Building B, 10th floor B-1050 Profit-Growing Programs Events & Networking Education Next Generation NOW Learn how we help you SAVE MORE, MAKE MORE and KEEP MORE. (800) 422-3778 or NAHFA.org Free Buyers Breakfast SUN-WED 7:30 - 9:00 am Stay and Play SUN-WED Starts at 4:00 pm www.retailerNOWmag.com JANUARY | 2015 55 Las Vegas Market RRC
Check out everything the North American Home Furnishings Association has to offer in the Retailer Resource Center (B-1050) at the Las Vegas Market, January 18-22, 2015!
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Free Buyers Breakfast SUN-WED 7:30 - 9:00 amStay and Play SUN-WED Starts at 4:00 pm
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ADVERTISING/MARKETING/WEBSITES
ACA/ Advertising Concepts of America 11 Furniche.com ..........................Furniche
Knorr Marketing .......................................5 Mail America ............................................3 Moso Graphics .......................................38 Truckskin, LLC ...................................37
BUSINESS CONSULTING
FurnitureCore/Impact Consulting ...........20 The Furniture Training Company ............19 JRM Sales & Management ....................... 7 Profitability Consulting Group ................30
Association Insurance Services... ....32 Risk Assurance Partners, LLC ...............22
OPERATIONS
Best Buy for Business… .. .Social Spot
Along with the many business service providers showing in the Retailer Resource Center, NAHFA is proud to feature Endorsed Program Partners. When researching your next partner, look for the Endorsed Program icon for exclusive NAHFA member discounts and/or services.
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SUNDAY, JANUARY 18
9:00 - 10:00 a.m. Passing the Torch: 5 Keys for Successful Transitions Mark T. Green Ph.D.,Family Business Consulting NGN endorsed seminar
10:30 - 11:30 a.m. Thinking with a Pencil Jody Seivert, One by One Companies
12:30 - 1:30 p.m. How to Get Your Entire Team on the Profit Bandwagon! JohnEgger,ProfitabilityConsultingGroup
2:00 - 3:00 p.m. Crush Your Big-Chain Competition JeffGiagnocavo,AutomatedMattressProfits
3:30 - 5:00 p.m. Selling to the Modern Man & Woman Joe Milevsky & Lorna Hunter, JRM Sales & Management
MONDAY, JANUARY 19
9:00 - 10:00 a.m. Make the Most of Your Online Presence! Ron Gordon, MicroD, Inc.
10:30 - 11:30 a.m. Four Digital and Direct Mail Power Plays that Drive Traffic! Doug Knorr, Knorr Marketing
12:30 - 1:30 p.m. 3 Ways to Boost Your Facebook Marketing Crystal Vilkaitis, Crystal Media
2:00 - 3:00 p.m. Retail Performance Metrics - Your Key to Sustained Success David McMahon, PROFITsystems Performance Groups
3:30 - 4:30 p.m. The Rise of E-Commerce Noah Brown & Reed Cullum, American West World Wide Express
TUESDAY, JANUARY 20 9:00 - 10:00 a.m. Social 2.0—Wait, What Happened to Social 1.0? Kevin Doran, R&A Marketing
10:30 - 11:30 a.m. Successful Direct Marketing Strategies Leo Bartsch, Mail America
12:30 - 1:30 p.m. The Be-Back Bus Isn’t Coming Back Brad Huisken, IAS Training
2:00 - 3:00 p.m. Styles Evolve . . . So Should Your Lighting Jan Jucho, Service Lamp Corp
3:30 - 4:30 p.m. Top 10 Mistakes in Email Marketing and How to Avoid Them Ken Mahar, Email Broadcast
WEDNESDAY, JANUARY 21 9:00 - 10:00 a.m. The Social Shopper: How Retailers Can Connect with Shoppers Online Marisa Peacock, The Strategic Peacock
10:30 - 11:30 a.m. Get a Grip on Your Marketing: Mobile Marketing for Today’s Businesses Pete Di Stefano, ReachLocal
2:00 - 3:00 p.m. Is Your Store Ready for the Modern Consumer? Evan Faller, Furniture Wizard Software
MembershipLas Vegas Market RRC
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SUNDAY, JANUARY 18
9:00 - 10:00 a.m.
Passing the Torch: Top 5 Keys to Family Business Success Mark T. Green Ph.D., Family Business Consulting NGN endorsed seminar
Working with family and multiple generations is hard. Industry veterans and young leaders have to learn how to find a successful balance between the needs of the business and the people in it. Juggling the business and the relationship aspect often creates a lot of stress.
