ESCP Europe UNTERNEHMERSCHULE 2015

ESCP EUROPE DESIGN GUIDELINES

2013 EditionThe Entrepreneurial Leadership Programme

UnTErnEhmErschULE

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European Identity Global Perspective

5 campuses in EuropeP a r i s L o n d o n B e r l i n M a d r i d T o r i n o

T h e W o r l d ’ s F i r s t B u s i n e s s S c h o o l ( e s t . 1 8 1 9 )

EscP EUroPE at a glance

ThE WorLd’s FirsT BUsinEss schooL

The World’s First Business school was established in Paris by a group of economic scholars and businessmen on 1st december. Even on its debut, EscP Europe’s Global Perspective was well established, with one third of its students coming from an international background.

on 5th April, the concept of EscP Europe as a multi-campus business school was born. The inauguration of campuses in the United Kingdom and in Germany soon followed, each marking a significant milestone in cementing the school’s strong European identity.

The school opened its fourth campus in madrid.

EscP Europe took up residence in italy with a fifth campus in Torino.

1819

1973

1988

200 4

fiveeScP europe campuses in Paris, london, Berlin, Madrid, torino

4,000students in degree programmes representing 90 different nationalities

5,000high-level participants in customised trainings and executive education pro-grammes

100academic alliances in europe and across the globe

40,000active alumni in over

150countries and from over

200nationalities

triple-accredited with international quality labels:

eQUiSAMBAAACSBOver

130research-active professors representingmore than

20nationalities across our

5campuses

eightyaffiliate professors,

foUrtyvisiting professors, over

Seven-hUndredpractitioners & experts

#1 ft rAnking 2014 E x Ec u t i v E MB A in GErM A n y & c on sis t En t ly r A nk Ed A MonG t hE w orld’s BE s t BusinE s s sc hool s

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Who WAnTs To BE A BETTEr EnTrEPrEnEUr?“the entrepreneur shifts economic resources out of an area of lower and

into an area of higher productivity and greater yield,” said Jean-Baptiste Say, economist and co-founder of eScP europe (est. 1819), more than 200 years ago. ever since that day, dedication to entrepreneurship has been one of the key motivators for eScP europe. It is one of our priorities to foster and accommodate today’s ambitious entrepreneurial

efforts with more courses and specialisations in the fields of entrepre-neurship, Innovation and creation.

through UnteRneHMeRScHUle we have created a programme which will enable participants to step successfully into Say’s footsteps. It offers entrepreneurs, intrapreneurs and family business leaders the apparatus necessary to take on new challenges successfully in a constantly changing world.

the programme has been designed with Unternehmer club Berlin, an organisation of successful entrepreneurs and investors from businesses such as eBay, amazon, Bigpoint, betterplace.org, ProSiebenSat1 games gmbH, Deutsche telekom and axel Springer. It combines experience gained from different accelerator programmes and the latest results in management research. Participants work with eScP europe professors as well as with entrepreneurs and intrapreneurs rooted in a very success-ful specific activity. this co-teaching environment creates a hands-on learning atmos-phere and makes the programme unique. each participant’s individual needs are taken into account, and an ever-growing network offers cutting edge support and inspiration.

are you ready for an excellent opportunity to leverage your business and broaden your horizon through a unique learning experience?

Join us on your way to becoming a better entrepreneur!

Sincerely,

marion Festing, campus director EscP Europe Berlin

p. 03EscP EUroPE AT A GLAncE

p. 05WELcomE To

UnTErnEhmErschULE!

p. 06WhAT —

conTEnT & TArGET GroUP

p. 09hoW —

mEThods

p. 11Who —

UnTErnEhmErschULE mEnTors

p. 12Who —

mEET ThE FAcULTy

p. 14nExT sTEPs —

Admission rEqUirEmEnTs & APPLicATion

p. 15WhAT ExPErTs sAy

p. 16FUrThEr ExEcUTivE

EdUcATion ProGrAmmEsAT EscP EUroPE

Supported by

WelcOMe tO UnteRneHMeRScHUle!

