ERA Martin Associates Marketing Pr esentation 1 ERA Martin ERA Martin Associates Associates ERA Martin Associates 1000 E. Main St. Salisbury, MD 21804 410-749-1818 Office 800-875-1083 Toll- free 410-860-5013 Fax www.ERAhomes4U.com
Nov 19, 2014
ERA Martin Associates Marketing Presentation
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ERA Martin AssociatesERA Martin Associates
ERA Martin Associates
1000 E. Main St.
Salisbury, MD 21804
410-749-1818 Office
800-875-1083 Toll-free
410-860-5013 Fax
www.ERAhomes4U.com
ERA Martin Associates Marketing Presentation
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We’re Committed to Top-Notch ServiceWe’re Committed to Top-Notch Service
Our company was founded in April of 1985 and has remained Our company was founded in April of 1985 and has remained among the top four real estate firms in our market for over 15 years.among the top four real estate firms in our market for over 15 years.
BILL MARTIN:BILL MARTIN:PRESIDENTPRESIDENT
Broker and Realtor since 1978, Bill is one of Broker and Realtor since 1978, Bill is one of the most qualified Real Estate brokers in the area. He the most qualified Real Estate brokers in the area. He leads ERA’s management team and provides our sales leads ERA’s management team and provides our sales associates with the latest training and coaching to associates with the latest training and coaching to achieve the highest level of customer service possible. achieve the highest level of customer service possible. Bill is responsible for the development and Bill is responsible for the development and implementation of all our sales and marketing implementation of all our sales and marketing initiatives. Whether you’re buying, selling, renting, or initiatives. Whether you’re buying, selling, renting, or just looking, you will always receive the excellent just looking, you will always receive the excellent customer service ERA Martin is known for. customer service ERA Martin is known for.
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Meet Our Support StaffMeet Our Support Staff
SUE PHILLIPSSETTLEMENT & FISCAL ADMINISTRATORSue oversees financial aspects of the office and processes all the paperwork necessary for settlements.
BROOKE MCCAULEYERA FRONT DESK & APPOINTMENT COORDINATORBrooke directs phone calls and coordinates all of our listing appointments. She also prepares our monthly activity reports and other important information for the Realtors.
LISTINGS, ADVERTISING & MARKETING COORDINATORS Leslie coordinates all of our property advertisements and inputs all of our listings in the MLS system. Andrea coordinates the marketing materials for all our properties and manages the websites.
LESLIE BROOMFIELD ANDREA MARTIN
Our RENTAL DEPARTMENT (IPM) is separate from our real estate company and is managed by Cindi Martin and Debbie Wolf, who oversee all aspects of our rental properties.
CINDI MARTIN DEBBIE WOLF
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Where Technology Finds a HomeWhere Technology Finds a Home
We will market your property nationally
and internationally on 40+ websites with
the latest technology.
www.ERAhomes4U.comwww.Realtor.comwww.Homes.comwww.Homescape.comwww.CyberHomes.comwww.dpol.comwww.Move.comwww.Delmarvanow.comwww.LakeHomesUSA.com (Lake front listings) www.LuxuryRealEstate.com ($1,000,000+ homes) www.RealEstateJournal.comwww.FrontDoor.comwww.LandandFarm.com (land & farm listings)
www.Trulia.comwww.Zillow.comwww.RealEstate.AOL.comwww.RealEstate.Yahoo.comGoogle Base™www.ERA.comwww.IC.ERA.com (ERA International homes collection)www.espanol.era.comwww.Resort.ERA.comwww.ERAMobile (On your web-enabled cell phone or pda)www.vivareal.us clickablecitydirectory.com www.lovemyzip.comwww.clrsearch.com www.vivareal.com
www.cyberhomes.com homeawayrealestate.com www.homefinder.com www.hotpads.com www.houselocator.com www.thehousingpages.com www.homegain.comwww.oodle.com www.repeatproperty.com www.uniqueglobalestates.com ($1,000,000+ homes)www.vast.com www.pcsrealty.net (properties near military bases only)
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Where Technology Finds a HomeWhere Technology Finds a Home
90% of home buyers are using the internet to look for their next home.
60% of home buyers were likely to walk through homes viewed online.
36% of home buyers found the homethey purchased on the Internet.
