Ericsson Mobility World Greece, Athens, 4 April 2001

Ericsson Mobility World Greece, Athens, 4 April 2001

Mobile Internet GamingStefan Pettersson

Director DevelopmentPicofun

Topics

• About Picofun• Cooperation with Ericsson and MAI• Business Opportunities in Mobile Gaming• Mobile Internet Game Development

About Picofun

• Picofun is the leading provider of mobile games in Europe with special focus on community games

• We develop our own games, publish and distribute 3rd party games from Europe, USA and Asia

• Our projects are based on technologies such as SMS, WAP, Bluetooth, PocketPC, Java, MP4 and location services

• Working with companies such as Ericsson, Motorola, France Telecom, Telefonica, Omnitel, KPN, Deutsche Telekom, One2One and more...

Cooperation with Ericsson and MAI

• Technical experts• Access to new technologies• Trial handsets• Emulations/Simulations• Product verification and tests• Business opportunities• Contacts and relations

Fight Arena

Business Opportunities in Mobile Gaming: Operator Point of View

• Build user loyalty• Drive traffic• Teach users new technologies• Competitive difference• Use of well known brands

• Operators work with publishers

Business Opportunities in Mobile Gaming: Developer Point of View

• Develop and distribute through operator» Integration per operator (statistics, billing, etc)

• Develop and distribute independently» Advertisment based» End user charge

• Develop and distribute through publisher» Developer focus on game development, publisher on

operator integration and business relations.» Split revenue» Licenses» Royalties

Lifestylers

Lifestylers Statistics

• Average use 5.5 times/week• Average length 9,6 minutes• An average wap session lasts 2,9 minutes• >3 hours playing per user and month• Simple promotion campaigns increased usage by 800%

Mobile Internet Game Development

• Use the strengths of mobile Internet» Mobility - Play everywhere» Access - Play anytime» Users - Play against anybody

• Design with the environment in mind» Different target audience» Consumer expectations» Design for the payment model

• It’s gameplay that counts!

Get the most out of mobile internet game development

• Think differently

• Push the limits• Use PC game development techniques

• www.picofun.com (developers zone)• www.mobileapplicationsinitiative.com• www.ericsson.com/developerszone• www.mobileentertainmentforum.com

On the Green

Questions?

Stefan Pettersson

[email protected]

www.picofun.com

wap.picofun.com