Erik Hellan background presentation

The quick guide to my work background & experience

and also some interests in life…

Blue Dragon Season & stir fry First of it’s kind, offering consumers both dry seasoning and a sauce for more flavour,

engagement and involvement for the cook. £0.9M gross sales since launch

Blue Dragon Thai pots Single serve, convenience format. £0.8M

since launch

Blue Dragon Thai 3-step New format delivering more flavour and

consumer engagement. £1.3M since launch

Recent Innovation launches

Previous Stir fry NPD

Restaurant Specials stir fry £1.6M over 4 years

Restaurant Specials 2-step £2.1M sales over 4 years

Stir fry Shots £3.6M over 7 years, incl £300k Capex

Premium stir fry £3M over 6 years

Previous Stir fry & noodles launches

Noodles – for 2 £1.2M over 5 years

Noodles – family pack £9.7M over 5 years

Stir fry in glass £0.6M over 3 years

Fridge pack Failed in Y1

Stir fry 3-pk box/pouch £1.7M over 5 years

Other launches – partnerships & licensing

Blue Dragon gifting Argos & Debenhams

Weber BBQ sauce Licensing NPD

Other NPD work – consultancy & contracting

Design Bridge – Lysholmer Pure Design of Norway’s first Low Carb beer

offering

Cafedirect – Special Selection New & unique offering of single origin

& seasonal instant coffee

Significant brand strategy, communication & NPD work Norway

http://www.reklamefilmer.com/tv-reklame/546/Stratos_En_ny_bror/

http://www.reklamefilmer.com/tv-reklame/530/Stratos:_Toppløs/

Nidar – Stratos relaunch & NPD Iconic and Norway’s 4th largest chocolate brand. Complete relaunch of design/shape, new

communication platform (incl. 3 TV adverts, one receiving Cannes Bronze), NPD – resulting in 20% overall sales increase for brand

New sharing on the go

New family sharing pk

New kids bar

From – To pack design:

TV advertising campaign:

Varied work experience Lived and/or worked: Brand/company experience:

Agencies B2B

FMCG

Other

National military service

My passions in life – travelling…

…Cooking & enjoying food…

…Photography…

…Staying healthy & challenging myself…

…Spending time with friends – having fun & not taking life to seriously!

Interested in connecting?

[email protected] Mobile +44 (0)7963890593