For the business to thrive, we have to learn how to take care of each other’s needs and expectations. The challenge is we employ people with different goals, work ethics, expectations, and communication styles. Dr. Mark Green is an expert in helping people overcome these challenges. He speaks as a researcher, a professor, a consultant, and from his personal experience.
During this powerful session, Mark will provide clear tactical keys to finding success. He will cover succession planning for both the successor and the generation taking the lead. This session will also share best practices, research based insights, and tips for clear communication between generations.
10:30 - 11:30 a.m.
Thinking with a Pencil One by One Companies, Jody Seivert
Consumers need knowledge, salespeople need information. Here’s how to teach your staff to create a visually interactive conversation with a customer that will include qualifying questions, standard sizes of furniture and simple room layouts. You’ll also learn how to easily execute this process with every customer, every time.
12:30 - 1:30 p.m.
How to Get Your Entire Team on the Profit Bandwagon! ProfitabilityConsultingGroup,JohnEgger
The most profitable stores in our industry develop systems and processes that hold everybody on their team accountable to profit and they share that profit with all their employees. John Egger has helped many hundreds of stores of all sizes increase their profits. This seminar is good for anybody in the industry and will be your most profitable hour at market!
2:00 - 3:00 p.m.
Discover How Tools, Systems, & Automation Will Help You Crush Your Big-Chain and Department Store Competition. AutomatedMattressProfits,JeffGiagnocavo
No amount of sales, special buys or discounts will ever be enough to match the advertising power of those “other guys” across town. Today you must have the tools, systems, and automation in place to succeed in areas those “big guys” simply ignore or miss out on. Jeff will cover unique business tools, discover new sales and marketing systems and discuss how to automate your systems to allow you to crush your local competition.
If you operate a furniture or mattress store that competes with a large chain store or department store, this is a must attend session. By the time you leave you will see how following our simple Automated Mattress Profits Blue Print will make running your business profitable and fun again.
3:30 - 5:00 p.m.
Selling to the Modern Man & Woman JRM Sales & Management, Joe Milevsky & Lorna Hunter
Words can mean different things to men and women; so can body language. Sometimes what you think you sense or see is not really what’s being conveyed. Lorna Hunter and Joe Milevsky of JRM Sales & Management will present this clever, informative and entertaining seminar. Get ready for them to act out their roles as they demonstrate man versus woman, woman versus man, how they read each other, and make the emotional connections needed to succeed in a sales interaction.
MONDAY, JANUARY 19
9:00 - 10:00 a.m.
Make the Most of Your Online Presence! MicroD Inc., Ron Gordon
Current surveys show that 89% of consumers begin their shopping online, even when they anticipate buying from a local brick-and-mortar retailer. As a result, your website has never been more important! Using technology properly will enable you to stand out against the competition, succeed in bringing customers into your store, and close sales. In this informative seminar they will present several practical ideas that you can use to market your products and services more effectively, more attractively, and in a way that will better engage your customers, making better use of your web presence to create greater opportunities on an affordable budget.
Las Vegas Market RRC
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Membership
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TUESDAY, JANUARY 20
9:00 - 10:00 a.m.
Social 2.0—Wait, What Happened to Social 1.0? R&A Marketing, Kevin Doran
It’s not just about being social anymore…it’s about your brand being in front of the consumer in a manner that tells a story that helps you create growth and revenue. Social media has turned into social content. It is the way a consumer connects, learns and informs herself about you long before she shops you.
10:30 - 11:30 a.m.
Successful Direct Marketing Strategies Mail America, Leo Bartsch
Learn tried and true methods for ringing the register and share your own successful direct marketing promotions with the group. With more than a billion marketing pieces delivered, the team at Mail America has observed retailer best practices for driving both sales and store traffic using direct marketing. You’ll leave this presentation with several fresh marketing ideas to implement. This interactive give & take session will be a rewarding hour that will deliver ROI on your market trip.
12:30 - 1:30 p.m.
The Be-Back Bus Isn’t Coming Back IAS Training, Brad Huisken
Brad Huisken will lead participants through a fun and motivational seminar on how to implement a productivity improvement program. He will discuss the five benchmarks for productivity improvement along with detailing non-negotiable sales and customer service standards, training techniques and his training checklist for sales people and sales managers. In today’s sales environment the only thing that separates one company from its competition (other companies, the Internet and other places where people are spending their disposable income) is its people. The main responsibility of a sales manager is to give their people the help, training, and guidance they need to achieve success. Only through the consistent application of sound business principles can we achieve increased productivity both now and well into the future.
