Carload of Hopes > Revolving door > Caught Flagging > Logomotions > Hard Drive for Soft Skills > Perfect Pressure Performance > Marstal - port of passion and ferry tales > Rockall - All Rock or Oil Rock? > eSea MARITIME/OIL & GAS/WIND/CRANE · NO.17/2014 EMAGAZINE FROM MAERSK TRAINING 17 e Great Bag of China - what's the secret of good branding?
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eSea 17 - The Great Bag of China - What's the Secret of good Branding?
The world’s top brands all have at least one thing in common – a highly memorable logo. In this edition of eSea we peel back some well-known logos to reveal the stories of luck and good fortune behind them - the Nike tick which cost $35, the A-Z of Amazon and the seven pointed star of Maersk.
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Carload of Hopes >Revolving door >
Caught Flagging >Logomotions >
Hard Drive for Soft Skills >Perfect Pressure Performance >
Marstal - port of passion and ferry tales >Rockall - All Rock or Oil Rock? >
eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 17/ 2 0 1 4
EM AGA ZINE FROM M A ERSK TR A INING
17
The Great Bag of China- what's the secret of good branding?
2
Caught FlaggingThere can’t be many of us who have not encountered stress in the workplace – if not as a personal situation certainly as from an observational standpoint. But stress is a vital part of the ability to survive, and create. Animals without stress are food. >
LogomotionsCompanies are often made or defined by their corporate logo – it’s their face to the outside world, but how do you ensure you look your best? Here we have selected a handful of logos, each with a different origin. >
Carload of HopesJonny is so convinced that the future is in renewable energy that he sold his car to be able to survive the twelve weeks it will take him to gain the level two diploma which will launch his latest career. >
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Hard Drive for Soft SkillsWhen you spend over $850 million on a vessel it could be deemed prudent to make sure that those who operate it know exactly what they are doing. >
Perfect Pressure Performance In the search for oil and gas the opportunity to go through potential scenarios and develop new work practices to target the best result, is vital. >
Marstal - port of passion and ferry tales The capital of Denmark’s sunniest island basks in its glorious seafaring past, but wonders what is on the horizon. >
Rockall - All Rock or Oil Rock?Dustbowls, desserts, barren islands, harsh seas – oil and gas doesn’t normally hide itself in beauty. Geology has dealt a wealthy card to countries who, without the discovery of crude oil and gas, might have struggled economically. >
Mein KaffeThe idea started as a brainwave and ended as ‘a stupid chain of unfortunate circumstances’. They are the words of an executive from a German furniture company who recently put a new rage of ceramic mugs on their shelves, briefly. >
Revolving door opens the information highway ‘What is a brand? It is that full perception of everything we do, how we do it and how it is perceived. So it’s not just one thing.’ >
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3
The Great Bag of China – the cover photograph
came as a warm joke from a colleague, but
it wonderfully captures what some of this
edition of eSea is about, how to place a product
or brand into the mind of others.
The Maersk Training mule bag is undoubtedly
a world traveller. Nearly every course
participant leaves with one crammed with
notes and other essentials. What they end
up doing is another thing. Perhaps they are
stuck in the corner of a home office or cabin,
probably they are recycled to become the
bearer of groceries or computers, laundry
or schoolbooks. Probably, perhaps, but what
doesn’t change is that the logo goes out there
into the world of other people’s subconscious
intake.
Here’s a test. Chose a global brand of sports
clothing and time how long you can go
without seeing it. It’s like trying to avoid the
World Cup, its there at every turn. What
started us on a look at branding in this edition
was a story in eSea 16 where in Marstal
Maritime Museum, there hangs a six-pointed
star on a pale blue background. There was a
obvious similarity to a seven–pointed star and
the one ship company gracefully accepted that
and removed it from the vessel’s funnel.
Here we talk with the current custodian of
that seven-pointed star finding out how it is
used and protected today. That opened the
door to some other branding tales.
One story that isn’t in our remit is that of a cut-
2Client Contractor National Safety Group Safety Passport
3Introduction to Electrics and Electronics
4 Working at Height
5 First Aid
6 Manual Handling
7 Fire Awareness
8 Confined Space
9 Sea Survival
10-12Unit Catch up, Project Work & Portfolio Development
Level 2 Diploma Schedule
Hamburgefintsiv 6
Revolving door opens the information highway
The front doors at Esplanaden, the Maersk Group headquarters in Copenhagen, have been revolving for 35 years, keeping out drafts, noise and strays, keeping in heat and protecting the precious aura of a particular shade of blue. Or so it used to be.
7Revolving door
One person passing through
them recently was a freelance
television director, perhaps a little
bewildered and shocked about
the meeting he’d just had. He’d
come in to pitch an idea and left,
his mind abuzz with ideas and
opportunities. These had replaced
the anxiety on arrival of making
a novel proposal in what might
have seemed like the ultimate
crucible of conservative thought.
Over the past decade there’s been
a significant revolution within
Esplanaden and the revolving
door might well be its symbol. It
is a constant which maintains
a controlled atmosphere inside,
countering conditions outside
whilst allowing a free-flow of
ideas and information, in and out.
Esplanaden, once a journalistic
cul-de-sac, is now an information
highway. It has been recognised
as an innovative leader in
communicating, particularly in
relation to social media.
The television director had just
spent over an hour with Tobias
Lassen Falkencrone, Head of
Marketing and Branding, and
was leaving inspired and full
of positive hope that the series
proposal he’d tentatively made,
would itself be made. The major
difference in this new world
is that the director would be
granted access that promised to
be free from corporate colouring.
