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AMS-IX • Ashburn • Atlanta • Chicago • CIXP • Dallas • DE-CIX • ECIX • France-IX • INEX • IXManchester • Geneva • Hong Kong • JPIX Tokyo • JPIX Osaka • JPNAP Tokyo • JPNAP
Osaka • KleyReX • LINX • LONAP • Los Angeles • Melbourne • Miami • MIX-IT • NETNOD • New York • NL-IX • NSW-IX • Osaka • Palo Alto • Paris • PTT.br Sao Paulo • PTT.br Rio de
Janeiro • Seattle • Silicon Valley • SIX • SOLIX • STHIX • SWISS-IX • TORIX • Toronto • Vienna (U.S.) • Singapore • Tokyo • Sydney • UAE-IX • VIC-IX • Warsaw • Zurich
Plan for 20+% future traffic growth annuallyFailure to plan for future growth can result in lower network performance, higher costs, and negative customer impact
2013 2014 2015 2016 2017 2018
51,16862,476
75,739
91,260
109,705
131,553
Global IP Traffic Forecast*(PB per month)
* Source: Cisco Visual Networking Index: 2014
• Global IP traffic growth is forecast to grow at 21% CAGR through 2018*
• Growth in peak traffic is increasing faster than average traffic – peak traffic will grow 3.4x vs. average traffic at 2.8x between 2013 and 2018*
• Typical consumer broadband speeds will grow almost 3x between 2013 and 2018 – from 16Mbps to 42Mbps*
Use the full range of IP Transport options availablePeering Essential #3b
Failing to plan for a blend of all three IP Transport options increases costs and decreases choice
Value
Phase of Maturity
Optimal IP Transport Model
Level 1
Level 2
Level 3
IP Transit IP Transit IP Transit
Public Peering
Add: Public PeeringUse Internet Exchange to connect to peers
• When used: Typically adopted as bandwidth to particular destinations is consistent and continues to grow, this serves as the entry point to peering
• What to look for: A large number of peers on a common platform (Campus or Distributed Metro Peering).
• Benefits: A single peering port can reach multiple destinations, making peering more affordable on a cost per Mbps basis vs. transit
Add: Private PeeringUse Cross Connect to connect to a peer within campus• When used: When traffic to single destination becomes large• What to look for: Customers should be where there is a large number of
peers in a single campus or building (Campus Peering)• Benefits: Can scale to very high bandwidths at extremely low cost per
Mbps vs. public peering
Start: IP Transit / Direct Internet AccessUse Cross Connect to connect to carrier within campus• When used: Lower traffic levels to many Internet destinations.• What to look for: To achieve greatest bargaining leverage (lowest prices),
customers need to co-locate with the largest number of ISP networks.• Benefits: Low cost way to reach all internet destinations on a cost per
Understand the cost and flexibility of campus vs. distributed peering
Distributed Peering
Transit or Transport
Transit or Transport
Transit or Transport
Campus Peering
• Peers are colocated among multiple data centers distributed within a metro area
• Metro transport cost is factored into customer IX port price
• Peers are colocated within the same data center campus or building
• Customer IX port price does not need to factor in cost of transport
• Strength More choices of data center provider
• Weaknesso Higher cost structure = higher price ($6,500 for 100G)o Requires a switch per data center (cost + complexity + failure)o Transport between data centers (cost)o No ability to move to private peeringo Fewer choices of transit providers
• Strength Lower cost model = lower price ($4,000 for 100G) Requires less networking equipment No transport connections needed Easily offload larger flows to private peering (PNI) Offers maximum choice of transit providers
Transit: By bringing together over 1,150 network carriers globally, Equinix creates the most dense network ecosystems. The resulting competitive pressures among them significantly drives down costs for transit buyers.
Public Peering: Equinix operates or partners the leading Internet Exchanges worldwide, giving you access to the largest peering communities in all key locations.
Private Peering: Equinix hosts the largest number of ASNs in independant carrier-neutral co-location space. This minimizes the cost of private peering by providing a low-cost platform that scales beyond IX speeds.
Campus peering: Equinix has the largest set of global peering campuses in the world which keeps peering costs low by making
peers typically just a cross connect away.
The best IP Transport solutions are a blend, requiring access to a full and competitive
Public Peering—Internet ExchangeAccess to EIX Internet Exchange or partner IX. Public Peering offers low price aggregated peering and QoS.
Private Peering—Cross ConnectAccess to 1,150+ Networks + ASNs via cross connect. For larger throughput BGP sessions, Private Peering offers lowest costs, highest QoS and Security.
IP Transit—Cross ConnectIP Transit may be the only option or might be a cost-reduction strategy in EU and USA. QoS is “best effort”. Equinix hosts all key global competitive IP Transit providers, offering maximum choice of IP transport options.
Netflix leverages Equinix 100G IX to deliver reliable video globally
“As video usage continues to grow exponentially on the Internet, its robustness relies on continual improvement of public Internet Exchange Platforms such as the Equinix Internet Exchange. The massive scalability that a 100G-capable platform provides leads to greater efficiency and helps us continue to deliver a great Netflix experience to our members around the world.”
Hurricane Electric leverages public and private peering across Equinix’s global footprint
“As the world’s largest IPv6 network, Hurricane Electric is focused on providing our customers with the highest quality transit service at the lowest price across North America, Asia, and Europe. To keep our costs low and reduce network latency, Hurricane makes extensive use of Equinix’s globally deployed campus peering environments which allows us to interconnect with companies we need to, either through their Internet Exchange platform or through private interconnection.”