302.64 $691,580,490 12.1% Food at Home 154 $7,007.52 $393,920,550 6.9% Food Away from Home 159 $5,295.12 $297,659,940 5.2%Alcoholic Beverages 175 $1,005.76 $56,537,633 1.0%

Housing 160 $32,188.79 $1,809,460,422 31.5% Shelter 165 $25,766.90 $1,448,460,533 25.2% Utilities, Fuel and Public Services 142 $6,421.89 $360,999,889 6.3%Household Operations 139 $2,079.36 $116,888,889 2.0%Housekeeping Supplies 143 $1,038.64 $58,386,269 1.0%Household Furnishings and Equipment 131 $2,837.09 $159,483,917 2.8%

Apparel and Services 116 $2,907.83 $163,461,000 2.8%Transportation 148 $15,318.03 $861,087,876 15.0%Travel 148 $2,739.45 $153,995,225 2.7%Health Care 131 $4,937.76 $277,571,220 4.8%Entertainment and Recreation 148 $4,805.21 $270,120,060 4.7%Personal Care Products & Services 150 $1,071.63 $60,240,449 1.0%Education 165 $2,074.98 $116,642,697 2.0%

Smoking Products 164 $724.34 $40,718,071 0.7%

Miscellaneous1 157 $2,065.35 $116,101,584 2.0%

Support Payments/Cash Contributions/Gifts in Kind 140 $3,391.09 $190,626,477 3.3%Life/Other Insurance 121 $586.11 $32,947,793 0.6%Pensions and Social Security 149 $10,014.44 $562,951,900 9.8%

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding.

1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees.

Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2009 and 2014.

Business Summary by SIC CodesSample


100 S Wacker Dr 100 S Wacker Dr 100 S Wacker DrProposed Location Chicago, IL 60606 Chicago, IL 60606 Chicago, IL 60606Site Type: Radius Radius: 1.5 miles Radius: 4.0 miles Radius: 8.0 miles

Total Businesses: 198,151 142,391 195,127Total Employees: 2,476,198 1,816,685 1,890,433Total Residential Population: 99,551 542,357 2,027,976Daytime/Nighttime Population Ratio: 24.87 3.35 0.93

Businesses Employees Businesses Employees Businesses EmployeesNumber Percent Number Percent Number Percent Number Percent Number Percent Number Percent

Agriculture & Mining 558 0.3% 1,394 0.1% 707 0.5% 6,132 0.3% 1,463 0.7% 5,677 0.3%Construction 5,262 2.7% 27,153 1.1% 5,906 4.1% 62,020 3.4% 11,756 6.0% 51,662 2.7%Manufacturing 5,717 2.9% 76,414 3.1% 5,578 3.9% 299,692 16.5% 7,059 3.6% 210,003 11.1%Transportation 3,046 1.5% 45,185 1.8% 2,992 2.1% 27,734 1.5% 6,000 3.1% 95,929 5.1%Communication 2,742 1.4% 18,030 0.7% 828 0.6% 6,129 0.3% 1,602 0.8% 17,217 0.9%Electric, Gas, Water, Sanitary Services 96 0.0% 209 0.0% 89 0.1% 1,154 0.1% 396 0.2% 1,562 0.1%Wholesale Trade 6,799 3.4% 41,234 1.7% 6,310 4.4% 70,739 3.9% 7,779 4.0% 62,569 3.3%

Retail Trade Summary 43,584 22.0% 624,743 25.2% 30,691 21.6% 324,133 17.8% 43,508 22.3% 305,520 16.2% Home Improvement 350 0.2% 2,546 0.1% 1,086 0.8% 20,193 1.1% 1,455 0.7% 8,098 0.4% General Merchandise Stores 927 0.5% 75,167 3.0% 1,235 0.9% 54,194 3.0% 1,442 0.7% 9,678 0.5% Food Stores 2,755 1.4% 15,675 0.6% 3,745 2.6% 43,326 2.4% 5,750 2.9% 32,860 1.7% Auto Dealers, Gas Stations, Auto Aftermarket 777 0.4% 9,095 0.4% 961 0.7% 5,886 0.3% 3,769 1.9% 47,779 2.5% Apparel & Accessory Stores 9,989 5.0% 97,293 3.9% 2,747 1.9% 18,282 1.0% 3,548 1.8% 11,514 0.6% Furniture & Home Furnishings 2,987 1.5% 23,385 0.9% 3,484 2.4% 27,793 1.5% 3,739 1.9% 20,332 1.1% Eating & Drinking Places 11,878 6.0% 331,909 13.4% 10,177 7.1% 103,124 5.7% 14,211 7.3% 134,801 7.1% Miscellaneous Retail 13,921 7.0% 69,673 2.8% 7,256 5.1% 51,335 2.8% 9,594 4.9% 40,458 2.1%