2:00 - 3:00 p.m.
Styles Evolve . . . So Should Your Lighting Service Lamp Corp, Jan Jucho
Keeping up to date means more than the furniture styles you carry... it also applies to the lighting you select for your store. Learn how to enhance your store while keeping your budget in check. Jan will
Las Vegas Market RRC
10:30 - 11:30 a.m.
Four Digital and Direct Mail Power Plays that Drive Traffic! Knorr Marketing, Doug Knorr
Learn how to get a bigger return on your advertising by combining the latest digital strategies with direct mail, “Fusion Marketing”! During this power packed 60 minutes Doug and Dan will present four advertising power plays that combine digital and direct mail strategies to increase store traffic and frequency shopping while reducing incremental advertising costs. This seminar includes case studies and handouts to empower you to start getting a greater return on your advertising and marketing budget immediately!
12:30 - 1:30 p.m.
3 Ways to Boost Your Facebook Marketing Crystal Media, Crystal Vilkaitis
Are your fans seeing the posts you publish to your Facebook business page? Chances are only about 6% are, if not less. Facebook is changing at what feels like lightening speed and in order to get the most out of your efforts (and to get your posts seen by fans), you have to follow best practices and you need to pay for it. During this seminar you’ll learn how to instantly increase fans through free and paid platforms plus you’ll learn a few tips that could potentially save you a lot of money.
2:00 - 3:00 p.m.
Retail Performance Metrics – Your Key to Sustained Success PROFITsystems Performance Groups, David McMahon
In this presentation David will show you what the best operations in the industry track to maximize their performance to beat their competition. These metrics form the basis for strategic direction and help develop specific operational tactics that produce results. Leave this seminar knowing what to look for in your business to improve sales, profits and cash flow. Attend this seminar and receive an invitation to participate in a special industry study that will allow you to benchmark your business against your peers.
3:30 - 4:30 p.m.
The Rise of E-commerce American West World Wide Express, Noah Brown & Reed Cullum
Noah and Reed will discuss the effects of e-commerce in the marketplace, it’s growth and current trends. You’ll leave with a good understanding of e-commerce and what can be done to capitalize on its growth and how to prepare for the future.
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discuss the importance of using LED technology to save money on your maintenance costs and energy bills. If you are considering any lighting renovation in your showroom or warehouse, come learn first hand what to look for in LEDs. Understand the terms used when discussing LEDs and feel comfortable investigating utility rebates for your location.
3:30 - 4:30 p.m.
10 Email Marketing Mistakes to Avoid Email Broadcast, Ken Mahar
In this fast-paced talk you’ll learn the top 10 mistakes businesses make with their email campaigns and how to fix them. Business owners and marketing executives looking to get the most from their digital marketing efforts will have immediate actionable items they can implement in their own campaigns, or what to avoid when launching one. Ken is the founder and CEO of Email Broadcast and has 14 years’ experience in this field. His company drove more than $6 million in sales for Mor Furniture for Less in 2013; which was directly attributed to email marketing.
WEDNESDAY, JANUARY 21
9:00 - 10:00 a.m.
The Social Shopper: How Retailers Can Connect with Shoppers The Strategic Peacock, Marisa Peacock
Considering that four in ten social media users have purchased an item online after sharing it on Twitter, Facebook or Pinterest, there is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Learn best practices designed to get the most out of social media as you launch campaigns to connect with customers.
10:30 - 11:30 a.m.
Get a Grip on Your Marketing: Mobile Marketing for Today’s Businesses ReachLocal, Pete Di Stefano
Today’s consumers own multiple devices and move seamlessly between them throughout the day, with 85% of consumers cit-ing their mobile devices as a central part of everyday life. Local businesses need to ensure they have the right mobile strategy in place to capitalize on this trend and ensure they’re not missing out on leads and potential revenue. You’ll learn about trends in mobile usage, including multiscreen behavior and its impact on
local search; how to add mobile to your advertising strategy to get found at the right time by the right consumers and which elements a mobile-ready site needs to convert traffic.
Create sales meetings with lasting impact on the selling staff. Discover practical methods to systemize sales meeting processes. Learn how to find fresh, relevant, and energetic selling ideas ev-erywhere you go. Learn how to develop a selling atmosphere that improves the individual salespersons performance and creates ongo-ing salesperson participation. Hear real world examples that you may take and implement immediately in store. You will leave this session with the tools to easily develop inspirational sales meetings on a consistent basis.