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
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We subscribe to the highestWe subscribe to the highestlevel of marketing with Realtor.comlevel of marketing with Realtor.com
3rd party advertisers
4 photo limit
Only basic broker contact information with
no e-mail or website links
Very limited text description and property
details
Standard non-ERA Realtor.com listing
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We subscribe to the highestWe subscribe to the highestlevel of marketing with Realtor.comlevel of marketing with Realtor.com
25 photo limit
Highlighted headlines in
search results and animated headlines on
listing showcase
Video and virtual tour
options
Special message and custom text
descriptions with up to 2,500 characters
Easy to locate agent and broker
contact information
School and community
information, plus a map view
Open house alert
On average On average consumers consumers spend 70% spend 70% more time more time
viewing viewing showcase showcase listings.listings.
ERA Martin Associatesshowcase listing for
Realtor.com
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ERA Martin Associates isERA Martin Associates isAlways First on SearchAlways First on Search
We’ve expanded our reach to users all over the web through search. When
you search for “real estate Salisbury, MD” we’re always on top!
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Spanning The Delmarva PeninsulaSpanning The Delmarva Peninsula
No one covers it like we do! Our print media spans Maryland, Delaware, and Virginia.
“Showcase of Homes”, a weekly real estate publication that is an insert into the Daily Times Friday newspaper.
“Resort Living”, a full-page weekly publication that is distributed in the Ocean City Beachcomber, Ocean Pines Independent, and the Worcester County Times.
“Mid-Atlantic Business Opportunities and Commercial Real Estate Guide”, a special publication for local commercial properties that are for sale or lease.
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Your Home Up In Lights!Your Home Up In Lights!
We will display your home as a featured listing on our digital high-resolution sign at the corner of Rt. 50 and Main St.
Dramatically different and 100% attention getting!
Since day one, our sign has been a big hit with clients and passers-by.
Every day we display a different message and pictures, grabbing the attention of the beach traffic, along with the local traffic.
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Exposure to Local BuyersExposure to Local Buyers
Our “For Sale” sign will promote your property around the clock! Our excellent local networking
provides exposure through:
Office caravanBrokers openOpen housesMLSDirect mailing to neighborhoodsBrochures / flyersE-mailing sales associatesAppointments & showings
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Distinctive Marketing ProgramDistinctive Marketing Programfor Luxury Homesfor Luxury Homes
International Level ● Premier Level ● Historic Level
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Direct AccessDirect AccessPowered by ERA Lead RouterPowered by ERA Lead Router
In today's fast paced world, consumers often demand an immediate response.Real estate is no exception.When selling a home, an attentive Real Estate professional is the most important factor. It is vital that your agent is readily available to answer prospective buyers questions and schedule visits. Direct Access powered by ERA Lead Router is designed to maintain critical communication between you, your Realtor, and prospective buyers. This powerful new tool can ensure prospective buyers never have to wait for answers or appointments.This powerful technology, and attentive professionals, can ensure you that interested buyers receive unparalleled response times every time.
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Advanced Office SolutionsAdvanced Office SolutionsAppointment ProgramAppointment Program
Advanced Office Solutions is an innovative way of providing sellers with more opportunities to show their property to serious buyers.
Advanced Office Solution’s (AOS) is a computer program that helps our office manage showing appointments, automatically send showing notification emails and text messages, gather showing feedback, track ad and sign calls, generate activity reports, and more. It automatically connects to the MLS to update our office listing information and downloads the latest agent roster so we can quickly identify and stay in touch with agents who request showings.
Advanced Office Solution’s mission is to provide the best buyer lead generation, scheduling, and call coordination solution for the "contact to contract" phase of the real estate transaction.
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S.F.R.: Your Short SaleS.F.R.: Your Short Saleand Foreclosure Resource Teamand Foreclosure Resource Team
For many real estate professionals, short sales and foreclosures are the new
“traditional” real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market—they are critical.
As many agents can attest, the ability to close a short sale or foreclosure depends in part on the confidence, experience and training in seeing these transaction through. Only an agent with the proper tools and training can do this, and at ERA we have a special team of S.F.R. sales associates trained to do just that.
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Help Protect Yourself and Help Protect Yourself and Your BuyerYour Buyer
Homes with an ERA Home Protection Plan are more attractive because buyers know they will be protected from unexpected repairs. A home protection plan can prevent sellers from sinking money into repairing or replacing covered items. It’s a win-win proposition for everyone involved.
A home warranty is one of the least expensive ways to add
value to your home.
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Complete Transaction ControlComplete Transaction Control
We put all the pieces together to ensure a sucessful closing!
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Let us put our knowledge and Let us put our knowledge and experience to work for you!experience to work for you!
ERA Martin Associates
1000 E. Main St.
Salisbury, MD 21804
410-749-1818 Office
800-875-1083 Toll-free
410-860-5013 Fax
www.ERAhomes4U.com