Erik Malmberg April 12, 2012. Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas.

SOCIAL MEDIA

Erik Malmberg

April 12, 2012

DEFINITIONS: SOCIAL MEDIA

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media is the media for social interaction as a super-set beyond social communication. (Wikipedia)

The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too. (About.com)

DEFINITIONS: WEB 2.0 AND UGC

Web 2.0 is a term that was first used in 2004 to describe a new way in which software developers and end-users started to utilize the World Wide Web; that is, as a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion. (Kaplan and Haenlein, 2010)

User-Generated Content is the production of content by the general public rather than by paid professionals and experts in the field. Also called "peer production," and mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics. It is one of the hallmark features that distinguishes Web 2.0. (PCMAG.COM)

OKAY WHAT ARE WE REALLY TALKING ABOUT?

Keith Burtis - Bloggers Lounge at SXSW 2010

SOCIAL MEDIA: THE TECHNOLOGY

There has been rapid growth in the number of US patent

applications that cover new technologies related to social

media…There are now over 250 published applications. (

Wikipedia)

Magazines Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Photographs or pictures Video Vblogs Rating and social

bookmarking

THE SOCIAL MEDIA LANDSCAPE…

Blogging and Micro-Blogging. (Twitter, Tumblr)

Social Networking. (Facebook, Google+, LinkedIn)

Content Communities. (YouTube, Flickr)

Collaborative Projects. (Wikipedia, Wikia) Social Bookmarking. (Del.icio.us,

Blinklist, Simpy) Social News. (Digg, Reddit)

Virtual Worlds. (Second Life, World of Warcraft)

The possibilities may be endless. (Wikipedia List of Major Social Network Sites)

CLASSIFICATION OF SOCIAL MEDIA

Low Medium High

High

Blogs Social networking sites (e.g., Facebook)

Virtual social worlds (e.g., Second Life)

Low

Collaborative projects (e.g., Wikipedia)

Content communities (e.g., YouTube)

Virtual game worlds (e.g., World of Warcraft

Self

P

resen

tati

on

/S

elf

Dis

clo

su

re

Social Presence/Media Richness

(Kaplan and Haenlein, 2010)

SOCIAL MEDIA’S CONNECTION TO INFORMATION ARCHITECTURE?

From the back cover of our text:“The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential.”

This is not your parent’s (or even your older siblings) information technology.

Applying the principles of IA to social media can help create online environments engaged in the exchange of

information and building of community sell the need for it to those within an organization including

tangible benefits such as return on investment

BENEFITS

Low cost Unlimited access Simplicity Global reach Contact building Flexibility Measurability

CHALLENGES AND CRITICISMS

The Amateur Rules! When everyday users are allowed to report the news anonymously and are not

held accountable for anything they say, it becomes increasingly difficult to tell fact from fiction.

Information Overload If everyone can post something online, will it lead to an unprecedented

information overload in today's world? Want a Job? Give Me Your Passwords

Are a person’s social media sites, such as Facebook and Twitter, something an employer or potential employer are entitled to have?

That was so 27 seconds ago Social Media is a very active and fast-moving domain. What may be up-to-date

today could have disappeared from the virtual landscape tomorrow. The Glass House Effect

The lack of physical contact, perceived comfort through easy access, and endless visibility can lower users' natural defenses, leading them to disclose information they would never think of revealing to a person they just met.

THE FUTURE OF SOCIAL MEDIA IS…

Google + The Google Algorithm Facebook Timeline Google Wallet Chime.in Social Shopping Smartphones and Tablets SXSW Interactive Tugg.com Buzz Screenings Anti-Facebook

B2C Article - The Future of Social Media

WHAT NEW TRENDS DO YOU ALL THINK ARE COMING WITH SOCIAL MEDIA?

QUESTIONS?

REFERENCES

http://community.mis.temple.edu/mis3538arhansley/2011/04/14/what-is-social-media/

http://en.wikipedia.org/wiki/Social_media http://webtrends.about.com/od/web20/a/social-media.htm http://

www.pcmag.com/encyclopedia_term/0,2542,t=user-generated+content&i=56171,00.asp

http://www.organicseoconsultant.com/advantages-of-using-social-media/ http://

www.business2community.com/social-media/the-future-of-social-media-38-experts-share-their-predictions-for-2012-085874

http://www.focus.com/fyi/security-risks-social-networks/ Morville, Peter and Louis Rosenfield (2006). Information Architecture for the

World Wide Web. O’Reilly, Sebastopol. Kaplan, Andreas and Haenlein Michael (2010). Users of the world, unite! The

challenges and opportunities of Social Media. Business Horizons, 53, 59-68.