ERA Armstrong Team Mktg Presentation

ERA® MARKETING PRESENTATION

REACHING YOUR REAL ESTATE GOALS

What is important to you in these areas:Urgency or Time Frame?Our Services?How we communicate?How much you net at closing?

COMPETITIVE PRICING

Competitive Market Analysis

Pricing Analysis Grid

Saleability Rating Form

Appraisal (if needed)

Determining Market Value

APPEALING CONDITIONS

• Preparation for Sale• Staging for Showing• Eliminating Potential

Hindrances

EFFECTIVE MARKETING

• ERA Home Protection Plan ® • Seller Disclosure • Pre-Listing Inspection• Home Staging

ATTRACTIVE FINANCING

• Terms Enhance Price• Pre-qualified Buyers• Relationship with Lender

ATTENTION TO LEGAL DETAILS

• Seller Disclosures• Written Contracts• Lead Base Paint

Disclosures• Earnest Money

Deposit• Dealing with the

details of the Contract to get it closed.

SUCCESSFUL CLOSING

EXPOSURE

The Most Important Element:

Exposure= More Potential Buyers

Exposure= Faster Sale and Higher Price

EXPOSURE TO LOCAL BUYERS

• Yard Sign 15%• Networking

34%• Internet 32%• Print Media 5%• Office Preview• MLS• Direct Mail• Telemarketing• Open House• Information

Sheets• % are were buyer said

they first learned about the home they purchased in 2008 NAR survey

Exposure Where Most of Buyers Start

87% of home buyers used the internet to search for homes, up from 71% five years ago.

Photos and information about properties for sale were the two features ranked as very useful by more than 80% of buyer in the home search.

Virtual tours were viewed as very useful by two-thirds of buyers.

NAR 2009 Profile of Home Buyers and Sellers.

I have an Internet Marketing Plan makes it easy for buyers to find your property when they search online, and gives them the information they are looking for, which increases your chance for getting a higher price, in a shorter period of time.

What are Your Buyers Looking For?

Photos• 97% of buyers find property photos at least somewhat

useful, and photos are considered the most valuable online feature.* This is not surprising — what is surprising is how many major real estate websites have no photos, very few photos, or photos of poor quality. Buyers must be able to visualize themselves in your home, which is why I provide high-quality photographs on my website.

• Detailed Property Information• Just as is the case with photos, 97% of buyers find

detailed property information at least somewhat useful.*Of course — who wouldn't want to gather as much information as possible before purchasing a home? Details on most major listings sites, however, are often very hard to come by, and are regularly inconsistent and poorly presented. On my site I am able to enter far more detailed information about your home, giving your potential buyers enough to pique their interest.

“Buyers want moreinformation. It is amazinghow many websites donot give them thatinformation. Mine does.”

Technology Advantage

• I’ve found, researched, and subscribed to the most effective real estate technology available, and I can pass its advantages along to you. Using this software, I can make your home look more appealing than agents using inferior technology, and I can get your home noticed on the web. In modern markets, having a technological edge can make a dramatic bottom-line impact. I have that edge, and am looking forward to using it to your advantage.

Better ListingsBetter Listings

Better AdvertisingBetter Advertising

Better ResultsBetter Results

REALTOR.COM

One of the most used websites by Buyers’

• Your home will be a Featured Property and posted using Multiple Photos and increased information for higher placement and increased viewings. So buyers will see you home.

EXCLUSIVE INTERNATIONAL WEB SITE

Where Technology Finds a Home

http://www.ERA.com

• ERA’s Award winning public web site uses buyer friendly features such as Talking Photo Gallery, Neighborhood and School information, and Mapping.

• Buyers can be search by mobile phone at ERA/Mobile.com. Making it easy for them to get information fast.

• ERA.com has created an aggressive online listing distribution system that markets your home on ColdwellBanker.com, Century21.com, Google Base, Trulia,com, Zillow.com, Frontdoor.com, Real Estate.Yahoo.com, RealEstateJournal.com, and OpenHouse.com.

www.ERAATeam.com

• Our local web address will make it easy for buyers to get information on your property. Buyer friendly features include property tours, mapping, listing brochures, multiply pictures and visual tours.

• Your property will have it own web address so buyers can go directly to the information on your property, which will make your property information easier to find and email. Example:123weststreet.eraateam.com

• Agent Handshake: Allows agents to mutually advertise property. So your property will be seen directly on over 170 company and agent web sites in Arkansas.

OUR WEB SITE MARKETS YOUR HOME ALL OVER THE WEB

Our site markets your home on Point 2 NLS. Point 2 promotes your property on over 25 additional real estate web sites, including Craigslist and Arkansas Times.

Your Home on Competitors Web Sites

• ERA Armstrong Team agrees to use IDX: this lets buyers find your property when searching on other companies web sites in our area, who have an MLS Search Link, and which most do.

