Erik Jan van Vuuren – Product Lead Windows Azure Opportunities with Cloud, Data and Devices.

Erik Jan van Vuuren – Product Lead Windows Azure

Opportunities with Cloud, Data and Devices

Devices

Social media

Apps

• Gaming• Social• News• Insight & act• Video streams• Business

functions

De video is wegens de bestandsgrootte

verwijderd

Structured data Unstructured data Streaming data

Information created in 2010Source: IDC 2010 – Digital Universe Study

1.2 ZETTABYTES

By 2020Source: IDC 2010 – Digital Universe Study

35 ZETTABYTES

Turbulence

Trends

SocialDevicesBusinessIT Budget Pressure Big data

35 ZB

Media

TV Broadcasting• On demand or live streams• 100% available, Geo redundant• Content Delivery Network• Global delivery• 250 Million viewers

250M

Viewers

Digital Innovation

Talpa Second Screen

PaaS for all productions:• Flexible• Time to market• Cost efficient• Easy development, Open Source• Global presence• All devices and platforms

50 countries

De video is wegens de bestandsgrootte

verwijderd

Connected devices

SamsungAll Smart TVs ConnectedSamsung Smart TV Operations> 120 Countries

Focus on business expansion

>120

Countries

High bandwidth

Cut cost

Connected devices

CO2 reduction

IBOR:• CO2 reduction• All infrastructure monitored• Live performance insights• Improve maintenance efficiency• Individual devicemanagement

• Time to market• Low Cost

Live information

Open data

Live informatie public transport• Improve travel experience

real-time travel information to multiple channels.

• Extreme scalability• Marginal cost of Azure platform• Environmental Sustainability

• 2,3 million hits per day• Many phone apps developed• Widgets for websites available

CO2 reduction

High Performance Compute

Finance• Risk calculation – Basel II

Simulations• Engineering

Media rendering• 3D Animations

Opportunities

Cloud attributes

Scalable elastic

Cost

Time to market

Geo scaling

Availability

You Manage You Manage

Vendor Manages

You Manage

Vendor Manages

Platform(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Infrastructure(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You Manage

Vendor Manages

Cloud ServicesOn Premises

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Commoditized IT

Enterprise IT & Cloud

PrivateCLOUD

TraditionalNON-VIRTUALIZED

PublicCLOUD

Hybrid IT

Non-virtualizedapplications

Pooled (Virtualized)ElasticSelf-serviceUsage-based

Managed Services

Pooled (Virtualized)ElasticSelf-serviceUsage-based

Hybrid ApplicationPortions of applications and data on-prem and off-prem

PrivateCLOUD

PublicCLOUD

Cloud on your terms

IaaS

SaaS

SQL DatabaseSQL DatabaseMobile services

Media servicesWebsites

HD InsightWeb servicesApp Store

PaaS

AD services Network

On P

rem

ises

- O

uts

ourc

ed

Windows Azure

Best for developerOpenSimple

Enterprise ready

PAASIAAS

MARKETPLACE DEVICES

Toekomst kansen

• Services • Data• Devices

De video is wegens de bestandsgrootte

verwijderd

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.