Now it was my turn. Meeting
Tobias is like an encounter with
a passionate evangelist, but
with one enormous difference
– he doesn’t try to force feed
you his own particular brand
of religion. Certainly he oozes a
certain shade of blue* with every
word, but there is no preaching
about the sacredness of the star,
the preciousness of the font.
I’d expected a pantone tone
referenced conversation with the
Ten Commandments on where,
when, why and how to place
the logo on everything from an
envelope to an antelope.
But no. The head of branding for
one of the three most identifiable
of Scandinavian commercial
names, sees the gold at the end
of the rainbow, not by following
colours, but by taping in on a
spirit. It is a spirit which he sees
distilled from the company’s long
established core values.
As Tobias views it, it is the pure
simplicity of the values which
makes them endure -, it is the
manner in which the business
card is exchanged, the quotation
made and not the exact shade of
the white star’s background that
makes the difference. Uprightness
he says will never go out of
fashion.
‘What is a brand?’ he asks. ‘A
brand is not just sales or just
marketing, it is not the wrapping
or lacquer on our cookies, it’s not
the logo on the brochures – the
brand is the sum of every single
contact point we have with every
single stakeholder out there.
‘From a look in the eye to the
handshake from the salesman
who is going out, to the email with
quote that gets to the customer
fast, to the presentation for
the annual general meeting, to
recognition of the star on the
funnel as the vessel comes in,
to the stories you read about us
in the newspapers – all of these
are part of and contribute to the
brand. It is that full perception of
everything we do, how we do it
and how it is perceived. So it’s not
just one thing.’
‘What is a brand?It is that full perception of everything we do, how we do it and how it is perceived. So it’s not just one thing.’
‘I’d like to think there is something special about the way we do things here.'
8Revolving door
One thing that Tobias’s
department is not, is a branding
police department. He points
out that it is too time consuming
and it serves very little purpose
‘because you are trying to stem
a flood. What I’ve wanted is to
educate, make people know why it
matters.’
Last year his department did a
survey in Kenya with students,
potential employees and business
people. It was focused on trying
to gauge Maersk’s footprint in
a country in which it has no
physical presence. Despite the
low local profile, around 50%
instantly recognized the logo, and
25% put it in the right category.
Whilst marketing takes your
resources and message outside,
Tobias spends much of his time
keeping the branding message
inside, getting it into the culture
so that when everyone of the
Maersk employees go through
the revolving door, those on the
outside see ‘a certain kind of
person.’ The words are treasured
ones for Tobias. It is not about
being the best, it is about being
distinctive in manner, approach
and how situations are tackled.
Quoting the late Mærsk Mc-
Kinney Møller ‘we are a “certain
type” of people,’ he says.
‘I’d like to think there is
something special about the way
we do things here,’ he says. He
turns again to the values which
define the company and plays
one off against the other. How
difficult is it to have pride, which
is a natural emotion, but within
the confines of remaining humble,
which is a value?
‘We are not satisfied with having
the most efficient ships in the
world, we want to go that one
mile further striving for better
performance with less effect on
the environment, as with the
Triple-E’s.’
Returning to the TV director
Tobias explains how he would
like to feel about how he reflected
on their meeting. ‘I hope he goes
away thinking, these are people
I want to work with, these are
stories I want to tell.’
‘We used to issue news releases
about annual reports, now we
have dialogues with journalists
and programme makers.
Everything we do on social
media is also acceptance of the
fact that the name of the game is
dialogue. We have to be where our
stakeholders are and allow them
to tell our stories as much as we
tell them. The real brand is not
defined by us, it is the sum of all
those touch points.’
The change in perception from
those in the world outside of
Esplanaden on how they view
the world of Maersk is palpable.
‘I think is it because we have
become decidedly better at telling
our stories. When I started, pride
was seen to run in conflict with
our value of humbleness. That’s
probably no longer so, there is
good reason to be satisfied at a job
well done.’ ●
* Pantone 631, if you must know.
‘We are not satisfied with having the most efficient ships in the world, we want to go that one mile further striving for better performance with less effect on the environment, as with the Triple-E’s.’
9
These days there can’t be many of us who have not encountered stress in the workplace – if not as a personal situation certainly as from an observational standpoint. But stress is a vital part of the ability to survive, and create. Animals without stress are food.
There can be few things that
provoke it more than a single
task resting on single shoulders,
like the role of designing a
company logo. Take the case of
the task Fred Brownell was given
one evening twenty years ago in
February, 1994.
The phone rang and the voice
at the other end made a clear
request, ‘we need a new national
flag, and need it in one week.’
The South Africans had known
it was coming and a nationwide
competition had attracted 7000
entries, but none of them worked.
As State Herald, the person
responsible for the country’s
emblems, Fred had known the
need, put a little thought into it,
but never married the thought
to the practical. They needed
the flag designed and then
approved by the existing and
outgoing administration and
then approved by the potential
incoming government... and then
100,000 produced! The country’s
flag manufacturers could only do
5000 a week, so it became a global
operation so that at the upcoming
election every polling station was
marked by the new flag.
DOWN TO FIVEFive designs from those already
submitted and two of Fred’s
instant versions were sent to
the F.W. de Klerk cabinet and
their eyes were drawn to one
in particular. It was agreed to
send it on to Nelson Mandela.
However the fax machine at
the headquarters of the African
National Congress was basic,
it was only black and white.
