Characters Icchapurapu Amrutha Rao (aka Amrutham, played by Sivaji Raja, Naresh and Harshavardhan in different episodes) is the main character of the serial. He is an innocent, gullible middle-aged man. He owns a restaurant called Amrutha Vilas (renamed to New Amrutha Vilas and New Amrutha Terrace Vilas at later points in the serial) in Hyderabad . He dreams of making it big with his restaurant business but each "innovative" step he takes towards that only ends up in losses or at best, breaking even. Aamudaala Anjaneyulu (aka Anji, played by Gundu Hanumanta Rao) is Amrutham's partner-cum-chef in the restaurant business. He is a sharp yet gullible middle- aged man. He stays next to Amrutham's residence and is a family friend. He gives a lot of out-of-the-box ideas to improve the business. Often, they end up in a disaster. Sanjeevini (aka Sanju, played by Jhansi, Uma Mahanti, Supraja, Anita Chowdary in different episodes) is Amrutham's wife. She is a house-wife and occasionally helps Amrutham run the business. She is ambitious and smart. She mostly stays in the village to take care of her child. Aamudaala Santha (aka Santha, played by Ragini) is 'Anji's' wife. She is an employer in the AG office and occasionally helps Anji & Amrutham to run the business. She is ambitious yet smart. Her son 'Maruthi' studies in other town. Gongali Appaji (aka Appaji, played by Sivannarayana) is the owner of all the houses that Amrutham runs the restaurant in. He is an annoying miser who imposes unreasonable and unlawful penalties on his tenants. He does not let anyone cook at his home and takes parcels from Amruth Vilas for free by virtue of being the owner of the house. He wears colorful clothes and a gold coated wide belt. The belt is unique and passed on as a heritage in his family. It is often a point of fun in the serial. In the 282nd episode titled "Belt Bhagavatam", it is revealed that anyone who touches the belt becomes cruel, selfish and sadistic. Sarveswaran (aka Sarvam, played by Inturi Vasu) is an all-rounder at the restaurant. He cooks, serves, cleans and occasionally handles the bill counter. He comes from Tamilnadu and has a distinct Tamil accent of Telugu. He is a huge fan of Rajinikanth and is very loyal to Amrutham. He is very innocent and gullible too. He falls in love with Appaji's daughter, Umadevi. Umadevi (played by Bhargavi in some episodes) is a smart girl who hates his father's selfish nature and wants to marry a middle-class and hard-working person. Obviously, this is against Appaji's wishes and this forms the topic of many episodes. Parandhamayya (played by Devadas Kanakala) is the Amrutham's father-in-law. He is a noted political figure in his town and an agriculturist. He dislikes his son-in-law for his inability to properly perform any task assigned to him. He keeps his daughter and grandson with him to protect them from the problems that Amrutham invites. His other daughter, Padmini (aka Paddu, played by Swati) is very smart and unmarried. For a while, she stays with her sister and brother- in-law for studying in a university.
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Characters
Icchapurapu Amrutha Rao (aka Amrutham, played by Sivaji Raja, Naresh and Harshavardhan in
different episodes) is the main character of the serial. He is an innocent, gullible middle-aged man. He
owns a restaurant called Amrutha Vilas (renamed to New Amrutha Vilas and New Amrutha Terrace Vilas at
later points in the serial) in Hyderabad. He dreams of making it big with his restaurant business but each
"innovative" step he takes towards that only ends up in losses or at best, breaking even.
Aamudaala Anjaneyulu (aka Anji, played by Gundu Hanumanta Rao) is Amrutham's partner-cum-chef in
the restaurant business. He is a sharp yet gullible middle-aged man. He stays next to Amrutham's
residence and is a family friend. He gives a lot of out-of-the-box ideas to improve the business. Often, they
end up in a disaster.
Sanjeevini (aka Sanju, played by Jhansi, Uma Mahanti, Supraja, Anita Chowdary in different episodes) is
Amrutham's wife. She is a house-wife and occasionally helps Amrutham run the business. She is ambitious
and smart. She mostly stays in the village to take care of her child.
Aamudaala Santha (aka Santha, played by Ragini) is 'Anji's' wife. She is an employer in the AG office and
occasionally helps Anji & Amrutham to run the business. She is ambitious yet smart. Her son 'Maruthi'
studies in other town.
