Platform Overview August 2014
Jun 19, 2015
Platform OverviewAugust 2014
Sparrow is an event and activity scheduling platform for schools.
The platform helps schools to manage the
of daily life at school.
PROACTIVE:
Schools and parents can plan their days, weeks & months
ahead.
REACTIVE:
Schools & parents react to announcements
from school.
Parental Engagement should not just be reactive
Your online calendar looks like this:
Used by: Staff, Students & Parents.
➔ Static
➔ Broad-based
➔ Inefficient to put together
➔ Out of date the moment something changes
It could look like this:
Schools in South Africa, Singapore and The
U.K. are making the move to Sparrow.
Here’s Why:
Sparrow is custom-built for busy parents
And we’ve made sure
that it’s exceptionally
simple for any member
of school staff to use.
Here’s what happened when Western
Province Preparatory School in Cape Town,
South Africa started using Sparrow to keep
their school community up to date:
1. The school’s website has seen a dramatic increase in use
by parents;
2. Parents are using the school’s Sparrow calendar on
average 3x per day;
3. Each time they log in, they spend an average of four
minutes browsing through the calendar;
Why?
Because parents rely on school scheduling information far
more than a lot of schools think.
WPPS was the first school to have received access to Sparrow for beta testing.
The following slides show system usage by WPPS parents since mid-May
2014.
Note:Minor discrepancies exist between the statistics on theseslides. This is due to parents using the system in real-time, thereby causing an update in statistics between our screen-shots.
This matrix shows average parent usage traffic by time of day,
across the days of the week.
An essential part of daily parental planning
Initial heavy spike of traffic on the day that
Sparrow was launched at WPPS.
Very similar weekly usage patterns by parents, implying a highly utility-style
usage of Sparrow, emphasizing parents’ dependence on school
scheduling information.
School holidays, followed by a spike
in usage at the beginning of the
new term.
Updating parents wherever they happen to be