The programme for entrepreneurs, intrapreneurs and family business leaders

—at the eScP europe chair of entrepreneurship (chaireee ) we truly believe in blending entrepreneurial experience with scientific rigour. Founded in 2007 by former French Prime Minister Jean-Pierre Raffarin and with the sup-port of ernst & Young and the eScP europe Foundation, the chaireee empowers, inspires, and accompanies to-morrow’s entrepreneurs. as the scientific director of the UnteRneHMeRScHUle programme I want to make our experiences, network and research available to all participants and help them to accelerate their projects.

martin Kupp | Professor for Entrepreneurship & Programme director of UnTErnEhmErschULE

—as entrepreneurs we felt that something was missing. Of course there were fantastic management schools — some focusing on starting up new ventures and some extremely strong in managing the psychological aspects of family businesses — but nothing was really tailor-made to the demands of entrepreneurs combining the academic world with real entrepreneurial life. this was why we developed UnteRneHMeRScHUle with eScP europe: a place that helps entrepreneurs – as diverse as they might be — to become better business people for themselves, for their companies and for society.

marc sasserath | Jörg rheinboldtUnTErnEhmEr cLUB Berlin

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MISSION: Developing, experiencing &

living gooD entrepreneurship

module 2: jumpJune 18th—20th, 2015

P r o t o t y P i n G|

B u s i n E s s M o d E l l i n G|

t i G E r r i d i n G|

B r A n d i n G & c o M M u n i c At i o n s

module 3: mANAGeSeptember 17th—19th, 2015

i d E A s P i t c h i n G|

i n d i v i d u A l & c o l l E c t i v E c r E At i v i t y

|d E s i G n t h i n k i n G –

t h E s ys t E M i c i n n o vAt i o n

module 1: IdeATeApril 23rd—25th, 2015

module 4: GRoWNovember 26th—28th, 2015

c o M P E t i t i v E E n t r E P r E n E u r i A l s t r At E G y

|l E G A l & F i n A n c E

|n E G o t i At i o n,

M E d i At i o n, c l o s i n G

project

project

project

accelerate your entrepreneurial

project idea

Yourbusinesssuccess

networking

reflection

mentoring

E t h i c s & G o v E r n A n c E|

r E s P o n s i B l E l E A d E r s h i P|

G r o w i n G i n t E r n At i o n A l

“We have had some notable experiences. The programme has led to more innovation within our company. Our selected participants at UNTERNEHMERSCHULE have all refined their business ideas through reflection with a number of diverse participants and the support of a mentor.”

ThymiAn BUssEmEr DEpUTy HEaDGROUp TRaNfORMaTiONaL CHaNGEDEUTSCHE TELEkOM

“We are sending young profes-sionals from our Entrepreneur in Residence program to UNTER- NEHMERSCHULE. The programme connects them to a strong entre- preneurial network and helps them turn their ideas into business models.”

dominiK dommicK CEO paybaCk GMbH

Every economy needs entrepreneurs to create companies, products, jobs and value, but courageous entrepreneurs often fail as startups or as the drivers of innovative initiatives within established companies. UnTErnEhmErschULE sets out to improve the likelihood of these entrepreneurs’ success by creating a safe practice ground in which intrapreneurs, start-up entrepreneurs and family business managers can work on their ideas, turn these ideas into reality, learn about and improve their ideas quickly and then grow their projects on a European level. idEATE, JUmP, mAnAGE and GroW are the four steps to building successful projects, and these are also the four modules of UnTErnEhmErschULE.

TArGET GroUPthe UnteRneHMeRScHUle programme welcomes participants from diverse educa-tional backgrounds who have already gained a minimum of three years’ professional experience by having built their own start-up (or in the midst of doing so), as an intra-preneur or business developer within a large company or as the manager of a family business. the more diverse the backgrounds and careers of the participants, the better they can learn from each other and build a sustainable network — a key element of the programme.

