1 EP ELECTIONS’ COMMUNICATION CHALLENGE: MEDIA VIEW POINT • Is it different? Potential impact of two novelties: • Shape EU's agenda for 2014-2019: only newish but key • Candidates for Commission President: late but new • Media expectations… trends & constraints: • Social media, ads & new events not only channels… • Readiness to cooperate / plan with or without deals: surveys • Cooperating earlier & better in future? CHRISTOPHE LECLERCQ Dominique Ostyn [email protected][email protected]Comments & enquiries welcome! 7th Civil Society Media Seminar Brussels, EESC, 26 November 2013
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EP ELECTIONS’ COMMUNICATION CHALLENGE: MEDIA VIEW POINT
7th Civil Society Media Seminar Brussels, EESC, 26 November 2013. EP ELECTIONS’ COMMUNICATION CHALLENGE: MEDIA VIEW POINT Is it different? Potential impact of two novelties: Shape EU's agenda for 2014-2019: only newish but key Candidates for Commission President: late but new - PowerPoint PPT Presentation
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EP ELECTIONS’ COMMUNICATION CHALLENGE:MEDIA VIEW POINT
•Is it different? Potential impact of two novelties:• Shape EU's agenda for 2014-2019: only newish but key• Candidates for Commission President: late but new
•Media expectations… trends & constraints:• Social media, ads & new events not only channels… • Readiness to cooperate / plan with or without deals: surveys• Cooperating earlier & better in future?
• SURVEY AIM : Assess the potential for funded media partnerships or unfunded content partnerships
• SURVEY RESPONDENTS :• Respondents are members of European Business Press (EBP),
World Association Newspapers (WAN), European Magazine Media Association (EMMA) and Association of European Journalists (AEJ)
• About one third of the target sample answered• The majority of respondents are in print media (70%), followed by
online (30%). 90% of them are part of a national media and all write in their market’s national language.
• KEY FINDINGS :
• 8 in 10 respondents are interested to increase their coverage of EU policies, but for most (55%) the main barrier is funding
• The majority (78%) would find it appropriate to receive EU support for covering the EU elections
• The majority (78%) would be interested to partner with an EU specialised online media as part of a funded project
• 9 in 10 plan to start covering the elections once the EP launches its communication campaign (Sept. 2013) Have you ?
• A majority (57%) would be interested in a pure content partnership without EU funding alternate approach we are implementing
Survey : EBP Members ready to cooperate with European Parliament, in principle
Thank you for your replies !
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EU support to media ?• Shifting media revenue models : innovations under discussions• Network in 12 countries, commercial/public funding• Strict conditions, small “industrial policy” ?
AEJ Int. 51st Congress - Brussels, 22 November 2013
Note: this presentation is meant only for AEJ members and may not be published on any website. Comments & enquiries welcome!
BACK-UP SLIDES
5 TOP JOBS & 5 YEAR MANDATE, NOT JUST 1 DATE FOR 1 PRESIDENT
(very personal views!)
• We get closer to good parliamentary logic: choose EU ‘Prime minister’
• But still a long way, no real primaries, late process, unknown faces
• Stress 2014-2019 mandates: solving crisis and adapting EU
• Need several top faces for diversity (gender, small / big, South / North, age, main languages)
• Anyway, many campaign events & interviews & eventual negociations…
• So, why not party tickets of 5: Com Pt, Council Pt, EP Pt, High Rep, (Eurogroup) 13
European Liberal Democrat and Reform
European People's Party
Party of European Socialists
European Green Party
Other European political parties: •European Free Alliance•Alliance for Europe of the Nations •EU Democrats •European Democratic Party •Europe United •Newropeans •Party of the European Left
POLITICAL PARTIES: EUROPEAN GROWING, NATIONAL AFFILIATES BETTER KNOWN
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• Edelman surveys on “sponsored content” US: survey in 2013, Europe: expected early 2014
• AEJ Survey : Italy Congress, Nov. 2012
• EBP Survey : Stockholm conference, Nov. 2013
• EMMA MediaLab : Conference, 21 Jan. 2014
• Several conferences (EuroPCom, EESC, …) on EP Elections & media
• Frequent “discussions” when EU considers media-projects time for constructive dialogue & policy ?
SHIFTING REVENUE MODELS Including sponsored content & public funds
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• Essential for media independence :
Permanent journalists and brand (“independence charter” not enough), own readership, diversified revenue model
• Important for pluralism and tax payers’ money :
Like for research projects: open concertation, calls for expression of interest, independent selection, independent & published evaluation
• Competition procedures matter :
Subsidies OK in limited cases, calls for tenders (services, “one takes all”) not as good as calls for proposals (several winners, co-funding only: diversification)
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EU SUPPORTING THE PRESS ? Part I : Useful under clear conditions
• EU spends much on “communication”:
How about long term strategy and a few mio € for sustainable EU media sector ?