Epc123 (1)

EFFECTIVE PUBLIC COMMUNICATION

FINAL PROJECT : BUSINESS INTERVIEW

TOPIC : ANALYSIS OF BUSINESSES FROM TWO DIFFERENT SETTINGS

1) SOW WEI HENN

2) TANG LAM YU 3) ERIC LO4) LAI EUGENE5) TENG LI YIK6) ONG KE QI

DESCRIPTION OF BUSINESS

1. H-ART CONCEPT SALON

LOCATED In Subang Jaya, Selangor.

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THE FOUNDER AND WHEN IT WAS FOUNDED FOUNDER : Shaunn Lim, Christine Wong and Douglas Fong

SALON FOUNDED IN 2014

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5 EMPLOYEEs

Shaunn Lim Christine Wong Douglas Fong Brandon Neo Crystal Lim

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DETAILS

NO BRANCHES

MAIN PRODUCTS OR SERVICE SOLD Hair cut, hair treatment, hair extensions, perm hair, hair

colour(mainly)

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DETAILS

OPERATION HOURS 11:00- 21:00 on Weekdays 11:00-17:00 on Weekend

ADDRESS No. 10 First Floor, Jalan SS15/8, 47500 Subang Jaya, Selangor.aa

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DETAILS

MOTIVES TO START THIS BUSINESS To get famous cross over International Earn more money to have a better living standards.

ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS Got several good feedback from customers such as

good cutting skill and etc.

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OBSTACLES

• 1. FIRST FEW YEAR

• Hard to hire workers

• Not much profit

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OBSTACLES

• 2. AFTER FEW YEAR

• More competitors

• Lesser profit

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1. EASY MANNER TO COMMUNICATE WITH CUSTOMERS 2.SPECIAL PRICE FOR DAILY FIRST CUSTOMER3. EVENT PLANNING SERVICES

RECOMMENDATION

TOP 3 COMPETITORS

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COMPARATIVE ANALYSIS

Services : Professional Hair and Scalp Care SpecialistsProducing Real Results, Real Regrowth

Location : B - 10, Ground Floor Garden Shoppe @ One City, Jalan USJ 25/1aSubang Jaya

Contact number : 603503303451. Tomopro Professional Hair & Scalp System

Founded in Feb 2013 MONOPOLISTIC COMPETITIVE

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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS

Services : specialize on hair styling, coloring, hair treatment

Location : Subang Parade, No. F35A, 1st Floor, Jalan SS16/1, SelangorSubang Jaya

Contact number : 03-5637 99072. Style Design Founded in Feb 2013

MONOPOLISTIC COMPETITIVE

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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS

Services : Hair and Beauty Supply

Location : No.7, Jalan SS15/4, Subang JayaKuala Lumpur

Contact number : 03-5621 1676

3. Cut N Care - Hair Studio Founded in Feb 2013

MONOPOLISTIC COMPETITIVE

1. 72CHANGE HAIR SALON

LOCATED In Puchong,Selangor

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DESCRIPTION OF BUSINESS

FOUNDER : Sam

SALON FOUNDED IN 2009

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THE FOUNDER AND WHEN IT WAS FOUNDED

Sam Ngu Jack Teo Daniel Liew

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3 EMPLOYEES

NO BRANCHES

MAIN PRODUCTS OR SERVICE SOLD Hair cut(mainly), hair treatment, hair rebonding, perm hair, hair colour

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DETAILS

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• OPERATION HOURS 10:30-20:00 for every Monday til Saturday 10:00-19:00 on Sunday

• ADDRESS 46-1 (First Floor), Jalan Puteri 2/4 Bandar Puteri 47200 Puchong, Selangor

DETAILS

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MOTIVES TO START THIS BUSINESS• Interested in this field• Love to satisfied customers

ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS• Good review were posted all over the social media.• Becoming more famous

DETAILS

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OBSTACLES

• 1. FIRST FEW YEAR

• Less customers

• Less experiences towards cutting hair and other services

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OBSTACLES

• 2. AFTER FEW YEAR

• Utilities might need to replace to a new one

• Pricing competition

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RECOMMENDATION

1. MORE PROMOTION2. ADVERTISE THROUGH NEWSPAPER3. HIRED SENIOR HAIRSTYLIST

TOP 3 COMPETITORS

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COMPARATIVE ANALYSIS

1. Jeremy Studio

Services : Hair and makeup saloon

Location : 13-01(ground floor) jalan kenari 18B,bandar puchong jaya,47100 puchongPuchong

Contact number : 03-8076 5060

Founded in June 2010MONOPOLISTIC COMPETITIVE

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COMPARATIVE ANALYSIS

Product : EKS Imported products

Location : No.47G, Jalan Puteri 5/7, Bandar Puteri Puchong, 47100 Selangor, Malaysia

Contact number : 03-8062 83882. Izzo Hair Saloon Founded in 2006

• TOP 3 COMPETITORS

MONOPOLISTIC COMPETITIVE

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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS

Services : Nail Saloon, Hair Saloon, Skin Care

Location : 26-1,Jalan Bandar 3,Pusat Bandar Puchong,47160 Puchong,Selangor.Puchong

Contact number : 03-5511 9888

Founded in Feb 20133. Thomas & Guys - Signature

MONOPOLISTIC COMPETITIVE

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COMPETITIVE STRATEGY

• 1. PRICING

•Special price for students

•Give promotion to customer during special festival.

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• 2. ADVERTISEMENT

•Advertise their shop by using social media, Facebook and Instagram.

•Variety of styles

COMPETITIVE STRATEGY

SIMILARITIES BETWEEN THESE TWO BUSINESSES

1. Same services2. Same motive ; to earn money3. Promotion for students4. No Branches5. Use social media to advertise

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SIMILARITIES

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DIFFERENCES1. Founded in the different year2. Number of employees3. Promotion for students

DIFFERENCES H-ART CONCEPT 72CHANGE HAIR SALON

AVERAGE NUMBER OF CUSTOMERS 10 20

BUSINESS ANNUAL REVENUE RM73,000 RM146,000

SHOP SIZE Small Big

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BUSINESS THAT IS MORE COMMERCIALLY SUCCESSFUL

1. The average customers

2. Massive amount of profit.

3. Good review by the customers.

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REFERENCES

Security Check Required. (2016). Facebook.com. Retrieved 23 May 2016, from https://www.facebook.com/H-ART-CONCEPT-152885421582700/

Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016, from https://www.facebook.com/72change-hair-salon-1456091494693834/

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