Gongali Appaji (aka Appaji, played by Sivannarayana) is the owner of all the houses that Amrutham runs
the restaurant in. He is an annoying miser who imposes unreasonable and unlawful penalties on his
tenants. He does not let anyone cook at his home and takes parcels from Amruth Vilas for free by virtue of
being the owner of the house. He wears colorful clothes and a gold coated wide belt. The belt is unique and
passed on as a heritage in his family. It is often a point of fun in the serial. In the 282nd episode titled "Belt
Bhagavatam", it is revealed that anyone who touches the belt becomes cruel, selfish and sadistic.
Sarveswaran (aka Sarvam, played by Inturi Vasu) is an all-rounder at the restaurant. He cooks, serves,
cleans and occasionally handles the bill counter. He comes from Tamilnadu and has a distinct Tamil accent
of Telugu. He is a huge fan of Rajinikanth and is very loyal to Amrutham. He is very innocent and gullible
too. He falls in love with Appaji's daughter, Umadevi. Umadevi (played by Bhargavi in some episodes) is a
smart girl who hates his father's selfish nature and wants to marry a middle-class and hard-working person.
Obviously, this is against Appaji's wishes and this forms the topic of many episodes.
Parandhamayya (played by Devadas Kanakala) is the Amrutham's father-in-law. He is a noted political
figure in his town and an agriculturist. He dislikes his son-in-law for his inability to properly perform any task
assigned to him. He keeps his daughter and grandson with him to protect them from the problems that
Amrutham invites. His other daughter, Padmini (aka Paddu, played by Swati) is very smart and unmarried.
For a while, she stays with her sister and brother-in-law for studying in a university.
Sundaram is also a server who joins Amrutha Vilas when Sarvam dreams of going to Canada. Although
Sarvam does not go to Canada, Sundaram continues to stay there until the last episode. Sundaram is
from Srikakulam and has a strong Srikakulam accent. He is gullible like Sarvam and is devoted to Sarvam.
[edit]Creation
Gangaraju Gunnam is the creator, writer and producer for the serial. His writing revolves around the Telugu
language, puns, social and political issues. It is clean and devoid of any references to child-unsafe topics.
Therefore, Amrutham had audience ranging from kids to senior citizens and has always been No.1 when it
was broadcast.
[edit]Direction
As many as 11 new directors debuted with this serial.[1] Chandra Sekhar Yeleti who also debuted with this
serial became a noted director with the critically acclaimed movies like Aithe and Anukokunda Oka Roju.
Inturi Vasu, who acted as Sarvam in the serial, directed majority of the episodes in the serial.
[edit]Telecast
The serial was popular since it first aired in 2001. It was broadcast in Gemini TV on Sundays at 8:30pm.
After the series ended in 2007 at its 313th episode "Tata Bye Bye Veedukolu", it's re-runs were aired
on Zee Telugu at 9:00pm and Maa TV at 7:00pm on weekdays. It was re-telecast on Gemini TV on
weekdays at 10:30pm. This serial is being retelecast on [Maa TV associate Channel] Maa Gold at 10:00pm
from Monday to Friday. The shows reruns continue to garner high TRP ratings.
[edit]Sivaji Raja controversy
Actor Sivaji Raja demanded more compensation after the first year of broadcast. By then, the serial had
already become the most watched Telugu serial. When the producer rejected the demand, he walked out
of the serial and tried to re-create the serial on another channel. However, that serial bombed and the
original continued for more than 200 episodes after him. Describing the issue, Gangaraju said that "Sivaji
Raja is a sick and greedy man".[2] Later they had to reduce the budget due on the channel's demand and
replaced the noted actor-politician Naresh with Harshavardhan.
[edit]List of Episodes
Episode Title
313"Tata Bye Bye Veedukolu"- This the last episode of the serial. An unimaginable twist happens
after they close the hotel.
312 "UN - Happy Days" Part 2- The continuation of Anji's memories.
311 "UN - Happy Days "- Anji recollects his college memories.
310 "Pracharam Mithya"- Anji, Sarvam and Sundaram advertise for nearby shops.
309 "Dagudu Moothalu"
308 "Bamma Kalapam" Part 2
307 "Bamma Kalapam"
306 "Donga Yama" Part 3- Sarvam finds the locket.
305 "Donga Yama" Part 2- Sarvam worships Lord Yama in order to find the locket.
304 "Donga Yama"- Sarvam loses Appaji's family heirloom locket.
303 "24 Gantala News"- Amrutham and Anji go crazy after watching news 24 hours a day
302 "Baruvina Balahinatha"- Appaji tricks Amrutham in order to get free food.
301 "Pesara Power"- Appaji craves for Amrutha Vilas' Pesarattu.
300 "Pannu Bharam"
299 "Eenaati EeBandham Enatido"- Anji tries to help Sarvam marry Umadevi.
