EFFECTIVE PUBLIC COMMUNICATION OLD SCHOOL CAFÉvs. MODERN CAFÉ
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EFFECTIVE PUBLIC COMMUNICATION
OLD SCHOOL CAFÉ vs. MODERN CAFÉ
CHEONG FOH CAFÉ vs. GEOGRAPHER CAFÉ
CHEONG FOH CAFÉ
Founded: 1954 by Mr. Chong York Lee Address: 1, Lorong Gopeng, 41400 Klang, Malaysia. Number of employees: 10 Number of customers: 500- 600/daily Customer range: From young adults to loyal old customers
GEOGRAPHER CAFÉ
Founded: August 1999 by Peter and his friends Address: 83, Jalan Hang Jebat, 75200 Melaka, Malaysia. Number of employees: 15 Number of customers: 500- 600/daily Customer range: Tourist
CHEONG FOH CAFÉ
ANOTHER FAMOUS CAFÉ IN KLANG
COMPETITORS
(1) Pricing
(2) Advertisement
(3) Variety of Dishes
(4) Quality of Food
(5) Quality of Service
(6) Atmosphere
STRATEGIES
OBSTACLE AND CHALLENGES
“Armed with passion, determination, hard work, good training (and most importantly a good team of staff), you'll have no problem in the industry.”
• Established 60 years ago
• Family business
• Surrounded by cafés and bistro
NATURE OF BUSINESS
TEH C SPECIAL COFFEE
TOAST HALF- BOILED EGG
COFFEE POWDER HOMEMADE KAYA
GEOGRAPHER CAFÉ
HEALTHY COMPETITONS
COMPETITORS
(1) Advertisement
(2) Variety of Dishes
(3) Quality of Food
(4) Quality of Service
(5) Atmosphere
STRATEGIES
OBSTACLE AND CHALLENGES
"Treat your customers how you'd like to be treated as a customer yourself. If you won't drink this drink you just made, don't ever serve it to your customers. Same goes for food."
- Kristine Tang, manager of Geographer café
• Surrounded by cafés and bistro
• Very outstanding due to its historical background and their good principle
• Serves healthy food
NATURE OF BUSINESS
TOM YAM COCONUT SOUP SWEE SOUR CHICKEN
CORONA EXTRA COFFEE PLUM JUICE
CHEONG FOH CAFÉ
CHEONG FOH CAFÉ- FUTURE PLAN
? COMING
SOON
C U LATTE
HEADQUATER BRANCH
EXPANSION OF CHEONG FOH CAFÉ
ECONOMY RICE FACTORY PRODUCTION
SUSTAIN
GOOD RELATIONSHIP PARTNER NETWORK
GEOGRAPHER CAFÉ
GEOGRAPHER CAFÉ- FUTURE PLAN
EMPLOYEE TRAINING BUSINESS MODEL (ADVERTISEMENT & etc.)
EXPANSION OF GEOGRAPHER CAFÉ
LOCATE ANOTHER NEW BRANCH SOCIAL MEDIA
SUSTAIN
MARKET RESEARCH Are the competitors making better products? Market in good response on products?
FEEDBACK FROM CUSTOMERS
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