When Fred’s suggestion arrived,
someone was sent out to buy
colouring pencils. Such is the stuff
of legends.
They mightn’t have to send
someone out in New Zealand. In
the land of the long white cloud,
there is a call for a new flag, the
favourite being the silver fern on
a black background. Since silver
will be portrayed in white, next to
a pirate flag it will be the easiest
to deliver.
In certain countries flag
manufacturing is big business.
Leading flyers, the Danes,
Americans and the Swiss have
a passion for displaying their
colours, but at a cost. The average
lifespan for a flag flown daily is
between three to six months, the
bigger the flag, the shorter the life,
a bit like dogs. ●
Caught Flagging
10
It was Steve Jobs who designed
the original Apple logo, an over
fussy, elaborate confusion. It
was so out of place with his
company vision that it lasted a
very short time. Its replacement
was a rainbow coloured version
of the symbol which today is
probably the world’s most widely
recognized logo.
It is not without controversy.
There are several theories about
the distinctive bite on the side. Is it
a visual pun, byte as in megabyte?
Or is it Adam’s first move under
the tree of knowledge?
Often the most simple of ideas
are the best. By choosing the
name Amazon the company’s
founders stumble upon a nice
visual gag. The graphic designers
spotted it and underlined the
breadth of commerce available
on the website with a logo which
subtlety underlines services from
A to Z.
It was a sharp-eyed designer
who came up with this one, so
sharp that today most people
don’t see it until it is pointed out.
Typefaces play an enormous
part in portraying an image,
a culture, a product. Think of
Coke and you see one crisp font
instantly, think of Coco Cola and
you see another sweeping italic.
Now look at FedEx and see how
the positioning of the second
E and the X creates an arrow –
indicating service as straight and
fast and an arrow.
Stars have played a prominent
part in the identification of
vessels - the seven pointed white
star on a blue background has
a deeper, more precise meaning
than most. A.P. Møller’s father,
Captain Peter Mærsk Møller
was a deeply religious man.
On one voyage in 1886 he was
accompanied by his wife Anna
who became seriously ill. On
deck he prayed for her recovery,
noticing a particularly bright
star. Anna recovered and Captain
Peter put the white star on the
funnel of his first steamship, the
SS Laura as a reminder of that
Companies are often made or defined by their corporate logo – it’s their face to the outside world, but how do you ensure you look your best? Here we have selected a handful of logos, each with a different origin.
Logomotions
11Logomotions
anxious prayer answered – the
symbol has remained ever since.
Maersk’s distinctive and unique
typeface was designed by Danish
architect Acton Bjørn in 1973.
Perhaps the most simple of all
logos has perhaps the most
fairytale-like beginning. Carolyn
Davidson was a graphics student
who couldn’t afford the full course
so she had to sit out certain
lectures. Standing in a corridor
and missing out on oil painting
class, she met Phil Knight, an
assistant accounting professor
with a side job in running a sports
shoe distribution company Blue
Ribbon Sports. Knight said he
needed some charts for a sales
pitch and would pay her $2 an
hour – this was in the Sixties.
In 1971 Knight fell out with his
Japanese master company and set
up on his own asking Davidson
to come up with a logo for the
shoes. She doodled for two or
three weeks before presenting
the final five – ‘the swoosh tick’
was accepted but not embraced –
‘Well I don’t love it,’ said Knight,
‘but maybe it will grow on me.’
Davidson got paid $35 dollars for
her work. Twelve years later they
gave her a diamond swoosh and
shares in the company.
Many origins are shrouded in
mystery, mainly confused by
myth. The BMW logo falls into
the latter. It is not, as has been
frequently promoted, the image
of a spinning propeller. As the
Bayerische Motoren Werke
originated in a profoundly
proud region of Germany, it is
the Bavarian national colours,
white and blue that make up
the memorable quarters. The
significant order of the colours is
because by law you cannot use
the Bavarian flag for commercial
purposes, so they are reversed
on the BMW logo. The plane
connection emerged firstly
because the original company
RAPP made them, and then long
after the company had been
established a magazine published
artwork with the log emerging
from the spinning propellers of
two aircraft. The official company
line remains the story of the
national colours though true
BMW lovers will note that today’s
blue is a little greener than that of
yesteryear. ●
Product Placement – Maersk Training instructor Per Mazur, conducting a
safety awareness course in China snaps the Great Bag.
12
When you spend over $850 million on a vessel which is designed to work in a particularly hazardous environment, it could be deemed prudent to make sure that those who operate it know exactly what they are doing. Maersk Drilling’s new fleet of extra-large rigs and drill ships are just coming on line, crewed by many people new to their company, new to their way of doing things. By training standards they have spent a considerable sum in making sure those on board will work safely and efficiently.
Across industries traditionally
training is one of the first
casualties when harder times
are first encountered. From the
boardroom this makes perfect
sense, it is fairly easy to action
and also rapidly visible on the
bottom line. It is made easier
still when decision makers do
not understand the value that
training adds to a great many
factors critical to business
success, including safety,
efficiency, staff morale, personnel
recruitment and retention.
In safety critical industries, many
market leaders aspire to perform
better and to achieve higher
safety standards. Some prefer
different methods of framing and
achieving this objective, such as
High Reliability Organisations
(HROs) or Resilience Engineering.
One thing is for sure, that
investment in training tends to
be a common attribute of such
aspiring organisations and there
is a growing understanding of the
need for the non-technical aspect,
what some people refer to as soft
skills.