298 "Appaharana"- Kidnaps of main characters take place.
297 "Kitchen To Kamatham To Narakam"- Anji harvests vegetables.
296 "Dongallo Donga"- Sarvam becomes a thief who steals from other thieves.
295 "Brathuke Oka Serial" Part 3- Serial telecast.
294 "Brathuke Oka Serial" Part 2- Serial filming continues.
293 "Brathuke Oka Serial"- Rubber Balaji and Amrutham and Anji creat a serial.
292 "Shooting Cheystam"—Sarvam and Sundaram vist Movie shooting (filming).
291 "Operation Villas" Sarvam trries to rescue Sundaram from his uncle's clutches
290 "Andaru Sarvarle "- Amrutham and Anji disguise as Servers to supervise hotel business.
289 "Sarvam Sundaram"- Sarvam and Sundaram have competition about who is the best.
288"Bootha Vilas" Part 3- The same ghost haunts Anji and Appaji, Amrutham finds out more about
the ghost.
287 "Bootha Vilas" Part 2- A ghost haunts Sarvam and Anji
286 "Bootha Vilas"- A ghost haunts Amrutham and Sundaram.
285 "International Sarvam"- Sarvam dreams of going to Canada.
284 "Pesarlu-Wardu"- Appaji gets sick by eating old stock of Pesarappapu.
283 "Ashoka Vanam"- Amrutham tries to escape everyday tensions
282 "Belt Bhagavatham"- It is revealed that Appaji's belt has sadistic powers.
281 "Chakravaddi"- Appaji tries to put off a debt.
280 "April Fool"- Amrutham and Appaji take part in an "April Fool" contest.
279 "Ennikala Pariksha" Part 3- The results of MLA seats.
278 "Ennikala Pariksha" Part 2 Continuation of MLA seat competition.
277 "Ennikala Pariksha"- Amrutham competes for MLA seat.
276 "Santhakam Cheyste pallu Vralu"
275 "Sulabha Sulochanalu"- Amrutham has a problem with his spects.
274 "Divvi Divvi TV Tom"- Anji and Amrutham conduct a marriage
273"Uchita Viharam" Part 2 Amrutham's relatives escape from the hotel, leaving a financial loss to
Amrutham
272"Uchita Viharam"- Amrutham relatives take advantage of Amrutham and make them pay hotel
bills.
271 "Beema Deeksha"- Sarvam goes on a fast for a scooter.
270 "Vajrostavam"- Amrutham and Anji try to celebrate Telugu Cinema Vajrotsavam
269"Sarukula Sandadi Saddumanigindi"- Amrutham imports large amounts vegetables from a
nearby shop.
268 "Pichiki Akhari Anthasthu"- Sarvam and Umadevi meet after a long time.
267 "Savathsaram Marindhi"- Amrutham and Anji celebrate New Year with Liquor.
266 "Clean Bold" Part 2- Results of betting.
265 "Clean Bold"- Amrutham and Anji introduce betting to their wives.
264 "Cheviti Donga"
263 "Saree Exchange"
262 "Nomu Pandendi"- Amrutham celebrates a Ladies' festival.
261 "Gana Kokila"- Appaji craves for Latha Mageshkar's song
260 "5 = 50 = 0"- Appaji tries to celebrate his birthday with Amrutham's money.
259 "Hindi Waiter"- Hindi waiter is appointed
258"Laden Masam" Part 2- Appaji disguises as Muslim and goes to enjoy Iftar dinners during
Ramzan
257 "Laden Masam"- Amrutham and Sarvam spot Osama Bin Laden
256 "Remote Sampadana"- sarvam participates in Saree and Gold quiz shows on behalf of santha.
255 "Gaali Prayanam" Part 2- Ani and Santha return from delhi in abullock cart.
254 "Gaali Prayanam"- Anji and Santha go to Delhi in a bullock cart.
253 "Oka Pizza Katha" Part 3- Saevam becomes a door-delivery boy in Amrutha Vilas.
252 "Oka Pizza Katha" Part 2- Anji and Amrutham start Pizza door-delivery.
251 "Oka Pizza Katha"- Anji and Amrutham start Pizza business.
250 "Chavithi Chali Mantalu"- Anji creates an ice Vinayak for Vinayaka Chavithi.
249 "Radio Bajji Vs Breaking News"- Anji and Appaji's telecast lines intersect.
248"Radio Bajji Vs Breaking News"- Amrutham and Anji starts a radio station. Appaji starts a news
channel.
247 "Domakatu - Kodiki Chetu"- Amrutham gets sick because of a mosquito bite.