Finance, Insurance, Real Estate Summary 25,380 12.8% 309,626 12.5% 16,524 11.6% 154,580 8.5% 20,736 10.6% 168,998 8.9% Banks, Savings & Lending Institutions 3,963 2.0% 84,708 3.4% 3,608 2.5% 41,449 2.3% 5,514 2.8% 44,030 2.3% Securities Brokers 5,303 2.7% 45,744 1.8% 2,001 1.4% 24,664 1.4% 2,074 1.1% 24,977 1.3% Insurance Carriers & Agents 1,835 0.9% 42,431 1.7% 1,887 1.3% 26,479 1.5% 4,155 2.1% 34,234 1.8% Real Estate, Holding, Other Investment Offices 14,279 7.2% 136,743 5.5% 9,028 6.3% 61,988 3.4% 8,993 4.6% 65,757 3.5%

Services Summary 83,831 42.3% 1,007,587 40.7% 63,300 44.5% 796,543 43.8% 85,140 43.6% 864,653 45.7% Hotels & Lodging 1,935 1.0% 246,054 9.9% 418 0.3% 20,395 1.1% 463 0.2% 19,513 1.0% Automotive Services 3,029 1.5% 24,513 1.0% 2,705 1.9% 12,351 0.7% 5,966 3.1% 26,606 1.4% Motion Pictures & Amusements 4,669 2.4% 27,087 1.1% 2,882 2.0% 26,227 1.4% 4,631 2.4% 50,403 2.7% Health Services 11,054 5.6% 65,845 2.7% 10,373 7.3% 315,467 17.4% 13,214 6.8% 210,753 11.1% Legal Services 9,305 4.7% 59,068 2.4% 9,009 6.3% 55,742 3.1% 9,260 4.7% 57,399 3.0% Education Institutions & Libraries 2,549 1.3% 137,617 5.6% 3,021 2.1% 96,552 5.3% 3,951 2.0% 198,147 10.5% Other Services 51,290 25.9% 447,403 18.1% 34,892 24.5% 269,809 14.9% 47,655 24.4% 301,832 16.0%Government 2,417 1.2% 254,473 10.3% 1,119 0.8% 63,944 3.5% 1,720 0.9% 102,315 5.4%Other 18,718 9.4% 70,153 2.8% 8,346 5.9% 3,886 0.2% 7,970 4.1% 4,325 0.2%

Totals 198,150 100.0% 2,476,201 100.0% 142,390 100.0% 1,816,686 100.0% 195,129 100.0% 1,890,430 100.0%

Source: Business data provided by InfoUSA, Omaha NE Copyright 2007, all rights reserved. ESRI forecasts for 2007.

Major Shopping Center LocatorSample

Proposed Site Latitude: 35.1387639200 Spain Rd NE Longitude: -106.539919Albuquerque, NM 87111 Site Type: Drive Time Drive Time: 15 minutes


Source: Directory of Major Malls, Inc. Total Major Shopping Centers 6Total GLA 3,549,935

Total Stores 338

Distancefrom site Year GLA in

Major Shopping Center Name and AddressType and Number of Stores

in miles Open square feet

Wyoming Mall 2.3 SE 1960 308,829Wyoming & Menaul Blvds.Albuquerque, NM 87112Enclosed, 33 StoresAnchors: John Brooks Grocery, Valley Furniture, Steinmart

Montgomery Plaza 2.76 SW 1975 400,000San Mateo & Montgomery Blvd.Albuquerque, NM 87109Open, 29 StoresAnchors: Burlington Coat Factory, Ross Dress For Less, Walgreens

Coronado Center 2.82 SE 1964 1,160,556Louisiana & Menaul Blvds.Albuquerque, NM 87110Enclosed, 150 StoresAnchors: Sears, Macy's, Foley's, JCPenney

Winrock 3.1 SE 1961 880,550Louisiana Blvd. NE & I-40Albuquerque, NM 87110Enclosed, 110 StoresAnchors: Dillard's, Oshman's SuperSports USA, Toys R Us, Bed, Bath & Beyond

Galleria @ Renaissance 4.22 SW 1999 300,000I-25 & MontgomeryAlbequerque, NM 87107Open, 16 StoresAnchors: Office Depot

Mesa del Sol 6.71 SW 2005 500,000Rael & Interstate 25Albuquerque, NM 87121N/A, 0 StoresAnchors: None

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.

Source: Directory of Major Malls, Inc.

Business Analyst products are bundled with extensive, industry-leading banking, business, consumer spending, crime, demographic, retail, segmentation, and street data as well as aerial imagery. You can integrate this data into your analysis projects and combine it with your own customer and sales data to compare the performance of existing stores or understand the demographic makeup of customers in your trade area.

Copyright © 2010 ESRI. All rights reserved. ESRI, the ESRI globe logo, Address Coder, ArcGIS, ArcInfo, ArcMap, Business Analyst, Business Analyst Online, The Geographic Advantage, StreetMap, Tapestry, @esri.com, and www.esri.com are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

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