Human and organisational
factors, including deficiencies
in non-technical skills are
still frequently cited as causal
and/or contributory factors
in many of the recent oilfield
disasters and incidents. In a
number of offshore oil and gas
companies there is a degree of
maturity which recognises these
deficiencies are not the fault of
individuals, but due to the way
the organisation manages such
failings. Non-technical training is
one such component, along with
other measures, such as better
engineering controls with less
reliance on human intervention.
Whilst there are significant
safety concerns with incidents as
lagging indicators, the offshore
drilling industry continues
to push the boundaries for
Hard Drive for Soft SkillsBy Ed Corbett – Human Factors Specialist
13Hard Drive for Soft Skills
oil and gas extraction, with
deeper waters and deeper
wells; higher pressures and
higher temperatures. Based on
modern rig specifications, it is
easily possible that the bottom
of a well could be some eight
kilometres from the drilling team
on the surface. Maintaining safe
operations is therefore highly
reliant on the remote crew
receiving, interpreting and acting
on data from a range of sources.
MILLION DOLLAR HICCUPSAlong with the technical
challenge is the constant balance
with safety. Whilst safety often
resonates as priority number
one, a modern drilling rig can
cost up to $650,000 (US) per day
to the operating company to
hire, plus a similar sum again
in operating expenses. Day-
to-day tasks and performance
metrics are therefore also an
important factor, and often an
uncontrollable or subconscious
distractor from safety;
particularly logical decisions
based on true risk. If crews don’t
fully understand hazards and
risks, fail to recognise potential
decision biases, struggle to
identify safety issues from
‘background noise’, or are less
than 100% confident to raise a
safety concern, then operations
being stopped purely on safety
grounds is far less likely.
Whilst technological challenges
and time pressures exist, there
are also other issues in the
industry.
UNDER PRESSURECurrent growth in the offshore
drilling sector, particularly
for ultra deepwater and harsh
environment market segments
means that competent crew are
in significant demand. Whilst the
industry works hard to ensure
the current workforce is fully
trained and competent, there is
also pressure to crew new, even
more advanced rigs. Getting the
right people in such significant
numbers is therefore rarely
straightforward.
Oil and gas companies are also
under pressure in some areas of
operation to comply with local
government nationalization
schemes. These provide great
benefits to local employment, but
require significant effort to ensure
that accelerated competency
development is effective.
Training undertaken by the
new Maersk Drilling crews
incorporated non-technical skills
and combined classroom theory
and exercises with a number
of sessions in the simulator
over five days. This mix takes
account of different individual
learning styles and incorporates a
feedback loop through debrief and
14Hard Drive for Soft Skills
coaching. It is anticipated that this
will translate to enabling teams to
function as higher reliability units,
increasing safety for well control
and overall drilling performance.
Initially training begins in the
classroom, with a significant
focus on the human factor over
the first two days. A first step is
to ensure that each drilling team
gains a greater understanding
of human limitations. This
includes issues associated with
perception, attention, memory
and cognitive biases. Whilst
drillers may sometimes have
initial scepticism of human factor
inclusion, they soon start to see
the potential negative impact of
human limitations, including our
subconscious irrationality.
INDECISION IS FINALEnhancing risk perception
forms a strong component at
this early stage as individuals
can sometimes be unaware how
certain apparently innocuous
actions, or lack of action, can
contribute to a major incident
causation or escalation. Without
an accurate understanding
of such risks, then other non-
technical skills, such as situation
awareness, communication and
decision-making are immediately
inhibited.
Each day there is also an exercise
in the advanced drilling simulator,
often lasting several hours. The
simulator provides a high fidelity
environment which closely
replicates the drillers’ cabin
offshore, including a 180 degree
view on to the drill floor and
many of the key human machine
interfaces, including the drillers’
‘cyber’ chairs. The participating
drilling crew are also able to
communicate with wider rig crew
via radio, and the telephone, as
they would do in reality. All other
rig personnel are role-played by
the instructors. This provides a
fully immersive environment for
the drilling team.
THE TALKING TOOLBOXThroughout the simulation
sessions the participants are
under visual and auditory
observation from instructors
in the control room. Here, the
unravelling scenario can be
monitored and modified in line
with each training scenario
and learning objectives.
The instructors also record
observations for the debrief and
feedback sessions.
Simulations usually begin
with a shift handover. This
offers HF instructors the first
opportunity to observe safety
critical communications.
The participants then begin
an exercise, which may be a
relatively straightforward task,
or something with the potential
to escalate into a serious incident.
Whether a situation does escalate
into something more serious
depends entirely on how the
team responds to the situation,
as would be the case offshore.
Processes and systems used
15Hard Drive for Soft Skills
offshore, such as toolbox talks
and genuine procedures can also
be used by participants.
Throughout the simulations,
both technical and human
factor instructors monitor
the progress of participants,
recording key notes on good
performance and improvement
areas. If crew numbers permit,
then a member of the drilling
crew is also sometimes included
in the position of observer with
the instructors. This provides
the opportunity for further
development of senior drilling
crew skills relating to providing
feedback and coaching to other
team members.
DEBRIEF ENCOUNTERSAt the end of each simulation
session follows a team debrief.
The participants are encouraged
to self-facilitate this process to
a large extent, identifying what
aspects of the exercise went well,
and which could have been better.
