Espresso Shots of Business Wisdom

Page 1 <img data-url='document/espresso-shots-of-business-wisdom.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/1.jpg' width='140' height='200' /> Espresso Shotsof Business Wisdom

John Moore

Page 2 <img data-url='document/espresso-shots-of-business-wisdom.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/espresso-shots-of-business-wisdom.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/espresso-shots-of-business-wisdom.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/4.jpg' width='140' height='200' /> think differentand smarter

Page 5 <img data-url='document/espresso-shots-of-business-wisdom.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/5.jpg' width='140' height='200' /> Only Three Strategies Exist to

Drive Sales

Espresso Shotsof Business Wisdom

Page 6 <img data-url='document/espresso-shots-of-business-wisdom.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/6.jpg' width='140' height='200' /> ONE

Get NEW Customers to

Buy

Page 7 <img data-url='document/espresso-shots-of-business-wisdom.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/espresso-shots-of-business-wisdom.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/espresso-shots-of-business-wisdom.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/espresso-shots-of-business-wisdom.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/espresso-shots-of-business-wisdom.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/espresso-shots-of-business-wisdom.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/12.jpg' width='140' height='200' /> TWOGet Current Customers to

BuyMore, More

Often

Page 13 <img data-url='document/espresso-shots-of-business-wisdom.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/espresso-shots-of-business-wisdom.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/espresso-shots-of-business-wisdom.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/espresso-shots-of-business-wisdom.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/16.jpg' width='140' height='200' /> 6x a month

Page 17 <img data-url='document/espresso-shots-of-business-wisdom.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/espresso-shots-of-business-wisdom.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/espresso-shots-of-business-wisdom.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/19.jpg' width='140' height='200' /> constant hum

Page 20 <img data-url='document/espresso-shots-of-business-wisdom.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/20.jpg' width='140' height='200' /> THREE

Page 21 <img data-url='document/espresso-shots-of-business-wisdom.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/21.jpg' width='140' height='200' /> THREE

RAISEPRICES

Page 22 <img data-url='document/espresso-shots-of-business-wisdom.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/22.jpg' width='140' height='200' /> Only Three Strategies Exist to

Drive Sales

Espresso Shotsof Business Wisdom

Page 23 <img data-url='document/espresso-shots-of-business-wisdom.html?page=23' data-page='23' class='cut-thumb lazyload' alt='Page 23: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/23.jpg' width='140' height='200' /> Only Three StrategiesExist to Drive Sales

>> Get New customers

>> Get current customers

to buy more, more often

>> Raise prices

Page 24 <img data-url='document/espresso-shots-of-business-wisdom.html?page=24' data-page='24' class='cut-thumb lazyload' alt='Page 24: Espresso Shots of Business Wisdom' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062422/56813422550346895d9b0e94/html5/thumbnails/24.jpg' width='140' height='200' /> Espresso Shotsof Business Wisdom

John Moore

Espresso Shots of Business Wisdom

Documents

buytwoget current customers

current customersto