2:00 - 3:00 p.m.
Is Your Store Ready for the Modern Consumer?. Furniture Wizard Software, Evan Faller
What does the modern shopping experience look like? Do you know what experience your customers have when they walk into your store? See modern technology put into place where and when consumers want it and make your retail establishment the place to invest in home furnishings.
Trekstone’s staff, Amy Young, Rob Oliver, Bryant Llewelyn are ready to help you with any bankcard processing needs in the Retailer Resource Cemter .
RRC Booth 26
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Phone: (800) 422-3778 or (916) 784-7677 Fax: (916) 784-7697Website: www.nahfa.org Email: [email protected]: 500 Giuseppe Ct, Ste 6, Roseville, CA 95678
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Las Vegas Market RRC
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MAKE YOUR LIFE EASIERWe monitor their progress and send weekly reports
They stay with you longerand everyone is happy
They increase their sales by at least 10-25%
We train the sales team
866.755.5996www.furnituretrainingcompany.com
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RRC Booth 38 RRC Booth 10
RRC Booth 5 RRC Booth 27
UCF provides “Accurate and Reliable Inventory and Real Gross Profit performance.” Steve Kloss, Furniture Re-wards, June, 2014
Las Vegas Market RRC
160 E. State Street, Traverse City, MI 49684
Market Phone: (231) 218-1747
Presenters: Doug Knorr & Dan Kolle Learn how to get a bigger return on your advertising by combining the latest digital strategies
with direct mail. Includes case studies and handouts.
4 Digital & Direct Mail Power Plays That Drive Traffic! FREE Seminar
- NAHFA Retailer Resource Center -
Monday, January 19 Seminar 10:30 - 11:30 am
NEED MORE TRAFFIC?
SolutionJoin us Monday, January 19th10:30 - 11:30 amNAHFA Retailer Resource Center
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RRC Booth 34 RRC Booth 14
RRC Booth 36 RRC Booth 6
QUARZ- the world’s first nanotechnology-engineeredfurniture protection surface barrier that repels liquids, dirt and oil. Safe
for you. Safe for the environment.
THIS CHANGESEVERYTHING
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Las Vegas Market RRC
Your customers.Our financing.
Introducing Synchrony Financial, fomerly GE Capital Retail Finance. With more than 80 years of retail heritage, we bring new meaning to the word partnership. Find out what Synchrony Financial can do to atSynchronyBusiness.com or 1-855-433-3552.
INSTANT APPROVAL • NO APPLICATION FEENO DOCUMENATION REQUIRED
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Th e No r t h A m e r i c a n Ho m e Furnishings Association under-stands how important it is for busi-
nesses to keep an eye on what’s going on in the government. Legislation and regula-tions can have a huge impact on retail. The Association, directed by its Government Relations Action Team, works diligently on behalf of members to provide a unified voice when it counts. We work closely with our lobbyists, industry and national organizations and coalitions to gather the information and monitor the issues so our members can focus on their businesses.
We’re committed to championing the issues that matter to our members:
• Marketplace Fairness Act (sales tax for online sales)
• California’s Prop 65 and TB117-2013
• Interchange fees (debit card; swipe fees)
• Tax and healthcare reform • Employee/labor issues • Hours of Service
Government Relations
EPA regulations regarding formaldehyde and CPSC regulations regarding flamma-bility in furniture
The NAHFA hosts members-only webinars, provides monthly state and federal updates, rallies members to action and serves as a resource on a variety of government rela-tions topics.
Lisa Casinger is NAHFA’s government relations liaison. Contact her at [email protected] or 800-422-3778.
BY LISA CASINGERNAHFA in Action
RRC Booth 21
Every Day, Every DollarWhy go it alone? You have access to low EVERY DAY financing rates.
Our EVERY DAY financing rates are based on over $400 million+ in annual volume.
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Program Benefits:
h Members only prefered rates.
h Open-to-buy reports & consumer sweepstakes. Sponsored by Synchrony Financial
h Furniture industry insights and case studies.
h Consumer spending statistical data.
h Members-only holiday specials.
Don’t Let Opportunity Walk Out Your Door
COME VISIT THESE VENDORS AT LAS VEGAS MARKET
in the Retailer Resource Center Building B - Showroom 1050
Now you have the power to say “YES” to virtually all of your customers.