246 "Butler Brahmachaari" Part 2- Continuation of matches for Sarvam.
245 "Butler Brahmmachaari"- Anji and Appaji see matches for Sarvam.
244 "Owner vs Major"- Sarvam's grandfather visits Amrtuha Vilas.
243 "Icchata Mootram poyaradu"
242 "Lucky Stone"- A Lucky stone business man starts business in Amrutha Vilas.
241 "Nanna" Part 3 The girl's real father arrives
240 "Nanna" Part 2 continuation of 'nanna'
239 "Nanna"- Anji finds a little, lost girl
238 "Raa Banduvulu" Part 3 Amrutham tries to get rid of his relatives
237 "Raa Banduvulu" Part 2- Amrutham's relatives cause loss for Amrutham
236 "Raa Banduvulu"- Amrutham's relatives stop by at Amrutha Vila
235 "Bangaram Dukanam" Part 3- Anji wins Gold in Gold show
234 "Bangaram Dukanam" Part 2- Continuation of the show.
233"Bangaram Dukanam"- Amrutham becomes a Gold show anchor. Anji and Appaji become
contestants.
232 "Ice Idly Sease Dosha"- Sarvam tries to hide 10-day old idly from Health inspector.
231 "Telugu Noppi"- Telugu class students finish their course and conduct a Farewell party.
230 "Telugu Lessa"- Amrutham teaches students in Telugu classes.
229 "Telugu Raani Navami"- Anji and students perform a drama for Sri Rama Navami.
228 "Teta Teta Telugu la"- Amrutham and Co. start a Telugu teaching class.
227 "Shunaka Prema Septic Chesindi"- Amrutham and Sarvam pet a dog
226 "Show Time Ayyipoindi"- Amrutham and Sanjeevini try to watch a movie in the theater.
225 "Daache koddee Dongala Palu"
224 "VIP Kodi"
223 "Nidraahara Diksha"- Amrutham fasts and stays awake on Maha Shiva Ratri
222 "KadalanThe Premikudu" Part 2- Sarvam loves a frequent cycle shop visitor.
221 "KadalanThe Premikudu"- Sarvam becomes a Cycle mechanic.
220 "Jeetham x Jathakam = Jailu Jeevitham"
219"Jenda Kinda Kapirajul"- Amrutham and Co. along with Rubber Balaji create short film about
Mahatma Gandhi.
218 "Wrong Call"- appaji gets stuck in a phone-tapping business
217 "Pathi-Padathi"- Amrutham disguises himself as a lady
216 "Happy Mooki Year" Part 2 Appaji comes to the New Year celebration.
215 "Happy Mooki Year" Amrutham and Anji celebrate New Year
214 "Christmas Kanuka"- Amrutham's new house's previous owner sends them Christmas gifts.
213 "Ghajini" Part 3- Appaji buys Amrutham's new rented house.
212"Ghajini" Part 2- Appaji deceives Amrutham, manipulating him using his short-term memory
loss.
211 "Ghajini"- Amrutham gets Short-term Amnesia.
210 "Owner Power Paara Hushar"
209 "Illu Illu Ekkadunnav"-Amrutham searchs for a new house
208 "Pelli Pilupu Malupu"- Amrutham and Anji are invited to a wedding
207 "Sahakara votu Dipawali ki Avutu" Amrutham spoils his father-in law's politics
206 "Pandem Kodi Bandam Veedi Poyindhi"- amrutham does farming
205 "Owner Tenent=Tolet"- Amrutham and Appaji have a bet about the hotel's turnover.
204 "Phone Kottu - Sodi Pettu " Part 2-Continuation of Amrutham's anchoring.
203 "Phone Kottu - Sodi Pettu"- Amrutham becomes a music show anchor.
202 "Municipal Mama Police ki Alludayyadu"
201 " Anukokunda Oh 1 Va Thedi"- Appaji suffers from some-sort of amnesia
200 "Gunndrayi"- Anji creates a giant UNDRAYI.
199 "Sammeta Potu"- Anji hires Bullock Carts during a strike.
198 "Vratham ...Rathamarchuna ?" - Amrutham disrupts a Ceremony (Vratham)
197"Rogam Plus Rogam"- Amrutham and Anji get to know that they are suffering from lifestyle
diseases (Diabetes and Blood-Pressure )
196 " Suparichitudu" Part 2- Continuation of Spoof on Aparichutudu.
195" Suparichitudu"- Amrutham turns into SUPARICHITUDU due to Appaji's miserable taxes. Spoof
about 'Aparichudu'.
194 "Ashadam lo Shade Marindi"- Anji faces a big financial loss