A Presenta*on from the NewMR Communi*es Event 15 February 2013 All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit h?p://newmr.org For more informa:on about dub visit h?p:// dubstudios.com Event Sponsor Erica van Lieven Direc:on First Rob Grant Campbell’s Come Dine With Me
Erica lieven and rob grant communities - 2013
Aug 18, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A Presenta*on from the NewMR Communi*es Event
15 February 2013
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit h?p://newmr.org
For more informa:on about dub visit h?p://dubstudios.com
Event Sponsor
Erica van Lieven Direc:on First
Rob Grant Campbell’s
Come Dine With Me
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Come Dine With Me, Australia
Erica Van Lieven Managing Director
Direction First
Rob Grant Managing Consumer Insights – Campbell’s
&
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
OUR CHALLENGE
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
OUR APPROACH
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
MROCs work...
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
MROCs work...
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Community home page
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Lounge: meeting, greeting and relaxed sharing
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Lounge
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
What’s cooking
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
What’s cooking: Inside cupboards and pantries
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
What’s cooking : Inside fridges
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
What’s cooking: The pot
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Sources of inspiration
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Sources of inspiration
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Back to the future
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Video
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
OUR LEARNINGS
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
&
Thank you Erica van Lieven, Direc:on First Rob Grant, Campbell’s
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Q & A
Erica van Lieven Direc:on First
Rob Grant Campbell’s
Peter Harris Vision Cri:cal
Erica Van Lieven, Direction First and Rob Grant, Campbell’s, Australia Session 1: Research Communities, March 15, 2013
Come Dine With Me, Australia Connect with Erica on LinkedIn@h?p://www.linkedin.com/company/direc:on-‐first Connect with Tom de Ruyck@h?p://www.insites-‐consul:ng.com/lets-‐connect/people/tomderuyck/ See more about Direc:on First@ www.direc:onfirst.com Log in for workshop@h?p://www.direc:onfirst.com/newsle?er/insites/insites.html Follow us on twi?er @h?ps://twi?er.com/Direc:onFirst Connect with Rob on au.linkedin.com/pub/dir/Robert/Grant
Related Documents