With NAHFA’s new service provider, LendPro has partnered with industry-leading consumerfinance lenders that cover the entire credit spectrum. So, regardless of how good or bad theconsumer’s credit, LendPro’s lender partners have a program that should work for them.
Program Benefits:
h Achieve a higher number of approved finance customers who will shop your store.
h Customer Self Service (Private, fast, and easy for consumer to apply).
h Multiple Lender waterfall- Many lender programs covering all credit tiers in a unified application process to achieve a higher approval rate.
LendPro has partnered with NAHFA to offer an exclusiveprogram at preferred member-only rates.
Call (800) 422-3778*to take advantageof these programs
MORE Programs – MORE Benefits – MORE Savings
Reduced Dealer Rates on 12 Months “Deferred Interest”
*Call for details
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RRC Booth 1
Open-To-Buy’s multi-lender system is working great.We have seen a substantial increase in secondary applications. It has simplified the finance process and increased our approvals.
- The Home Furniture Co., Lafayette, LA
434-202-0137 | [email protected] | 2421 Ivy Road, Suite 330, Charlottesville, VA 22903
RetailerNOW™ is the only association publication delivered to dedicated home furnishings retailers across the U.S. and Canada. We’re devoted to helping furniture retailers grow their businesses—just like you.
95% of our readership are pre-qualifi ed home furnishings retailers
More than 12,000 targeted subscribers—CEOs, presidents, owners, dealmakers
NAHFA members boast $12 billion in annual sales
Insightful articles encourage retailers to take their businesses to the next level and give them the tools to do it
A mobile app that keeps NAHFA members, readers and the industry plugged in to RetailerNOW and the NAHFA
Reach your potential customers:
Vol. 3 Issue 8
Philanthropy SEPTEM
BER Issue
SEPTEM
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2014
SEPTEMBER 2014
SEPTEM
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2014
SmartMove half pg ad_hort.indd 1 10/2/14 1:12 PM
Las Vegas Market RRC
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DeliveringSatisfied Customers
DSI Delivery’s “Whatever It Takes” approach to customized delivery solutions and distribution services for our home furnishings partners has resulted in long-standing relationships.
Kurt Haines - President, Stoneledge Furniture “DSI Delivery’s expertise and professionalism have enabled us to more than double our delivery volume while providing a high level of service to our customers.“
Larry Miller - President/CEO, Sit ‘N Sleep “We’ve been absolutely thrilled with DSI Delivery. We have hundreds of deliveries going out daily. Outsourcing deliveries allows us to focus on what we do best - retailing.”
Mike Combest - Vice President/Operations, Sleep Train “Our DSI Delivery account personnel and contract drivers strive to satisfy our customers and our consumer surveys show that they succeed.”
• Over 7,000,000 deliveries since 1997• Clearly Defined Core Values & Mission Statement• Specializing in Last-Mile White-Glove delivery
Visit us at the Retailer Resource Center, Building B-1050 and learn how our “Whatever It Takes” philosophy can add value to your home furnishings business.
1-800-335-6557 • www.dsicompanies.net
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We’ll See You in Vegas!Retailers, plan on making NAHFA’s Retailer Resource Center (RRC), B-1050, a daily destination for networking, refreshments, education and business services. Catch up with friends and fellow retailers, get better acquainted with your Association’s staff, check out seminars from industry experts, and visit service providers for ways to improve and grow your business. It’s your offi ce away from home.
Enjoy hot waffl es in the morning, and afternoon beer, wine and appetizers in the RRC’s Buyers’ Lounge as you take a few minutes to relax during your hectic market schedule.
Las Vegas Furniture MarketJanuary 18-22, 2015495 South Grand Central PkwyLas Vegas, NV 89106Retailer Resource CenterShowroom B-1050
Dallas Lunch & LearnMarch 26, 201511:30-1:30Dallas regional members areinvited to this informational event at the Dallas Market Center in the Seasons Gallery.2100 N Stemmons Fwy, Dallas, TX 75207
Exhibitors, Seminars & Morein Showroom B-1050
Tupelo Furniture MarketFebruary 5-7, 2015Tupelo, MississippiLunch and Learn Seminar Series11:00-1:30Co-sponsored by NAHFA and the Tupelo Furniture Market.
Retailers interested in attending any of these high-impact eventscan visit www.NAHFA.org for event details and registration, or
call us at (800) 422-3778.
Check out all that we have to offer at www.nahfa.org