Input is then also provided from
the human factor and technical
instructors to add further detail
if required. If deemed appropriate,
one-to-one feedback and coaching
can also be incorporated. The
debriefing and learning process
is expected to be applied in the
field once the participants return
to their rig. The goal here is to
embed reflection and continuous
improvement (with the inclusion
of the human factor) into offshore
operations.
Competence comprises only a
part of the picture for optimum
performance and safe operations.
MOSAIC simulator complex
sessions will also include
research on human failure.
This will enable more detailed
understanding of failures in
abnormal and emergency
situations, which is often only
possible in predictive risk
analysis and retrospective
incident investigation, both of
which have their limitations.
It is anticipated that use of
the simulator complex for this
purpose will support future
sociotechnical system design,
with equipment design changes
likely to offer significant
human reliability advantages.
Professor Rhona Flin and PhD
student Ruby Roberts from the
University of Aberdeen are also
involved in research relating
to MOSAIC, which will build a
greater understanding of drillers’
situation awareness. ●
Hamburgefintsiv 16
Perfect Pressure Performance
background of the downhole
simulation were the result of
accumulated knowledge from
continuous R&D and modelling
in drilling. This knowledge was
assembled in an Integrated
Drilling Simulator. Models
with the appropriate degree of
complexity were selected, and
the models improved where it
was seen as necessary, and re-
implemented using methods
that were optimized with
respect to challenges in real time
applications and training.
The programme brought into play
torque/drag, rate of penetration,
topside as well as downhole
pressure and flow. All the relevant
facts and figures were fed into a
bank of computers which worked
off each other, indeed the topside
and the downhole were two
separate simulators integrated
into one simulator. Integration was
not confined to hardware since the
program included the involvement
of an onshore engineering team.
In all there were a total of ten
prepared cases. ●
“The testing lead to several
significant changes to the
operator’s manual and
operational procedures. At
the same time it allowed the
engineering team to test and
rectify the drilling program
prior to deployment of the
operation. The MPD technique
was tested in the simulator
as well, and the various
contingency procedures
were assessed. It allowed
the rig contractor, operator,
and the MPD provider to
find the operational routine,
communication and best
practice prior to start operation
offshore. The team’s decision
trees where reviewed and
updated during the simulator
training.
Since the crews actively had
a part in the final revision
in the manual, the operator
experienced that the crews took
an ownership in the making
of the manual and the offshore
operation.
As a resultant effect, the drilling
crew and MPD operators rapidly
adapted to the MPD procedures
agreed upon during training,
when operation started.”
Source: IADC/SPE 167958,
Harald Blikra and Giancarlo
Pia, Talisman Energy Norge AS;
Just Sverre Wessel, Maersk
Training; Morten Svendsen,
Rolv Rommetveit and Sven Inge
Ødegård, eDrilling Solutions.
Conclusion on the research
17
Hamburgefintsiv 18
Marstal - port of passion and ferry tales
A while back their hearts sank when they lost their ferry link; now
their spirits have soared again with one of the biggest ships in the
world being named after their town; for the people of Marstal don’t
have blood in their veins, they have the salt water. There’s barely
18
The former ferry arrives in Marstal on a more hectic day
The capital of Denmark’s sunniest island basks in its glorious seafaring past, but wonders what is on the horizon – the answer, Marstal Mærsk, one of the world’s largest ships
19Marstal - port of passion and ferry tales
a house, a street name or a grave-
stone that does not bare witness to
the fact that its soul lies in the sea.
At its peak in the winter of 1893,
331 ships were moored to its piers;
on a bright sunny day nearly a
century and a quarter later there
was a preserved coaster and two
ferries, just for repair, and the
locally based coastguard patrol
boat. It is a port with little to
harbour.
SAD BUT SMILINGThe loss of the ferry hit the close-
knit community on this part of the
southern Danish island hard. A
ferry still bears the town’s name,
but it rubs salt into the wound as
it now goes to Ærøkøbing in the
centre of the island. From there
Jesper’s bus service completes the
last 20 kilometres of the journey -
for free. It you want to see people
smiling on public transport, go to
Ærø. But these are seafarers and
islanders and as Erik Kromann
explained with a passion, for
an islander it doesn’t feel right
to come home on a bus. ‘People
misunderstand the sea, the sea
is not a barrier, it is a way of
connecting people,’ he proclaims.
Erik is the head of the local
maritime museum, an impressive
ramble of several buildings
somehow connected by various
means, corridors, alleys, spiral
and ordinary stairways, but most
of all by a common theme, a love of
the sea. It is absolutely crammed
with maritime goodies and
interesting gems. It is a very full
way to spend the best part of an
afternoon. Perhaps in Marstal it is
the best way to fill an afternoon.
‘The news that one of the Maersk
Line’s Triple-E’s* was going to be
called Marstal Mærsk made us
all a foot taller, we felt good again
inside,’ he says. He’s already
using his connections to see if
somehow they can organize a
way of connecting the vessel to
the small town in a memorable
way. With a draft 10 metres more
than the maximum Marstal can
offer, the eighth in the Triple E
series won’t get within a telescope
19
Hamburgefintsiv 2020
sight of the town with its name,
but maybe the townsfolk can get
out into the Baltic and see it pass.
Erik looks out of his office window
at the Samka, a fifties coaster
and sister ship to the Caroline S
which is a permanent feature in
Svendborg’s harbour. They built
23 of these little sea workhorses
in Denmark, many in Marstal and
Svendborg. A hundred years ago
there were eight shipbuilding
yards in the port, today there is a
single floating dry dock and repair
work trickles in. ‘Maybe we could
take the Samka out to meet her,
it would be nice to do something
special’ he thinks out aloud.
