1 | Page FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN Love and War Effective Public Communication (FCOM 0102) Assignment 2 Sharon Chow Ci Yung (0313387) Lee Qian Ying (0313749) Teoh Hui Yu (0313701) Vicky Lee Wei Kee (0313317) Lim Chong Min (0313739)
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1 | P a g e
FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Love and War Effective Public Communication (FCOM 0102)
Assignment 2
Sharon Chow Ci Yung (0313387)
Lee Qian Ying (0313749)
Teoh Hui Yu (0313701)
Vicky Lee Wei Kee (0313317)
Lim Chong Min (0313739)
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Table of Content
NO.
CONTENTS
PAGE
1. Synopsis 3~4
2. Script of Love and War 5
3. Characters of Love and War 6~14
4. Concepts Applied in Story 15~20
5. References 21
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Synopsis
This story takes place in the 21st century where a Korean young man, Choi Seung Hyun
and a Japanese girl, Suzuki Yumiko who fell in love with each other while they volunteered as
doctors in Kenya. However, they didn’t get blessings from his family because Seung Hyun’s
grandfather held grudges against the Japanese. Mr. Choi’s hatred against the Japanese is so
intense as he was traumatized by them during the World War II.
During the World War II, Mr. Choi’s mother was forced by the Japanese military to
become a comfort woman. Mr. Choi’s father tried to stop the military from taking the love of his
life away but he was beaten to death by the Japanese soldiers. All of that happened right in front
of the eyes of Mr. Choi. Since then, he started hating the Japanese and assumed all of them are
severely cruel and heartless. Decades later, his hatred towards them never faded away. He has
never traveled to Japan nor purchase any Japanese brand products. He even gave up on a million
dollar contract because he had to work with a Japanese company if he signed it.
However, his only grandson, Seung Hyun has no idea the reasons behind his avid actions
against the Japanese until his grandmother, Mrs. Choi told him what happened decades ago.
Seung Hyun decided to give Yumiko as he made a promise to his grandparents that he will only
marry someone that both of them approve. After the break up, Yumiko returned to her
hometown, Tokyo while Seung Hyun started working for his grandfather.
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Five years later, Yumiko went to South Korea to attend a family friend’s wedding. When
she was on her way back to her hotel after attending the wedding, she saw an old man fainted
right in front of her eyes. Without any hesitations, Yumiko ran to check his conditions.
Apparently, he got a heart attack. She performed CPR on him and called the ambulance for him.
On the ambulance she realized that the old man was Mr. Choi. Mr. Choi was then rushed to the
ER. Seung Hyun and Mrs. Choi rushed to the hospital when they received the news. There,
outside the operation room, Seung Hyun and Yumiko finally meet each other the first time since
the breakup. Hours later, the doctor came out of the operation room and told them Mr. Choi was
doing fine and the operation was really successful.
Mr. Choi then found out the one who saved his life was Yumiko. He then realised his
mistake for labelling all Japanese are cruel. He finally granted his blessings to Seung Hyun and
Yumiko. Seung Hyun immediately ran to Yumiko’s hotel before she return to Tokyo. They got
back together. Yumiko moved to Seoul and started working there as a doctor. Two years later,
the couple got married and lives happily ever after.
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Characters
Choi Seung Hyun
- Volunteered as a doctor in Kenya where he met Suzuki Yumiko
- Only heir to Big Bang Co., one of South Korea’s pharmaceutical companies
- Raised by his grandparents, Mr. and Mrs. Choi
- Suzuki Yumiko’s love interest, then husband
Suzuki Yumiko
- Volunteered as a doctor in Kenya where she met Choi Seung Hyun
- Choi Seung Hyun’s first love, then wife
Mr. Choi
- Choi Seung Hyun’s grandfather
- CEO of Big Bang Co., one of South Korea’s leading pharmaceutical companies
- Anti-Japanese
- Unsupportive towards Seung Hyun and Yumiko’s relationship
Mrs. Choi
- Choi Seng Hyun’s grandmother
- Revealed to Seung Hyun the reasons behind Mr. Choi’s intense hatred towards the
Japanese
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Script
Part 1: The Encounter
Seung Hyun is a recent graduate from Seoul University, one of the most prestigious
universities in Asia. Before he kicks off his promising career as a doctor, he decided to take a
gap year and volunteer in Kenya. There and then he is in love with Suzuki Yumiko. Both of them
fell for each other instantly though they have completely different cultural backgrounds.
Setting: Kenya
Seung Hyun : Hi! My name is Seung Hyun. Choi Seung Hyun. I’m from South Korea.
What is your name?
Yumiko : I’m Suzuki Yumiko.
Seung Hyun : I guess you’re from Japan. Which part of Japan are you from?
Yumiko : Tokyo.
Seung Hyun : Do you mind if I address you as Miko?
Yumiko : *smiles shyly*
Seung Hyun : I will take that as a yes.
Yumiko : I never expected a Korean would want to bond with a Japanese.