WhAT — cOntent & taRget gROUP The programme is divided into four modules which take place over four weekends

(from Thursday to saturday) between April and november 2015. The idEATE, mAnAGE and GroW modules take place in Berlin, while the JUmP module is taught in Paris.

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idEATE

This module is about your ideas and your visions and how to apply the power of collective creativity.

We take a close look at what is widely referred to as ‘ideation’. as you come to the programme with ideas, projects and compa-nies, we take these ele-ments and improve them further through our collec-tive creativity. By applying design-thinking principles we take a deep dive into the creative process and look at triggers and barri-ers to creativity. We also delve into establishing what the fundamental idea or company is based upon and growing from and what you want to achieve. Fur-thermore, we visit start-ups and agile companies and discuss with them how they came up with their ideas originally. at the end of module one you should have torn your ideas into pieces and hopefully put them back together with many new ideas.

concEPTs & TooLsdesign-thinkingideas pitchingindividual & collective creativity

JUmP

This module is about test-ing your assumptions, developing and testing your business model and getting feedback from the market.

It is time to put your ideas to the test. and we mean this quite literally! this module is all about the step from the idea to the actual product. We talk about and build prototypes, create minimal viable products and run other tests to challenge your assumptions and learn all about product/service market fit. We then discuss options to test and fail fast and cheaply — and why this is important for your project and company. last but not least, we discuss how stories will help you to build a powerful identity and brand for your project.

concEPTs & TooLsPrototypingBusiness modellingTiger riding

mAnAGE

This module is all about developing your strategy as well as operationalis-ing and reaching your goals.

now it is time to turn your business model into a functioning system. Key elements of module three are therefore competi-tive strategy, negotiating, legal and finance. We talk about different elements constituting your strategy, such as the structure of your organisation and its resources, the environ-ment and the objectives being pursued. We also look at the fundamentals of finance and of course legal issues connected to your project.

concEPTs & TooLscompetitive strategyLegal & financenegotiating, mediating and closing

GroW

This module is about scaling your company.

It is all about bringing your business model to the next level. this module is held at our eScP europe cam-pus in Paris. We discuss what it takes to grow your business in europe — and potentially globally — and we examine a number of leadership issues connect-ed with growth, such as the role of ethics, diversity and responsibility. We ask what is your role in this project and how can you make sure you have the right skills and the right people in your team to help you scale your project?

concEPTs & TooLsGrowing internationalEthics and governanceresponsible leadership

1. 2. 3. 4.TAKE-homE vALUEthe objective of UnteRneHMeRScHUle is to create a safe and agilelearning environment to take your projects from idea to implementation,improvement and growth in four intense modules. take-homevalues are:

∧ applying design-thinking principles to generate ideas∧ experiencing triggers and barriers for individual and collective creativity∧ Prototyping your project idea and developing experiences to test your

assumptions∧ Operationalising strategies through effective and efficient methods∧ Identifying and managing Key Performance Indicators (KPIs)∧ Deepening your knowledge of finance fundamentals∧ Building and maintaining productive teams, organisations and workflows∧ Using the brand as the guiding principle around which all communication

is focused∧ accessing a truly european network through participants, faculty,

practitioners and beyond

At UnTErnEhmErschULE we believe that the best learning comes through doing. in doing, there is knowing, and doing is the resolution of knowing. We truly believe that the best learning comes when we take action and reflect upon our successes and mistakes. This is why we created a programme with three core elements — Tan-dem Teaching, mentoring and Project-Based Learning – each supporting this mind-set and engaging participants in different ways, but always action-oriented and on safe practice grounds. Furthermore, we believe that learning takes place in various inspiring settings, which is why we take participants to our campuses in Berlin and Paris as well as to different start-ups, innovation centres, incubators and accelera-tors.

hoW — MetHODS

TAndEm TEAchinG APProAcheach module is presented through a tandem teaching approach consist-ing of working with members of eScP europe’s academic faculty and experienced practitioners. this co-teaching method offers a rich source of fruitful discussions. academic research is challenged for its practica-bility and entrepreneurial experience is challenged by rigorous research insights. last but not least, this also creates a wide network in both worlds and guarantees a multi-perspective learning environment.

