February 2010 Steven Wolfson International Franchising
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February 2010 Steven Wolfson
International
Franchising
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Annual Accumulat d
P r centage Tur nover
ince 3
0%
10%
20%
30%
40%
50%
60%
70%
2004 2005 2006 2007 2008
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Largest Sunglass Chain
in Israel
5 stores in 2009
60 stores by en of 2010
Cyprus
1 store in 2009
2 stores in 2010
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Products Displays
Advertising& PR
Packaging Up Selling
ConstructionFranchise
Opportunities
New Store
Concepts
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New Store
Concepts
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New Store Concept
Exclusive
Spacious
Fashionable
Powerful
Modern
Friendly
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Products Displays
Advertising$ PR
Packaging Up Selling
ConstructionFranchise
Opportunities
New Store
Concepts
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Pro ucts
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Pro ucts
High Quality
Affordable
Fashionable
Young
Energetic Varied
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Products Displays
Advertising$ PR
Packaging Up Selling
ConstructionFranchise
Opportunities
New Store
Concepts
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Displays
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Displays
Enhance sunglasses
Designed for ³Out of the Box´ sales
Provide comfortable viewing
Incorporate full length mirrors
Accessible
Back lit
Modular
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Advertising& PR
Packaging Up Selling
ConstructionFranchise
Opportunities
New Store
Concepts DisplaysProducts
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Advertising& PR
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4uxNHTUIP2http://www.youtube.com/watch?v=K
Naomi Campbell for ERROCA
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Advertising
Sensational
Unique Resounding Exclusive International
Exciting $$$
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Packaging Up Selling
ConstructionFranchise
Opportunities
Advertising& PR
NaomiCampbell
New Store
Concepts DisplaysProducts
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Packaging
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Packaging
Includes case and cloth Gift ready Trendy
Colorful Itemized
(Each pair of sunglasses individually packedand bar-coded)
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Up Selling
ConstructionFranchise
Opportunities
New Store
Concepts DisplaysProducts
Packaging Advertising& PR
NaomiCampbell
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Up Selling
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Up Selling
RX Program (lens meter)
Polarized technology demonstrator
Handbags
Neck straps
Cleanses
Car clips
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ConstructionFranchise
Opportunities
New Store
Concepts DisplaysProducts
Up SellingPackaging Advertising& PR
NaomiCampbell
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Construction
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Construction
In-house design department
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Construction
In-house design department
Versatile display units State of the art security systems
Bar Tags on Side of Sunglasses Comfortable and Esthetic
Overhead Security (Open and Inviting Entrance)
Maximized store room and office facilities
State of the art lighting Esthetic yet effective air conditioning
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ConstructionFranchise
Opportunities
New Store
Concepts DisplaysProducts
Up SellingPackaging Advertising& PR
NaomiCampbell
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Why the sunglass business?
Strong consumer demand
Year round demand (especially in hot climates)
Increased UV awareness
Fashion accessory for self expression
Impulse buy (light weight and mobile product)
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Why ?
Number 1 sunglass chain and brand in Israel
Aggressive pricing strategy targeting the void inthe medium range market
22 years of buying experience & expertise
resulting in higher than average profitability for the franchisee
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Why ?
Centralized Logistic Centre
Automated reordering procedures 100% Sales and cash control
One stop supplier for all orders
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New Store
Concepts DisplaysProducts
Up SellingPackaging Advertising& PR
NaomiCampbell
ConstructionFranchise
Opportunities
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The
Franchise system
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Our franchise organizationERRO
CA
HQ
Wholesaling
and Distribution
InternationalDevelopment +
Management
Marketing and Advertising
Fund
RDAR RDARRDARRDARRDAR RDAR
Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
Franchisee
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Our commitment A user friendly and simple business system
Class room and in store training program
Assistance with sourcing locations
One stop store design and construction
Store opening assistance
On going advertising and PR activities
On going mentoring and support program On going automated P&L reports and guidance
On going store visits
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Our goals (10 years)
66 stores in 4 countries by 2010 (6 international stores)
79 stores in 5 countries by 2011 (14 international stores)
97 stores in 6 countries by 2012 (27 international stores)
193 stores in 9 countries by 2015 (108 international stores)
848 stores in 19 countries by 2020 (758 international stores)
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Steven Wolfson
Thank You !
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For further information on ERROCA¶s
franchising opportunities
Contact Steven Wolfson
Office: +972 2 5 8805
Mobile: +972 54 670 1188
Email: [email protected]
www.erroca.com