Slide 1
An Industrial Engineering Project Feasibility Study presented to
the Faculty of School of Technology Department of Industrial
Engineering
First Asia Institute of Technology and Humanities
Tanauan City, Batangas
Heat-Sensored Rechargeable Electric Fan
Researchers
Lambit, Christian b.
Leynes, Juliemar c.
Manalo, Kathleen d.
SEPTEMBER 29, 2014
Statement of the Problem
Specifically, this study attempted to answer the following
questions:
Are the customers aware of the proposed product?
Are the customers concerned about the necessity for a
Heat-Sensored Rechargeable Electric Fan?
Do the customers find it expensive to turn the electric fan on
all night?
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Do the customers think that the proposed product is way better
than the ordinary electric fan?
Do the customers find this proposal a good product for
innovation?
Will the customers buy the proposed product for Php2,600
Php2,800?
Is the proposed product feasible to the market?
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Importance of the Study
Through this study, the following sectors and members of the
society will be benefited:
Researchers
FAITH
Management and the Owner of Home Appliance Stores/Manufacturer
of Home Appliances
Other Schools
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Objectives of the Study
The general objective of this feasibility study is to determine
the possibility of setting up production facility and marketing of
the new Heat-Sensored Rechargeable Electric Fan. In addition, the
study aims to:
Determine the know whether customers are aware about the
Heat-Sensored Rechargeable Electric Fan;
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Determine whether customers are concerned about the necessity
for a Heat-Sensored Rechargeable Electric Fan;
Determine if the customers find it expensive to turn the
electric fan on all night;
Determine if customers think that the proposed product is way
better than the ordinary electric fan
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Determine whether customers find this proposal a good product
for innovation
Determine whether customers will buy the proposed product for
Php2,600 - Php2,800
Identify whether the proposed product is feasible to market.
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To know the best market strategy for the innovation
To know whether the proposed product is feasible to market
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Research Methodology
In pursue of the study, research methodologies and techniques
have to be conducted to know the feasibility of putting up a
production facility for the Heat-Sensored Rechargeable Electric Fan
and these are as follows:
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CHAPTER 2
Market Aspect
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Project Description
The main product to be produced was a Rechargeable Electric Fan
that has the functionality of a temperature sensor, automatically
turns-off when temperature is cold enough, helps save energy
consumption. It was eco-friendly because of its energy saving
capability. The researchers named the product HEAT-SENSORED
RECHARGEABLE ELECTRIC FAN so that the consumers would easily
recognize it and would easily know how to use it.
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General Market Information
Electric fan is an essential tool for thermal comfort commonly
used in Filipino households. Thermal sensors are commonly used in
many applications. This time, it will be applied in the Philippine
Electric Fan market. Electric fans for Filipinos daily lives play a
big role. This was the reason why the researchers chose the
product.
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People whose ages 18 and above and are currently employed from
the City of Tanauan and Municipality of Malvar, Batangas were
chosen as target market. This part of the study determined and
classified the size and nature of the present and potential
customers of the proposed product. It analyzed the data gathered to
identify the competitive position.
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Demand and Supply Analysis
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YearProjected DemandSupplyUnsatisfied
Demand201543,622043,622201645,013045,013201746,449046,449201881,893081,893201986,005086,005
Since the proposed project is a new product, supply is presumed
to be zero. This leads to equivalent values of demand and
unsatisfied demand for the target market.
The business is expected to satisfy the target markets demand on
the third year of operation. The business will expand on this
period and will explore the Lipa market.
Proposed Marketing Program
The researchers propose a promotion strategy that will create
awareness, inform and then persuade the market regarding the
organizations product. It is needed in order to increase the volume
of sales expected by the company to attract and win more customers
and most especially to increase profit.
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These strategies include the following:
Knowing the Target Customers
Meeting Customer Needs
Fixing the Right Price
Access
Effective Promotion
Give to Get
Set High Goals and Fixed Deadlines
Associate with Positive and Successful People
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The Use of Multimedia
Give a Free Demonstration
Usability
Effective Return on Investment (ROI)
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Proposed Marketing Program
The researchers propose a promotion strategy that will create
awareness, inform and then persuade the market regarding the
organizations product. It is needed in order to increase the volume
of sales expected by the company to attract and win more customers
and most especially to increase profit.
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Marketing Cost and Expenses
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CHAPTER 3
Technical Aspect
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Project Specification
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Name of Parts
1) Sensor7) DC/OFF/AC Fan Switch
2) Fan Blade8) Temperature Adjustor and Reset Button
3) Front Louver9) Screen Sensor
4) Protecting Cover10) Sensor ON/OFF Switch
5) AC Plug Socket11) Battery
6) HI/MED/LO Speed Switch
Structure of the Product
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Product Features
Has the Functionality of a Temperature Sensor
Automatically Turns Off When Temperature is Cold Enough and
Turns On when its a little Hot
Helps Save Energy Consumption
Rechargeable
Rated Voltage 12V
Rated Power 35W
Wind Speed Design 3 Speed
CHAPTER 4
Summary, Conclusion, and Recommendation
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