“i especially enjoy the Tandem Teaching concept. Every session provides me with relevant background knowledge and practical tools i can share with my team to get my project implemented into our business.”

KArin GöhrE, paRTiCipaNTUNTERNEHMERSCHULE 2014bayER SCHERiNG pHaRMa aG

1 0 1 1

ozAn TAnEr ceO Moema espresso Republic gmbH

dr. WoLFvon BErnUTh Partner Mäger von Bernuth Rechtsanwälte

mAnon GooceO D&g Informatik group

JAn BohLcFO / cOO ableton ag

PETEr BorchErsFounder / Head hub:raum — Incubator Deutsche telekom ag

sTEPhAn BrEidEnBAchFounder Initiative “Schule im aufbruch”

LoThAr EcKsTEinMD / cMO Pro7Sat1games gmbH

Tosson EL noshoKATyPartner Prophet

GUnnAr GräFFounding Partner Deutsche Ventures gmbH

oLivEr JAniKcorporate Head Doyle Dane Bernbach group

JEsPEr WAhrEndorF,ceO Rate Pay gmbH

Toni KAPPEszceO commandante Berlin gmbH

roBErT KLAnTEnceO Die gestalten Verlag gmbH

mArTin KUPPProfessor eScP europe

chrisTiAn müLLEr-ELschnEr Managing Partner Deutsche Ventures gmbH

JörG rhEinBoLdT ceO axel Springer Plug & Play

mArc sAssErATh Founder Sasserath Munzinger Plus gmbH

ULi schmiTz ctO axel Springer Se

cAroLinE sEiFErT Senior Vice President Design Deutsche telekom ag

KAyA TAnEr co-Founder & ceO applift gmbH

sAschA WoLFF co-Founder Dark Horse gmbH

Who — UnteRneHMeRScHUle

MentORS

“With my project “proxi-mity Marketing” i want to enable brick-and-mortar store operators, brands and advertisers to interact with local customers at the right time, in the right place and with relevant information. The Lean Startup- & Design Thinking tools as well as the community and mentor‘s network have especially hel-ped me to develop a scalable business model.”

dr. mirALEm GAziBEGović paRTiCipaNT UNTERNEHMERSCHULE 2014 DEUTSCHE TELEkOM aG

“UNTERNEHMERSCHULE provided me with an envi-ronment in which to analyse and refine the business models of my start-ups. intensive exchanges with the other programme parti-cipants, and access to the ESCp Europe community, allowed me to diversify and grow my network.”

FELix chroBoG paRTiCipaNTUNTERNEHMERSCHULE 2014CUEMiC

“for me one of the corebenefits of the program is the incredible mentor net-work that we are exposed to. Not only do we have access to our personal mentor but a mentor network of more than 20 experienced serial entrepreneurs and influen-cial intrapreneurs who are offering support in develop-ping our project. ”

cLAUdiUs hUndT

paRTiCipaNT UNTERNEHMER-

SCHULE 2014, ENbW aG

ThE ProJEcTlearning by doing is at the heart of UnteRneHMeRScHUle. therefore, we ask the candidates to apply for the programme with a project, that they want to ac-celerate. this can be an innovative product or process within a larger context such as an existing large company or a family business, an idea for a potential start-up or an existing start-up in a very early phase. Participants have the time to work on their project in each of the modules and improve them by working on the idea (IDeate), taking the first steps (JUMP), learning and improving (Manage) and reaching the next level (gROW).

mEnTorinGUnteRneHMeRScHUle fosters each participant‘s entrepreneurial personality and network. throughout the programme participants are guided by an experienced mentor, who helps them raise self-awareness and develop their projects.

— 1 —this project deals with establishing a

new standard for fair trade in the coffee business. a new premium coffee brand is

being introduced with a “Direct Fair trade” certificate through media co-operation

and innovative listing concepts.