Marstal Mærsk could not come at
a more appropriate time – 2014
marks the 500th anniversary of
the port.
In the meantime Erik has
another big date on his mind. The
Queen is a regular visitor to the
museum and in June the royal
yacht called at the port for a visit
drawn by the half millennium
and the museum’s latest
project. A memorial to Marstal’s
shipbuilding past is a partially
completed hull of a wooden brig.
Partly completed is its intended
final state. In February it stood
on wet builders’ mud. Erik’s then
hope was that Queen Margrethe
would stand on firm grass.
One suspected that if it didn’t
grow, Erik would get someone to
donate it. The A.P. Møller Fund
paid for the monument and at
every turn the museum is full of
exhibits that others didn’t value
yet were saved at the last minute
to tell vital parts of Denmark’s
maritime history. Somehow into
what looks from the outside like
a typical, but large, Marstal house
they have been able to squeeze in
huge chunks of vessels, cabins,
bridges, telegraphic rooms.
Marstal itself feels a little bit of a
journey back in time. Erik points
out numerous chimneys you’d
not find elsewhere in Denmark.
‘They are from Glasgow, London,
Liverpool, wherever Marstal
21Marstal - port of passion and ferry tales
sailors went in the UK they saw
and liked the chimneys and
brought them back home,’ he
explained.
A BRIDGE TOO FARThe smoke trickled out the top
of one to prove that a century
on they still did what they
are supposed to do, but Ærø is
not locked in the past. It is the
sunniest part of Denmark and
its fields contain its richest crop,
rows and rows of solar panels
capturing the power to such and
effective extent that 40% of the
electricity on the island is God
given. Wind power adds to this
on this very green island.
Everywhere you look in the
town there are symbols of the
sea and seafaring. Erik admits
that the loss of the ferry hit the
local community. Ærø is the
only remaining large Danish
island where a bridge connection
would be feasible, but to Erik not
tolerable. ‘There is something
about being an islander, you can
look around you and see and feel
that it belongs to you. I don’t think
you get that on any mainland.
Here you are part of what you see
and it’s part of you.’
He looks out towards the
neighbouring island of Langeland,
‘someday the ferry will return,
a green ferry perhaps. We miss
it, not just the connection, but it
coming round Skarø buoy and
its arrival were part of daily life,
as much as a town clock it was
something that marked out every
point in that day.’
In the meantime the people of
Marstal must gather and wait
for the hourly bus to the outside
world. As if to highlight the pain,
it starts its journey from the
port; meters away the barrier to
the ferry ramp is down, the lock
rusting. But 500 year-old Marstal
is not wallowing in the past, today
there is a buzz of excitement in
the air, they are getting ready for
the visit to a pub of a burlesque
dancer. Perhaps that’s why the
bus to Ærøkobing that afternoon
was virtually empty. ●
21
22
Dustbowls, desserts, barren islands, harsh seas – oil and gas doesn’t normally hide itself in beauty. Geology has dealt a wealthy card to countries who, without the discovery of crude oil and gas, might have struggled economically.
It is almost as if difficulty is
a signpost to where the next
economic miracle might be hiding.
That is what the people of the
Faroes are quietly hoping for and
why a remote bit of granite might
become an international issue.
If you look at an oil prospecting
and production map of the North
Atlantic and you will see that
from Norway to the Shetland Isles
to Scotland to eastern England to
northern Germany and you see
dozens and dozens of dots which
mark that below the sea, below
earth’s crust there lies oil, gas
or hope. That line stops halfway
between the Faroe and Shetland
Isles. Why?
It’s a why they’ve been asking for
a quarter of a century and one
partially answered by the geology
that supports the 18 small islands
that in turn support 49,506
people. Underneath is basalt, a
heartbreaker for prospection,
hard and often too thick to think
about. But some have, notably the
Danish company DONG who have
four licences to drill. They have
however a further 18 closer to the
Shetlands, which says much for
their expectations. Interesting
and hopefully for striking oil, the
basalt was found on one test drill
not to be as thick as expected.
The expectations of the people
of the Faroes are mixed. Some
look over one shoulder and see
the Norwegian story where the
wealth of their seas has filtered
through society. Over the other
shoulder they see a green and
treeless string of islands, to
them misty and magnificently
untouched.
But the islands need more than
sheep to sustain themselves. For
the past few years, the number
of inhabitants has been trickling
downwards, those who are
looking forward, the search let
Rockall - All Rock or Oil Rock?
Rockall - All Rock or Oil Rock?
along the discovery of natural
resources might stem the drain
and attract the bright young
people back.
Being uninhabited sets up its own
problems - the Faroese, along
with the Danes, the Irish and the
Brits are interested in a totally
benign lump of granite which is a
favourite with all those familiar
with the shipping forecast –
Rockall.
Rockall has an area about the
size of a decent house, but being
virtually all vertical it has
nowhere to place anything bigger
than a sofa and two chairs. Some
have tried to live on it in order
to claim ownership, and failed.
The current record is 45 days. As
you read this an adventurer, Nick
Hancock, is attempting to make a
second attempt to begin a 60 day
visit, having failed to land last
year.