Seung Hyun : What makes you think so?
Yumiko : You know…
Seung Hyun : The conflicts between our countries?
Yumiko : Yes.
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Seung Hyun : It’s not your fault, right? What happened in the past should have been left in
the past. What is the point of holding a grudge?
Yumiko : I attended a student exchange program at South Korea back in my high
school days and that was one of the toughest two weeks of my life.
Seung Hyun : What happened?
Yumiko : The students at the high school didn’t really like us, the Japanese students.
I’m sorry if I offended you but they are racist. They called us with offensive
names. Though we don’t really understand the meaning since they spoke in
Korean but from the tone, we knew they were saying negative things. *Starts
crying*
Seung Hyun : I apologise on behalf of those who have offended you and your
friends.*Hugs Yumiko*
Yumiko : You don’t have to apologise. You’re not like them. You are different.
Seung Hyun : *Wipes the tears on Yumiko’s face.* From now onwards, I’ll protect you.
You can always count on me. I’ll be your knight in shiny armor.
Yumiko : But we’re different in many ways. Are you sure this could work? Would
your family approve me?
Seung Hyun : As long as they learn to understand you and your culture. Besides, my
grandparents, though they are in their late 70 now but they are pretty open-
minded.
Yumiko : I guess I will trust you.
Seung Hyun : Don’t worry. You can always count on me.
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Yumiko : I really don’t want to get discriminated again. It hurts.
Seung Hyun : You won’t. You have me now.
Yumiko : *Looks at Seung Hyun and smile*
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Part 2: The Obstacle
After dating for year, Seung Hyun decided to return to South Korea. He brought Yumiko
along with him to introduce her to his grandparents. The couple was planning to tie the knot in
three months’ time.
Setting: Choi Family’s Living Room
Seung Hyun : Grandpa, I would like you and grandma to meet my girlfriend. We had been
dating for a year.
Mr. Choi : It’s about time for you to settle down.
Seung Hyun : Are you free tomorrow? I’ll make a reservation at your favorite restaurant.
Mrs. Choi : What is more important than meeting our future daughter-in-law?
Seung Hyun : I’ll take that as a yes.
Mr. Choi : What’s her name? Is she also a doctor like you?
Seung Hyun : I’ll leave those questions for her to answer when you meet her tomorrow.
Mrs. Choi : I bet she is a nice girl.
Seung Hyun : Yes. She is very nice but she may be slightly different from those girls that you
set me up before.
Mr. Choi : She doesn’t have to come from a rich family, as long as she has a kind heart
and loves just as much as me and your grandma loves you then we will you our
blessings.
Mrs. Choi : Nothing matters more to us than our only grandson’s happiness.
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Setting: Restaurant
Seung Hyun : I’m sorry to keep both of you waiting.
Mr. Choi & Mrs. Choi: It’s alright. We arrived early.
Yumiko : *Enters the restaurant wearing a kimono* Nice to meet you Mr. Choi and Mrs.
Choi. My name is Suzuki Yumiko.
Mr. Choi : *Drops his cup on the table* There is no way that I am giving both of you my
blessings. Seung Hyun, of all the girls out there, you chose a Japanese? Are you
out of your mind? What is so good about her?
Seung Hyun : What is the matter?
Mr. Choi : I would never allow our family’s pure Korean blood got ruined by this
Japanese woman.
Seung Hyun : Why are you being so rude out of a sudden?
Mr. Choi : Me? Rude? Ask her what the Japanese have done to us. She’s a witch.
Seung Hyun : Grandpa!
Mr. Choi : If you insist to marry her, then don’t ever address me as your grandpa. I’ll cut
off all my ties with you. We shall never meet nor talk again. *Exits the
restaurant*
Seung Hyun : Grandma, what is wrong with him? Why is he being so rude to Yumiko?
Mrs. Choi : I would have warned both of you if I know this young lady is Japanese.
Seung Hyun : What is wrong with her being Japanese? Grandma! What is going on?
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FNBE JULY 2013 – FCOM 0102 EFFECTIVE PUBLIC COMMUNICATION
SHARON CHOW CI YUNG, LEE QIAN YING, TEOH HUI YU, VICKY LEE WEI KEE, LIM CHONG MIN
Mrs. Choi : There’s a reason why your grandfather do not approve this relationship and the
reason is his hatred against the Japanese. During the World War II,
grandfather’s mother who is your great grandmother was forced by the Japanese
military to become a comfort woman, in other words, a prostitute. Your great
grandfather tried to stop the military from taking the love of his life away but he
was beaten to death by the Japanese soldiers. All of that happened right in front
of the eyes of your grandfather’s eyes and all of that happened when he was five
years old. Since then, he started hating the Japanese and assumed all of them are
severely cruel and heartless. Until now, his hatred towards them never faded
away. He has never traveled to Japan nor purchase any Japanese brand products.
He even gave up on a million dollar contract because he had to work with a
Japanese company if he signed it.
Seung Hyun : Is there any way he would change his mind?