Episerver Campaign Quickly create and run campaigns across web, mobile, email, and messaging.
Episerver Campaign Quickly create and run campaigns across web, mobile, email, and messaging.
Create personalized, cross-channel campaigns
Creating campaigns has long moved away from the idea of making a single ad or offer. Campaigns must now deliver an engaging expe-rience – across multiple channels. Find out how Episerver can help you easily create and automate campaigns that lead to big results. Just thinking of all the channels that you need to adapt your campaigns for can give you a bit of a headache:
ads, emails, print, content marketing, social, in-store and more. That’s why we developed the Digital
Experience Cloud to simplify campaigns.
● Goal-oriented campaigns: Create high-impact, integrated campaigns for successful acquisition,
engagement and conversion on your website.● Behavioral prediction: Episerver has automatic triggers for displaying content and sending emails
to visitors based on their on-site behavior.● Episerver pre-built connectors: Combine our platform with your CRM, ERP, and marketing apps
to create even more effective campaigns.
If you need to create a landing page or email for a campaign, you simply drag and drop your text, images,
video, forms, and products right onto the page. In fact, you can create and manage all of your campaign
content – for multiple channels – in one place.
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Manage and orchestrate campaigns
Managing a campaign in multiple channels is a bit like conducting an orchestra. Episerver’s marketing automation tools help you easily manage every part of your campaign across all channels. You get better results faster, with less work. And each part is perfectly timed.
What if you could quickly target your customers with the highest lifetime value? Or those who haven’t
purchased anything in the last few months? Or those who just signed up, or recently purchased a product in
one of your stores?
● Build the master plan in minutes: Use Episerver’s visitor insights to create the perfect campaign plan for
one-off or always-on campaigns.● Manage all channels in one place: Episerver connects the digital with the physical world, allowing you to
reuse messages and assets over all channels, always fully personalized.● Marketing automation with flexible triggers and actions: Include behavioral triggers in your campaign
plan,
so that you reach customers at exactly the right time.
Episerver’s marketing automation and orchestration tools let you go from the broadest of campaigns down to
individual messages sent in real-time. You can create an automated campaign to target a specific segment
in a matter of minutes, including emails, text messages, and push messages.
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Smarter email marketing
What are the emails you open the most? The ones that look like they were actually sent to you. Everyone knows that email marketing works when done right – but the trick is actually getting it right. Find out how Episerver can help you send relevant, personalized emails every time, at exactly the right time.
Email marketing is an essential way to reach people. There is a huge difference, however, from reaching
someone’s inbox and actually getting them to engage. Episerver Campaign lets you create emails that are
measurably more effective, and combine them with messages in other channels.
● Create cross-device emails: Responsive emails that look perfect on any device and email client, with
instant in-device preview.● Personalize and target: Include product recommendations and content that is specifically chosen for
each individual recipient.● Deliver and track: Episerver’s world-class email delivery ensures that emails reach their recipients quickly
and reliably, regardless of the size of the campaign.
Episerver Campaign also helps you easily optimize your campaigns. With built-in deep email analytics, you
can go beyond just open rates to truly understand how recipients interact with your messages. Heatmaps
and link tracking visualize their behavior, which makes optimization easy.
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Content interfaceAutomated import of product
data from ERP & shop systems
Tested layoutSingle- or multi-layer
design on request
Personalized contentCreate your individal text,
images and links
Transition predictor
Attention analysis
Link to social mediaBenefit from viral effects
in social networks
Button editor Create your own buttons, including ones optimized for image blocking
Visual link analysis
Countdown timer Customized countdown timers
Integrated picture editing Optimization of all uploaded graphics and images
Real-time product recommendationsAutomated and tailored to the recipient
20 (0,55%)
551 (7%)
56 (1,3%)
SUPREME SUITE 6 COMPLETE 10
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Why Episerver Campaign?
It’s part of one platform to attract, engage and convert visitors
Many organizations are slow to react to new customer and market demands, and struggle to give a
consistent customer experience. Often this is because they use different systems and organizational silos to
address each part of the customer journey.
Episerver solves this by enabling you to attract, engage and convert visitors using a unified platform. Since
Episerver Campaign is part of the Digital Experience Cloud platform, you don’t have to think about integrating
multiple disparate systems, and you get one simple subscription for all your services.
It’s leading the industry in security and privacy
Privacy and the confidentiality of customer data are two challenges that many organizations are just
beginning to come to grips with, faced with consumer demands as well as new legislative measures.
Episerver Campaign is built from the ground up with security in mind. It is one of just a few platforms that
have been ISO 27001 certified, proof of the rigorous procedures to keep your customer data truly yours.
The solution also emphasizes privacy, and will help you implement fully compliant email marketing and
messaging.
It offers outstanding deliverability
To send one email isn’t hard, but sending a million emails is. Today, it’s a real challenge to make sure your
email communication actually reaches the inboxes of your customers or subscribers.
Episerver has a dedicated deliverability team that monitors and manages deliverability around the clock.
The highly scalable platform also ensures that emails are promptly sent, with more than 50 million emails
sent every hour on behalf of our customers.