You can follow him on http://
www.rockallsolo.com/
Why three and possibly four
nations, should Scotland split
from the UK, want to claim this
bit of seagull splattered stone, is
not for the fish that swim around
it, but for what may lie beneath
it and its extended territorial
waters. Take the water out of the
Atlantic and the Faroes would
look like a mountain, but Rockall
would be a monument on the edge
of a huge peninsula, part of the
European continental shelf.
Stick up it does and it was
nearby rocks which don’t stick
up as much that caused the
biggest nautical disaster in
history, up to that point in time.
The Danish-owned SS Norge, a
regular passenger liner sailing
from Copenhagen via Oslo and
Kristiansand to New York,
foundered there in 1904, with the
loss of 635 people. As a pre-sequel
to the Titanic there were only
enough lifeboats for 281people, in
fact only 160 survived as the ship
went down in just 20 minutes.
Rockall is too small to get
island status and therefore is
an islet; without habitation
global authorities say that it is
international in international
waters. The nearest inhabited
land is the Scottish island of St
Kilda, itself a remote hulk of rock,
but so-placed to be worth the UK
establishing a permanent military
base.
These have only really become
issues in the past decade or so
since the ability to search for oil
has developed. Drillships and the
extra-large ultra-harsh condition
rigs, open up a whole new world
for prospecting. The oil maps
we look at today may be very
different in 2030. ●
The Danish-owned SS Norge, a regular passenger liner sailing from Copenhagen via Oslo and Kristiansand to New York, foundered at Rockall in 1904, with the loss of 635 people
23
Hamburgefintsiv 24
The debate about who owns what out there in the North
Sea is part of a BBC documentary to be shown in July –
Scotland: For Richer or Poorer? To make the documentary,
the team needed to pass the relevant safety courses and
that’s why economics editor Robert Peston, along with
director and cameraman, ended up on a Maersk Training
survival course in Aberdeen. The trio entered the HUET,
helicopter underwater escape training, course with great
enthusiasm and passed all elements to enable them to
subsequently film material on Maersk Oil’s Gryphon FPSO,
a floating production storage and offloading vessel anchored
280 kms north east of Aberdeen.
Lights Camera Splash
25
Mein KaffeThe idea started as a brainwave
and ended as ‘a stupid chain of
unfortunate circumstances’ –
no it’s not the miss-order of the
century, the 2000 trains that were
too wide for the French railway
system. They are the words of
an executive from a German
furniture company who recently
put a new rage of ceramic mugs on
their shelves, briefly.
The concept was to create a
relaxing message on the outside
of the mugs, a rose, a soothing
bit of poetry and some worldly
illustration. They’d sold 175 of
them before someone noticed that
the mugs’ worldly illustration was
a faded postage stamp - a stamp
with Adolf Hitler as the central
character.
For fairly understandable
reasons, since World War II, not
a lot of kids have been christened
Adolf. As a marketing ploy, even to
generations far removed from his
presence, his image isn’t up there
with Marilyn Monroe, James
Dean or Clark Gable in terms
of poster appeal, yet somehow
his mug shot slipped on to 5000
cups ordered by the furniture
company.
The finger of blame wobbled a
bit, but it appears to be a classic
case of assumption running
rampant. Once the finger steadied,
it pointed at the Chinese designer
who, in naïve innocence, failed to
realise the significance, after all,
a stamp is a stamp and to him, all
Europeans might just look fairly
similar.
But again you can’t easily shove
the blame eastwards, somebody
clever somewhere came up with
the concept, somebody important
somewhere OK’d it, somebody
not so important in the shop
unpacked them and put them on
the shelf . . . and then somebody
a little more important, actually
sold them. At that point they
cost two euro, but the furniture
Poopdeck
26Poopdeck
company, eager to curtail their
embarrassment is now offering
twenty to get each of the 175 back.
Once the design was dubbed ‘a
terrible mistake’ the remaining
4825 were taken off the shelf
and out of the storeroom and
destroyed. The practice however,
of offering ten times the price to
retrieve them is not particularly
sound, the survivors are now
collector’s items with at least
one museum eager to track them
down.
Anyone who has tried to present
any concept to a group of people
will marvel at the whole incident.
It brings into question, how
do things get off a designer’s
desk and through a cauldron of
committees and onto the market,
or in the French case onto the
railway lines, but not into the
stations?
The other day in a railway
station’s 7-Eleven there was a
rack of convenience food which,
until I’d seen it, I had always put
it down quite simply as fruit. Can
you imagine the pitch the creative
team made to come up with the
concept? ‘You can take an apple
wash it and place it in see-through
bag and label it “Ready To Eat”?’
In my life I never remember an
apple what wasn’t really ready to
eat – in food terms they are not a
big consumer of preparation time,
yet here they are being give the
full marketing treatment.
It puts into question every other
fruit stall across the planet, in the
current mood for avoiding legal
action, shouldn’t they be forced to
give warnings about all ‘Unready
to Eat’ items. As a marketing
classic it goes alongside the
shampoo called ‘Gee Your Hair
Smells Terrific’ and ‘I Can’t
Believe It’s Not Butter’, the latter
being a genuine remark made by
the husband of an employee.
But the biggest bit of global
marketing madness must surely
be bottled water. In the States
the need to buy something
which is basically free and for
a disproportionately huge sum,
is rampant. Bottled water has
overtaken beer and milk in
terms of sales – over $100 billion
annually - in fact each week
enough bottled water is sold
in the US alone to encircle the
world five times, that’s a single
plastic pipeline 15cm wide and
40 thousand kilometres long . . .
every week. Add to that the rest of
the world and the consequences
of the creation and removal of the
containers doesn’t bear thinking
about. We are talking mountains
of plastic when ironically many
of the companies opt for snow
covered peaks to market their
product.