— 2 —Developing a new business model for light contracting is at the heart of this project,

which aims at improving the quality of lighting and reducing energy costs by

70 per cent.

— 3 —In order to implement the Offline longtail

topic within this company, an approved model from the U.S. is being transferred to germany within this project. It is also

placing focus on the mobile market.

exAMpleS of projeCtS

in 2014

1 2 1 3

Who — Meet tHe FacUltY

mArTin KUPPprogramme Director of

UNTERNEHMERSCHULE & associate professor for

Entrepreneurship

Martin Kupp is associate Professor for entrepreneurship at eScP europe, Paris, and a visiting professor at egP Business School in Portugal and the european School of Management and technology, Berlin. Martin’s areas of expertise lie in strategic innovation, competitive strategy and organisational creativity.

He has worked for clients such as Bosch, thyssenKrupp, Siemens, Man, coca-cola, Deutsche Bank and Bertelsmann. Recent publications have appeared in magazines such as california Management Review, Journal of Business Strategy and the econo-mist. He frequently speaks at industry conferences and events.

mArion FEsTinGprofessor of Human Resource

Management and intercultural Leadership

Marion Festing is Professor of Human Resource Management and Intercultu-ral leadership, and since 2012 she has been Rector of the eScP europe, Berlin campus. She holds a PhD and habilitati-on degree from the University of Pader-born, germany. Her areas of expertise

are international and strategic human resource management, global leader-ship, intercultural management and globalisation processes. She is actively involved in various executive education programmes and has strong links with the world of business.

ULrich PAPEprofessor of finance

Ulrich Pape is Professor of Finance and holds the chair of Finance at the eScP europe Berlin campus. Since 2002 he has been Berlin Director of Studies for the Master in Management Programme and Prorector of the Berlin campus. Ulrich holds a Doctorate as well as a

post-doctoral degree (Habilitation) in business administration. He teaches courses in corporate finance, financi-al theory, financial markets, and firm valuation. Before entering the scientific community he worked for a couple of years for Deutsche Bank.

sTEFAn schmidprofessor of international

Management and Strategic Management

Stefan Schmid is chair of the Depart-ment of International Management and Strategic Management at eScP europe campus, Berlin. He studied general Management and International Manage-ment in augsburg, Paris, Oxford and

Berlin and holds a PhD and a habilitation degree from the catholic University of eichstätt-Ingolstadt. Stefan is academic Dean for executive education at eScP europe and he is actively involved in vari-ous executive education programmes.

PETEr BorchErs founder and head

of hub:raum

Peter Borchers is founder and head of hub:raum, Deutsche telekom’s global incubator, and he co-founded and mana-ged t-Innovations, an internal innovation accelerator for Deutsche telekom and everseven, one of the first marketplaces

for freelance jobs. He engages in Un-teRneHMeRScHUle because he loves making things that make sense – and to him it definitely makes sense to build and grow successful companies that provide great products and services.

sTEPhAn BrEidEnBAch

founder of betterplace.org & business mediator

Stephan Breidenbach is an experienced entrepreneur. He founded knowledge-tools International gmbH, the leading company in rule mapping and legal knowledge mapping in europe. In the non-profit sector he founded Humboldt-

Viadrina School of governance and bet-terplace.org, the global online donation platform for social projects. His next venture will be nextSSe, a social stock exchange for investment through the Internet in social impact companies.

GUnnAr GrAEFCo-founder of

Deutsche Ventures & affiliate professor ESCp Europe paris

gunnar graef is co-founder and ceO of Deutsche Ventures and affiliate Profes-sor of eScP europe’s Paris campus. He studied industrial engineering in Berlin and Shanghai and graduated at techni-cal University Berlin (Diplom-Ingenieur), eScP europe (MIM Paris-Oxford-Berlin)

and at ecole nationale d‘administration in France (ena). He has founded several companies – airtag, Index europe, which he sold to Index corp. in Japan, and DHl globalmail, which grew significantly under his 5 year leadership, after integ-ration in Deutsche Post group.

