ERM Class Presentation - Westby

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Mobile Devices &Licensed Electronic ContentKatherine WestbyElectronic Resource ManagementNovember 19, 2010

+Definitions

“The use of the term ‘smartphone’ has become popular to identify devices that have Internet capability and functionalities that are similar to computers, although there is no industry-wide standard definition of the term.” (Lippincott, 2010).

Provide capabilities that are similar to laptop computers

Internet-capable handheld devices

+Is There a Need? “…the population of those using an Internet-

capable cellular phone is 71,522,800, which is more than 80% of the population of cellular-phone owners” (Chang, 2008)

More students having mobile devices, Internet access becomes more affordable

What library-related functions do you use: catalog access, database access, and ready reference material

+Developments

Campus information portals for mobile devices are one emerging model, and some academic libraries are already represented in these venues” (Lippincott, 2010).

Study done in 2008: 34% librarians thought patrons were accessing licensed content on mobile devices, but 88.6% expected the trend to increase toward accessing databases and e-journal/e-book content on mobile devices.

Medical libraries most popular users (Spires, 2008)

What library-related functions would you like to use: database search results and library catalog search results

+Ebling Library

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Provider Response

“Several information companies have begun to make their tools accessible to mobile searchers by introducing mobile search gateways” (Murray, 2010).

1. Mobile applications

2. Mobile web platforms

+Mobile Applications

“...software that runs on a mobile device and performs certain tasks” (MMA, 2008).

Also known as apps or “downloadables”

Types Communication Games Multimedia Productivity Travel Utilities

+Examples of Mobile Applications

Newspapers Wall Street Journal Financial Times

Journals and scholarly societies iResearch iPhone app

(American Institute of Physics)

Citation Managers RefMobile

Excerpt from RefMobile factsheet, 2010

+Examples of Mobile Applications

PubMed OnTap, Clinical Pharmacology OnHand, Mobile Micromedex, DynaMed

Nature.com, Institute of Physics journals, PhysicsWorld.com News Flash

ACS ASAP (American Chemical Society)

+Examples of Mobile Applications

WorldCat Mobile

Summons (Serials Solutions)

LibAnywhere (LibraryThing)

AccessMyLibrary (Gale)

+Mobile Applications at Ebling Library

+Mobile Applications at Ebling Library

+Mobile-Friendly InterfacesWebsites that work in a handheld browser

Also known as browsers

Site coding vs. Auto-detect

+Examples of Mobile Browsers

Browsers

MedlinePlus

PubMed

EBSCO

“With regard to the availability of PubMed on hand-held wireless devices, 59.59 per cent doctors and 85 per cent students were not aware that PubMed is providing these information services” (Bala & Gupta, 2010).  

+UW Madison

+Libraries’ ResponseQuestion:

If you were in the role of an electronic resources librarian right now, what would be your top three questions or concerns about implementing mobile-friendly content access to your collections?

1. 1.

2. 2.

3. 3.

+Libraries’ Response

Pricing “…just another excuse to

increase rates or to complicate pricing models” (Spires, 2008).

 FTE model in academic libraries

Small screens “Majority also agreed that

accessing information on small screen of few mobile devices is problematic” (Bala & Gupta, 2010).

Other costs Additional staff possibly Time investment in

changing formats and training staff

Student/patron expense

Technical issues IP addresses Robust wireless

infrastructure

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Libraries’ Response: Pricing

Free with existing licensed product

User add-on purchase Institutional site license Purchase a set number of

downloads Download product onto

circulating expansion cards “Not many libraries can afford additional content fees or increased fees on current products” (Spires, 2008).  

Five types of delivery modes

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Libraries’ Response: Other Costs

Additional staff Time investment in

changing formats and training staff

Student/patron expense

“...but it does take time if you want it to look good and work well” (Barclay, 2010).  

“There are things out there that allow you to format a site in a mobile friendly way fairly easily...”  

+UW Madison

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Libraries’ Response

Outlook = positive

Benefits Wide range of content and delivery

methods “Holistic information environment”

(Murray, 2010)

Considerations What is most important to your user

base (not always the cutting edge tech) “As mobile search catches up with

mobile expectations, we in the information industry have the opportunity of guiding development to best balance the human and technological aspects of the mobile information experience” (Murphy, 2010).

Up and coming mobile technology developments...

“This hesitancy [to adopt mobile technologies in libraries] seems to be changing, however, as evidenced by the number of campuses implementing mobile services, the growing literature on mobile library services, and the conferences dedicated to this service philosophy” (Murray, 2010).

+Questions?

BIBLIOGRAPHY

Bala, A. & Gupta, B.M.  (2010).  Perceptions of health professionals regarding use and provision of LIS through mobile technologies.  Journal of Library & Information Technology, 30(3), 7-12.

Barclay, A. Personal Interview. 11/3/10.

Chang, C.K.  (2008).  Acceptability of an asynchronous learning forum on mobile devices.  Behaviour & Information Technology, 29(1), 23-33.  

Cummins, J., Merrill, A., & Borrelli, S.  (2009).  The use of handheld mobile devices: their impact and implications for library services.  Library Hi Tech, 28(1), 22-40.

Lippincott, J. (2010). A mobile future for academic libraries. Reference Services Review, 38(2), 205-213.

Mobile Marketing Association. (2008). Mobile Applications. Retrieved 10/30/10 from www.mmaglobal.com.

Murphy, J.  (2010).  Using mobile devices for research: smartphones, databases, and libraries.  Online, 34(3), 14-18.

Murray, L.  (2010).  Libraries “like to move it, move it”.  Reference Services Review, 38(2), 233-249.

Spires, T.  (2008).  Handheld librarians: a survey of librarian and library patron use of wireless handheld devices.  Internet Reference Services Quarterly, 13(4), 287-309.