One exception is Fiji Water
which marketed itself under
the campaign, ‘The label says
Fiji because it’s not bottled in
Cleveland’. Now the folks in
Cleveland took offense and went
face-to-face with the water
company. Tasted and tested they
put tap against bottle and on
every count, the water that the
Cleveland people used freely and
almost for free, came out on top.
In fact the Fiji sourced water was
found to contain 6.31 micrograms
of arsenic per litre!
The sheer madness is surely not in
the marketing, but in the overall
concept that requires empty
containers to be imported, filled
with well water, labelled ‘bottled
at source’, and then containerised
in order to be transported
thousands of kilometres away
from a country with rural water
shortages to a country awash
with it.
I feel the water marketing boys
are missing a trick here. Eighty
per cent of the brain is water, an
amazing 1.4 litres. That’s nearly
one of those big bottles, how do
we fit it in? Can you see where I’m
going? So cut out the clean, snow-
capped mountains marketing
stuff and find out where the most
intelligent people on earth live,
connect a pipe to a tap, bottle and
then sell Brain Waves, there must
be millions in it. ●
27eSea library To go back in time and access articles from
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eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
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eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
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eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
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eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
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eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
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eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSeaM A R I T I M E /O I L & G A S/ W I N D/C R A N E · JA N UA RY 2013
macondo – a lesson unlearnt? the worlds most advanced offshore simulation complex >�
the most socially isolated person on planet earth? >
training to avoid skyfall >
captaining a floating town >
combating stress with underwater rugby >
11
EM AGA ZINE FROM M A ERSK TR A INING
eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up
eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head
eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages
eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures
eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance
eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback
eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen
eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers
eLibrary
eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild
eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug
To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.
eSea 1
eSea 10
eSea 9
eSea 12
eSea 13
eSea 14
eSea 15
eSea 16
eSea 11
eSea 8
eSea 7
eSea 6
eSea 5
eSea 4
eSea 3
eSea 2
MARITIME1 DP Sea Time Reduction1 Vetting for supply2 Towmaster course3 West African pilots’ eye-opener 6 West Africans payback time 10 Ice breaking through world short-cut 12 Bridge and engine room in sync 12 A new look at mooring 14 What MLC 2006 means 15 All Fired Up – a very real computer game 16 Ngoc’s Fourth Bar 16 838 Days – Søren’s days in pirate captivity
O&G5 Rig crew responds to an emergency 6 Semi-sub crew handling anchors 6 Mud course9 The $15million phone call 11 Macondo – a lesson unlearnt? 12 North Sea, experts look to bright future 14 Brazil’s oil and gender revolution15 Gulf Lessons – performance enhancement 15 What is Performance Enhancement?
WIND POWER3 Wind industry – new challenges12 The father of wind power12 A2Sea’s new windcarrier12 Olsen team get specific training 13 Training at heights for lady with no
vertigo 14 Blade Runners, the new high level
repairmen
CRANE3 CraneSim in Vietnam4 Rig crane in a box7 Rig crane simulator tested13 APMT’s management improvement
programme 15 Slinging in the sunshine
SAFETY4 Container industry in big safety push 7 Chinese container crews show huge
progress
MISCELLANEOUS3 Piracy through the ages5 Training in Dubai8 Titanic edition looks at progress since
1912 9 Choosing tomorrow’s leaders 9 Turning a course into a family holiday 10 Loneliness, the problem of isolation 11 Underwater rugby, combating stress 13 The global social media revolution 13 Piracy and the cross - the roll today of the
seamen’s mission 14 The Story of Ngoc – a remarkable tale of
resilience and good fortune 14 Eat meet and leave – the messages in our
diet 15 Puffed – Hawaii’s Ironmen 15 Michael Bang-From defusing to
enlightening 15 The story of the world beating blue boat 16 Colony of Hope, meeting India’s
stigmatised community
eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 1 2 / 2 0 1 3
wind powerWindmills - never ending or beginning >�Poul la Cour. Father of Wind Power >Olsen band crack safe operation >The Floating Table >Bridge and Engine in Sync >Door Knobs to Safety >The North Sea Glory Story > 12
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eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 14 / 2 0 1 3
food
EM AGA ZINE FROM M A ERSK TR A INING
Don’t blame the cook >Eat meet and leave >
Triple E = 3M’s >Brazil’s oil and gender revolution >Funny Tummy
So what is the MLC 2006 all about? >Food for Thought >Blade Runners >
Playing the name game >
The Story of Ngoc
eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 1 5 / 2 0 1 3
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Gulf Lessons >Keep taking the tablets > What exactly is Performance Enhancement? >When BP means Better Prepared > Nintendo boys, game on >Puffed, but the magic drags on >No bang Bang >Girls Out Loud >Every Boat Tells a Story >Science - stronger than steel >All fired up >Space, the final frontier >
performance enhancement
Piracy – Søren’s Somali Story
Ngoc's Fourth Bar >Colony of hope >
Farewell Favela, So Long Shanty >Starbuster >
All Sorts Have One Aim >Knowledge Seekers >
Helsingborg to Prague, via Svendborg >Surely not >
eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 1 6 / 2 0 1 4
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ContactEditorial issues and suggestions:Richard Lightbody - [email protected]
Names and emails of those able and eager to help with specific enquiries arising out of this issue