JörG rhEinBoLdTCEO of axel Springer

plug and play accelerator

Jörg Rheinboldt is ceO of axel Springer Plug and Play accelerator and a serial entrepreneur. While studying manage-ment in cologne, he co-founded the Internet consulting company denkwerk, and later alando.de, a marketplace which was acquired by eBay. after the acquisition, Jörg served as Managing

Director of eBay in germany for five years. today, he focuses on early stage investments in groundbreaking Internet, telecom and media businesses as foun-ding partner of M10 gmbH. Jörg is also the founding donor of betterplace.org, a platform for social projects.

mArc sAssErAThfounder of

Sasserath Munzinger plus

Marc Sasserath is co-founder of Sasserath Munzinger Plus, a brand consultancy that works out of Berlin and Milan for some of the world’s best and most ambitious brands. He was born into an entrepreneurial family which started its first business in 1871. However,

instead of joining the family business he decided to become a globally-oriented brand strategist working with groups such as Saatchi and BBDO before starting Publicis Sasserath and later Supermarque and Sasse-rath Munzinger Plus.

our tandem teaching approach involves a member of EscP Europe’s academic faculty and an experienced practitioner for every course. you can find the entire

list on our website www.escpeurope.de/unternehmerschule

EscP EUroPEEnTrEPrEnEUrs

Boris dUrisinprofessor of Marketing

Boris Durisin is an associate Professor at eScP europe Paris campus and a Visiting Professor Bocconi University. He received his Ph.D. in management from the University of St. gallen (Dr. oec. HSg), his MSc from ceMS-MIM and from the University of St.gallen (HSg).

Boris has been and is a director at several privately held and public, stock-quoted firms. His research is published in academic journals, among others, in the academy of Management Review and the Journal of Product Innovation Management.

1 51 4

UnteRneHMeRScHUle is looking for motivated entrepreneurial managers who have gained pro-fessional experience in their own start-up, as an intrapreneur within a company or as the holder or leader of a family business and who have already demonstrated their business talent.

admission to UnteRneHMeRScHUle will be considered by an assessment committee made up of eScP europe academics and entrepreneurial experts. to provide a diverse, fully enriching and high-class learning experience we only allow a certain number of participants from each sector. there are no formal education requirements; however, english language proficiency skills are mandatory.

yoUr APPLicATion mUsT incLUdE:

• A one-pAge letter of MOtIVatIOn

• Your CV• the ConCept behind Your

entRePReneURIal PROJect

ThE LETTEr oF moTivATion shoULd AnsWEr ThE FoLLoWinG qUEsTions:

• WhY Are You the ideAl CAndi-Date FOR UnteRneHMeRScHUle?

• WhAt VAluAble experienCe can YOU BRIng tO tHe PROgRaMMe?

• WhAt Are Your entrepre-neURIal gOalS?

the concept of your project should be presented on no more than three pages and will need to out-line the need for your project, the planned process of implementation, your entrepreneurial creativity and the project’s potential.

ULrich schmiTzintrapreneur and cTo of Axel springer sE

“a successful entrepreneur needs talent, applicable methods, tools and the right

timing. entrepreneurial talent often exists naturally; however, it needs to be developed in practice. as such, UnteRneHMeRScHUle offers the chance to do so!”

JAn BohLcFo and co-owner of Ableton

“For me entrepreneurship is about not only turning an opportunity into a

successful business but also the drive to scale this business into something big and

meaningful. I truly believe that UnteRneH-MeRScHUle will be the place where these skills can be acquired.”

ULi hUEnErhead of innovation management, EnBW AG

„the business model in the energy sector has hardly changed in the past 30 years.