It’s connected to Episerver’s leading personalization platform
How can you supercharge your site so that you sell more without eroding your margins? Online retailers and
distributors attempt to do this manually, often with mixed results.
Thanks to Episerver’s personalization, Episerver Campaign offers scalable 1-1 merchandising that backs
your skills with artificial intelligence. Our solution mines and analyzes big data to automatically individualize
product recommendations for email, and to send triggered messages at exactly the right time for each
customer.
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Omnichannel automation:
Automate omnichannel
campaigns, including delays,
decision points, and audience
targeting.
Drag-and-drop orchestration:
Setting up campaign automation
is as simple as drawing a
flowchart.
Text and push messages:
Make text and push messages
part of your marketing automation
campaigns.
No HTML coding:
Avoid costly and complex HTML
coding by using fully customizable
email templates.
Send time optimization:
Episerver Campaign automatically
picks the right time of day to send
an email based on the behavior of
each individual recipient.
Mobile optimization:
Responsive email templates let
you send email that is optimized
for viewing on smartphones.
Attention analysis:
Visual link analysis and heatmaps
let you analyze and optimize
emails.
Features for effective campaigns
Episerver Campaign
Testing:
Easily A/B test a wide variety
of parameters such as subject
lines, header images, or target
segments.
Quick-send campaigns:
Send ad-hoc campaigns in a
matter of minutes.
Email templates:
Use flexible email templates to
quickly create a wide variety of
emails, always on-brand.
Device preview:
Preview your email designs in
many different devices, all on the
same screen.
Transactional emails:
Send transactional emails such
as order confirmations that drive
additional sales, with full content
and layout flexibility.
CRM connectivity:
Connects to Microsoft Dynamics
CRM & Salesforce CRM to synchro-
nize customer & recipient data.
Scalability:
Send email to millions of
recipients with excellent
deliverability.
Granular targeting:
Send messages to dynamically
defined audiences in your
subscriber database.
Include products in email:
Access products from Episerver
Commerce right in the email
editor.
Always-on campaigns:
Set up welcome campaigns or
birthday campaigns in a matter of
minutes.
Coupon codes:
Automatically create or import
coupon codes and barcodes to
include in your messages.
Performance dashboards:
Set up your own customized
dashboard with the ability to
drill down into your campaign
performance data.
Personalization:
Personalize content with the
option to add in-line product
recommendations.
Cloud Solution:
A fully managed SaaS solution,
with no software to install or
upgrade.
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Product recommendations:
Add individualized product
recommendations to emails
backed by machine learning.
Transactional emails:
Use transactional emails to
suggest up-sells and drive
additional revenue.
Merchandising:
Powerful marketing tools for
merchandisers for creating
landing pages, campaigns, and
promotions.
Promotions and discounts:
Create and manage targeted
promotions with a broad range of
built-in discount types.
Landing pages:
Easily build campaign landing
pages with personalized content.
Forms:
Drag-and-drop form builder with
progressive profiling and full
customizability.
Behavioral triggers:
Trigger messages based on
customer behavior on the website,
such as product interest.
Abandoned carts:
Automatically send abandoned
cart emails and include product
recommendations.
Omnichannel catalog
management: Comprehensive
catalog master data management
for consumer and business
buyers.
Global commerce:
Manage multiple markets,
currencies, and languages in one
place.
Authoring and layout:
Author & layout engaging content
for use in omnichannel campaigns.
Team collaboration:
Increase productivity with team
collaboration tools and instant
workflows.
Promotion triggers:
If a product becomes part of a
promotion, send a notification to
interested customers.
Cloud solution:
Episerver Reach is a fully managed
SaaS solution, with no software to
install, maintain, or upgrade.
Product content management:
Author and manage product
content including images, videos,
and more.
PaaS solution:
Episerver Commerce, part of the
Digital Experience Cloud, is a fully
managed PaaS solution.
Assets:
Built-in asset management for
images, video and documents.
Search:
Integrated enterprise search gives
personalized search results and
real-time indexing.
Episerver Reach
Episerver Commerce
Episerver CMS
www.episerver.com
Episerver Digital Experience Cloud
Episerver Campaign, Reach, Commerce, and CMS are all part of Episerver Digital
Experience Cloud – the unified platform to attract, engage, convert, and care for
customers. The Digital Experience Cloud is a fully managed service with the extensibility
that normally would be reserved for on-premise solutions. Organizations using
Episerver’s solution get a shorter time-to-market and a lower cost of ownership.
Most importantly, they deliver customer experiences that make them stand out.
About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique
digital experiences for their customers, with measurable business results. The Episerver Digital
Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive
analytics in a single platform to work full-circle for businesses online — from intelligent real-
time personalization and lead-generation through to conversion and repeat business — with
unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver
empowers digital leaders to embrace disruptive, transformational strategies to deliver standout
experiences for their customers — everywhere they engage. Founded in 1994, Episerver has
offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore,
South Africa, Spain, Sweden, UAE, UK and the USA.
For more information, visit Episerver.com.