eRetail15 - Snow + Rock - David Kohn

Creating an engaging, relevant multi-channel

experience for greater sales

David Kohn, Multichannel Director, Snow+Rock Group

Who are we?

The UK’s leading snow sports and outdoor specialist 23 stores (incl. TNF and Arcteryx standalones)

The running specialists33 stores

Specialist cycling store 32 stores (incl. Specialized Concept Store)

Who are we?

Best UK Specialist Retailer (public vote)

Best Running Retailer 2013 & 2014

Best Specialist Retailer 2013

Who do we compete against?

Dotcom growth

CAGR last 3 yrs

Snow+Rock +30%

Cycle Surgery +50%

Runners Need +67%*

TOTAL +40%

* - last two yrs only

Our Vision

To be the destination of

choice for people who

are passionate about

the things we do

Our Purpose

To be the absolute

authority on product

and advice

Our Purpose

How do I find what I want?

…and how do I know it’s right for me?

The customer journey

Navigation

Facets Buying guides

On-site search Product page

elements

Off-site search

THE CUSTOMER JOURNEY

‘Off page’ inspiration

On-site search

Top 5 product clicks

70%

On-site search

Standard search – 2* conversion

Search suggestions – 4* conversion

Products - 7-8* conversion

Our ‘secret sauce’

Buying guides

Navigation

HIKING CLIMB RUN TRAVEL CAMPING SKI SNOWBOARD KIDS BRANDS SALE

SKI SNOWBOARD WALK CLIMB CAMP CLOTHING FOOTWEAR PACKS&LUGGAGE ELECTRONICS KIDS SALE

SUB-CATEGORIES Walking bootsWalking shoes

Rock climbing shoesTrail running shoes

Mountaineering bootsApproach shoes

Faceting

IDEAL FOR Fast N’ Light Multi Day Trekking Short Walks Weekend WalksESTIMATED FIT

Intermediate Intermediate to broad Intermediate to narrow

Our people

Buying guides

View from our expert“Suitable for skiers at most levels, the Salomon BBR 8.0 helps intermediate skiers make sharper turns on piste and offers better skiers superior glide and control in powder.”

Phil Gordon, Ski Buyer

Product page elements

Live Chat

Taking it further

Taking it further

Taking it further

Taking it further

… and further still?

Reassurance

Shop with confidence21 day period to return any product for a full refund

David Kohn, eCommerce Director

Our Purpose

To be the absolute

authority on product

and advice

Thank You!

David Kohn, Multi-Channel Director, Snow+Rock Group