For enBW it is one of the big challenges – and at the same time chances – to identify and extend new businesses through entrepreneuri-al talent and with entrepreneurial spirit. Withthe UnteRneHMeRScHUle programme wehave found a good way to work on and refill our new business model ideas.“

ALExAndEr sixTFamily business holder — managing director — head of corporate development, central

Purchasing and Workflow manage-ment at sixt AG

“the leader of a family business demands the ability to seize chances while keeping up the approved business model. that’s one of the main challenges in a family business. gro-wing into a family business sometimes needs external support. Family business leaders will benefit from UnteRneHMeRScHUle by obtai-ning insights into challenging business cases and through a top-class network. It is what you need to develop into a responsible leader much quicker.”

nicoLAs GAUmEserial media & Game Entrepreneur

“UnteRneHMeRScHUle is providing the tools to really accelera-

te the development of your business ideas and to take you further – not within years, but within months.”

mArcUs hiPPcEo of BmW Foundation herbert quandt

“We do not need to reinvent the wheel, but together we can considerably im-

prove the technology in some areas if we want to do business with more values and be successful and responsible leaders – the tools for that are taught and tested at UnteRneH-MeRScHUle.”

WhAt experts sAYnExT sTEPs — aDMISSIOn ReqUIReMentS & aPPlIcatIOn

ThE TUiTion FEE For ThE comPLETE ProGrAmmE is € 12,800, incLUdinG BrEAKs And EvEninG AcTiviTiEs

early Bird: get a 10 % discount if you apply until december 31st, 2014.

Please submit your application via email not later than February 15th, 2015 to Jan ehlers → [email protected]

candidates will be selected according to our assessment criteria. If you are an eligible candidate you will receive your letter of acceptance within a month after submitting your application, but no later than February 28th, 2015.

For further questions and information contact:eScP europe BerlinJan ehlers,Head of corporate Relations

t +49 (0)30 / 32 007 149 M [email protected]

more information on www.escpeurope.de/unternehmerschule

www.escpeurope.de/unternehmerschule

further exeCutiVe eDUcatIOn PROgRaMMeS

at eScP eUROPe

ExEcUTivE mBAFive different executive-friendly study tracks are offered: Paris, Berlin, Madrid, torino or Itinerant, 18 months part-time programme with nine core courses and several electives

8 ExEcUTivE mAsTErseMS Business consulting (study location: Paris)eMS energy Management (london, Paris, Berlin, Madrid & new Delhi)eMS Financial and Fiscal engineering (Paris)eMS Healthcare & Hospital Management (Paris)eMS Human & Organisational Factors of Safety (Paris)eMS International Wealth Management (formerly Specialized Master in Private Banking) (Paris, london, geneva)eMS Marketing & communication (Paris)eM Marketing & creativity (london, Paris &torino)

oPEn ProGrAmmEs Specialised and Impact Programmes in:

∙ Finance, accounting, Management control, taxation, corporate law∙ Human Resources, change Management, Personal Development∙ Marketing, communication, Branding, Sales∙ Operations Management, Supply chain∙ Strategy, International Development, Business 2.0, Sustainable Development

GEnErAL mAnAGEmEnT ProGrAmmEthe part-time open programme consists of nine modules

∙ corporate Finance ∙ Management control∙ corporate Strategy ∙ Managerial economics∙ Human Resource Management ∙ Marketing∙ International Business law ∙ Operations Management∙ Organisational Behaviour

cUsTomisEd ProGrAmmEs areas of expertise are:

∙ change Management ∙ Intercultural Management∙ corporate Finance ∙ International Dynamics∙ corporate Strategy ∙ leadership∙ energy Sector Management ∙ Marketing and creativity∙ entrepreneurship ∙ Operations Management and Supply chain∙ Finance, accounting and control ∙ Personal Development∙ Financial Regulation ∙ Sustainable Development∙ Human Resource Management∙ Innovation Management

chEcK oUT oUr WEBsiTE For morE dETAiLs: www.escpeurope.eu

UNTERNEHMERSCHULE

ESCP Europe supports sustainable development

Design guidelines2013 Edition

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ESCP EUROPE DESIGN GUIDELINES

2013 Edition