Epom Added New Features to Ad Serving Functionality (1888 PressRelease) Epom Ad Server announced about a number of enhancements in its Ad Serving Platform. Refining measurement mechanisms, mass targeting capabilities and new banners preview functionality are among them. Epom Ad Server, a global provider of ad serving technologies operating by Epom Ltd., announced a number of enhancements in its Ad Serving Platform: refining measurement mechanisms, mass targeting capabilities and new banners preview functionality. Modernization of the following initial set of new features Epom Ad Server was introduced in July. One of the main innovations is an enhanced Impression Measurement algorithm for complex cases, for instance multiple IFrames. In order not to allow traffic resolve, because it frequently causes multiple ad recalls for a single ad spot, Epom accomplished the algorithm of detecting multiple ad recalls which results accurate and precise statistics. Another useful update is Advanced Banner Preview. By choosing an ad block position for banner, publisher can show the exact ad placement at the site page with the already included banner to an advertiser before launching the ad campaign. The recently implemented Mass Targeting feature enables set up of the targeting configurations in a simpler and faster way. In case targeting requirements are stored in a text file, for example, a list of countries from your advertisers, you can upload the list to Epom and the system will recognize the requirements and further handles the setup automatically. "The enhancements give marketers and publishers the opportunity to learn more about their own online business.