• I want buyers to be able to find your home almost anywhere they look.

Handling Internet Leads

• Nothing good happens unless we make contact with a prospect before they move on the another property.

• Direct Access makes that happen, immediately.

• I brings it to the hands of the person who is qualified, ready, and willing to respond.

EXPOSURE BUYERS WORLDWIDE

ERA® SELECT CONSUMER SERVICESSM

• To see the special offers and savings available to you, go to ERA.com and click on Select Consumer Services.

HOME PROTECTION PLAN

• Built-In Microwave• Range/Oven/Cooktop• Trash Compactor• Dishwasher• Water Heater• Interior Plumbing

Fixtures• Interior Plumbing System• Interior Electrical

Systems• Central Heating &

Cooling Systems• Accessible Ductwork

Neither ERA Franchise Systems, Inc., nor its affiliated companies including Cendant Corporation, provides any product or service in connection with the Home Protection Plan. All products and services associated with the Home Protection Plan are provided by Aon Home Warranty Services, Inc. Costs, conditions and limitations apply. Coverage varies from state to state. Some coverages may be optional in certain states.

AS A BUYER, WHICH HOUSE WOULD YOU CHOOSE?

BONUS SELLER PROTECTION PLAN

Neither ERA Franchise Systems, Inc., nor its affiliated companies including Cendant Corporation, provides any product or service in connection with the Home Protection Plan. All products and services associated with the Home Protection Plan are provided by Aon Home Warranty Services, Inc. Costs, conditions and limitations apply.

ERA® SELLERS SECURITY® PLAN

• Guaranteed Sale = Peace of Mind• Non-Contingent Buyer = Better

Negotiating Position• ERA Mortgage Equity Advance

Option** =Move on Your Own Timetable

“We Will Sell Your House, or ERA Will Buy It”*®

*Conditions apply, including a program participation fee; house must meet specific qualifications and purchase price will be solely determined by ERA Franchise Systems, Inc. Additionally a second home must be purchased through a broker designated by ERA Franchise Systems, Inc. Check with your participating ERA real estate Professional to review details. Each ERA® Office is Independently Owned and Operated, Except Offices Owned and Operated by NRT Incorporated

**Neither ERA Franchise Systems, Inc. nor its affiliated companies, including Cendant Corporation, provides any product or service in connection with the ERA Mortgage Equity Advance Option. All products and services provided by ERA Mortgage.

ERA Mortgage, 3000 Leadenhall Road, Mt. Laurel, NJ 08054. Arizona Residential Mortgage License #BK 0903622; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Georgia Residential Mortgage Licensee #6266; Illinois Residential Mortgage Licensee #5941, 310 South Michigan Ave., Suite 2130, Chicago, IL 60604, 312-793-1409; Massachusetts Licensed Lender #ML1945; Minnesota – this is not an offer to enter an interest rate lock-in agreement; Mississippi Registered Mortgage Company; Licensed by the New Hampshire banking department; Licensed by the N.J. Department of Banking and Insurance; Licensed Mortgage Banker – NYS Banking Department; Licensed First Mortgage Banker and Secondary Mortgage Lender by Pennsylvania Department of Banking; Rhode Island Licensed Lender. In Virginia and Massachusetts, mortgage services provided by ERA Mortgage Corporation. ERA Mortgage is an Equal Housing Lender.

ERA is a registered trademark licensed to ERA Franchise Systems, Inc.

Start the process of selling your home with a guaranteed sale and close date

3 TYPES OF BUYER FOR YOUR HOME

*Conditions apply, house must meet specific qualifications and purchase price will be solely determined by ER Franchise Systems, Inc. Additionally a second home must be purchased through a broker designated by ERA Franchise Systems, Inc. Check with your participating ERA real estate Professional to review details. Each ERA® Office is Independently Owned and Operated, Except Offices Owned and Operated by NRT Incorporated.

Unlike most real estate companies, an ERA® Broker can sell your house to both the Qualified-Ready Buyer and the Qualified-Not Ready Buyer. By listing with an ERA® Broker, a Qualified-Not Ready Buyer for your home that needs to sell their current home first can take advantage of the Sellers Security® Plan. More potential buyers, more potential for a higher sales price.

OUR PLEDGE TO YOU

Our Written Guaranteeof Your Total Satisfaction!

proactive

results oriented

ethical

VISION STATEMENT

ERA® is the real estate company of choice for consumers and agents because

ERA® Sales Associates are ethical, forward-thinking and results oriented professionals who take a proactive approach to real estate…

Therefore, agents can be sure they’ll have the best tools and training to accomplish the job at hand.

Consumers have total confidence that they are dealing with a consummate professional, expressing the highest level of service and integrity. professiona

lEach ERA® Office is Independently Owned and

OperatedExcept Offices Owned and Operated by NRT

Incorporated

ALWAYS THERE FOR YOU®